456: This Opponent Is Not Ordinary
"Chinese enterprises that raise pigs, make dairy products, open restaurants, make metal pipes, sell hardware, etc., what do they have in common? That is, they have all become film and television companies. Google search to read" This is a recent There is a joke that has been circulating in the film and television industry for several years. Although it is a bit exaggerated, it reflects the enthusiasm for entrepreneurship in today's film and television industry to a certain extent.
Statistics show that as many as 35 new film and television companies will be established after 2020, and 11 film and television companies have been established in the first half of this year alone.
For a time, there was a flood of entrepreneurial ventures in the film and television industry. It is still unclear whether it is a false prosperity or an explosion of the industry.
The loudest among them is Wang Hongfeng's Hongfeng Entertainment. After all, he has the reputation of being the crown prince of Yida Group, a leading domestic real estate company.
It can be seen from his series of actions that he is not just playing for tickets, but has a big appetite. In addition to seizing various IPs, he also said that he would build his own entertainment system, form an entertainment closed loop, and make movies and TV series. , make derivatives, and even build a theme park.
And it’s not just talk, the construction of Yida Town in Hangzhou and Yida Paradise in Shanghai have already started at the beginning of this year.
Therefore, "Three Lives Three Worlds Splendid Weiyang", Hongfeng Entertainment's first TV series that integrates shooting, production and distribution, has attracted much attention from the outside world.
First, let’s take a look at the main creative team lineup:
The screenwriter is the author of the original novel, a platinum master of China Literature, and has many best-selling works.
The director is Guan Rongguang, a well-known domestic actor who was famous for playing villains in his early days. He was also the actor who played Guan Yu in the CCTV version of "The Romance of the Three Kingdoms".
The male protagonists Zhao Youting and Luo Jin are two actors born after 1985 with great potential. Their development momentum has been very strong in the past few years. They are basically male leads, and they are all in big productions, and they are all rushing to win awards. But they all ran with me.
The female leads, Yang Mi and Tang Yan, are the four young actresses born in the 1990s. Although their acting skills have always been fascinating and have fluctuated up and down since their debut, they have many fans and are very popular.
Then look at the production:
The total investment exceeds 900 million, making it the most expensive domestic drama in history.
Fuhua Daohua spent a lot of money to customize and hired more professional, artistic and aesthetic film and television makeup stylists, costume designers, and prop artists.
The special effects team is looking for people who have created the visual effects field of the Hollywood science fiction blockbuster War Machine series, and are one of the top special effects teams in the world.
Let's put it this way, in the eyes of netizens, "Three Lives Three Worlds: Splendid Weiyang" is unparalleled in its excellent production and powerful cast.
"Judging from the trailer, it was shot in real scenes, and then mixed with special effects to make the film more realistic, and the presentation of the images is also very high-quality, whether it is the majestic fairy palace, or people flying into the sky with swords The chess game scene, accompanied by the flash of swords and the instant explosion of various magical techniques, is very exciting.”
"Wang Hongfeng took the right path and spent the money where it should be spent."
"This is because of the title of "Legend of Sword and Fairy" as the 'No. 1 Fairy Tale Drama'!"
"Although we can't avoid the discussion about the cast, we may say that this is a popular drama, but if we really think about it like this, it would be completely wrong. In fact, it is not a popular drama, but the selection of the male and female protagonists is considered. What’s more is the degree of fit between the classic IP and the character, so as to achieve the effect of powerful collision!”
“A must-see if you’re interested in Da Mi Mi!”
"A drama that brings together male gods and goddesses, is it the most luxurious fairy tale drama in history?"
…
Their promotion has already started, one round after another. As the broadcast is approaching, the troops are divided into several groups, and all the popular variety shows of various David TV stations are on.
"Wow, your opponent is a bit strong!" Zhou Lingwei browsed her phone for a while, and saw more than a dozen GGs of "Three Lives Three Worlds Splendid Weiyang" on Station B, Douyin, and Weibo. At least she bought it. Eighteen million promotions.
"Wang Hongfeng?" When Jiang Ge heard her say "rival", the first thing he thought of was this super rich second generation.
"Yeah." Zhou Lingwei nodded and said, "I watched the trailer of "Three Lives Three Worlds: Splendid Weiyang". I don't know what the plot is like at the moment. In terms of the graphics, special effects and costumes, it is first-rate."
Jiang Ge smiled and said: "After all, the cost and the main creative lineup are there, the filmed things will not be bad, but..."
Seeing that he hesitated to speak, Zhou Lingwei asked: "But what?"
Jiang Ge explained: "I went to take a look at the original novel of "Three Lives Three Worlds: Splendid Weiyang". It tells the story of Ji Wuxia, the Empress of Yaochi, and Zi Gong Taiyi, the Lord of the Nine Heavens, who experienced the love-hate entanglement of immortals, demons and humans in three lives and finally got married. "It's a beautiful fairy love story. To be honest, it's difficult to adapt such a plot to make people forget that this is a 'love drama disguised as a fairy tale'."
Zhou Lingwei pondered: "You mean, like "The Legend of Sword and Fairy"?"
As a theme of literary and artistic creation, Xianxia has a long history in China. Folk stories, legends, and novels are all created with Xianxia as a theme.
And "Legend of Sword and Fairy" is indeed a love drama in the guise of a fairy. The main line is the love story of Li Xiaoyao and Zhao Ling'er, and there are various kinds of love attached to this line, such as the big disciple of Shushan. The love story of Jiang Ming, the love story of Shushan Sword Master and Qing'er, the love story of Jiu Jianxian and the holy aunt of Nanzhao Kingdom, the love story of Tang Yu and Anu, and the love story of fox demon and snake demon. Wait, even the leader of the Moon Worshiping Cult is looking for love.
However, the reason why this drama was not complained about but received numerous praises was that it made good use of "Li Xiaoyao's Adventure" to reflect the status of immortals and knights, and then developed sub-stories around the main story to tell each love story well, so that the audience could immerse themselves in it and could not criticize it.
Jiang Ge nodded and said, "Although it is a different plot, the method is universal."
Zhou Lingwei had written scripts before and knew that the scripts were very different from novels, so she said, "The original author has never written a script, so he may be lacking in this aspect."
Jiang Ge smiled and said, "Maybe there is a screenwriter team."
Zhou Lingwei agreed with this view. It is a common method to use the name of the original author to attract fans of the original work. She turned and said, "Oh, and this drama is broadcast on CCTV-1's Golden Theater."
Jiang Ge knew about this and said, "Only a few first-tier satellite TV stations can afford it."
"Three Lives Three Worlds: The Splendid Weiyang" cost 900 million, more than the 500 million of "Nirvana in Fire", but the latter has his bonus, so the price per episode is more expensive.
Zhou Lingwei smiled and said, "There's something to watch this summer."
She emphasized the word "watch", which has a double meaning, referring to two good dramas to watch and the ratings competition between the two dramas.
At this time, Penguin Entertainment seized the opportunity and took advantage of the popularity to launch "Serious Case Team 6".