Chapter 344 I only Trust the First Line of the Universe!

"Principal, this wave of store closings is like God helping us!"

In front of Ye Chen, the professional fitness teacher who is also the president of the fitness association had an uncontrollable smile on his face.

Ye Chen also nodded when he heard this.

indeed.

Although his own Star Academy is very famous.

However, the establishment of the Star Fitness Association cannot be made known to everyone in an instant.

After all, even if a social giant like Xunteng releases game advertisements all over the place, there are still many people who have never heard of the new game.

But this wave of gym owners collectively seeking money to run away with money has involved thousands of gyms running away, involving the membership dues of more than 200,000 people.

The impact is too great.

Whether it is Internet news or traditional TV stations, it is mentioned.

Such news.

It will undoubtedly make people’s trust in traditional gyms even lower.

One goes down and the other goes up.

The vast majority of potential users of gym memberships will completely abandon ordinary gyms.

When you have fitness needs, choose a more secure member of the Star Fitness Association.

And when consumers’ consumption concepts change.

The entire industry will be turned upside down.

As long as domestic gyms want to stay open, they want to continue to gain customers.

There is only one option left, and that is to join the Star Fitness Association.

This has really great benefits for the rapid expansion of Star Fitness Association.

But this isn’t really a God-Blessed Star Fitness Association.

Because of this wave of running away, from the day Ye Chen decided to establish the Star Fitness Association.

It was already destined to happen.

After all, when people spontaneously start to boycott bad currencies for their own rights and interests.

Bad coins have only one way to go: delisting.

But here comes the thought.

Ye Chen couldn't help but feel a little proud.

It is common all over the world for bad money to drive out good money.

But good money drives out bad money, which can be said to be very rare.

I just set up a fitness association.

Just rectify the entire market and force the scammers to run away in advance.

The reshuffle of the industry has also allowed the public to regain confidence in the entire industry.

Although it will not happen if there is no one to come.

But no one has ever done it in Chengde.

After all, our family is not an authority!

It's just an ordinary private enterprise with universities as its main body.

To be able to do all this is indeed incredible.

But the most important factor in the success of Xingchen Fitness Association is the endorsement of the reputation of Xingchen Academy.

The word reputation is somewhat ethereal.

Many ordinary people think it's nothing.

But in reality, the value of reputation is immeasurable.

Your reputation is good enough for consumers to choose you without hesitation and become your die-hard fans.

If your reputation is not good enough, no matter how good your product is, you will be boycotted and insulted every day.

It is extremely difficult to improve a company's reputation.

It requires careful maintenance day after day.

Once a problem occurs, it is not handled properly.

That would be a heavy loss

For example, a certain mobile phone company failed to remedy the problem in time when a problem occurred and the phone exploded. Instead, it refused to admit its fault.

Then the reputation in the country was completely ruined.

Some well-known domestic mobile phones have a good reputation.

But some use the little bit of money to make a small profit, do not provide the oleophobic film, and secretly use the memory.

Some are acting like monkeys and burning WiFi due to poor quality control.

These mistakes have damaged their brand reputation and reduced public trust.

This is true even for these top mobile phone manufacturers.

This shows how difficult it is for a company to maintain a perfect reputation.

But Star Academy did just that.

That's exactly what it is.

The fitness association launched by Star Academy has become very popular since it was launched, and has been recognized and supported by everyone.

But water can carry a boat, but it can also overturn it.

Star Academy can achieve these results more easily by relying on its reputation.

But if something goes wrong, there is evidence.

The backlash will naturally be greater.

This also made Ye Chen more cautious and vigilant.

The person in charge of the fitness association is urged to strictly control the procedures of the fitness association.

There must be no situation where anyone violates the rules of the association, both at the top and bottom of the association.

…

Star Fitness Association has changed the pattern of an entire industry.

Anyone would be proud of this achievement.

But Ye Chen opened the Star Fitness Association,

In addition to rectifying the domestic gym environment and providing a good employment environment for fitness majors.

The importance of profitability is also important.

After all, only Ye Chen knows best.

The development of Star Academy requires money.

