Chapter 197 Stars Shining Over the City

Xiaoya comes out.

The coffee shop outside is already closing its doors.

What does it mean?

Are you no longer doing business in the clear sky?

The hangtag at the door also directly indicates that it is closed.

Qin Xue tidied up her clothes casually and called Xiaoya:

"We won't open the door today. Come with me to the next door!"

Will you not open the door again?

She had just learned how to make coffee and was about to lose her job again.

Xiaoya was still confused. Chen Pingsheng was waiting for them outside. The middle-aged young man didn't leave yet. Did he want to wait for her to invite him to dinner?

After Qin Xue and Xiaoya came out, Chen Pingsheng led them to the Tengying headquarters building.

As soon as he entered the door, the four receptionists all shouted: "Mr. Chen"

One of them went to press the elevator button first, and Chen Pingsheng led them to wait for a short time on the first floor.

Go straight to the eighteenth floor.

He wanted to make coffee, so naturally he found more than just these two partners.

Jiang Wei also came from Bobo Milk Tea, so he has rich experience.

He would be a little more relieved to have him, as the second-in-command of the original direct-operated store took his place at Bobo Milk Tea.

In addition to him, Tong Zelan also introduced an Internet elite.

There is a big difference between selling coffee and milk tea. In the early stage, you must use the Internet.

That is, through a money-burning war, we can quickly acquire original users.

This requires developing their own coffee shop applet.

Even its own coffee APP.

To develop an APP, you must have an Internet team.

In addition to these two people, there is also a small team that brews and develops coffee.

The five of them are all quite experienced coffee craftsmen.

Chen Pingsheng introduced their small team to Qin Xue, and he would be the coffee president in the early stage.

It started out as a project with an investment of 500 million, and it would be worth at least 10 billion in the future. He could not attach too much importance to it.

If this project is successful, it will definitely allow him to move up several levels.

It was Qin Xue's first time to attend such a meeting, and she was quite shocked.

As for Xiaoya, she didn't know that this strange uncle was the top boss who spent one billion to buy a house next door some time ago.

Just outrageous.

Such a rich person would come to their shop to drink coffee every day.

Now that the start-up team is established, the first step is to choose a brand name.

Chen Pingsheng asked everyone to express their opinions.

It’s best to have a coffee brand name that sounds elegant and classy.

Everyone racked their brains to think of everything high and mighty.

There are still many people who want to choose English names.

Chen Pingsheng thinks neither of them are possible. In addition to having a high-end brand, the most important thing is that it must be easy to remember and easy to spread.

If you choose a complicated name, most people won't be able to remember it.

He thought for a while, isn't it very popular to name animals after animals now?

Like Sogou, Tuniu, Fliggy, etc.

He also uses this, so he just calls it Antler Coffee.

I always feel that this word can easily be associated with coffee, and it is particularly easy to remember.

Quite elegant too.

After the brand name is decided, it is time to apply for a series of things related to the brand.

The legal department downstairs is in charge, so they don't need to worry about it at all.

Similarly, the app and APP for Antler Coffee will also start to be developed simultaneously.

At the same time, we will also start recruiting people for training here.

Jiang Wei is still in charge of this matter, and he is very familiar with it.

It’s just a matter of replacing the previous training of selling milk tea with the current training of selling coffee.

In addition to these, the most critical thing is to develop several market-leading coffees.

Qin Xue and the senior coffee craftsmen will be responsible for these.

Lin Jia's previous survey report showed that the unit price of coffee is generally more than 30 per cup.

Antler Coffee is a start-up that wants to run fast and even acquire customers quickly.

Then you must be a disruptor in the industry.

Do this in an unconventional way.

In the early stage, don’t be afraid of losses.

He now has the strength to do this, but the key is to go to market quickly.

Chen Pingsheng directly raised the price of Antler Coffee to ninety-nine yuan.

He was particularly impressed by what Qin Xue said, that coffee can be addictive.

As long as the customer's addictive habit can be cultivated and the taste is good.

You will definitely get satisfactory results.

It will take some time for all the work to be advanced, and it will take about two months to actually open for business.

Chen Pingsheng also participated in the whole process.

But on September 1st, after Big Fart went to school.

There is good news from Tengying. The copyright of the Three Lives Three Worlds that they invested in previously has been sold.

He has recovered 200 million, which is not bad. The better news is that Charlotte has been confirmed.

Right at the end of September.

Once this movie is released, Tengying will make a lot of money.

This is why he doesn’t need to raise funds for his own brand of Antler Coffee.

