$450: That’s Awesome!
"But what?" Xia Duoyu asked eagerly.
"The Prince Is Not Calm" was moved from the Spring Festival schedule to the May 1st schedule to avoid Django movies, but the most important thing is that it signed a 3 billion guaranteed contract with the distributor, so it had to find a weak opponent. schedule.
At present, the only ones that can affect the box office of their movies are "Dragon Warriors 2" and "Kung Fu Panda".
A high box office on the first day does not mean that you will have the last laugh, because the films of Zhang Shucheng and Jiang Ge have experienced box office declines for many consecutive days, so don't make any mistakes!
"That's it..." Ma Zhu understood his worries and hurriedly said: "The quality of the sequel of "Dragon City Wings 2" is unprecedentedly better than the first one, and the theme song "Dragon City Wings 2" jointly created by Jiang Ge and Lin Yu "Serve the Country with Loyalty" has received a good reputation, and pre-sales from the 3rd to the 5th have increased a lot, while "Kung Fu Panda" has become a hit on the Internet, including the Chinese Animation Society, the Chinese Two-Dimensional Cultural and Creative Association, China Official organizations such as the Animation Group gave very high evaluations, and the tickets for the next few days are almost sold out. "
After hearing this, Xia Duoyu looked very proud of himself, but now, the smile on his face disappeared, his teeth chattered, and his face became as sinking as water.
The fermentation of the audience's word-of-mouth is a decisive factor affecting the subsequent box office of the movie. Word-of-mouth translates into film schedule, and the increase in film schedule translates into an increase in box office. Therefore, the only chance for "Dragon City 2" and "Kung Fu Panda" to make a comeback is to rely on word-of-mouth fermentation to complete the box office counterattack.
But, what are you afraid of?
"Also...and..." Ma Zhu didn't want to add insult to injury, but he had to say it.
"If there's anything else, tell me." Xia Duoyu was surprisingly calm, seeming to accept his fate.
"'Kung Fu Panda' was released simultaneously in 30 overseas countries and received rave reviews. The first-day box office in North America was US$38.6 million, and the cumulative first-day box office in other countries was US$63 million." Ma Zhu said it in one breath.
"I'm convinced!" Xia Duoyu burst into laughter after being silent for a few seconds.
"There are many fish..." Ma Zhu was a little worried when he saw his appearance.
"I'm fine." Xia Duoyu leaned back, raised his head to the ceiling, and sighed: "I still underestimate Jiang Ge."
However, he still couldn't figure it out, or didn't believe it, that a domestic animated movie could have a box office of three or four billion. Isn't that nonsense?
Ma Zhu consoled him, "You don't have to worry too much. Our movie reputation is not bad, and we have cooperation with the three major cinemas, so we won't be diverted from a lot of films."
Xia Duoyu nodded.
Rather than saying that he agrees with this, it is better to say that he relies on this.
This is the only chance for their movie to achieve the guaranteed price of 3 billion.
at the same time.
Seeing the box office on the first day of May 1st, the film circle is also discussing enthusiastically.
After all, the May Day schedule is the third most influential movie schedule in the whole year, second only to the Spring Festival schedule and the National Day schedule.
"It's a hammer, Django = a hit!"
“Indeed, no matter which industry we enter, we always deliver top-quality products.”
"The Chinese film box office ranks first in the world. It is entering the golden age of creation from the golden age of the industry. Domestic animated films are also on the rise. According to this pace, the box office of "Kung Fu Panda" may surprise many people!"
"Django has a great imagination and is willing to invest money, so explosion is inevitable."
"Yes, the viewers who have watched "Kung Fu Panda" are all surprised by the sophistication of the graphics and special effects. Many people even believe that in terms of technology, there is a very small gap with the best animated films in Hollywood. "
"The point is, this is produced by a Chinese team. It is definitely something to be proud of for being able to keep up with the world in the field of production technology in a short period of time."
…
Like these industry insiders, countless netizens are talking about "Kung Fu Panda", causing the discussion to rise to a terrifying number in just one day.
“I caught the early show, it was really exciting!”
"I read the article from the Chinese Animation Society last night, and I bought a ticket to see it today with the attitude of giving it a try, and I was surprised."
"I didn't expect [Panda + Kung Fu] to be so popular. He deserves to be the number one martial arts screenwriter in the new era!"
“Everything can be used as a martial arts, it’s so fun to play with!”
"It's just that the film schedule is a little short, and we can't even buy tickets for the holidays."
"Movie theaters should hurry up and add more shows. This film will definitely counterattack and become the May Day box office champion!"
