1609 Good Box Office
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In the third week of January 2014, the North American weekend box office charts were released!
"Drunken Township Folk Ballad" has reached the top!
Even though people have secretly expected such a result, even if people are expecting such a result, when the box office data is really hot, everyone is completely stunned. Watching this scene unfold.
How did this happen?
The previous week, "Drunk Town Folk Ballad" was screened in 350 theaters, and the box office data in a single venue fell to 22,000 US dollars. The downward trend is very obvious. However, industry experts have conducted various analysis. The trend is It's normal, and even this trend proves the strong market potential of "Drunken Country Ballads", but people can't imagine exactly: what is the concept of so-called potential?
This week, "Drunken Hometown Ballad" was released in 3,110 theaters, and the box office data for a single theater is still as high as 18,000 US dollars! Compared with the data of the previous week, the sliding arc is almost negligible, and one second creates an illusion: Is this still the first and second weeks of the screening stage? I can look at the data of the screening theaters again, and then I am completely stunned, and my jaw is really dislocated.
From 350 theaters to 3,110 theaters, the box office of a single venue has hardly lost much data. What does this mean?
This means that the expansion effect of the central region has far exceeded expectations; or the potential of the art film market in the cross-strait regions has far exceeded expectations. Whether it is the former or the latter, this is a major discovery, especially thanks to Sony's classic special screening method, it highlights this change and has become a key case for the entire film market to study!
Imagine if "Fight Club", "Mulholland Drive", "Memento" and other unique and wonderful works can find their place in the art theater chain and successfully achieve excellent box office data, instead of sending I hope that the video tape market will shine, so how can film companies be reluctant to invest in producing these works? And how could David Fincher not be able to find investors willing to cooperate?
amazing!
Absolutely amazing!
Such a single-house box office, such an expansion curve is even comparable to a commercial film in the summer, but it is almost a miracle for an art film! The case of "Drunken Country Ballads" is undoubtedly unique and may never be replicated, but it may as well be. The only thing that is certain now is that this work is bound to attract more attention, just like the "classic car" in 2008.
In 2008, the famous old cowboy director Clint Eastwood directed and acted a work, "Classic Car", and the old man even participated in the creation of the original soundtrack himself, which can be said to have put a lot of effort into this work. At that time, Clint won the Best Director Oscar for the second time with "Million Dollar Baby", but then he was questioned because of "The Banner of the Fathers" and "Letter from Iwo Jima"——
These two films look at the battle of Iwo Jima before the end of World War II from the perspective of the United States and Japan respectively. Clint hopes to discuss the damage of the war from different positions of different countries, but it is obviously too ambitious and the effect presented is far from it. The lower than expected, sparked a flurry of criticism.
Despite Warner Bros.' timely emergency PR tactic that eventually earned Clint an Oscar nomination for "Letter from Iwo Jima," Clint's ideas and creativity have been challenged since then -- and the Coen Brothers There are many similarities in the preparation of "Drunken Country Ballads".
In 2008, Clint filmed two works, "Suspicious Clouds" and "Classic Cars". The former caused countless discussions because of the joining of Angelina Jolie, but the latter was simply ignored.
From the theme, content, method and style of the work, "Classic Car" is not a work of the college department, not to mention Warner Bros., which is responsible for production and distribution, even Clint himself does not pay much attention to it. During the shooting, many times There were rumors that he was going to quit the crew, and he spent a lot of experience discussing the preparation of other works with Steven Spielberg and others.
In fact, after the release of "Classic Car", the word of mouth was very good. During the awards season, it won the Best Foreign Language Film Award at awards such as the Japan Film Academy Award, the French Caesar Award and the Italian Guardian Award; but also, Warner Bros. did not spend too much Think more about distribution.
Unexpectedly, the film completed the counterattack step by step without any sound. In the end, the North American box office reached 148 million, and the global box office reached 269 million. The production of the film The cost is only 33 million.
Although "Classic Car" failed to win any Oscar nominations because it was too late and "Suspicious Cloud" took away all public relations resources, the excellent box office made this work a career for Clint. A very special work.
Now, "Drunken Country Ballad" seems to be the same!
In the third week of January, "Drunken Country Ballads" grossed 55.8 million at the weekend box office. It was released for seven weeks and accumulated 90 million US dollars at the North American box office.
