Chapter 387 Let’s Have a Head-On Confrontation!
For netizens.
After learning that the students majoring in Xingchen Film and Television were only making short videos, they no longer had any doubts and could understand.
After all, they are just a group of freshmen who have only been taking classes for one semester.
For them to suddenly make a TV series or movie like this, even for Xingchen students, would seem a bit too serious.
But it’s a short video?
That's okay.
In this hot trend of short videos, you can make short videos without even going to school.
It’s perfectly normal for students to choose this video to practice.
Everyone is even a little curious and a little expectant.
What does it look like to shoot a TV series in the form of a short video?
The short videos are so short, only two or three minutes per episode.
Is it possible that Xingchen Student is going to shoot something like "Unexpectedly"?
If so, that would be quite interesting.
Although netizens still have doubts about the professional level of students who have only taken classes for one semester.
But everyone is particularly looking forward to whether Xingchen students can come up with something new...
And if it costs two million to shoot a short video, it can definitely be considered a big production.
No one can even think of it.
What kind of short video would cost two million to shoot?
Therefore, related discussions are noisy and very popular.
Overall very positive.
But soon.
Along with the fermentation of related film and television entertainment circles.
The trends on the Internet changed instantly.
All kinds of entertainment self-media have come to an end.
"Professional acting students should not get involved in the field of crude short videos!" 》
"The former top-notch child star, because he chose the wrong college, now has no drama to film, and is reduced to making short videos to become an Internet celebrity!" 》
"A detailed analysis of the life plans of Shu Xin and Zhao Maimai. One of them may become an actress before graduation, but the other has no one to care about. They have to rely on short videos to gain popularity!" 》
"Two million and eighty million, short videos and dramas, the child stars who once competed with each other have completely decided the winner!" 》
"A detailed explanation of the cost of filming dramas in the entertainment industry, let everyone know what kind of bad dramas can only be produced with two million!" 》
"Facts have proved that in the film and television industry, a field that requires knowledge, even the Star Academy has to be defeated by these academies! 》
"..."
In an instant, the Internet was filled with all kinds of marketing promotions.
From the scale of the work, to the amount of investment, to the current popularity, status, and resources.
Finally, it involves the schools behind each other.
These marketing accounts use various comparisons to tell the audience.
In the field of film and television.
Beijing Film Academy is the boss.
If you go to Beijing to film a movie-within-a-movie, you can make a big production, go to satellite TV, and even be nominated for various awards. In the future, you are expected to get the honor of a film and television actress.
The future is bright.
And what about going to Star Academy?
Star Academy, which seems to have unlimited glory, cannot bring many resources to any students majoring in film and television.
Even the child star Zhao Maimai, who was well-known to the audience in the past, was in a situation where he had nothing to film after attending Star Academy.
Look at this overwhelming marketing push.
Although there are many netizens who can see the situation clearly.
I think this comparison is meaningless.
Because the film and television major at Xingchen College is only the first class, and students have been there for less than half a year and are not yet suitable for filming TV series and movies. ,
Secondly, this short play is also a practice production for the students.
If college students want to practice, they can easily get 2 million in support.
This treatment is already quite top-notch!
Except for a few students from Beijing Film Academy, how can other ordinary students get such treatment?
If I have to say it, although Xingchen Students are not famous students, they are famous in TV series every day.
But overall, on average, the attitude toward students is much better than that of older colleges.
Not to mention that Star Academy still has many big IPs in its hands.
In the future, as long as the filming is not bad, the Sleeping Immortal series alone will be able to win over students.
Isn't it much better than Shu Xin who pushed hard?
However, only a few netizens can understand this.
Most netizens follow the trend and are guided by a large number of marketing accounts.
A large number of netizens also feel that other majors at Xingchen College may be great, but the film and television major really cannot compare with the established majors.
And the development of students is far inferior to that of older colleges.
"The palace drama played by Shu Xin is said to have invested 80 million, which indeed completely crushed Star Academy's 2 million."
"Our Shu Xin's TV series is broadcast on satellite TV and video platforms, and those are big platforms! But what about the short videos shot by Xingchen students? They can only be played on short video platforms."
"The production level is definitely not at the same level. It has a great director and great screenwriter, and the supporting actor is also the most popular male star in the past two years. It is an insult to compare Shu Xin's drama to a short play."
"Why do you feel that Zhao Maimai is touching Shu Xin?"
"Originally, I planned to let my daughter go to Xingchen Academy, but now it seems that it is more appropriate to take the Beijing Film Academy!"
"Indeed, if you want to be a star, Beijing Film and Television Theater looks more promising."
"If you put it that way, Star Academy doesn't seem to have the top level in all majors!"
…
Under the powerful marketing, public opinion on the Internet is basically one-sided.
Netizens who were shocked by the design renderings of Xingchen Yipin not long ago and thought that Xingchen College can be top-notch in any major have another opinion.
Star Academy doesn’t seem to be that omnipotent.
At least when it comes to film and television majors, it seems that the established universities are more powerful.
The students of Star Academy are undoubtedly surfing experts.