As for Qin Xue's former small coffee shop, it became Lujiao Coffee's first pilot store after he bought it.

It's not open to the public, it's just a matter of serving Tengying's employees.

Qin Xue and the others spend every day studying the nine-yuan hot coffee there.

Seriously, coffee has never been sold at such a low price.

She seriously doubted whether there was any money to be made.

It's just those things that she doesn't need to think about.

If a big boss with a net worth of tens of billions wants to do this, there is a reason.

What she has to do is to develop a popular coffee that costs 9.9 yuan.

As another major investment project of Tenghui Capital, Lujiao Coffee is very generous in terms of employee wages.

Qin Xue received an annual salary of 800,000 yuan, and even her niece Xiaoya received an annual salary of 180,000 yuan.

It is far more than the income she had in this small coffee shop before, and the other coffee craftsmen are about the same.

Chen Pingsheng thinks that this kind of business is much easier to do than traditional restaurants. If it is done well, it can be listed within a year.

Feiyangyang has been around for several years and has received more than 10 billion yuan in financing.

It has not yet been listed.

Facts have proved that choice is still far more important than hard work.

Choosing a blue ocean industry that is easy and has few competitors is better than those red ocean industries that are already fierce.

It is really not a little bit stronger.

If he had known Tong Zelan earlier, he might not have worked in the traditional catering industry like Feiyangyang at all.

Selling milk tea and coffee, how fast money can be made.

After receiving the 200 million yuan from Sansheng Sanshi, he immediately transferred 150 million yuan to Lujiao Coffee.

To make up the 500 million yuan investment.

He works differently now, and will never adopt a slow-paced strategy.

What matters is a quick attack.

After the successful registration of a series of brand names for Lujiao Coffee, he thought about how to become famous overnight.

Chen Pingsheng went to Qin Xue to discuss, but Qin Xue was not very good at this.

The key is that the price of becoming famous overnight is a bit high.

He thought about it for a day, and there were many ways, but there was still no way to become famous overnight.

Finally, when he went to bed, his wife Song Yanxi suddenly arched her buttocks and said:

"It's not easy to become famous overnight. You can get the four kings together, hold a free concert, and invite 10,000 or 20,000 college students to watch, and then broadcast it online simultaneously. You are willing to spend money, but you are afraid that you can't become famous?"

Uh~ Chen Pingsheng was stunned. Why didn't he think of such a good idea?

He slapped his wife's buttocks fiercely, and the sound of "pop" was so crisp.

Song Yanxi glared at him angrily: "What's wrong with you?"

"I'm just so happy, isn't this a reward for you?"

Song Yanxi covered her little butt, the slap was quite powerful.

"How can you reward like this? I was just joking. Do you take it seriously?"

Song Yanxi said: "Let's not talk about how much money it will cost to get the four kings together. Even inviting 20,000 college students to come and see is also a considerable expense. How can you do it like this when you open a store?"

"Others don't do this, that's theirs. I'm not short of money now, so what's there to be afraid of?"

Chen Pingsheng said: "You have to make money quickly. What's the point of dawdling? Next month is National Day, which is convenient for me to do this."

"Do you really want to do this?"

Song Yanxi sat up: "How long will it take for 500 million to last if you play like this?"

"I'll make up for it after I spend it."

Chen Pingsheng said: "An Internet taxi-hailing software often subsidizes tens of billions or even hundreds of billions. I'm just playing with a few hundred million. What's there to be afraid of?"

Song Yanxi was too lazy to pay attention to him and turned off the lights to sleep.

This man didn't even check the time when he got excited, and he spanked her little butt.

It was really too much.

Chen Pingsheng saw that it was three o'clock in the morning and was too lazy to disturb her.

My wife still has to go to work tomorrow.

He sent someone to contact the entertainment company in Hong Kong the next day. It is not easy to get the four kings together at one time.

The main reason is that the relationship between these four people is not good.

He only got three together before, and the God of Songs was absent.

This time, he must get all of them together, it's nothing more than adding money.

In addition, he has to contact the stadium where the super-large concert is held.

Chen Pingsheng told Qin Xue and the others about this idea, and Qin Xue was quite shocked.

Sure enough, the big guys' entrepreneurship cannot be viewed with common sense.

The store has not even opened yet, and it will cost tens of millions to hold a concert of the four kings on the same stage.

And it's free to invite people to watch, this idea is really unique!

What else can she say, just support it silently.