My own system is a gold-eating beast.

Don’t look at the fact that your income is not low now.

But any high-end major can wipe out the cash flow of Xingchen College.

Therefore, Ye Chen is very concerned about the profit prospects of Xingchen Fitness Association.

After hearing Ye Chen's inquiry, the president reported the profit status with a smile on his face: "Principal, in the five days since the Star Association was launched, there have been 200,000 members registered on the official website."

"The average unit price of paid memberships in various gyms is around 1,300 yuan."

"And our share is 2%, which is almost 5 million yuan."

"As for the share of private lessons, it is also set at 2%."

"The revenue has not yet been fully calculated, but it is estimated to be similar to the revenue from paid memberships."

"That is to say, the total income in these five days is about 10 million."

"But this income is only temporary and has no great predictive significance."

"Because after the opening, more and more gyms have become interested in the Xingchen Fitness Association and have applied to us for membership."

"Based on the current national recognition, it is expected that 99% of gyms will join the association in the future."

"According to the domestic fitness industry survey report last year, the total number of fitness members in the country reached 75 million last year."

"The entire market size is 250 billion yuan."

"At the same time, because of our entry, the market has been rectified and consumers' confidence in the fitness industry has been restored."

"This year, the entire fitness industry will inevitably usher in growth and expansion."

"At the same time, there are also incomes such as group purchase commissions, coach training fees, etc..."

"The predicted annual income of our Xingchen Fitness Association is likely to exceed 5 billion!"

"And this income has not yet counted the income that can be brought to us by the deposits paid by each club."

At the end, the person in charge was quite excited.

And Ye Chen raised his eyebrows when he heard this.

This Xingchen Fitness Association is more profitable than he thought.

The annual forecast revenue is 5 billion.

It can definitely be called the industry with the highest revenue of Xingchen Academy so far.

Sure enough, that saying is right.

The companies that really make money are all standing at the top of the pyramid to make rules.

However, Xingchen Fitness Association makes so much money.

It does not mean that Xingchen Fitness Association is a vampire.

On the contrary, Xingchen Fitness Association really takes money to do things.

It provides a better fitness environment and guarantee for everyone.

It can be said that because of the emergence of Xingchen Fitness Association.

The industry has been standardized, the customer experience has improved, and more customers are willing to apply for fitness cards.

While saving a lot of marketing expenses, merchants will get more customers than before, and the income will inevitably be higher.

And Xingchen Academy has also made money.

It is a perfect virtuous circle.

It is a standard win-win situation.

All wins, the kind of wins that are numb.

Only taking money and not doing things can be called a vampire.

Taking money and doing things, no one loses, this is called a savior.

...

As for what the head of the association said at the end, taking out the deposit for investment.

Ye Chen was not surprised.

Because this is also a routine operation in all walks of life.

Idle funds left in the account are dead money.

Taking it out for investment can make money.

Thus, the profit margin will be higher.

Some companies have cash payments.

But they insist on setting a long payment period, or just dragging their feet on settlement.

It is because money can make money.

The person in charge introduced seriously: "Many top investment institutions at home and abroad have contacted us, hoping to reach a cooperation with us."

"We only need to leave 13% of the funds as a redemption reserve according to the bank's interest rate."

"The rest of the funds will be entrusted to the other party for investment!"

"The other party can promise us an annualized rate of return of 8% to 10%."

Hearing this, Ye Chen raised his eyebrows.

8% to 10%?

This rate of return is indeed very high.

It even outperformed the 7% inflation.

Everyone knows that inflation represents currency depreciation.

If rich people don't invest their money, it means that it will depreciate every year.

For most investment institutions, a stable rate of return that exceeds inflation every year is already very good.

And when the Xingchen Fitness Association really expands to the whole country.

The deposit alone must be calculated in tens of billions.

This is definitely a huge sum of money.

Even if it is only an 8% rate of return.

For Xingchen Academy, it is also a considerable income.

It must be higher than the profits of many listed companies.

But after thinking carefully, Ye Chen shook his head and said, "Leaving 12% is too little, no one can predict the future."