…
Everyone's enthusiasm and curiosity for watching movies were ignited, and they left messages on the official Weibo accounts of major theater chains to arrange more films for "Kung Fu Panda".
As the number of people discussing increased, the topic began to turn to movie songs.
After songs entered movies, they became an organic part of the comprehensive art of movies. They are a new music genre that play a special role in highlighting the emotions of the movie, enhancing the drama of the movie, and exaggerating the atmosphere of the movie.
Nowadays, many audiences have higher and higher requirements for movie songs.
"As a post-00s generation, I really like songs like "Loyalty to the Country". It sings the great spirit of the Chinese nation. It is much better than many pretentious songs nowadays! I must support it!"
"This song is majestic and makes people's blood boil when listening to it! It invisibly arouses a sense of national pride and the atmosphere is thick!"
"I waited for more than ten minutes after "Dragon City Wings 2" ended and there was no Easter egg. However, when I walked out of the cinema and looked at the lights, traffic and bustle of thousands of houses outside, I thought it was the last Easter egg."
…
"The charm of the opera performed by Long Wei in "Chinese Kung Fu" is related to his childhood experience as a Peking Opera apprentice, and the lyrics describe the external and internal training of Chinese martial arts very vividly, which is great!"
"Haha, after I listened to this song, I immediately had the urge to go to Shaolin Wudang to learn martial arts. After I complete my training, I will draw my sword to help and travel to the ends of the world with my sword when encountering injustice!"
"The disciples of Hunyuan Xingyi Taiji Sect are here to report!"
…
"Dang Ge hasn't graduated from college yet, why can he write English songs so smoothly?"
"'Drop out' does not mean 'not learn'."
"While listening to "Kung Fu Fighting", my dad suddenly said to me that this song was their song in the 1970s, because at that time Long Wei brought Kung Fu to the world and formed a Kung Fu craze. Suddenly I felt that this song was another It’s a lot heavier.”
…
Two movies and three songs have become the hottest topics on the Internet during this May Day holiday.
However, the craziness of "Kung Fu Panda" has just begun.
First, it was the official organization, then the big guys in the animation industry, and then many stars in the entertainment industry, all of whom were praising this animated film.
What's going on?
Is it tap water? Or navy?
This is confusing to the public. When did cartoons have such a card?
On the second day of May Day, the box office data was released.
1. "This Prince Is Not So Calm", 100 million.
2. "Dragon City Wings 2", 300 million.
3. "Kung Fu Panda", 200 million.
…
The championship's lead is still huge, and the top three rankings appear to have remained unchanged.
However, the box office of "The Prince Is Not Calm" dropped on the second day, while the box office of "Dragon Warriors 2" and "Kung Fu Panda" both increased on the second day.
You know, there are only slight adjustments to the arrangement of the three films.
The key point is that "Kung Fu Panda" sold 700 million on the first day and 200 million on the next day, an increase of 50 million, nearly 15%. This figure is quite high.
Could it be...
Is the Sesame Blossom team really going to be stabbed in the anus by a cartoon?
Valley fatigue
Xia Duo had no love for Yusheng, and she cried out in her heart that she was done.
After martial arts films, horror films, racing films, and mystery films, here comes another cartoon.
How to play this?
However, on the third day of its release, although the box office of "The Prince Is Not Calm" was still declining, the extent was very small, while the box office of "Dragon Warriors 2" and "Kung Fu Panda" did not continue to decline and began to decline.
Therefore, cartoons are still cartoons. Even if countless people are talking about them, they still cannot escape the fate of being well-received and not popular. Many adults will not go to the cinema to watch a cartoon, and it is impossible for children to watch it twice or three times.
Soon, people were spreading rumors on the Internet that so many people gave "Kung Fu Panda" good reviews because they wanted to help domestic animated films and sell Django a favor.
Is this really the case?
Xia Duoyu didn't think so, because he had gone to see "Kung Fu Panda".
He usually rarely touches children's cartoons except watching them at home with his children, but when he sat down in the movie theater, he watched them with rapt attention and relish from the first scene.
Objectively speaking, this is indeed an "epoch-making domestic animated film".
Sure enough, on the fourth day of release, the situation took a new turn.
Early in the morning, the official Weibo accounts of Pacific Cinemas, Times Movie World and Digital Cinemas were rushed by countless netizens to close the comment function.
