466: Word of Mouth?
Many people have watched "Nirvana in Fire", but they don't necessarily know that Huang Xiaoming is the first candidate for Jiangzuo Meilang's "Mei Changsu". By coincidence, Huang Xiaoming had just accepted the new drama "The Gorgeous Adventures of Jinxiuyuan" at that time. ”, he had no choice but to decline, and finally fell to Hu Ge, who was the number one online investor and the most popular one. Google search reading
The story begins on August 29, 2006. Hu Ge, who was at the peak of his career, suffered a serious car accident. After 6 hours of rescue, Hu Ge needed more than 100 stitches on his face and neck to save his life. Assistant Zhang Mian died on the spot.
The media exaggerated, his appearance was ruined, his friend died, and his fans expressed regret. For a time, all kinds of emotions hit Hu Ge's chest like a heavy hammer. At this time, he didn't know that this unexpected disaster was the beginning of his rebirth as a phoenix. .
"If the skin is not perfect, then fill it with thoughts." This sentence is often said by Hu Ge. In order to hone his acting skills, he plunged into the theater to perform plays for 8 hours a day. At the same time, the Internet The rights to remake the novel "Nirvana in Fire", which has a hit rate of over one million, were bought by Hou Hongliang.
But when I first found Hu Ge, I politely refused when I heard it was a costume drama or a historical drama, because the purpose of his hard training in acting was to get rid of the label of "Prince in Costume" attached to him. .
Later, many book fans felt that the experiences of Mei Changsu and Hu Ge were exactly the same. If he were to play the role, he would be able to do it with ease. Facing the crazy invitations from fans, he read the novel carefully and found that his and Mei Changsu's experiences were so similar, so he found The director team decided to use his acting skills to dispel their concerns. After watching his play "A Dream Like a Dream", the director team was impressed by his solid acting skills, and the two parties hit it off immediately.
On February 21, 2014, one week after the filming of "Nirvana in Fire" started, Hu Ge posted this on Weibo: "Since I have survived, I will not live in vain." This sentence made Lin Shu start from the novel Walking out of the house, the young man wearing bright clothes and angry horses gradually overlapped with Hu Ge in his innocent heart.
There are many similarities between Hu Jingtian's experience and Hu Ge's, but after all, they are different people in two worlds. If Hu Jingtian wants to copy Hu Ge's success, he needs not only a "Nirvana in Fire", but also handsomeness. With his outstanding appearance, superb acting skills and hard-working professionalism, has he achieved it?
In the view of Xie Xiaofang, a professional drama critic, Hu Jingtian did it.
The first and second episodes aired tonight, the plot is more cliché, explaining Mei Changsu’s personal information and the main line of the story. He was originally Red Flame Marshal Lin Shu, a young general who was good at fighting, brave and resourceful. , but because of an unjust case of Red Flame, the former young general was poisoned, his appearance changed drastically, his inner energy was completely destroyed, and he no longer had any strength. From then on, he became sick and injured, and cold illnesses recurred from time to time. And the reason why he came here Jinling was not there to help anyone ascend to the throne, but to take revenge.
Hu Jingtian acted very well, with his lines, expressions, and movements all on point, showing Mei Changsu's complicated feelings before going to Jinling and Jinling.
In addition, these two episodes also show a magnificent picture. The most intuitive points are that the movements such as greetings, standing and sitting are all very particular, and the costumes range from fabrics to embroidered dark patterns and jade crowns. Everything from accessories to accessories is of high quality. For example, most of the lines are in the structure of vernacular mixed with classical Chinese, giving it a sense of ancient style.
Combining these things together makes the original cliché storyline become unconventional, and everything looks natural and refreshing.
"Dong dong dong..."
Suddenly there was a knock on the door. Xie Xiaofang turned the computer chair and said, "Come in."
"Which drama did you watch?" The visitor was Xu Shan, her best friend who lived together with her.
"I'm watching "Nirvana in Fire", what's wrong?" Xie Xiaofang asked.
"Hehe, just like me." Xu Shan said with a smile.
"Then, do you think it looks good?" Xie Xiaofang asked again.
"How should I put it..." Xu Shan sat on the edge of the bed and pondered: "I think there are too many characters in these two episodes, such as Prince Jing, Prince Yu, Prince Jing, Concubine Jing, Emperor Liang, Ni Huang, King Mu, the young prince Mu Qing, Xie Yu, Meng Zhi, etc., although each has a distinct personality, it makes people confused about the complicated relationship between them. "
After hearing this, Xie Xiaofang asked, "Does it mean it's a bit difficult to watch?"
