Chapter 343 If You Can’t Beat Them, Join Them!

Star Fitness Association has been listed for three days.

All gyms that have joined the membership deeply feel the benefits of having the Xingchen Fitness Association brand on their brand.

The effect is really great.

Much more than expected.

Whether it is a high-end location in the city center.

Or a remote gym in a small city.

During this National Day, there is a huge flow of customers.

This is an intensity that could not be achieved by hiring a large number of membership consultants to hand out flyers on the street.

Not to mention the ridiculous closing rate.

Guests attracted by Star Fitness Association.

The closing rate is almost 70%.

What is this concept?

In the entire gym industry, it only exists in legends.

but now.

Every gym that joins the Star Fitness Association basically gets such treatment.

There are undoubtedly many reasons for such a closing rate.

But the most important thing is because of the credibility of Xingchen Fitness Association.

Until now.

There is no industry association in China that has the credibility of the Star Fitness Association.

There is no unofficial one, and there is no official one either.

As soon as the regulations are released, countless people will believe them without hesitation.

How rare this trust is, I can only say that everyone who understands understands it.

And this trust naturally comes from Star Academy.

Star Academy has been rebuilt over the years.

In addition to cultivating a large number of high-quality students.

The most important gain is the trust from the people.

Those gym owners in China who chose to join the first batch of Star Fitness Association are undoubtedly lucky.

They all hesitated at first.

There is no use worrying.

It’s time to make rectifications again and update the equipment.

Again, you have to pay a deposit and income.

If it weren't for Star Academy's good reputation and being rich enough, we wouldn't look down on their little money.

Most likely they won't accept it.

But now, looking at the massive users attracted by this.

They were extremely grateful for their decision.

What are you afraid of about the deposit?

Are you still afraid that Xingchen Academy won’t refund you in the future?

As for paying membership fees, you have to hand over 2% of the membership card fee and private lesson fee.

That's not even a problem.

Because in the past, the commission they gave employees for applying for cards was basically 50%.

Now only 2% has better results.

They were absolutely willing to pay this money without any dissatisfaction.

They are completely committed to the Star Fitness Association.

…

The most concerned about the effectiveness of Xingchen Fitness Association.

In addition to those gym owners who are members, there are other colleagues who are not members.

Due to various reasons, they did not choose to join the Star Fitness Association.

I felt in my heart that this was of no use at all.

Those gyms that join the membership have completely taken the initiative to find a father outside to take care of them.

I can open my own gym however I want.

Why do I have to pay a deposit and membership fees?

Even fitness instructors have to pay an additional training fee.

Why?

It was like cutting their flesh with a knife.

Besides, joining an association can affect business?

What a joke.

So they have been sitting on the sidelines, even expecting no results at all.

Let Star Academy and those gyms that join the membership be disgraced.

But it was only a few days.

The owners of these gyms are restless.

Because of those gyms that are members, business is so good, right?

Some competitors are even more concerned about business success than the store owners themselves.

Many customers walk into these gyms that have memberships every day.

As for whether to apply for a card?

You can tell how good the business is by looking at the smiles of the female receptionists after get off work.

The bosses who had not joined the club were puzzled by this.

Why?

I just joined an association.

Is the effect so good?

There are many associations in the entire fitness industry.

Why is the Star Fitness Association so magical?

But just because the opponent's business is good will not make these uninitiated bosses anxious.

What really makes them anxious.

It was after the Star Fitness Association was officially established and listed.

Gyms across the country that have not signed up have seen their business plummet.

In the past, we relied on handing out flyers on the street and various marketing activities.

Every day, some customers are attracted to the store to apply for cards.

But now, the same gameplay has no effect.

Flyers are handed out on the street, but most people still don't accept them.

But even if a customer picked up the offer, they were impressed by the offer.

But at the end of the conversation, they will basically ask, has your gym joined the Star Fitness Association?

Can I get a refund after applying for the card?

If you get the answer of not joining.

The customer basically dropped the flyer and walked away.

The duck you got just flew away.

If in the past I could cheat five or six people a day.

Now, if you can deceive one person a day, it would be good.

And the reason why this person can be deceived is because they don’t know the Xingchen Fitness Association.

That's why I got cheated.

But here's the thing.

As the time goes.

There can only be more and more customers who know about Xingchen Fitness Association.

Therefore, the membership consultants at these gyms have already planned to leave their jobs.

After all, the basic salary of most gyms is not high.

They rely on commissions from opening memberships.

But now they can't open a single membership card for three or four days.

What's the point of doing this?

It's better to beg for food with that basic salary.

And the gym owners are particularly upset when they see the bleak business.

If they live not far from the gyms that have joined the club, it's even worse.

Because their old members are also leaving.

Because it's written in the regulations of the Xingchen Fitness Association.