There is unfavorable news from Hong Kong again, and they want to invite the four kings to sing on the same stage.

Impossible.

Unless... add money.

After a day of discussion, the price was finally set at 52 million.

The appearance fee for each person is 13 million.

It also includes round-trip air tickets, presidential suites and other expenses.

Tens of millions have been spent, and you are still afraid of this?

These are small amounts of money, not worth mentioning.

Chen Pingsheng asked Jiang Yilei to come up with a network slogan.

After a series of discussions, two good lines were finally decided.

There is no deer in the deep forest, and elegance is not innate.

Lujiao Coffee, shining stars all over the city.

The four kings will be on the same stage at the concert on October 1st.

The most shocking thing is the last sentence, all free.

In other words, an unprecedented concert can be attended for free.

The venue has not been announced yet.

The specific registration method has not been announced either, but the news has exploded on the Internet as soon as it came out.

The four kings are on the same stage, this is definitely a once-in-a-lifetime series.

Quite shocking.

In addition, as the chief network recommendation officer of Lujiao Coffee.

Yang Mi also became an additional gift, and she was responsible for the final speech on stage.

The main purpose is to promote Lujiao Coffee.

After confirming the concert time, Chen Pingsheng took the initiative to contact Youku, Big Penguin, and iQiyi.

The Four Heavenly Kings were used as a gimmick.

I don’t have to worry about them not cooperating at all. Anyway, I don’t have to spend money to buy the live broadcast rights.

The struggle between the three major Internet platforms is also quite fierce.

In order to comprehensively expand his influence, he found three companies to cooperate with him at the same time.

By the time he finished all this, a week had passed.

There is a lot of noise online, especially here in Beijing. All universities are asking, how can I get tickets?

In order to expand his influence, Chen Pingsheng decided that anyone who is a member of the university student union can receive it for free.

You must know that in universities, the student union is a very influential group.

This is considered a pick.

In addition, senior white-collar workers from major companies can also go there for free.

It is said that there are 10,000 or 20,000 people, but the largest concert venue in Beijing can actually accommodate 60,000 people.

Either don’t do it, or do it to the maximum extent possible.

At that time, there will be at least several hundred people responsible for maintaining order at the scene.

In order to gain fame immediately, Chen Pingsheng decided to directly invest 100 million to hold this Antlers concert.

By the way, I spent another 200 million to go to the magic city to find a store design and decoration.

His wife also asked him how long it would take 500 million, and it turned out that it would take more than a month.

Time flies.

It’s mid-September in the blink of an eye.

While the entire Tengying team was still helping prepare for the Antlers concert, Bobo milk tea was officially launched in Hong Kong.

Each share was priced at RMB 7, and almost 200 million shares were issued for the first time.

Just after the issuance was completed and the stock price rose slightly, the rights protection news broke out in the city.

Many franchisees gathered at the door of Bobo Milk Tea to defend their rights on a large scale.

Chen Pingsheng rushed to the Magic City immediately.

…

Bobo milk tea, headquarters.

A small western-style building that is not too tall was rented as the new headquarters of Bobo Milk Tea half a year ago.

When Chen Pingsheng rushed over, many franchisees had gathered here.

Holding a sign outside and shouting for refund.

There was no movement at all before the listing, but immediately after the listing, all these people jumped out.

He didn't believe it if no one organized it.

It’s just that in the past six months, Bobo milk tea has indeed developed so fast.

This will inevitably lead to being targeted by some people.

Of course, it's the company itself that has problems, and that's why it's being targeted.

After Chen Pingsheng came up, Yang Qian, Chu Qiuyan and the others were all here.

He had read the news on the way here.

The main reason is that the management of Bobo milk tea is chaotic. There are two Bobo milk tea shops less than 500 meters away on one street.

There are also situations where directly-operated stores compete with franchisees for business.

The news reports were very detailed. Even if he didn't have a month to visit, he wouldn't be able to check it so carefully.

The impact of the news directly caused Xiangjiang to fall below the issue price.

This is not a good sign.

If something happens to Bobo Milk Tea, it will be much more difficult for Antler Coffee to be launched in the future.

"There are reasonable grounds and pictures. Regardless of who orchestrated such a situation, I want to know how you plan to deal with it?"

Chen Pingsheng stood in front of the floor-to-ceiling window, looking at the group of franchisees downstairs holding flags to defend their rights.

Yang Qian is the president here, and now at such an important moment on the first day of listing, something like this happened.

Of course it is hard to escape the blame.

The key point is that they didn't know anything about it beforehand.

