1594 Surprise News

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The box office explosion of "Gravity" has really changed people's views on the autumn season, and the performance of creating a historical record is not inferior even in the summer season, just like "Avatar" was born in the same year, bringing all the All eyes have been refocused on this neglected schedule throughout the year.

The miracle created by "Drunken Country Ballads" during the screening period also shook people's views on the awards season: whether the mass base of the works of art is not solid and broad enough, or whether there are other possibilities for the publicity methods and distribution strategies of the works of art Woolen cloth? This has also sparked numerous discussions in the industry.

If the emergence of "Drunken Country Ballads" can really be the key to changing the existing situation of other works of art, then the entire North American market will be turned upside down again.

Not to mention the sky-defying performance of "Drunk Town Folk Ballads", is it a flash of inspiration or historical necessity, but it is certain that such a performance has successfully aroused discussions and heated discussions in the industry, and everyone is expressing their own opinions. , Is this the trend of industrial development? Or is it a reflection of Renly's personal appeal? If the latter, then why? How exactly did Renly's successful route pave the way, and can it be replicated?

What is certain is that all the big and small film companies, including Hollywood's Big Six, have cast their attention. This is definitely a major industry event in 2013, and no one can miss it. From "Gravity" to "Drunken Country Ballads", Renly has changed too many things, and each of them is so important that no one can simply say "it's just luck".

Once by chance, twice by coincidence, and three times by necessity.

Quietly, the atmosphere in the Hollywood industry changed again. Even Robert Downey Jr. and Johnny Depp weren't treated like this in their primes. Renly is now comparable to Harrison Ford's dominance. Everyone's eyes are on Renly. Going past, it is like aiming at a mountain of gold and silver waiting to be mined.

Among them, the most fortunate is undoubtedly Disney. Just replaced Vin Diesel's position in "Guardians of the Galaxy", but got the opportunity to cooperate with Renly on "Super Marines", and more importantly, sold a favor to Renly, which It is more important than any conditions of interest or cooperation projects.

After Robert Iger took over Disney, he was able to push Mickey Mouse back to the top spot in the industry, and his vision and vision must not be underestimated.

Next is Warner Bros.

During the Barry-Mayer period, the good partnership between Renly and Warner Bros. has been laid; in the past six months, there have been many twists and turns due to the overlapping of powers in power, Kevin-Tsujihara and Renly- Hall has yet to meet each other in private, and the relationship has never eased.

But in the final analysis, Renly's next work, "Interstellar," is still produced by Warner Bros. After "Edge of Tomorrow" and "Gravity", Warner Bros. is still the most direct beneficiary of Renly's rise. However, after this, where the cooperation between the two parties will go, no one knows.

Of course, the most "high-profile" is of course Universal Pictures, but only Ron Mayer and Thomas Tour themselves can know the taste.

The atmosphere of the major film companies is like this, but as for whether academics are willing to study and discuss, and whether they are willing to spend their minds on the box office of art works again, it is still unclear in a short period of time. After all, compared with the intuitive figures of the box office of commercial films, the follow-up development of works of art still needs more time to settle slowly.

In any case, the attention of the entire North America is focused on the follow-up box office curve of "Drunken Country Ballads". Sony's classic expansion strategy and the film's box office performance will bring further inspiration——

Perhaps, this work just took advantage of the discussion on the social network platform, and exploded with great energy in just four weeks, and the subsequent expansion achievements were not as good as before.

But even so, studios need to study the case study, how did the heat brew? How did the media buzz from Cannes to Venice collide with Renly's market appeal to create the effect of a volcanic eruption? Even if the laws of the market cannot be changed, manufacturing has brought about changes.

And if the subsequent expansion of the box office can still create good results, no matter whether it can replicate the box office curve of "Junot", this will be a topic that the entire industry needs to study carefully.

So, how exactly did Sony Classic arrange the expansion of the theater line?

According to the normal curve, after the forty-five theaters have completed the screening, they can now freely choose whether to continue to expand the screening in a small area, or take advantage of the trend to release the full screen? No matter which option you choose, there is no problem. There have been a lot of successful cases before, and it mainly depends on the public relations strategy of the issuing company.

