$459: This Time There Is Something to Play With
Although it is normal for the drama produced by Django to be popular, it is indeed rare for the documentary-style "Crime Six" to be liked by so many viewers.
This drama can be said to be a TV drama with excellent lens language. The long shots are very smooth, the subjective shots are well rendered, important scenes highlight the emotional color, a large number of handheld shots are used to increase the sense of documentary, the actors use performances to embody the documentary style, etc. All very impressive.
To use a very popular saying now, "I am a criminal policeman, quality evidence, I don't listen to stories.", using one case after another to tell the audience what is right, what is wrong, what is desire, and what is the rule.
"Is this okay?"
Ren Yuxin, the president of Penguin Video, had an unreal feeling when he saw the data of "Serious Case Group Six". At first, he was not optimistic about this "nefarious" drama. The reason why he bought it was entirely because it was similar to "Forensic Qin Ming". The second season is packaged with "Corpse Talk".
"Strictly speaking, it is still a TV series. Several generations of members of the Six Serious Case Groups such as Zheng Yiming, Ji Jie, and Zeng Keqiang are very well portrayed. Their characters are vivid and full, distinctive and unique, with personal charm, and they are good at using plots to express their emotions. Promoting the story, especially with a strong suspense plot, these things together can arouse the audience's curiosity, exploration of the truth, and attention to the fate of the characters, making them want to stop." said the operations manager.
"It's a pity that I couldn't win the "Nirvana in Fire"." Ren Yuxin sighed.
If you buy it, paired with "Three Lives Three Worlds Splendid Weiyang", two super "S"-level dramas with large investment and large production, there will be no pressure to dominate this summer.
“Xigua Video’s profit concessions are too harsh,” said the operations manager.
"In the past two years, they have spent a lot of money, but their traffic has been losing, so they urgently want a work to reverse the situation, and "Nirvana in Fire" is the best choice. It is more stable than "Three Lives Three Worlds Splendid Weiyang" ." Ren Yuxin analyzed.
"Indeed, Jiang Ge wrote and directed it himself, and invested another 500 million. How could it be any worse?" said the operations manager.
"If you didn't go to the screening, the quality of this drama really doesn't matter." People like Ren Yuxin, who rarely watch dramas, decided to follow it after watching three sample episodes.
"Then, let's work harder on publicity." said the operations manager.
"Yes." Ren Yuxin nodded and said, ""Nirvana in Fire" is good, and "Three Lives Three Worlds Splendid Weiyang" is not bad either. I can play it this time."
——————
Publicity and distribution of all movies, TV series, online dramas, and online movies is a very tedious task.
The staff of the publicity and distribution department must actively communicate with editors of major media to ensure that the materials collected or obtained by media editors are complete and accurate.
Next, we must consider the pertinence and coverage of the publicity channels, as well as the authenticity, completeness, representativeness, topicality, timeliness and many other factors of the publicity event itself.
Then, according to the requirements of major platforms and media editors, various clips, outtakes, trailers and other promotional materials and materials must be produced in a timely manner, including coordinating celebrities to participate in press conferences, thank-you parties and other activities.
Red Maple Entertainment, Penguin Video, and CCTV are doing these things, as are Huafeng Media, Xigua Video, and Blueberry TV, and they are becoming more frequent as the summer vacation approaches.
As a result, the popularity and attention of the two TV series "Three Lives Three Worlds" and "Nirvana in Fire" have reached unprecedented heights.
“When I open Weishi and Douyin every day, I see a lot of promotional videos.”
“Not only that, but also Bilibili and Weibo.”
"I'm really willing to spend money on publicity."
"After all, the total price exceeds 1.4 billion. How can we do it without good publicity?"
"I've watched the trailer n times, I'm really anxious!"
"It's almost there, only one week left!"
…
The publicity on both sides whetted the audience's appetite.
and,
Whenever there are comparable TV series appearing in the same schedule, their competition for online broadcast volume and TV ratings will arouse widespread discussion.
"Come on, let's fight!"
"From an objective point of view, each has its own advantages. The advantage of "Three Lives Three Worlds: Splendid Weiyang" is that both the male and female protagonists are top-notch, and the advantage of "Nirvana in Fire" is that Jiang Ge wrote and directed it."
"That's right, with both veteran actors supporting the show, the combination of [Zhao Youting + Luo Jin + Yang Mi + Tang Yan] is much better than the combination of [Hu Jingtian + Liu Ya]."
"Sigh, I don't understand why Jiang Ge would use the two of them. If it were replaced by [Xu Chenyi + Qin Shiyue], there would be no need to worry about who he would play against."
"Have you watched so many TV series and movies and you still don't understand? Django never chooses actors based on popularity and popularity, only whether they fit the role."
"Yes, starting from "Little Fish and Flowers", which movie is not like this?"
…
What can be discussed in "Nirvana in Fire" is the male and female protagonists.
Liu Ya is one of the four young talents born in 1995, and has appeared in Django's works, but she mostly plays supporting actresses, and the best one is only the second female lead.
Not to mention Hu Jingtian, his popularity and popularity are no longer as good as when he was popular, and he has no works or even acted in more than two years.
But the good thing is that the appearance and acting skills of these two people are both online.
Regarding the discussions on the Internet, Jiang Ge just looked at them and didn't pay much attention.
He was currently enjoying the sunshine, beach, and seafood in Lucheng, walking on the beach, blowing the sea breeze, and watching the most beautiful sunset. Don't be too comfortable.
This is another gathering of the two families after the Spring Festival. Qin Yong, Wu Xiuyun, Zhou Mulong, and Jiang Ling have their children accompanying them, and they are very happy wherever they go.
On the night of June 30, Lucheng was lit up with light and shadow, making it a city of music.
Today, the third Golden Melody Awards was held grandly in Haitang Bay, Sanya.
Between the sea and the sky, the white lights are like the rolling waves on the blue sea, coconut trees stand in the wind, and the lighthouse entwined with "notes" shines in the changing light and shadow.
From the red carpet entrance, to the shell-shaped signature edition area, to the interview area, both sides were crowded with fans and media reporters, who were waiting anxiously under the warm sea breeze.
"It's Long Wei!"
The time came to 6:30 in the evening, and the scene became lively as the first star appeared.
"Zhang Yifan!"
"Cao Qian!"
"He Na!"
"Anxiang!"
"Feng Yilun!"
"Cai Fan!"
…
This year's Golden Melody Awards ceremony was more star-studded than in previous years, and many big names were invited to attend, such as the Four Heavenly Kings.
The actresses who love to steal the show on the red carpet will naturally not miss this rare opportunity to appear. Makeup, jewelry, clothes, etc. are all props for them to compete for beauty, show off their personality and show off their charm.
When an incoming star is shortlisted for an award, the fans' shouts will become louder and the media reporters' shutter speeds will become faster.
For example, Zhang Jing, who was shortlisted for the Best Song Award, is known as the "Prince of Love Songs" and has been shortlisted for the Golden Melody Award six times.
Another example is Deng Ziqi, who was shortlisted for the best female singer and is known as the "Little Queen with Big Lungs" and won this year's "I Am a Singer" championship.
There is also Xu Song, who is shortlisted for the new award Best Singer-Songwriter. He is known as the "Three Giants of QQ Music" and is good at writing ancient songs.
but……
The most anticipated ones are the artists of Huafeng Media.
Halfway through the red carpet, there was a sudden roar of an engine. Fans and media reporters were attracted by a sports car with a unique and eye-catching shape from a distance.
"ae86!"
.