Yang Qian said: "There are more than 70 franchisees coming to defend their rights this time. The main problem is that they not only want to refund the franchise fee, but also all the money they invested."

"Oh... Then why did they retreat?"

"Because business is not good and we are losing money."

"What's the reason for the bad business?"

“A number of franchise stores have been opened in close proximity.”

After Yang Qian explained, Chen Pingsheng said angrily:

"How close is it? Didn't I say before that no second Bobo milk tea shop is allowed to appear within two kilometers? What is the situation now? How do you manage three of them within 500 meters?"

“What’s more important is, have you ever thought that joining a Bobo milk tea franchise costs 100,000 yuan, and if you hire someone to renovate it, you need to invest at least 300,000 yuan.

“Three hundred thousand may be nothing to you, and it’s less than a meal to me, but look at the people downstairs, many of them are mothers taking care of their children at home.

"After the child turned one year old, they wanted to find something to do. They finally got their husband and mother-in-law to agree to spend hundreds of thousands to open a milk tea shop, but because of your negligence in management, they lost nothing."

"Do you think they only lost hundreds of thousands? They may have lost a happy family."

"If you change your position and think about it, if something like this happened to you, let alone asking someone to refund the money, would you have thoughts of killing someone?"

What Chen Pingsheng cannot accept the most is that after becoming successful, he forgets the fact that he was once an ordinary person.

Put yourself in their shoes and think about it, what if he and his wife Song Yanxi had not really become successful.

For a family like theirs, his wife Song Yanxi spent her savings and saw the right opportunity to open a milk tea shop.

In the end, I lost everything because of other people's problems.

What will he do at this time?

Divorcing his wife would not work, he would just burn down the headquarters company.

Hundreds of thousands.

Of course this is nothing to the truly wealthy, but to ordinary people it has already laid the foundation for the breakdown of their families.

What he couldn't accept even more was that Yang Qian and the others were helpless in dealing with this kind of thing.

"Go and pick them up, and provide them with tea and water."

Chen Pingsheng arranged for them to come up and they kept arguing, each one louder than the other.

You must take responsibility for your mistakes.

As the company gets bigger, it cannot ignore the interests of others.

"You must give us an explanation, otherwise I will continue to sue even if it goes to the capital."

A precious mother came over after a long journey and lived in a small single room with several people sharing one room.

Her hair was also disheveled.

Chu Qiuyan stood up and explained: "Don't be impatient, this is our boss, he will definitely give you a satisfactory answer."

Chen Pingsheng motioned for them to sit down first and said, "Don't worry, it's our problem and we will take full responsibility for it."

"If you do this, if there is more than one Bobo milk tea shop within two kilometers, we will refund you in full and make up for the time you were wasted because of this."

"Full refund? How do you plan to refund it?"

"Retreat immediately."

Chen Pingsheng told the finance department: "As long as it is determined to be our problem, a single store will be refunded at the standard of 400,000 yuan. In addition, according to the per capita monthly income standard of 8,000 yuan, we will make up for the time you have lost because of this."

"Are you sure?" Bao's mother looked at him suspiciously.

It seems that I didn't expect it to go so smoothly.

Moreover, they were satisfied as long as they got their money back, but they never thought they could make up for their wages.

"When our boss speaks, he naturally sticks to his word."

Chu Qiuyan told him that the main reason why Yang Qian couldn't handle it in time was because the company didn't have that much money in its account.

Moreover, there were so many refunds involved that she couldn't decide on her own.

Chen Pingsheng believes that the more important thing is that she was influenced by her previous work in the government unit.

In that kind of status, people have demands as long as they don't cause trouble and become known to the whole world.

Basically, the answer is given in a few working days.

She suddenly encountered so many people coming to her door, and she instinctively wanted to delay it for a while.

We will do it after everyone has discussed it.

It's easy to have no money, he can always draw hundreds of millions over.

You don't need that much at all, 30 million is completely enough.

But in this case, Yang Qian is not suitable to be the chief CEO of Bobo Milk Tea.

We must give an explanation to the public and Hong Kong stockholders.

It fell below the issue price at the opening of the market, which is too bad.

Chen Pingsheng immediately cashed out all his Vanke shares and announced that he would concurrently serve as the president here.

Yang Qian's departure is not an injustice, but her own management does have a big problem.

Now he can be considered a scapegoat.

But she can go to Antler Coffee to help first.

Her current experience is completely sufficient, but it is not suitable for dealing with adversity.

Especially when you don’t know who is being targeted.