They had already seen the trending search when it first came out.
Seeing the overwhelming ridicule on the Internet, the film and television majors were particularly unhappy.
It's endless, right?
You have to catch a sheep to collect wool, right?
We are just idle and bored, and if we suddenly get the idea to shoot a short drama, you have to pull us out and step on us, right?
After this wave of operations, let alone the energetic students, they were a little intolerable.
Even Zhao Maimai, who had become indifferent to this kind of bullying, felt angry in his heart.
After class that afternoon.
The main members who filmed "The Black Lotus Master's Manual" were all together.
"What they said is too much. Mai Mai is just playing a short play with us. How come he is reduced to making short plays?"
"The development of the two people is so different. It's hilarious. The Chinese New Year drama was so bad that I couldn't even watch it, okay?"
"They're not just dragging Zhao Maimai this time, they're dragging our entire major and the entire college with them."
"They also use our popularity to promote their bad drama."
"I can't bear it, I really can't bear it!"
The students were a little angry, but also a little helpless.
After all, they have already competed fiercely online.
Although college students’ online strength is not weak.
But compared to the professional navy, the combat effectiveness of the two sides is not at the same level.
They can't make any splash on the Internet.
As the main party involved, Zhao Maimai was filled with anger.
She thought carefully for a long time and then said: "Since we can't resist in terms of public opinion, we might as well choose to accept it."
"Aren't they taking this opportunity to promote their new drama? Then let's not waste this kind of heat."
"Their new drama will be released in 20 days, and we feel that it will be almost completed by then."
"In this case, we will go online on the same day as them and let our works speak for themselves."
"With this wave of popularity, our short drama will also gain huge attention, and the income may be higher. At least we can earn back the funds allocated to us by the academy."
Zhao Maimai is a former insider.
He knows best the ability of the entertainment industry to control public opinion.
That's really powerful.
Let alone their group of students, even if the academy were to fight in person, they might not be able to win against opponents who control countless naval forces.
Since we can't beat him, we might as well take advantage of this opportunity to expand our own interests.
At least help the college earn back the money it invested.
What if the reputation of his own short drama is higher than that of the other party in the future?
That was a real slap in the face.
Even if the slap in the face fails, you can still look forward to the future.
Wait for them to study for another year or two.
The academy will definitely prepare official film and television works for them, and they can take revenge in the future.
Hearing this, the students were a little surprised.
Adjust your own short drama to be released on the same day as the other party's, tit for tat?
Is this too strong?
To be honest, many students are a little unsure.
A classmate said hesitantly: "The other party is a real big production with a total investment of 80 million. How can we be better than the other party in terms of reputation and popularity?"
"Indeed, the other party's screenwriter is also a senior screenwriter."
"And the director, who is a famous TV director."
"It feels like if we go online on the same day as the other party, all aspects of data will be crushed, and we will be embarrassed even more."
Although the students really enjoyed the short play they were filming.
They also all found the plot interesting.
Have more confidence in myself.
But no matter how interesting it is, it is still a short drama.
Compared with regular film and television dramas, the congenital conditions are much different.
And the other party’s production lineup.
Comparing it with a group of students here, they seem like a group of geniuses.
There are gaps in all aspects.
It's a head-on confrontation, and it feels like you're trying to hit the opponent in the face.
However, not all students think this way.
Several students' eyes lit up after hearing Zhao Maimai's words.
A student in the publicity class clapped his hands in agreement: "What Mai Mai said makes sense. The popularity is in front of us. Whether it is support or belittlement, it will bring us attention."
"If we take the initiative to participate, more netizens will definitely remember us and watch our short dramas in the future. Even if only 1% of the people attracted in this way are converted into paying users, for us It’s also a good thing.”
Immediately afterwards, a student from the screenwriting class also said confidently: "Although we are in a short play, we are not necessarily inferior to each other in terms of plot, and we even have our own advantages."
"Nowadays, palace fighting dramas basically have a template. The protagonist Bai Lianhua is soft and weak. She is framed and bullied all the way to grow up. The audience should not watch too much, and they often suffer from brain hemorrhage due to those framed plots."
"But our script is contrary to the routine. The protagonist looks like a white lotus but is actually a black lotus. He digs holes for his opponents in various ways. He takes revenge overnight. The main theme is a happy character."
"This is just like comedy movies being the most popular category."
"Most viewers actually don't like heart-wrenching plots. They prefer simple and exciting ones."
"We can definitely attract this group of users."
"Not to mention our anti-conventional character design, which will definitely give the audience a refreshing feeling!"
The students in the shooting and editing class also agreed and continued: "And it's different from the other party who updates two episodes."
"We update a short drama in one go."
"The other party broadcasts two episodes, maybe the plot hasn't entered the main topic yet, and is still laying the groundwork."
"But we have already had fun."
"In this case, at least in the first three days of popularity, we may not lose."
"As long as we can win in the first three days of popularity, we will not lose. After all, the hardware gap between the two sides is so big, but we won for three days, which is a slap in the face."
...