Xu Shan nodded and said, "Absolutely."
Xie Xiaofang put her legs on the seat, hugged her knees with both hands, and murmured: "Compared to other Django dramas, the pace is indeed a bit slower."
Recently, in the comment section of a drama review she posted, she found many replies with the same meaning - it was uncomfortable to watch the drama without fast forwarding.
I don’t know since when, fast-forward playback has become the standard for too many young people to watch dramas.
On the one hand, the fragmentation of time caused by the electronic Internet has made everyone's time more and more fragmented. It is a luxury to spend time watching a drama; on the other hand, even though there are many TV dramas this year, there are still many good dramas. It's really not much. Because of the huge cost of filming, the series had to be extended to earn back the cost, so there were various rhythms of water injection, and a story that could be filmed in 2 or 30 episodes was filmed in 5 or 60 episodes.
Thinking of this, Xie Xiaofang asked very curiously: "Shanshan, if you could fast forward, would you choose to skip watching "Nirvana in Fire"?"
Xu Shan shook her head and said, "This is definitely not the case. I can barely understand it when I look at it normally. If I fast forward and look at it, wouldn't I be completely confused?"
Xie Xiaofang smiled and said, "Yes, after all, this is a historical drama about political intrigues. If you miss any part, the plot will not be connected."
Xu Shan changed the topic and said, "I didn't realize that Hu Jingtian is so handsome before. His ancient costume looks much more comfortable than some of the current young actors."
Xie Xiaofang sighed softly and said, "If he hadn't had a car accident and hadn't been hidden by the company, his achievements would be far more than this."
Xu Shan smiled and said, "With Jiang Ge, his achievements in the future will not be bad."
Xie Xiaofang agreed, "That's right."
Xu Shan got up from the bed, stretched, and said, "Okay, I won't bother you anymore. I'm going to catch up on "Eternal Love." "
After she left, Xie Xiaofang began to recall the details of the first and second episodes of "Nirvana in Fire", and then wrote a document on the desktop to prepare for a drama review.
At the same time, the audience's evaluation appeared on various platforms, and as Jiang Ge had expected, it was severely polarized.
"Nirvana in Fire has great texture, color tone, and actors' acting skills!"
"It's a drama with great texture, very much like a blockbuster movie!"
"You can tell from the costumes and makeup, it's a high-quality drama."
...
Fans gave it a lot of positive reviews because of the filters.
"I was confused. There were more than a dozen characters, and I couldn't figure out the relationship."
"The plot is really average. They survived by chance and changed their appearances, and refused to recognize each other for revenge. It's an old routine from decades ago."
"I barely watched two episodes. This drama is supported by the pictures and the acting skills of the actors."
...
For ordinary audiences, if it's good, it's good, and if it's not good, it's not good. Even if it's written and directed by Jiang Ge, they still don't buy it.
Seeing this result, Eternal Love breathed a sigh of relief.
Jiang Ge's dramas, starting with "Little Fish and Flower", have shown a terrifying dominance, with ratings and reputations that are too scary. This time, he invested 500 million yuan and found a large number of powerful actors.
However, the most talked-about script seems to have problems.
Could it be that...
Jiang Ge is really overwhelmed as the outside world speculates?
For a while, many marketing accounts started to make articles on this matter.
——【How long can the altar last? 】
——【The script is the foundation of a drama. If it is done well, it will be icing on the cake. If it is not done well, it will collapse completely. 】
——【It should be that they don't understand this kind of subject matter. Historical power dramas are different from martial arts dramas, mystery dramas, and police dramas. The focus is not on costumes, action scenes, and case reasoning. 】
——【There is a big problem with the rhythm. I wonder if fast-forwarding TV dramas in the 21st century is a trend? The golden two episodes are too dragged out, which directly discourages most people. 】
——【No one is omnipotent. This is the consequence of highlighting weaknesses and avoiding strengths. 】
…
Traffic is the lifeblood of marketing accounts. They only care about traffic regardless of right or wrong. Many of them even haven't watched "Nirvana in Fire". They just write nonsense after reading a few comments.
When the rhythm starts, the debate will come.
"This kind of fictional historical power struggle drama is not those brainless Qing Dynasty palace fighting dramas."
"Watching TV dramas is to relax, not to take the postgraduate entrance examination. It's better to keep it simple."
…
"It's all good. Why make it so complicated?"
"Uh… It's a very simple plot and character relationship. You can't understand it?"
…
"No one likes to watch the kind of plot that revolves around a few main characters, and then the polyamorous love between the male lead, female lead, male second, and female second, right?"