This is the best weekend box office performance since "The Hobbit 2" was released in the third week of December, with 55.8 million figures and 7,300 in the opening weekend of "The Hobbit 2" Millions seem to be close to each other.
This is absolutely defiant!
Don't talk about the 50 million weekend box office. In fact, before the official release of the film, all industry insiders, including Sony Classics, estimated the total North American box office value of "Drunken Country Ballad" at 20 million US dollars.
Enough to reach the craze of the awards season, then the cumulative box office may be able to hit 50 million.
Not anticipation, but shock.
The state of art cinema can be seen just by the use of words.
It's not that people in the industry are underestimating the Coen Brothers and Renly Hall, but the box office curve of "Drunken Country Ballads" is too unexpected. Just like works like "Juno", "Little Girl in the Sun", and "Classic Car", they are outliers outside the normal rules, jumping out of the rules and creating unimaginable miracles.
The "Drunken Country Ballad" really broke out into an unimaginable frenzy! It is no exaggeration to say that the weekend box office data of 55.8 million is definitely a well-deserved excellent performance in the four seasons of autumn, holiday, winter and spring, and even entered the summer. It is definitely a member that cannot be ignored. Under the clever schedule arrangement, such data can also win the championship.
More importantly, the same holds true for commercial films. Let alone an art film?
That kind of shock, that kind of consternation, that kind of shock, the language simply cannot accurately describe the mood of the entire North American market, perhaps foul language would be more appropriate.
According to the blowout method of the box office this week and the curve of the past six weeks, the total North American box office of "Drunken Folk Ballad" can reach 150 million, and even has the possibility to challenge a higher level - just look The box office decline curve for the next few weeks, what more can be said? In addition to admiration and admiration!
For a work that only invests 11 million US dollars, for an independent art film that even the awards season is slightly unacceptable, for a North American box office to break through 20 million is a snicker. In terms of works, the achievements of "Drunken Township Folk Ballad" are enough to make the entire industry look envious.
Sony Classics has completed a huge bet of great profits, and more importantly, the distribution rights of "Boom Drummer" are also in their hands, and now other film companies can only stare with envy and hatred.
According to rumors, the executives of Universal Pictures shook. On the regular board of directors, someone jointly impeached Ron Mayer, and he needed to make an explanation. Otherwise, Barry Mayer is his example.
But envy is envy, this is just an "accident" after all, just like "Juno", "Little Sunshine", "Classic Car", the entire industry pays more attention to routines - just like the successful evolution of "Iron Man" It has become the success of the comic book movie, and it is like the 3D movie frenzy caused by "Avatar". If the accident cannot be turned into the norm, then the industry will never put its energy on the "accident".
So, can the accident of "Drunken Country Ballad" be replicated?
With a top performance of 50 million over the weekend, "Drunken Country Ballads" easily defeated a number of competitors and topped the North American weekend box office chart in the third week of January!
This week, "Zuozhou Self-Saving Brothers" has become a shiny dark horse. The production cost is only 25 million, but it broke out at the opening weekend box office of 41 million dollars during the deserted schedule. , and the reputation is very good, if it hadn't encountered the "Drunken Country Ballad", it would have easily been crowned the champion.
"The Robbery of the Nut Shop" became an unexpected surprise work. Although the production cost was as high as 42 million, but in the absence of effective publicity, it gained 20 million US dollars in the opening weekend; the word of mouth can not be said to be excellent, However, it won a lot of praise from the audience, and the subsequent box office trend is optimistic.
The "triggered" has become a tragedy of cannon fodder - the sad premonition never seems to go wrong, the opening weekend only made 15 million, and the word of mouth is also a mess, facing the production cost of 60 million, it has now been It can be announced in advance that it is facing a loss.
It was only fifth in this week's weekend box office charts.
The only thing that is fortunate is that "Hercules" is at the bottom behind "One Touch". The latter ushered in a cliff-like drop of 61% in the second week of its release. The cumulative box office of the two-week release was only 14 million, which was even worse than the box office data during the screening of "Drunken Country Ballads".
It has to be said that there is a reason why everyone is trying to avoid fall and winter.
The performance of the North American box office market in the following week once again proved this point of view-another work Waterloo, a bloody fiasco, truly explained the meaning of "horrible".
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