$449: A Groundbreaking Work?
Children are naturally weak against such fluffy toys. Google search reading
"I want Po!"
"I want Master Raccoon!"
"I want them all!"
...
Li Muchen grabbed his father's hand and jumped and shouted.
Li Zhengyao was dumbfounded. He didn't expect the cinema to start selling movie peripherals, and the location was very tricky, right at the exit, and he couldn't avoid it.
However, the quality of "Kung Fu Panda" is there, and it can't be considered as a bottom-line money-making.
I went forward to take a look and touch the dolls, figurines, and pillows. Although the workmanship and materials are not luxurious, they are very delicate and the sense of grade will not be reduced. They are not cheap goods. Not to mention children, adults can't help but be tempted.
"Buy!"
Li Zhengyao didn't care about his son anymore, and he started to choose with great interest.
The wife's face was as black as charcoal. The younger one was ignorant, but the older one also joined in the fun. She was about to get angry and teach the father and son a lesson, but she saw a pillow that was even cute, and then she muttered a few words and followed.
At this time, many viewers who had just come out of the theater, even those who watched other movies, chose to go over to find out after a brief hesitation.
"Everyone likes it." Zhou Lingwei looked back at the elevator entrance. There were already three layers of adults and children crowded inside and outside.
"When designing the peripheral products of "Kung Fu Panda", considering that we need to cover all kinds of consumer groups, there are not only many models, but also high and low prices, so that every consumer can find one that suits them." Jiang Ge did not do it blindly because of a rush of his mind, but had a plan.
"By the way, aren't blind boxes popular now? Why don't you have them?" Zhou Lingwei felt that the small-sized figures of characters such as Po could be made into blind boxes.
"Yes, it will be available on Huafeng's official website one week after the release. There are 7 models in total, 6 of which are basic models and 1 is a hidden model." How could Jiang Ge not think of it.
"Is it limited to sale?" Zhou Lingwei asked.
"Well, the first batch is 1,000 copies." Jiang Ge replied.
"Ah, so few, isn't it hard to get it?" Zhou Lingwei said.
"You don't have to grab it, I'll have someone send all 7 models to you." Jiang Ge smiled.
"No, no, no, it's fun to open the blind box by yourself. Not only is it exciting and exciting to open the blind box, but there is also the excitement of drawing the hidden model." Zhou Lingwei refused.
"Okay." Jiang Ge has never experienced it.
As they were talking, the elevator came, and the two took the elevator downstairs and left the cinema.
With the official opening of the May Day film season, the first batch of viewers finished watching the movie, and various platforms on the Internet began to become lively, and everyone was expressing their opinions.
"The Prince Is Not So Calm has been tasted, and the amount of 'Xia Duoyu' has reached 90%."
"It's worthwhile to kill time during the holidays and watch it for fun!"
"With the ace combination of Xia Duoyu and Ma Zhu, this movie is not only not awkward, but also full of highlights!"
...
"The sequel of Dragon City Flying General 2 is definitely better than the first one."
"Wei Qing promotes the prestige of the Han Dynasty!"
"The theme song "Loyalty to the Country" is really a perfect match for the movie and the protagonist."
...
Whenever a hot movie is released, there will be no less discussion about these movies on the Internet.
For example, now, the headlines and hot searches of the Sesame Open Door team's "The Prince Is Not So Calm" and Zhang Shucheng's "Dragon City Flying General 2" have been arranged.
As for Jiang Ge's "Kung Fu Panda", before its release, it attracted a lot of attention because of its strong publicity, but after its release, due to its "animated film" attribute, it led to a relatively low level of discussion.
Apart from fans, who would have nothing to do to talk about what children watch?
However, the official Weibo of the China Animation Society published an article titled [A landmark domestic animated film! ], which attracted countless attention.
At this point in time, it reminds people of Django's "Kung Fu Panda" which was just released today.
The key is that this title is a bit...
What does "epoch-making" mean? It refers to the emergence of new things with great significance, opening up a new era in history.
Before, "Year Hare Affair" was called "the light of Chinese animation", which was more of everyone's encouragement and support for Chinese animation. Now "Kung Fu Panda" has directly jumped to become "a landmark domestic animated film". Is this a bit too much?
And out of curiosity, many netizens clicked on this article.
["Kung Fu Panda" sounded the horn of the rise of domestic animated films, recasting glory, and unstoppable! ]
The first sentence of this text is as exaggerated as the title.
