1607 Tightening Effect
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First week of 2014.
It was screened in 155 theaters, with a box office of US$50,000 in a single venue and US$7.75 million at the weekend box office, ranking ninth in the North American weekend box office rankings, with a cumulative box office of US$20 million in five weeks.
This is the transcript handed over by "Drunken Township Folk Ballad"!
Even if the attention is drawn, even if the expectations are raised, and even if there is a premonition, but the actual results have been released, but it still caused a cry of exclamation: Sony Classics planned the "Dream Back to the Kerosene Lamp Bar" concert, and it really succeeded!
Entering the fifth week of screening, the single-hall box office data of "Drunken Town Folk Ballads" still maintains astonishing vitality, especially when miracles have been created many times before. The ability of this work to continue to rise in terms of topic heat and attention. The combination of "Coen Brothers + Renly" is undoubtedly the biggest contributor to detonating the film market; at the same time, it also truly makes people see the market potential of art films——
Because the movie is still in the stage of screening, it also means that the general public has not entered the theater for the first time. The main audience now is still senior movie fans, or professional or enthusiastic or interested movie fans, who have the art of appreciation. The ability of film also yearns for the charm of art film.
For a long time, the North American market has always believed that this group of so-called "senior movie fans" is a niche group. Not compared with the general public of commercial popcorn, but compared with the market box office data of art films, the box office figures have always been unsatisfactory, so that the entire independent film production market revolves around awards season, other art film industries. development is becoming increasingly sluggish.
Awards season works always bear the label of Oscar; however, many works of art may not meet the aesthetics of Oscar.
David Fincher is a typical victim of such a system. In an interview at the Telluride Film Festival, when the reporter asked about the new film plan, David expressed regret, "Now Hollywood is divided by two Surrounded by bodysuits, one is a superhero bodysuit in the summer, the other is a golden figure bodysuit in the winter, other than that, there is almost no room for other movies, and I happen to be in that other category.”
Looking at the director's works in David's career, he is good at medium-cost works, not low-cost nor high-cost, but medium-cost that requires a certain degree of investment, which happens to be stuck in the position of no-go; The slanted image composition and sharp and compact editing style can often give the film a wonderful author temperament, from "Seven Deadly Sins" to "Fight Club" to "Zodiac", from "The Curious Case of Benjamin Button" to "The Social Network" And then to "The Girl with the Dragon Tattoo," it's all about it.
To put it simply, David is not the style that the Oscar department likes, but his works have an undeniable powerful charm.
2010's "The Social Network" was almost the pinnacle of his career, finding a delicate balance between his personal style and academy preferences, showing his domineering domineering throughout the awards season , ended up inexplicably losing to "The King's Speech," and even best director to the mediocre Tom Hooper.
The Hollywood industry has always believed that Tom Hooper is the most "water" Oscar's best director in the past two decades, and even expanding the time period to the entire Oscar history is not too controversial.
On the one hand, it is indeed because Tom Hooper really has no style at all. In "The King's Speech", you can see the script, the actors, but never the director. The trace of the director is almost completely submerged in the film. , which makes movies not much different from TV movies.
On the other hand, they are also complaining about David Fincher. Even "Brokeback Mountain" lost to "Crash", at least Lee/Ann got the best director, and David Fincher lost the best director award to Tom Hooper, which is really impressive. So sad. This also proved once again that David was out of tune with the academy style.
After David filmed "Gone Girl" in 2014, he almost drifted away from the film industry—because none of the projects he hoped to film could find investment. Yes, the famous David Fincher could not find the funds for the filming. He turned around in 2018 but still no new film project was launched. He just filmed a TV series "Mind Hunter", which received rave reviews, but after all TV shows instead of movies.
Even David Fincher is facing such a dilemma, let alone other directors?
As David said, Hollywood movies have been surrounded by two kinds of straitjackets, and there is little room for other movies to survive.
It must be admitted that this is a problem for the entire industry. From the academy to the film company to the market feedback, a vicious circle has been formed in all aspects, which led to the final outcome step by step. However, what if the potential of the art film market is far beyond imagination, but the distribution company has not been able to tap it?