At this time, it happens to be in a special stage: after Christmas and New Year's Day, if the number of theaters is increased to more than 1,000 at this time, relying on the popularity of the topic will be able to sweep a wave of box office, and may even create far beyond imagination. Miracle; but if the screening is still kept in a small area at this time, waiting for the Golden Globe Awards before the arrival of energy, and cooperating with the school's public relations arrangements, then the combat effectiveness of the awards season will be stronger.

The former and the latter are not completely contradictory choices, but there is still a need to make a relative emphasis, and the decision is in the hands of Sony Classics.

In previous years, Sony’s classic awards season expansion route often opened up and closed. Compared with the slow-simmering Focus Pictures and the progressive Fox Searchlight, it was still more rough, either soaring into the sky, or just in the air.

Falling behind fast, the outlook for the awards season is full of ups and downs. So what about this time?

Sony Classic made two official announcements:

First, in the first week of January, which is also the first weekend of 2014, the screening scale of "Drunk Town Folk Ballads" will still be maintained at the point-to-point stage, and the number of theaters will be increased to 155. Further expanded to thirty-five seats. The extent of the expansion of the screening range is relatively limited, but in those cities that are currently screening, the number of theaters will be greatly increased, from point screening to a stage of small-scale expansion.

On the whole, this is still a small step forward, and it has not even been able to expand to the scale of 300 rooms. Such a distribution strategy has revealed the clue: Sony Classics is very ambitious for the awards season of "Drunken Country Ballads", and even temporarily slowed down the pace of the box office explosion, and extended the pace of expansion to January of the following year. The ball awards pushed the momentum to new heights.

Such a strategy is not like Sony's classic and consistent style, but has some Fox searchlight flavor.

But no matter what, the scale of screenings is still increasing in an orderly manner, and the main source cities of "Drunken Town Folk Ballads" have been fully covered, which also means that the box office growth space is relatively limited. At the same time, the depth and breadth of word-of-mouth diffusion will be Further promotion, which also makes the film box office performance more research-

This is still different from the previous way of expanding independent films. The focus is getting closer.

Second, on Friday, December 27th, the cast of "Drunken Country Ballads" will land at Madison Square Garden in New York to hold a free concert called "Dream Back to the Kerosene Lamp Bar".

Tickets for this concert are not sold publicly, but the audience freely and voluntarily choose the amount of donations. In the end, all proceeds will be handed over to the "Heather-Cross Foundation", which will continue to support ALS. The healing and resistance of the venues are limited, and people are released in the order in which they arrive at the venue.

Although this is a free concert, Sony Classics has confirmed in advance that all cast members of the film crew will be present and will perform live performances of all tracks from the soundtrack; Iver and other folk singers will also attend as guests and present related performances.

Everyone in the industry clearly knows that this is a means of public relations for the academy to promote the "Drunken Country Ballad"; but no one can blame it, because this is a conspiracy, and Sony Classics is openly launched on the grounds of charity The concert, other people can't refute or accuse.

What's more, Sony Classics has already laid the groundwork early. During the promotion of "Drunken Country Ballad" at the Cannes Film Festival, the Coen brothers mentioned it half-jokingly. If there is a chance, they hope to hold a concert in the future to let these The folk singers stand on the stage, like standing in a kerosene lamp bar, truly returning to the 1960s and enjoying the days when Woodstock is still a holy place in everyone's mind.

In response, Renly and Justin Timberlake also responded positively during their time at Cannes.

That said, it was a plan a long, long time ago, but Sony Classic turned it into a reality.

After the news was officially announced, the whole of North America was boiling, and major media called Sony Classics to ask, "Is Renly participating?"

This is undoubtedly the focus of everyone's attention. The core of the entire concert is Renly. It is no exaggeration to say that Renly's presence or absence will determine the influence of this concert.

Sony Classics gave the answer in an official position:

"Renly Hall is filming his latest work in Iceland at the moment, but over the Christmas period, the filming at hand will temporarily come to an end, and then he will return to New York for the 'Dream Back to the Kerosene Lamp Bar' concert. , and put on a performance.

Renly said, 'I don't have time for rehearsal right now, but I hope I can perform at least a few tracks from the movie, I will do my best to bring a good performance, and I hope the audience can go back to the kerosene lamp bars of the sixties. , enjoy that special era that can never be replaced'.

So, the answer is yes: Renly Hall will definitely be there. "

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