"In fact, it doesn't matter how many characters there are, or how bloody the plot is, but whether it can make people want to watch it."
…
As the saying goes, "Everyone has their own preferences." It's okay to like or dislike it.
But some keyboard warriors don't start from evaluating the quality of a drama, but to create more topics to entertain themselves or others.
Taking advantage of this trend, Eternal Love has started to make some small moves.
"I didn't expect that Da Mimi and Yanyan's acting skills have improved so much!"
"Yes, I am shocked. Are they still the ones who were criticized for their 'plastic surgery-like acting'?"
"What did Da Mimi say?"
"'I have always been clear about love and hate, and I can't tolerate any sand in my eyes. If you betray me, all those vows will be invalid. I will abandon you and never see you again!', this line."
"Yes, yes, that's the line. It's so domineering."
"She is worthy of being my goddess!"
...
Suddenly, a large number of good reviews for Eternal Love appeared on the Internet, which dealt a heavy blow to Nirvana in Fire, which received mixed reviews.
At the beginning, with the buff of Jiang Ge, the online playback volume of Nirvana in Fire was higher than that of Nirvana in Fire. It exceeded 10 million in one hour after it was put on Xigua Video. Now, Eternal Love has surpassed it and has exceeded 100 million in playback volume on Penguin Video.
The next morning, countless people stared at the national ratings network, waiting for yesterday's ratings report.
At 9 o'clock, I refreshed the webpage and the ratings were released:
1. Blueberry TV, Nirvana in Fire episodes 1 and 2, 25%.
2. CCTV-1, Eternal Love episodes 1 and 2, 91%.
3. Mango TV, Legal Affairs episodes 33 and 34, 97%.
4. Dragon TV, Love Candy episodes 27 and 28, 61%.
5. Lychee TV, episodes 1 and 2 of "The Legend of the Moon", 53%.
…
Django is still better.
"There's nothing I can do about it. The whole operation at the Golden Melody Awards has brought all the popularity and attention to it."
"But I think this lead is temporary and will change tonight."
"The words are put here, "Three Lives Three Worlds Splendid Weiyang" will definitely counterattack!"
“It’s normal to reach your peak and then go downhill.”
"Douban gave "Nirvana in Fire" a score of 5 and "Three Lives Three Worlds Splendid Weiyang" a score of 0. It's clear who is better."
"Oh, I was looking forward to it."
…
Regarding the reputation of the first and second episodes, more and more people are more optimistic about "Three Lives Three Worlds Splendid Weiyang".
Even at Blueberry TV and Xigua Video, several senior executives had the thought of "Is Django really going to die?", but it was fleeting, because Django had to die, and the total price was 1.5 billion, and they couldn't afford to lose.
——————
Hangzhou, Huafeng Media Headquarters Building.
Jiang Ge is writing the titles of the 36 songs in "Golden Songs" on his tablet computer with a stylus so that he can arrange which artist in the company will sing which song.
On the sofa opposite, Chen Qian was staring at his face. After a while, he couldn't help but said: "You don't seem to be worried at all. There is a lot of noise online."
Jiang Ge looked up at him and said with a smile: "There's no point in worrying, the filming has been completed."
Chen Qian raised his eyebrows and said, "I noticed that every time you post a song, movie, or TV series, whether it's good or bad, you appear to be very calm, as if you treat data like dirt."
Jiang Ge moved his neck and said: "You are wrong. I don't regard the data as dirt, but I can probably guess what the ending will be like."
Chen Qian narrowed his eyes and said, "Then, tell me about the ending of "Nirvana in Fire"."
"The ending is..." Jiang Ge smiled slightly and deliberately prolonged his voice. After arousing Chen Qian's curiosity, he continued: "It's worth 1.5 billion!"
"Tch!" Chen Qian waved his hand and sneered: "I said it, but I didn't say it."
Jiang Ge stopped joking and said seriously: "Don't worry, it's not that the pace of "Nirvana in Fire" is slow, but that the audience has watched too many fast-paced TV series. After three or five more episodes, they will gradually get used to it. ”
When this drama premiered on Earth, the ratings were not ideal. After the finale, the average ratings were only 8. The slow pace of the plot was the main reason for the low ratings.
Although many people think that the plot level of "Nirvana in Fire" is very rigorous, there are still quite a few people who think that the pace of plot development is relatively slow. In today's fast-paced era, it is obviously a bit out of place. Therefore, in this case, at the beginning Naturally, it is impossible to be welcomed and recognized by the audience.
.