"?!"
"If you weren't an official organization, I would have thought you were reading a marketing account."
"It really looks like they're being paid to do something."
"I almost couldn't help but start to criticize."
"Is there a possibility that this Weibo administrator is a fan of Django?"
"Is it really that bad that they would give up their jobs just to chase after their idol?"
...
These netizens, firstly, didn't watch Kung Fu Panda, and secondly, they thought the wording was inappropriate.
If this article had been posted on another Weibo account, it would have been destroyed long ago. Only for the sake of the official organization, they were willing to read on.
[Anything that wants to rise must go through a tortuous and long time, and the same is true for national comics. The continuation of "animation" to "national comics" has also experienced many tests of time. The lack of production and the reduction of innovative ideas have made Many people turn their attention to foreign animations, until Chinese comics enter a sleep period.
Today, on the basis of animation, with the rapid development of the great era, Chinese comics are also growing like bamboo shoots after spring, out of control, shocking everyone from afar. 】
As expected of an article written by an official organization, "official statements" are never absent.
Fortunately, it is not a long paragraph, and the patience of netizens has not been exhausted yet.
[If animated films from European and American countries focus on excitement and adventure, and Japanese animated films focus on romance and freshness, then in "Kung Fu Panda", what we can feel is beauty and splendor.
And there are not only beautiful rivers and mountains, and gorgeous Chinese Kung Fu, but also in-depth consideration and exploration of traditional Chinese culture such as Confucianism and Taoism.
Whether it is the choice of colors, composition, or painting, it accurately shows the essence of Chinese traditional culture: "nobility, antiquity, purity, elegance, and elegance", giving people a sense of "the universe is in the chest, and the thoughts are connected to the ages." Profound and elegant, the audience can intuitively see that this is the animation style of our country when they see these pictures at the first glance. 】
The next step is professional analysis from various angles, which is reasonable and well-founded.
If it is entrustment, it is also an educated entrustment.
[We learned to organize to watch "Kung Fu Panda". The original purpose was to see how Django writes a good story with a learning attitude.
When I arrived at the theater, I found that even if the words "Django" were hung on the screen, they could not escape the same fate as other animated movies. Eighty percent of the people sitting inside were parents with their children, and the remaining 20% were fan.
But when the film started, we realized that we were wrong. Looking at the beautiful pictures that could not distinguish between reality and fantasy, everyone asked from the bottom of their hearts, "Is this a cartoon?" The professor who founded the Animation Society couldn't help but sigh, "I never thought that animated movies could be made like this."
"Kung Fu Panda" is really wonderful, and it doesn't even take time to prove it, because the moment you step out of the theater, you will naturally praise it. 】
Valley hinge
Netizens who insisted on watching were stunned, their little heads filled with big question marks.
It's an official organization, right...
It is reasonable and well-founded...
But it doesn’t look real at all. Is there really such a good domestic animated movie?
The answer was quickly given in the comment area below this Weibo post.
"Go to the ticket stub first. I was at the scene. The blogger did not exaggerate!"
"I can only say that adults in the theater are more fascinated than children."
"The picture is exquisite and realistic. It turns out that 3D can be so beautiful!"
"Honestly, this is the only animated movie that made me see the words 'end of the show' coming out."
"It is no longer a simple cartoon, but a very meaningful educational film."
“It’s worth the price of admission, just take a look!”
…
More and more netizens are posting comments on their ticket stubs, and nine out of ten are positive.
If you initially thought that this article was created by "trustees", "flood troops", and "temporary workers", then the problem will be explained when so many supportive voices come out.
Maybe "Kung Fu Panda" is really good and you can go check it out.
In front of the screen, someone opened Taopiao.com.
but……
May 2nd,
May 3rd,
May 4th,
Why are the tickets gone?
——————
"So tired!"
When she returned to the hotel room, Zhou Lingwei lay directly on the bed, and after being around all day, she felt crowded and hot.
"Then I'll take a shower first."
Jiang Ge took out a change of clothes from the suitcase and went to the bathroom.
Zhou Lingwei lay down for a while, then opened Douban to read the comments.
The scoring system will not be opened until the day after the release, so we can only make a rough guess at the moment.
"Witty and funny, Po is so cute and super happy."
