453: Solid as a Rock

Since the May Day holiday entered its second week, the box office of all movies has plummeted. Except for "Kung Fu Panda", even on weekends, the daily box office has hardly exceeded 100 million.

By the third week, this data dropped again, and even "Kung Fu Panda" was no exception.

There are only seven days left until release. The ranking of the top three box office movies has not changed. "Kung Fu Panda" ranks first, with a total of 400 million; "This Prince Is Not Calm" has the highest box office in the first three days, with a total of 700 million. ; "Dragon City Flying General" has made steady progress, with a total of 800 million.

However, for this result.

Jiang Ge is very satisfied. He originally predicted that the box office will be between 1.5 billion and 2 billion, but now it will exceed 3 billion, far exceeding expectations.

Xia Duoyu was extremely depressed. The guaranteed contract was definitely not going to be completed. He had previously thought about spending money to buy it, but in the end it was more cost-effective to pay liquidated damages.

Zhang Shucheng was very happy. 1 billion was paid back, 1.5 billion was earned, and 2 billion was lost.

"The first domestic animated film to exceed 3 billion is about to be born!"

"It should be over 5 billion. "Kung Fu Panda" was a huge hit overseas, with a box office of US$3.7 billion in North America and US$4.1 billion in other regions."

"It looks like it can enter the top ten box office records of Blue Star animated films."

"I feel sorry for Xia Duoyu."

"There is no way. According to Huafeng's production volume, whether it is a popular schedule or an unpopular schedule, everything will be arranged. No matter how you change gears, you will encounter it."

"Haha, Zhang Shucheng may be the biggest winner."

…

Netizens are also expressing various opinions on this matter.

In the eyes of outsiders, "Kung Fu Panda", just like the article written by the Chinese Animation Society, opened a new era of domestic animated films!

The capital in the entertainment industry has reached a consensus that animated movies can make money, and are no worse than movies. Therefore, even if you start from scratch, you must enter this market.

For a very simple reason, Huafeng Media cannot be monopolized.

In addition to the box office, there is another eye-catching thing, and that is movie peripherals.

On Blue Star, Hollywood studios are better at exploring peripheral value, such as the Superman series, the War Machine series, and the Magic Witch series.

As for domestic film companies, although they are also doing it, none of them have become big.

"Kung Fu Panda" broke this situation. Judging from the data, almost one out of every ten viewers who watched this movie will spend money to buy related peripheral products. The limited-edition blind box sold out in seconds. Don't watch it. There is still a gap with Hollywood, but a big step has been taken.

This is one of the reasons why the capital in the entertainment industry wants to enter the animated film market.

According to statistics, in the first week of the release of "Animal Kingdom" in 2019, the revenue from peripheral products reached 200 million U.S. dollars. The cumulative revenue of peripheral products of the "Mermaid Princess" series exceeded 10 billion U.S. dollars. From these examples, it is not difficult to see that the revenue of animated movies The profits from peripheral products have already exceeded the box office.

Of course, animation companies and animation production teams will also benefit. In the past, it was extremely difficult to get an investment, but now they are looking for it themselves.

Django can also be considered as indirectly contributing to the national comic.

——————

"That's about it. It's expected to be completed by the end of June." Mo Lan came back from Country M. After reporting on the filming progress of "Fast and Furious Episode 2", "The Expendables" and "I Am Legend", he added: "By the way, The company has been very lively recently.”

Jiang Ge asked curiously: "What's wrong?"

Mo Lan narrowed his eyes and said: "There are many people who are in contact with the employees of the animation department. Qiyou Aimang, Station B, Station A, etc., none of them are idle."

Jiang Ge said "Oh" and said: "It's expected, it's not normal for them not to be in contact."

The technology demonstrated by Huafeng Media Animation Department on "Kung Fu Panda" has caught up with the production level of international first-line animation. If you want to copy the success of "Kung Fu Panda", the best, fastest and easiest way is to use Original cast.

So how can we use the original crew? One is cooperation, and the other is poaching.

Huafeng Media has recently announced its animation film production plan for the next few years. Obviously, it has no spare capacity to cooperate with outside parties, so some people are trying to pry people away.

Mo Lan said worriedly: "Although our welfare is the best in the industry, we can't prevent others from using [painting + inducement]. Li Zheng, I admire you very much. There is a high probability that I will not leave. Others will It’s hard to say.”

Jiang Ge smiled and said: "Actually, job hopping is a very normal phenomenon. As the saying goes, 'People go to higher places, and water flows to lower places.'"

With the economic and social development today, the bottleneck restricting the development of enterprises is no longer capital, but whether the enterprise has a first-class talent team and how to attract and retain talents.

Many companies are racking their brains and trying every means to introduce talents, and invest a lot of manpower, material resources, and financial resources to explore and cultivate the abilities of their internal employees in all aspects, so as to form the company's unique human resource advantages.

But the reality is that in the process of development of enterprises, on the one hand, employees are increasingly required to be loyal to the enterprise, while on the other hand, employees' sense of loyalty to the enterprise is getting weaker and weaker.

Mo Lan suggested: "How about giving them a long-term contract?"

Jiang Ge understood what she meant, which was to add a "huge liquidated damages". If you want to leave, you can keep the money. This is a way to deal with poaching.

However, if you can retain people but cannot retain your heart, it is of little use.

After thinking for a while, he said, "People who want to leave can't be retained, and people who want to stay won't leave. Nowadays, technical talents are still relatively easy to find."

In fact, the success of "Kung Fu Panda" is the result of the combination of story content structure, animation production quality and animation coordinated production.

To put it simply, animation production technology alone is not enough.

Mo Lan thought about it and said, "That's right, just like our songs, movies, and TV series, singers, directors, and actors are important, but the most important thing is..."

Speaking of this, he suddenly paused, looked up at Jiang Ge, and emphasized: "You."

Jiang Ge grinned and said, "Me, just a little bit important."

However, they underestimated their employees.

"Money" is important, but "dreams" are equally important. In the past, I could neither make money nor see my dreams. Since I followed Jiang Ge, I not only have a good life, but also produced the first domestic animated film.

In addition, which entertainment company will give box office dividends to grassroots employees? Based on this point, it is impossible to change jobs, and it is impossible to change jobs in this life.

Huafeng Media is no longer the Huafeng Media of the past. It can be said that it is impregnable and anyone who comes will be rejected.