1608 Open and Close
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No one expected "Drunken Country Ballads" to become a work that broke the shackles of the situation, just as no one expected "Gravity" to become a phenomenal work.
This year's "Drunken Country Ballad" is reminiscent of "Little Sunshine" and "Juno" in all respects, but compared to these two works, the record that "Drunken Country Ballad" is creating is even more magical and more Crazy, really out of a different way, it has to be admirable.
In the fifth week of the screening, the box office of the single hall still remained above the ultra-high level of 50,000 US dollars. The cumulative box office of the five-week release has exceeded 20 million US dollars. For the time being, aside from the subsequent expansion results, it is just that The data so far have proven the film's great success.
From the first week to the fifth week of the screening, the expansion of "Drunken Country Ballads" has been steady, powerful, and steady. Some people even complained that it was too conservative, but Sony Classics still went its own way. It is undeniable that , the fermentation and brewing of film word of mouth presents a wonderful curve of rising.
In fact, the influence of folk songs is mainly concentrated on the east and west coastlines of the North American continent. Even in the 1960s, the popularity of folk songs in the central region could not be regarded as the top, and more of it was in the "Beat Generation". It spreads among young groups, and the countryside and the soul are the hearts and minds of the people in the central region.
Those histories can be glimpsed in movies such as "Crazy Heart" and "Walking With the Song".
However, from folk to rock, the madness of the 1960s and 1970s did once swept across the North American continent and left an indelible mark, and now the "Beat Generation" has grown old, and future generations have Only those distant memories can be captured from libraries, documentaries or TV shows.
When the "Drunken Country Ballad" appeared, the younger generation in the central region was not interested at all, not interested in folk songs, not interested in Renly, and not interested in movies.
With the spread of word of mouth, influence began to penetrate layer by layer, especially when the work was still not seen in the central region, curiosity further spread.
Everything is quietly paving the way for the next full expansion plan of Sony Classics.
In the second week of January 2014, "Drunken Country Ballads" officially entered the public screening stage from the point screening, but it is not yet fully screened in the United States. Comprehensive coverage, basically ensuring that every city has at least one theater chain for screenings.
In other words, this is the final test of the waters before the full release.
After the screening, Sony Classics is bound to collect the box office data of the single hall and the word-of-mouth data of the central region as soon as possible, to further understand the market prospects of this work in the central region, and prepare for the full release next week——
How should the number of theaters in cities on both sides of the strait be arranged? What are the key cities in the central region? How many theaters in the central region should be arranged? What adjustments should be made to the promotion strategy? Should they expand their publicity further, or cut costs and shrink their publicity?
and so on.
The expansion of 350 theaters can be said to be the last step for Sony Classics to determine the goal of the awards season, and it is also the last observation of the entire film industry for the box office market potential of independent art films. Vaguely, there is even more attention than the commercial blockbuster that is set to premiere this week.
It is worth mentioning that there is a major drama released this week. Lionsgate invested 70 million to create "Hercules". The male protagonist chose Kai, who came into the public eye with "Twilight". South-Lutz (kellan-lutz), but Lionsgate is obviously not confident enough, otherwise the film would not have been scheduled for a cold January release.
Facts have also proved that foreboding is always correct.
The word of mouth of "Hercules" has completely collapsed. The box office of the opening weekend was only 8.8 million US dollars. Now it can be basically determined that the loss of the film will exceed 50 million US dollars. Lionsgate has no choice but to stop the loss immediately and give up. Follow-up publicity plans to avoid further investment in publicity costs.
It is really difficult for people to tell whether the box office fiasco of "Hercules" is more worthy of discussion, or the success of "Drunk Town Folk" is more worthy of attention?
After all, the latter seems to be the expected result.
After selecting 350 theaters for expansion, in the second week of January, the single-house box office of "Drunk Town Folk Song" was directly over half of the box office, handing over a figure of 22,000 US dollars. It seems shocking, but the situation is true Is that so?
"Drunk Town Folk Ballad" is still in the stage of screening in major cities on both sides of the strait, and it has not been fully released, which also means that the market for senior fans has reached a bottleneck. Now waiting for the full release, the general public has also entered the theater. ; And among the major cities in the central region, there may only be one or two theaters in each city, and now is the initial stage of screening.