"The laughs in the film are very subtle, such as a conversation between Po and Mr. Ping [Abao began to doubt his identity as the Dragon Warrior, so he said to Mr. Ping, 'I sometimes feel that I am not your father.' (The audience burst into laughter), Then he said, 'It's time to tell you a secret, the secret is that there are no secrets' (audience laughed)."
"It's still a story about a little person growing up to be a big hero, but you will be moved and impressed after watching it."
"Because all the traditional Chinese cultural elements are not simply piled up or just on the surface, but are truly integrated into the flesh and blood of the characters and subtly included in the plot of the story."
"When you're learning kung fu, you're just a bun, so why bother? It's not funny at all in a kung fu movie, but why do you think it's so funny when you see a panda and a raccoon fighting for a bun? That's why cartoons are so good."
"It feels very ordinary, the plot is old-fashioned, the laughs are far-fetched, it's just a hodgepodge of Western heroism + Chinese martial arts movies from the 1980s."
…
Zhou Lingwei looked at the dozens of comments with the most likes. The ratio of positive comments to negative comments was about 8:2, which was generally good.
However, the audience base is still too small to form an effective reputation. Moreover, a large part of the people who watched the film on the first day of release were fans, so the fan filter must be removed.
But Zhou Lingwei believed that it would become popular all over the Internet in just two to five days.
After watching it for a while, she felt bored again. She didn't know what she thought of. A blush rose on her cheeks, and then she tiptoed to the bathroom.
A spring night is worth a thousand gold, the flowers have fragrance and the moon has shadow.
The next morning, Yanjing Sesame Open Entertainment Culture Media Co., Ltd.
The new comedy king Xia Duoyu was waiting in the office for the audience viewing survey report of the fifty-city cinema. The reason why he didn't read the comments on the Internet was that a large part of the comments on the first day of the release were hyped by the Internet.
"Mr. Xia." The secretary pushed the door in.
"Did you get it?" Xia Duoyu seemed a little nervous.
"I got it." Seeing that the boss looked anxious, the secretary took two steps at a time and quickly sent the document over.
It would be a lie to say that he was not nervous. "This Prince Is Not So Calm" had the highest screening, but it did not open up a gap with "Dragon City Flying General 2" and "Kung Fu Panda".
Therefore, if you want to win the box office champion of this May Day period, you have to look at the real feedback from the audience and rely on word of mouth to stabilize the film schedule and attendance rate.
Xia Duoyu didn't even dare to open the file, fearing that his dream would be shattered after reading it.
Seeing this, the secretary said: "Mr. Xia, you can rest assured. According to the survey report, the ratio of good reviews to bad reviews from the audience is 7:3, and the average is 5."
Xia Duoyu breathed a sigh of relief, and then opened the file and read it. When he calmed down, he asked: "By the way, how did "Dragon City Flying General 2" and "Kung Fu Panda" perform?"
The secretary's eyes flashed with a strange color, and he said guiltily: "The evaluation of these two films on the Internet is not bad. After all, Zhang Shucheng and Jiang Ge are famous. It is normal for the attendance rate on the first day of release to be better."
"Just better?" Xia Duoyu frowned when he heard this.
"They have fewer screenings, and the extra attendance rate can be completely ignored." The secretary answered irrelevantly.
Xia Duoyu's expression became solemn. No, no, this feeling is wrong.
Just when he was about to read the reviews of "Dragon City Flying General 2" and "Kung Fu Panda", Ma Zhu pushed the door open and said excitedly: "Have you seen the first day box office?"
Xia Duoyu was stunned and said: "It's only nine o'clock?"
Ma Zhu nodded and said: "The announcement time has been changed from ten o'clock to nine o'clock."
Xia Duoyu blurted out: "How much?"
Ma Zhu smiled and said: "Our movie made 800 million on the first day!"
Xia Duoyu's face had some spirit, and he asked again: "What else?"
Ma Zhu replied: "Dragon City Flying General 2 made 100 million, and Kung Fu Panda made 700 million."
Hearing the data of his opponent, Xia Duoyu's frown relaxed, he exhaled a long breath, and then a happy smile appeared on his face, finally returning to the first place.
Zhang Shucheng's "Dragon City Flying General 2" is limited by the subject matter. It can be popular, but not a big hit. As for Jiang Ge's "Kung Fu Panda", animation is animation after all, and it can't cause too much trouble.
Everything is developing in the direction he wants.
However...
Ma Zhu's next "but" made Xia Duoyu's heart, which had just been relieved, rise again.