The gyms that join the Xingchen Fitness Association will become the designated recommended internship work units for the fitness majors of Xingchen College.

And the students of Xingchen Fitness are even more outrageous.

They even launched a spontaneous initiative to join the joint name.

They said that unless they start their own business in the future, they will definitely work in the gyms that have joined the fitness association.

Many gym owners are cursing about this.

This is even more cruel.

How good is the effect of Xingchen Fitness students taking private lessons.

In the past year, it has been confirmed by countless Xingchen gym members.

A fat man became a standard strong man in half a year.

A skinny guy gained muscle and became a handsome man in three months.

Many girls who originally had ordinary figures have vest lines in just a few months.

Students majoring in fitness at Xingchen College are simply gods in the field of fitness.

No one can understand why the effect of their classes is so good.

It can only be attributed to the education of Xingchen College.

But all these things make students majoring in fitness at Xingchen popular in the entire industry.

If a gym can invite students from Xingchen Fitness to be personal trainers.

The effect is definitely better than spending hundreds of thousands of dollars on advertising.

There is a gym that is located in the same block as its rival.

They are old rivals.

The two often compete for business.

This gym used to rely on marketing and was willing to spend money, and its business has always been dominant.

But since the rival joined the Xingchen Fitness Association.

Everything is different.

It is difficult to attract people on its own street.

But as long as the customers see the sign of the other party and the sign of the member of the Xingchen Fitness Association.

They will take the initiative to go in and apply for a membership card.

And when the news came.

Two students majoring in Xingchen Fitness, who were from the local area and returned to their hometown for internship in their junior year, chose to intern at the other gym.

The gyms in the whole town were moved.

Not only were there countless new customers who went to apply for membership cards.

Even the old customers of their own gyms did not hesitate to apply for membership cards at the other gyms.

When these customers left, they asked to cancel the remaining dates but were rejected.

The customers even said that their gyms were far worse than the Xingchen Association's gyms.

They even promoted this matter in the fitness exchange group.

The gym owner looked at the fewer and fewer regular customers and the dissatisfied faces of the regular customers.

He could only smile helplessly.

At this moment, he suddenly understood and recognized the reality.

Since the Xingchen Fitness Association was officially opened.

Although only more than 500 gyms in China have chosen to join.

But the Xingchen Fitness Association has had a huge impact on the entire industry.

But the most fatal thing is the change in customer concepts.

In the past, customers were too lazy to care about the fact that they could not cancel their membership cards, and too lazy to fight.

But what about now?

Fitness customers have already regarded this as a basic right.

People who have signed up for gym memberships under the Star Association can cancel their memberships at any time, even if there is only one day left.

Why can't your gym cancel their memberships?

If I sign up for your membership again, I'm an idiot!

Because of the emergence of Star Fitness, customers have higher standards for gym memberships.

In other words, customers have simply raised their gym membership standards to the international normal level.

And this is a standard example of good money driving out bad money.

These bad money have less and less soil to survive.

This situation is extremely rare, but it does happen.

Anyone with a little experience can see it.

There are only two options for domestic gyms now.

One is to join if you can't beat them.

Obediently bow your head, make rectifications according to the standards of the Star Fitness Association, and replace unqualified equipment.

Then pay a large deposit.

The second option is to simply quit.

After all, there are no new customers, and if you continue to operate, you will just lose money every day.

However, most gym owners can only smile bitterly at this.

The investment in a gym, from rent to decoration to equipment, even the smallest one costs 300,000 to 500,000 yuan.

For a slightly larger one, it would cost at least 1 or 2 million yuan.

Unless they just want to run away with the money, they will save costs during the decoration period and pay the rent monthly.

Otherwise, no boss would be willing to close the store directly and let the investment and hard work go to waste.

Some gym owners have begun to check the requirements of the Xingchen Fitness Association for members, and estimate how much money they will have to spend after they have rectified and complied with the regulations.

And the rest are still hesitating.

Soon they stopped hesitating.

It's not that they have figured it out.

But since the establishment of the Xingchen Fitness Association, there are too many gyms across the country that have chosen to run away because they have no business.

In just one National Day holiday.

At least thousands of gyms across the country have chosen to run away.

Countless members can't find anyone to return their money.

This popularity even overwhelmed the hot searches during the National Day period when people crowded and lined up on the highway.

Gyms are running away in droves, which has become a hot topic in the current public opinion.

Countless netizens have shared their tragic experiences of running away after they just signed up for membership on the Internet.

This naturally makes institutions with deposits such as Xingchen Fitness Association once again on the hot search, and its influence has further expanded.

And those institutions that have not joined Xingchen Fitness Association and have not paid deposits will no longer be trusted by ordinary consumers.

It can be said that.

The remaining gyms now have no choice but to join or close.

There is no third way to choose.