The appearance of "Drunken Township Folk Ballads" raised such questions.
Some people are bound to say that "Drunken Country Ballads" is a typical award season work. This is still a change of soup, and its box office results have no reference value for other works of art, nor for the situation of David Fincher. Improved; but the truth is, this is not a work that the Academy likes.
First of all, this is not a biography of a real person, but a story based on the experience of a real person.
Secondly, this is neither an inspirational story nor a story that reflects social problems. Strictly speaking, the Coen brothers are just showing a state, and such
State doesn't have any contagion for the academy - the difference between Los Angeles and New York is the best proof.
Again, this is a small-scale work, and all the weight of the story falls on Levine Davis, and even the end of the story is not sublimated or refined. The Coen brothers have always ridiculed social reality with black humor. The sharpness has also softened, and it lacks a little weight.
Finally, this is a musical movie. The Golden Globes established a comedy musical film category, but the era of musicals is long gone. The last musical films to be nominated for an Oscar were "Chicago" in 2000 and "Moulin Rouge" in 2001. The Last Glory; the next Oscar-nominated musical film was 2016's La La Land, but this one tells Hollywood's own story --
Everyone knows that the Academy is the most narcissistic group of old pedants, always fond of those movies that reflect Hollywood, "artist" is like this, so is "La La Land".
All things considered, "Drunken Country Ballads" is simply one of the most easily overlooked works in the awards season, and even with the blessing of the Coen brothers, it is difficult to reverse the situation.
In its previous life, "Drunken Country Ballads" won nominations for Best Musical Comedy Film, Best Actor in a Musical Comedy, and Best Original Song above the Golden Globe Awards, and won Best Original Screenplay, Best Original Song, and Best Original Song above the British Academy Awards. Nominations for Best Cinematography and Best Sound Effects, while above the Oscars, only Best Cinematography and Best Sound Effects nominations——
Go downhill step by step.
In fact, "Drunken Country Ballads" was the top 10 best film list in 2013 by "Film Review", "Village Voice", "New York Times", "Empire" and other magazines; It also generally ranks in the top ten, including the French "Cinebook" and so on, but its Oscar prospects are still woeful.
Essentially, this isn't the genre for awards season, it's more for down-and-out artists immersed in their art and dreams, like the one between Dave Van Rank and Bob Dylan The difference between New York, Paris and London is crazy, addicting, ecstatic, but not Los Angeles.
It is the same in this life.
When "Drunken Country Ballad" won a round of applause at Cannes, the industry was generally not optimistic about the prospect of this work's awards season, and the Coen brothers also admitted that they did not shoot for awards season, when they were looking for investment funds. There were also difficulties, just like David Fincher.
Sony Classics has always been cautious when arranging and planning the expansion of "Drunken Country Ballads", and even a little too restrained. The side also proves this point of view: if you want to push "Drunken Country Ballads" into the eyes of the awards season , they need to plan more carefully and comprehensively.
Therefore, four weeks of screening—more precisely, five weeks of screening, the box office curve of "Drunken Country Ballads" has created such an excellent performance, which can lead to so many discussions.
If the market potential of art films is far beyond imagination, and those veteran movie fans are still willing to go to theaters to support these works of art, then the box office data and the subsequent video tape rental market are more worth looking forward to, which also means cost recovery and even profitability. The easier it is, the major studios will be more willing to invest in those works of art.
Even if it's not for the awards season, it's in order to expand its market share.
Then, directors such as David Fincher, David Lynch, and the Coen brothers who hope to shoot different works will be able to find more living soil.
By the way, this is the difference between European films and American films.
European films are still willing to set up various sponsorship funds to support such art films, and art films can always find their own audience groups and realize profits after they land in theaters, so France, Italy, Germany, and northern Europe, etc. You can see art films of different styles and types all year round.
American movies are market-oriented, and the summer season and awards season have occupied more than 90% of the market, or even more, which makes other movies have almost no room for survival, and the development of the film industry has gradually fallen into a dead end. ——Disney can become more and more dominant.
Now, first "Gravity" breaks the shackles of the autumn season; then "Drunken Folk Songs" breaks the shackles of the awards season, how can people in the industry not pay attention?
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