Chapter 374 You Said You Don’t Want to Fight, so You Don’t Have to Fight?

On New Year's Eve.

"Heart of Steel" and "The Rebirth of Lü Dongbin" were released simultaneously around the world.

With Disney as its backer, Marvel is also the world's most influential IP and has the world's top distribution channels.

The Sleeping Immortal series benefited from Ye Chen's willingness to share the shares and interests of his subsidiary.

It attracted shareholders such as Wanda that have theaters or distribution capabilities.

So it can also be released simultaneously around the world.

These two movies are undoubtedly big productions.

One has the largest number of fans in the world.

The other has also attracted countless fans in the past two years with top-quality animated series and comic books.

Although the influence is not as good as Marvel.

But everyone can see that this will be a big universe work that may be comparable to Marvel in the future.

The release of these two movies naturally makes the audience feel excited.

But everyone can see that.

Whether it is the subject matter of the live-action drama or the number of fans accumulated by itself, Marvel has a better advantage in this competition.

And the fact is indeed so.

On the first day of its release, the global box office of Heart of Steel was far ahead of the Lü Dongbin movie.

But in China.

The box office of Sleeping Immortal is higher than that of Heart of Steel.

The reason is very simple.

In addition to the fact that Sleeping Immortal is loved by everyone for cultural reasons. .

Chinese people are also very willing to spend money to support their own excellent movies.

Not to mention that Marvel actively suppressed Star Animation, which is known all over the world and has spread widely.

Chinese people are most disgusted with this kind of suppression.

It’s okay that various high-tech fields have been suppressed one after another.

Now even anime is suppressed, isn’t it too much?

We Chinese can’t have our own IP, right?

…

Beautiful country.

Disney headquarters.

The president sat there, but he didn’t have the calm confidence of the past.

The whole person looked a little anxious.

From time to time, he picked up the phone on the table and made a call, urging something.

Not long after, the door of the office was knocked.

The secretary entered the office with a stack of documents.

“The data is out?”

The president spoke calmly, but his eyes were obviously not so calm.

The secretary nodded with a smile on his face: "First of all, the first-day box office of "Heart of Steel" in North America reached 30 million US dollars."

30 million?

Hearing this number, the president sighed slightly in his heart.

Before Thor 4 was released, the first-day box office in North America was 50 million US dollars.

It has only been a year, and it has dropped to 30 million?

The president deeply felt that since the end of the Avengers.

Marvel's influence and appeal are really getting lower and lower.

If the second-generation protagonist is not promoted, this series may really go to decline.

But this is not the time to think about these.

The president raised his eyelids and took the file: "What about our competitors?"

The secretary naturally knew who the president was talking about, and immediately said: "The Sleeping Immortal had a North American box office of 10 million US dollars yesterday."

Hearing this, the president breathed a sigh of relief.

Although his own box office has increased, it is still three times that of the opponent.

This time it is finally stable.

Last time, it targeted Xingchen Animation Company.

As a result, not only did the box office fail, but the reputation was also completely lost.

Disney's stock price has fallen a lot because of this.

Fortunately, for a giant company like Disney, a few failures are nothing.

So the market is still tolerant, and it rose back soon.

But if it is slapped in the face again this time, capital will not be so friendly.

After all, Iron Heart is a Marvel movie, and the protagonist is the second generation Iron Man.

If it can't beat Star Academy.

It is equivalent to proving to the market that Marvel's influence has declined.

And Marvel is an important source of income for Disney. If Marvel fails, Disney's income will also decline.

Capital's expectations for Disney's future will naturally be lowered.

Fortunately, the ending is good.

At the desk, the secretary continued, "The second is the European market, where Marvel is also leading, but not as far ahead as in North America..."

"However, in East Asia, the box office of the Sleeping Immortal series is basically 50-50 with us."

"In China, the box office of Sleeping Immortal has slightly surpassed us."

"Our total global box office has accumulated to 110 million US dollars."

"And the total global box office of Sleeping Immortal movie is 60 million US dollars."

The president was not satisfied with this global data.

Although it leads the global box office by 50 million US dollars.

But the problem is that their own movie is Marvel, and it is the second generation of Iron Man.

And what about Lu Dongbin?

It is just the first movie in the Sleeping Immortal series, and the first protagonist launched.

Not to mention that the other party is an animated movie.

With all the advantages, he couldn't even double the box office of the other party on the first day, which was really unacceptable to him.

"How is our reputation?"

The president asked while flipping through the documents with mixed feelings.