"And our credibility is still a little worse than that of banks. The bankruptcy rate of the gym industry is also very high. We may be admired at any time. So the investment plan does not need to be so aggressive."

"It is better to keep 30% of the current deposit on the books."

"As for the cooperation with those investment institutions, forget it."

"We are not familiar with this field and are easy to be cheated."

"It is better to cooperate directly with banks and make large-denomination corporate certificates of deposit."

"And it is to cooperate directly with the four major banks and the head office."

"Forget about banks at the city level or below. No matter how high the interest rate is, I will not consider it."

Hearing Ye Chen's words, the person in charge frowned slightly and asked in confusion: "Principal, if we do this, is the rate of return too low?"

The person in charge is very dedicated.

After taking office, he has seriously learned a lot of knowledge in this area.

It is understandable that the principal does not choose banks at the city level and below.

After all, it is a deposit of tens of billions.

With this amount of money, you can become a major shareholder of some small banks.

There is nothing wrong with choosing the four major banks.

But the act of choosing a large-denomination bank deposit itself seems a bit wasteful.

Because as long as the association develops normally, no club will withdraw from the deposit.

Occasionally, dozens of companies go bankrupt, and paying membership fees is easy.

So this money will almost always remain on the books of the Xingchen Fitness Association.

It can be used for a very long time.

It is a pity to use such a large amount of money for deposit.

Even the interest rate of large-denomination certificates of deposit is higher than that of ordinary deposits.

And since there is a lot of money saved at home, there is a lot of room for negotiation on the interest rate.

But the annualized rate can be negotiated to 4%, which is the highest.

Compared with the rate of return of investing in the outside world, it is at least half less.

I can see the confusion of the person in charge.

Ye Chen shook his head and gave an explanation: "Although the deposit is in our hands, it is not our money after all."

"We must remember this and be vigilant at all times."

"Because the other party is willing to put the money with us, it is out of trust in us."

"So even if we have the right to control it now, we must think carefully when using it."

"Otherwise, if there is a problem with the investment, it will spread to the outside world."

"The run on the bank may cause the current good situation of our college to collapse directly."

"Our Xingchen College is now developing steadily, both the scale of the college and the scale of the industry are expanding steadily. There is no need to take risks that may affect the college itself for a few hundred million in profits."

Ye Chen's sincere words at this moment.

Ye Chen is not afraid to take risks.

It's just that the risks and benefits are indeed not proportional.

The core of the family is always the college itself.

If you take risks to invest because of a little profit, but drag down the college itself, then you are missing the point.

Of course.

This is also related to Ye Chen's distrust of external investment institutions.

Most of the external investment institutions have boasted themselves to the sky.

At a glance, the historical yields are higher than the other.

But when you really invest money, the funds are more negative than the other.

It can only be said that this historical yield is all trickery.

And various gold medal masters have no responsibility for losing all the investors' money.

They stay comfortably in villas by the sea and enjoy the young models attracted by huge management fees.

It can only be said that it is pure money-making.

Not to mention that Xingchen Academy is developing so fast.

It is involved in more and more industries and has the capital of giants.

It has long been closely watched by many capital crocodiles.

Every year when Ye Chen goes abroad.

He will receive countless business invitations, most of which are about discussing investment.

There are really too many domestic and foreign institutions that want to invest in Xingchen Academy.

Behind the rapid development of Xingchen Academy.

Capital has long been undercurrents, salivating.

Who knows whether there will be the shadows of these giants behind this batch of investment cooperation intentions.

At that time, the other party will deliberately make the deposit lose all the money.

Then spread the news all over the world, adding fuel to the flames and making alarmist remarks.

Then Xingchen Academy will inevitably face a run on the bank.

If it can't pay it back, its various industries will be harvested at a low price.

Apart from anything else, Disney must want Xingchen Animation Company very much.

If there is a chance, it will definitely swallow it up.

Therefore, Ye Chen chose to play it safe.

It's best if there is no conspiracy behind it.

Even if there is a conspiracy, I will never take the bait.

I only trust banks, and it's the Universal Bank!