In other words, the number of theaters has increased, and the number of screening cities has increased, but in essence, the scope of the film’s screening still remains within the group of senior and professional movie fans—for the sixth week in a row, it is against this background , "Drunken Country Ballads" has achieved a single museum data of 22,000 US dollars, which is not only amazing, but simply terrifying!
It worked!
The screening stage of "Drunken Country Ballads" was an incredible success!
In the second week of January, "Drunken Country Ballad" grossed $7.7 million at the weekend box office, adding to its accumulated
The box office pushes to $29 million!
Sony Classics has released an official announcement, and the next movie will enter the profit stage!
It cannot be said that it is unheard of to recover the production cost only by the screening stage, but the production cost is as high as 11 million, which is incredible! Even more sturdy than the box office miracle of "Gravity"! After all, the box office curve of "Gravity" is still traceable, and the follow-up curves of "Avatar" and "Titanic" are even more defiant; but "Drunken Hometown Ballad" is the first in the North American market. .
The whole of North America is boiling!
Go with the flow! Sony Classics officially announced for the first time:
In the third week of January, "Drunken Country Ballads" will enter the full release stage and will be screened in 3,100 theaters in North America.
There was an uproar!
Three thousand one hundred rooms, although everyone is waiting for the "Drunk Town Folk Song" to expand, but the step is too exaggerated, aren't you afraid of a complete collapse? For art films, 2,000 theaters are already large-scale screenings. The "Wolf of Wall Street" screened in the same period is 2,500, and "American Hustle" is 2,600, but "Drunken Country Ballad" "But it went directly to the 3000 level, even more heroic than many commercial films.
This……
But industry insiders can only keep their mouths shut, because the "Drunk Town Ballad" hit curve is full of weirdness, and because the signs so far are indeed supporting Sony's classic approach, that empiricism has no effect. Now, they can only choose to wait and see.
Objectively speaking, this is the classic style of Sony!
The first six weeks of screenings were too cautious and too careful, and looked more like Fox searchlights, but now people can finally be sure that it is indeed a Sony classic - the style of opening and closing is heart-warming Diseases occur frequently, and they either become gods in one fell swoop, or they collapse in a thousand miles.
From 350 theaters to 3,110 theaters, Sony's classic step is indeed shocking.
Everyone is curious about what performance the box office data of "Drunken Country Ballads" can contribute. Whether it is good or bad, this is a case worthy of careful study, and it may bring more inspiration to other art films. Anyway, Sony Classics It is the first person to eat crabs. Other film companies can sum up more things based on their experience and lessons.
This is the real crowd-pleaser.
It's a bit ridiculous and a bit funny. In the cold winter of January, everyone's eyes are temporarily focused on the box office figures of an art film - there is no problem with art movies, the problem is the box office figures, so strange. The scene seems unprecedented, but it actually happened.
The most amazing thing is that the third week of January just ushered in a small wave of new movie premieres.
The comedy film "Zuozhou Self-Saving Brothers", the animated film "The Robbery of the Nut Shop", and the action film "Triggered", all three films will have their new premieres.
Among them, the "Trigger Trigger" with an investment cost of 60 million is a special series. The male protagonist "Jack-ryan" is called 007 of the United States, from the thriller novelist Tom-Clancy (tom-clancy) ) created a series of novels that have been put on the big screen since the late 1980s.
Alec Baldwin, Harrison Ford, and Ben Affleck have all played this role. Among them, Harrison's two Jack Lane films in the 1990s were "Patriot Game" and "Pursuit". Both works were incredibly successful at the box office.
This time, Chris Pine is the male lead, and Keira Knightley is the female lead, which is definitely the highlight, but the production company Paramount has always lacked confidence, adjusted the schedule several times, and finally chose a months, and now it's not certain whether this was the right choice.
The situation suddenly became a little strange. Art films and commercial films confronted the weekend box office head-on. Such a scene is really rare, although no one expects "Drunk Town Ballad" to write miracles and achieve counterattacks - Art Attributes are still a serious drag, but...what if? What if it does happen?
Then, the North American weekend box office charts for the third week of January were released! Surprise, that's how it happened. boom! Boom!
Champion, "Drunken Country Ballad".
The runner-up, "Zuozhou Self-Saving Brothers".
Runner-up, "The Lone Survivor".
Runner-up, "The Robbery of the Nut Store."
Wait, so where did the "trigger" go? This... this doesn't seem right?
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