And the secretary's answer was no longer as straightforward as before.

"Compared to the Sleeping Sage series, our reputation is slightly worse."

"Netizens are not very satisfied with the casting of the heroine."

"Secondly, they all think that the second-generation protagonist does not have the flavor of the first-generation protagonist."

"There are also many comments on the Internet saying that we are too routine, the people around the protagonist died too deliberately, and they are deliberately sensational."

"It is said that you can tell who will die around the protagonist at the beginning, when they will encounter trouble, and when the climax will be easy to guess. It is boring and has no novelty."

"..."

Listening to the secretary's words, the president of Disney rubbed his forehead.

As a senior practitioner, he naturally knew these problems.

But some things are politically correct, even Disney must make concessions and ensure the number of characters of certain races.

And you have to give the other party the protagonist.

Otherwise, why did the previous live-action Little Mermaid movie have to make a black protagonist when everyone knew that the audience would not buy it?

At the same time.

It is normal for fans to prefer the first generation of protagonists. .

As for routines, that is inevitable.

After all, film creation must guarantee box office.

In the case of successful experience, it is natural to continue the successful experience.

After all, the film industry is a high-risk industry. If it fails, it will be a loss.

It will affect the subsequent value of the entire series, the stock market, and the returns of shareholders.

In the case of too many concerns.

Routine is the best solution.

"What about the evaluation of the Sleeping Immortal?"

"Everyone thinks that this is a very cool and exciting animated film."

Disney was completely silent after hearing this.

Although this evaluation may not sound like much,

But he knows best that the main purpose of cultural works such as movies is to bring happiness to the audience.

Being able to get such consistent evaluations from the audience.

It means that the movie of Star Academy really makes the audience happy.

And the market prospects of movies that can do this will not be bad.

Word of mouth represents the durability of the movie box office.

It is obvious that the reputation of Star Academy is much better than that of its own.

For a while.

The president of Disney began to worry about the subsequent box office development.

After all, the movie of Star Academy also made efforts in the later stage last time.

If the Heart of Iron was surpassed by the Sleeping Immortal in the later stage.

That would be a big trouble.

After the first generation of protagonists left the stage one after another, Marvel is intensively planning the story of the second generation of protagonists.

But in the transition between the old and the new, the influence will naturally decline.

The outside world also doubts whether Marvel can regain its glory.

If it loses to the same type of boutique.

It will seriously affect the market's performance expectations for Marvel and Disney.

It will inevitably bring huge fluctuations to the stock market.

This made him a little nervous, and he even felt a little regretful in his heart.

If he had known this earlier.

He really shouldn't have turned against Xingchen Academy at the beginning.

Because of this incident.

He has been accused of incompetence by many shareholders.

If the suppression continues.

It's not certain whether he can still be the president next year.

Capitalism has always put interests first.

Since the suppression can no longer block the development of Xingchen Animation Company.

The president decided to give up.

Because if it continues, the two sides will always fight in the same schedule.

The losses will only continue to expand.

It's meaningless.

"Next year's movies will follow the original publicity and release schedule, and there is no need to pay attention to Xingchen Animation Company."

"You go and draft a document and send it to the marketing department."

"By the way, contact Xingchen Animation Company and inform them of our decision."

The president sighed and spoke to the secretary.

The mature blonde secretary opened her mouth in surprise when she heard the decision.

She naturally understood the significance of this decision.

But she nodded hurriedly and turned to the secretary's office.

…

On the tenth day of the Lunar New Year.

Ye Chen and the teachers of Xingchen Academy ended their European vacation.

Ye Chen sat in the office.

Looking at the report sent by the animation company, a smile appeared on his face.

The first animated film of the Sleeping Immortal was very successful at the box office.

In ten days, the global box office broke 3 billion RMB.

And it still looks like it has a lot of stamina.

Obviously there is still a lot of room for growth.

In contrast, Disney's Heart of Steel.

Now the global box office is 3.7 billion RMB.

It still looks higher than the Sleeping Immortal.

But in fact, the daily box office gap between the two sides is narrowing every day.

And the reputation of the Heart of Steel is far inferior to that of the Sleeping Immortal.

On major foreign film review websites, the ratings of the Sleeping Immortal are higher than those of the Heart of Steel.

This means that the stamina of the Heart of Steel must be insufficient.

The Sleeping Immortal has a great chance of catching up with the other party at the box office.

And this prediction has been proven in the capital market.

Disney's stock price fell by 6%.

Although the percentage is not very large.

But compared with the other party's huge market value, this is obviously not a small number.