…

Chen Pingsheng handles things vigorously and resolutely.

He pays bonuses to employees quickly and assumes his own corporate responsibilities faster.

After taking 50 million directly from Teng Ying, we immediately started investigating.

Once it is discovered that poor management and losses occurred due to one's own responsibility.

Get your money back immediately.

However, after he withdrew, many franchisees appeared one after another wanting to refund their money.

The main reason is that the location of the store is not good, which leads to losses.

On the selection front, the headquarters of Bobo Milk Tea has detailed standard data.

Once it does not meet the standard data, it is absolutely not allowed to be opened.

Obviously, in the process of rapid development, the standard line of enterprises has been directly stretched to the lowest level.

There are problems everywhere.

Perhaps this is the reason why Chu Qiuyan hesitated to speak last time.

Chen Pingsheng took responsibility decisively and would rather pay for it himself than let those who believed in his company bear the losses.

He returned the money very quickly, and the stock price of Bobo Milk Tea in Xiangjiang also plummeted.

In less than a week, the stock price fell by nearly half.

When it was listed, Bobo Milk Tea still had a market value of 3 billion.

It has only been on the market for less than a week, and there are about 1.6 billion left.

The main reason is that the more money he refunds, the bigger the loss hole will be in the financial books.

With such a huge loss just after it went public, who would be willing to buy it?

Chen Pingsheng spent 100 million to handle complaints from franchisees of Bobo Milk Tea.

His own shares here have increased from 9% to 13%.

Under such circumstances, he, the founder, is still willing to increase his holdings by 4% based on a market value of 2.5 billion.

It also gave other shareholders a lot of confidence.

In addition, Chen Pingsheng decisively used the 380 million cashed out by Vanke to the Xiangjiang stock market for a buyback plan.

At the same time, it was announced in the name of Tenghui Capital that the original founder of Bobo Milk Tea would use 380 million to buy back shares.

You must know that at this time, the issue price of Bobo Milk Tea has dropped to 3.5 per share.

The entire market value is less than 1.5 billion.

He alone took nearly 400 million to buy back half of the Bobo milk tea stocks on the market.

No matter how others throw them, he can sweep them all away.

Even though Bobo Milk Tea was not favored by investors at all, Tenghui was willing to spend 400 million.

No matter what, it gives the market a strong confidence.

This is the tyranny of him having enough cash, if he hadn't been able to come up with so much money at once.

I'm afraid that the investors will join forces to sue the company for delisting immediately.

Fortunately, after a wave of ups and downs, the stock price finally stabilized to 5 yuan again.

He also made a lot of money from it.

At least he made back all the 100 million he lost before.

You know, he bought back the shares at 3.5 yuan, and now it has risen to 5 yuan.

He made almost one-third of the profit.

The stock market is like this, full of excitement and thrills.

Fortunately, the situation has gradually stabilized, and he is still buying back shares in Hong Kong.

He strives to support the share price of Bobo Milk Tea back to the issue price of 7 yuan.

After he finally stabilized, he would start to adjust the business plan of Bobo Milk Tea.

But at this time, Tong Zelan came to him.

She had already cashed out Bobo Milk Tea, and there was still 12% of the shares left. If the stock price fell as it did before, the remaining shares would be worthless.

He could not wait until the day of unwinding.

Fortunately, Chen Pingsheng came back and quickly stabilized the stock price.

Finally stopped the decline.

That's why she likes to work with him. This guy is very responsible.

The key is that he has a lot of money. If something goes wrong, he can support half the sky by himself.

He is completely different from Wang Yanfeng, a rich kid.

At least, if he is willing to help, he can stabilize the stock price of Bobo Milk Tea in minutes.

It's nothing more than making a little more money.

Facts have proved that he is really rich.

He immediately took out nearly 500 million in cash. It was difficult for her to raise such a large amount of funds at once.

Of course, her shares are now a little less and diluted.

The main reason is that Chen Pingsheng took out 100 million to deal with the complaints of Bobo Milk Tea franchisees.

This 100 million is not for nothing. They all have to dilute their shares to him, otherwise they have to pay.

Who is willing to pay when the stock price falls to that level?

Tong Zelan is also well-informed. No one who does franchising can make a 100% profit.

There are naturally many complaints.

It's just not so concentrated.

This is clearly someone targeting her.

She can't just do nothing when someone else makes her lose income.

The results of the investigation came out immediately.

Please give me monthly tickets and rewards. Even a cent is love.

All kinds of requests.