"That's right, I also think we may not lose. After all, that Shu Xin, who always sang in a clip, has a bad acting skill. Everyone can see that, but our Mai Mai's acting skills are much better than hers. "
"The other party's investment of 80 million seems scary, but so many traffic stars may have spent tens of millions, plus the cost of marketing and hiring water army, how much money can be used for filming is really uncertain."
"Yes, we also invited the teacher to play the emperor. The emperor played by the teacher is really domineering. Sitting there actually gave me a feeling that I was really an emperor, which made me tremble. When the audience sees it, they will definitely be scared."
"..."
As more and more students spoke up.
Most of the students who were originally silent at the scene showed a thoughtful look.
What the students said seems to make sense.
Although the other party looks very powerful and completely crushes their own short play.
But if you think about it carefully, their own short play has many advantages.
Excellent and refreshing plot, fast-paced short play mode, excellent acting skills, and well-researched and beautiful costumes.
There are even teachers with superb acting skills who join for free.
No male student can play the emperor in his forties.
So we invited teachers directly.
There are also some older roles, which are basically played by teachers.
The only pity is that the principal was not invited.
Otherwise, if the principal is willing to play the emperor, the popularity and attention will definitely explode.
...
In short, after thinking clearly about the advantages of their own short drama.
Many students' confidence was rekindled.
It seems that they can really give it a try!
Winning is a big profit.
The other party is in disgrace.
Even if they lose, they will not lose, at least they can get more attention and make more money to give back to the college.
So soon, Zhao Maimai's proposal was unanimously agreed by all the students.
The students quickly made a plan and sent it to the teacher.
The teacher was in the principal's office at the moment. After reading the students' plan, he directly forwarded it to Ye Chen.
After reading it, Ye Chen's eyes lit up.
Both of them were very satisfied with the students' decision.
This overwhelming online public opinion.
Ye Chen naturally paid attention to it.
These film and television entertainment circles are indeed very capable of manipulating public opinion.
But Ye Chen didn't care too much.
After all, he has money in his hands.
Although money is not really omnipotent, it is certainly easy to change the direction of public opinion.
However, Ye Chen did not intend to support his students.
Instead, after discussing with the teacher, he planned to take the opportunity to train his students' ability to withstand pressure.
After all, it is true that celebrities in the film and television industry earn a lot, but it is also normal for online public opinion to be under great pressure.
Students will enter the film and television industry in the future, and all kinds of behaviors will inevitably be magnified by public opinion.
As long as some water army wants to black you, no matter how well you do, they can find a point to black you.
Being blackened and attacked.
Basically, it is an experience that all actors cannot avoid.
Some actors will suffer from depression or even quit the circle because of this.
So Ye Chen thinks that since it cannot be avoided, it is better to take advantage of the opportunity that the college has a bottom line now to let students feel the pressure of public opinion.
In case of problems, the college will also intervene in mental counseling in time.
In this way, when students face possible public opinion attacks in the future, they can also face them more easily because they have experienced it once.
But what Ye Chen did not expect was.
The mentality of his own students is so good.
Not only did the overwhelming mocking public opinion not affect the progress of the short drama shooting.
Even gave up because of it.
Instead, he chose to fight hard and use the opponent's attack to divert traffic, thereby increasing the popularity of the work.
Something...
Anyway, Ye Chen likes this attitude of the students very much.
He likes the students' flexible thinking more.
Since he can't resist, he chooses to enjoy it.
Thus turning the crisis into a benefit.
"The performance of the students in the film and television major is really great, which surprises me."
"It is worthy of being the major I value most!"
Ye Chen spoke with special recognition.
On the side, Mr. Zhou, the director of the film and television major, smiled sincerely when he heard the words.
He didn't expect that the principal would attach so much importance to his own film and television major.
He actually said directly that it was the most valued major.
This is a complete surprise.
With the principal's attention, the students will definitely get a lot of resource support in the future and take off directly.
This is a great thing for the entire film and television major.
Ye Chen pondered and continued, "Since the students have this idea, we should naturally support it..."
"First of all, since we have to fight head-on, it would be best to win, so as to help the students build confidence."
"The opponent is a big production, and it may be a bit difficult to win a big victory."
"But the size gap between the two sides is large, so a small victory is still a victory."
"Next, I will trouble the teachers of the film and television major to pay more attention to the students' short drama projects and help them improve the quality."
"Secondly, the course arrangement during this period can also be adjusted to try to give students more time to complete the project and launch it at the same time as the other party!"
"I will also say hello to Douyin and let the other party come out to get some heat and warm up in advance."
Ye Chen is actually still looking forward to the students' works.
After all, this is the first serious short video TV series.
Secondly, there is the support of the giant Douyin.
This new model may really create a different result.
And this group of entertainment circles bullies their own students so much.
If the students can't get back on their own.
As the principal, I will definitely get back on the students at that time.
It's just a matter of time.
Hearing this, Teacher Zhou nodded immediately.
Suddenly, the short drama project that was originally a hobby.
Instead, because of the opponent's pull, its importance quickly increased...