And if the Sleeping Immortal can really beat Marvel at the box office.

Then Disney's market value will fall even more sharply.

After all, the main growth point of Disney's market value in recent years comes from Marvel's explosion.

If Marvel has problems, Disney will naturally be seriously injured.

Ye Chen was happy to see that his company made money, and he was even more happy to see that the opponent lost money.

The executives of the animation company saw that their principal was in such a good mood, and hurriedly presented another good news: "Principal, we got the news a few days ago."

"Disney has moved the release date of Madagascar 4 forward by one month and will no longer be scheduled for June 1st."

"And each generation of Captain America's personal movie will also be scheduled for Christmas next year."

"It seems that the other party has given up suppressing us."

The executives were in a good mood about this news.

Although Disney's suppression did not make Star Academy lose.

But the losses it brought were not small.

After all, there are only so many cinemas and theaters in a period of time.

With the performance of its own Star Academy works, it could have swept the market.

But because of the diversion of Disney's works.

It is obvious that Star Academy's works made less money.

This is also the reason why big productions are generally not released in the same period.

Without the competition from Disney.

As long as the quality of its own works does not decline, the box office will inevitably reach a higher peak.

...

Ye Chen narrowed his eyes when he heard the news.

Disney doesn't want to fight anymore?

You are the one who suppresses it.

Now you find that there is no advantage, and you want to forget it?

How can there be such a good thing.

We must continue to fight.

Ye Chen's attitude stunned the executives...

He said tactfully: "Principal, although we didn't suffer any loss in these two battles, Disney didn't lose money either, it just didn't meet performance expectations."

"It's not good for both sides to continue to fight like this."

"And Disney is so big, the production team is even bigger, plus the terrifying IP library, it can even release six or seven films every year, it's hard for us to target it."

The executives meant very simple.

That is to persuade the principal not to fight for this breath.

If the fight really continues, Disney will only make less money.

It's impossible to have any big impact.

However, Ye Chen smiled and shook his head: "It is indeed impossible for us to target all Disney films. It is enough for us to target only Marvel's new films."

"The old generation of Marvel protagonists have retired, and the new generation has taken over, but they have not yet been recognized by the audience."

"Now is the critical moment to continue to shape new protagonists."

"If the new protagonist cannot stand up, the Marvel series will have to exit in disgrace."

"And Disney, which loses Marvel, will lose half of its dominance in the film and television industry."

"So we only need to target Marvel's new films, release the series at the same time, and release the movies at the same time, and it will be enough to grab the audience's attention."

"We have such strength."

"There are only two choices before them, either pay enough compensation for the previous suppression to satisfy me."

"Or fight us to the death."

"And Disney can't just watch the second generation of Marvel protagonists fail to become popular, so they will definitely choose to reconcile with us."

Hearing this, the executives were stunned.

What their principal said makes sense.

If it was the time when the first generation of Marvel protagonists was popular, then no matter how high the quality of the works of Xingchen Animation Company was, it would not be able to compete with the other party.

When Avengers 4 was released, the entire film industry was really silent.

Disney naturally hopes to continue to reproduce the glory of Marvel.

So this awkward time when Marvel is in a period of transition is the best time to control the other party.

Especially for a listed company like Disney.

Whether Marvel can reproduce the popularity of the first generation will at least affect Disney's market value of hundreds of billions.

Targeting Disney's Marvel series at this time will definitely give the other party a headache.

It is very likely that they will pay the price for the previous suppression.

The principal of his own school saw this key at a glance, and his vision was really ruthless.

Chatted for a while.

The executive left excitedly.

Xingchen Animation Company has been established for less than three years.

But it has to start targeting the most influential film and television IP in the world.

Personally participating in it, even with a sense of epic, really made him feel excited.

...

And Ye Chen shook his head as he looked at the back of the executive leaving.

Let Disney bow its head, vent its anger and ask for some compensation, which is not Ye Chen's real purpose.

The reason for revenge is to let the outside world know.

Xingchen Academy will fight back after being bullied.

Rather than being a clay Buddha that can be manipulated by others.

Xingchen Academy has entered a stage of rapid development, and it is involved in more and more fields, so there are naturally more and more competitors.

The probability of being targeted and suppressed in the future is also increasing.

By retaliating against Disney, other giants can be more cautious when facing Xingchen Academy.

After all, this is the world.

The villain fears power but not virtue.

If there is no cost to bully you, then those who have nothing to do will kick you.

It is an eternal truth that one punch is enough to prevent a hundred punches!