The reason is that these three major theater chains focus on third- and fourth-tier cities. The theaters of "Kung Fu Panda" were full and many people could not buy tickets. However, the cinemas have not increased the number of shows. The attendance rate of "This Prince Is Not So Calm" is not good. The high number of shows was 38%, and the low number was 20%. They kept arranging the films, but someone checked and found that they had cooperated with the Open Sesame team.
Then came the wild bombardment from netizens.
"Scheduling four shows a day, or early and early morning shows, is this what people do?"
"It turns out this is not the only situation here."
"Obviously, I was suppressed from arranging the film."
"Someone finally discovered this problem. Except for the first and second tier cities where the film schedule is relatively normal, many other places prefer "This Prince Is Not Calm"."
“It’s understandable to promote movies that you have invested in, but it’s unjustifiable to ignore the voice of the audience.”
"You have to understand that the audience is the foundation of the cinema!"
…
That's right, the reason why "Kung Fu Panda" failed to grow at the box office was due to the lack of film schedule and poor screenings.
After Pacific Cinemas, Times Movie World and Digital Cinemas closed their official Weibo comment functions, the war shifted to other cinemas.
Now it's good, it pissed off the audience and also pissed off the colleagues.
What can be done?
Arrange the film...
Pacific Cinemas, Times Movie World and Digital Cinemas figured out that the purpose of preserving "The Prince Is Not Calm" is to make money, but arranging films for "Kung Fu Panda" is not the same as making money?
Ever since,
They made adjustments as quickly as possible, forcibly removing part of the film schedule of "The Prince Is Not Calm" and adding it to "Kung Fu Panda".
“It’s a big deal to improve if you know your mistakes!”
"I got my ticket!"
"Finally I no longer have to go out to the cinema in the middle of the night."
"I have bought six tickets for the golden show in the evening, and my family will go to see it."
"I can go to the second viewing!"
"Let me show you Django's ability to make money!"
...
With this wave of operations, the screening schedule of all movies during the May Day holiday has become reasonable.
And the screening schedule of "Kung Fu Panda" has jumped to the first place, from the original 7% to 5%.
No one knows how much box office such a high screening schedule can cut.
"Breaking 500 million is not a problem."
"Almost, it happens to be the single-day box office record for animated films."
"Is it so conservative? Today is the last day of the May Day holiday."
"From the perspective of the number of moviegoers, there is a lot of room for growth."
"But, isn't it a bit exaggerated that an animated film has a single-day box office of 600 million?"
"To borrow a sentence from a netizen, 'Django, everything is possible'!"
...
Industry insiders dare not jump to conclusions, because netizens' psychology is difficult to figure out. Sometimes they are happy, but they may not take actual actions. Sometimes they are silent, but they all go to support.
Yes, the audience was very crazy. On May 5, they poured into the cinema in waves.
It was also on this day that Xia Duoyu slept until the evening. He lived a very relaxed life without thinking about Jiang Ge.
As for Zhang Shucheng, the box office of 1.4 billion in four days exceeded expectations, and the total box office of 2 billion was not a big problem, which was enough to achieve the goal.
At nine o'clock the next morning, when the data was announced, someone refreshed the page several times in succession, fearing that there was something wrong with the website. After confirming that it was correct, they exclaimed.
"Kung Fu Panda" had a single-day box office of 200 million!
"A counterattack!"
"This is the normal level!"
"Panda + Kung Fu, invincible!"
"Jiang Ge unlocked a new achievement and created another box office record for a new type of movie!"
"A new era of domestic animated films has come!"
"What should I do? I already want to watch Jiang Ge's new work "White Snake Origin"!"
...
Netizens cheered and the media praised it wildly!
Unsurprisingly, the headlines and hot searches in the entertainment sections of major news platforms today were all given to Jiang Ge.
At this time, Xigua Video.
President Zhang Ming was extremely angry and said to the manager of the operations department: "Why didn't you get the online broadcasting rights of "Kung Fu Panda"? Penguin Video took advantage of this. Do you know how many members we lost?"
The operations manager had a hard time saying it. It's not that he didn't want to buy it, but that the budget was not enough.
Alas...
He sighed helplessly in his heart.
Zhang Ming talked for a while, and after calming down a little, he said: "You should quickly book a ticket to Hangzhou and go to Huafeng in person. You must get "Nirvana in Fire"!"
"Kung Fu Panda" has become a thing of the past. No matter how much you talk, it's useless. The most important thing now is not to give "Nirvana in Fire" to the opponent.
In fact, it's not just Xigua Video. After seeing the strong performance of "Kung Fu Panda", several other video websites have also re-examined "Nirvana in Fire".