1615 Break the Schedule

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Net worth over 100 million? Huge insurance?

It's not just the "Interstellar" crew, the rumors about Renly in the entire Hollywood industry are becoming more and more intense. Although it is said that this is the inevitable result of "a lot of popular people", but what is going on? Things still need to be sorted out. Although the awards season is moving towards a climax/climax step by step, it seems that all eyes are focused, but no one should forget: the new year has just arrived, and it is time to say goodbye to the old and welcome the new.

2013 officially came to an end. At the beginning of 2014, all kinds of discs were released, and the year-end box office rankings were undoubtedly the absolute focus!

What's more, this year's film market can be described as turbulent, which cannot be easily ignored both inside and outside the industry, and the bustling discussion craze cannot stop at all.

Since the birth of the concept of the summer season, for the first time in the history of the North American film market, a work released in the autumn season has won the championship of the year-end box office list, and it is "Gravity" that has accomplished such a feat!

With an astonishing box office of 635 million, "Gravity" not only became the fourth film in film history to exceed 600 million at the North American box office, but also easily crowned the annual champion with a strong dominance. From the autumn stall all the way to the holiday stall and winter stall, it has become an absolute topic in 2013 with a shocking attitude!

It's not a summer or a holiday, but a premiere work in the autumn, but a work in the autumn has become the champion of the year-end box office rankings? This has truly changed the industry's definition of schedules.

Not just for the fall season!

Since the fall files can break the shackles, does that mean that the winter and spring files may also have more potential? This completely changed the thinking mode of major film companies. From the distribution strategy to the schedule arrangement, it broke the fixed frame of the schedule, showing a thriving scene——

"Fifty Shades of Grey" on Valentine's Day in 2015, and "The Martian" in autumn.

"Kung Fu Panda 3" and "Deadpool" in the winter of 2016, and "Captain Sully" in the autumn.

"Wolverine 3", "King Kong: Skull Island" and "Beauty and the Beast" in the spring of 2017, "Blade Runner 2049", "Joker" and "Ace 2: The Golden Circle" in the fall.

"Jumanji" in the winter of 2018, "Black Panther" and "Ready Player One" in the spring, and "Venom" in the autumn.

All of these works have similar characteristics: they have promising box office potential, but they avoid the summer and holiday seasons with strong enemies, and develop more winter, spring and autumn releases throughout the year. Multi-potential, which has played a crucial role in promoting the full explosion of the entire box office market.

Except for "King Kong: Skull Island" and "Blade Runner 2049", which were not satisfactory at the box office, and "Venom" whose word of mouth was far below expectations, all other works have achieved a win-win situation at the box office and word of mouth!

Everything stems from the fact that "gravity" broke the blockade of the autumn gear and created a miracle. The powerful influence of the butterfly effect is now evident.

In other words, the box office success of "Gravity" has given the entire film industry an opportunity to re-examine the schedule.

In the early 1980s, the concept of summer break first appeared. The reason is very simple. The weather and time in summer are more suitable for going out, which makes the audience more willing to go to the theater to spend time. The audience has undoubtedly become the mainstream, which gradually formed the concept of "summer stall".

But now, the concept of the four-season schedule has become more and more distinct, and at the same time, the direction of the market is quietly changing. Thanks to the existence of the Internet, imdb, Rotten Tomatoes, and theater scores are a reference data, while Facebook and Twitter are the leading ones. The social network word of mouth is another reference data, which makes the audience have more possibilities for movie selection——

There may also be box-office avalanche works in the summer season; other off-season schedules may still be the dark horse of word of mouth. The core issue now is no longer "how to get the audience out of the house", but "how to get the audience into the cinema", and the focus of distribution and promotion has quietly changed.

"Gravity" is the best example.

Warner Bros.'s publicity strategy was obviously a mistake, but relying on the excellent reputation of Cannes and the appeal of Renly, after the premiere, there was a wave of word-of-mouth. , and then the whole of North America witnessed a box office miracle.

While laypeople see the box office numbers, industry professionals see the patterns behind the box office curve.

As a result, the rules of the entire industry began to change little by little.

Going back to "Gravity", even after the year-end box office rankings came out, people re-examined "Gravity"'s 635 million North American box office, which is still shocking, and the powerful shocking power of the numbers has A crushing crushing pressure really made one have to look at him, and this achievement was also crowned the year-end championship crown!

After that, "The Hunger Games 2", "Iron Man 3", and "Frozen" occupied the second to fourth places respectively. It is worth mentioning that the top four works have all broken through four in the North American box office. 100 million, this is also an unprecedented first time, which further broke out the infinite potential of the entire market.

Faced with such a phenomenon, economists analyze it as follows:

There was a "lipstick effect" during the Great Depression. In the case of economic downturn, people still have a strong desire/desire to consume, so they will turn to purchase

As a relatively cheap luxury, lipstick, as a "cheap non-essential thing", can play a comforting role for consumers, which has greatly stimulated lipstick sales.

Now, the "lipstick effect" has been transferred to the film market. Because in the United States, the price of movie tickets has always been stable between seven dollars and fifteen dollars. In other words, it is equivalent to seven yuan for domestic living expenses, which is undoubtedly a low consumption.

The "lipstick effect" has no seasons, and all seasons are no exception. It is against this background that the success of "Gravity" has further promoted the plans of major Hollywood film companies to break the shackles of schedules. The advancement of the wheel of history has never been accomplished by one person, but The times make heroes - the brilliance of "Gravity" just pulled the trigger.

In any case, the box office of the four films has broken through 400 million, which is undoubtedly great news.

Further, "Gravity" and "Frozen" are both dark horses, and they exploded with amazing energy in unexpected situations, which really caught the attention of the entire market.

Subsequently, "Despicable Me 2", "Superman: Man of Steel", "Monsters University", "The Hobbit 2", "Fast and Furious 6", "The Wizarding World" occupied the top ten spots. Six positions remain. "Despicable Me 2" is the only work that has exceeded 300 million.

Among them, the box office of "Superman: Man of Steel", "The Hobbit 2" and "Fast and Furious 6" are far below expectations, all stuck in the 200 million range, and investment, expectations, publicity, etc. The package is seriously inconsistent and disappointing, especially the first two works, all of which belong to Warner Bros. - "The Hobbit 2" belongs to Warner Bros.'s New Line Pictures, which also makes Warner Bros. into more trouble Among them, Kevin-Tsujihara is really under a lot of pressure.

The only good thing is that these films are not the only ones that fail. Behind them, there are even more regrettable works - more than one!

No. 11, "Star Trek: Darkness," grossed $228 million at the North American box office.

No. 12, "World War Z", grossed 202 million at the North American box office.

Thirteenth place, "Drunken Country Ballads", grossed 200.7 million at the North American box office.

No. 14, "Thor 2", grossed $194 million at the North American box office.

No. 15, "Crazy Primitives," grossed $187 million at the North American box office.

The premise of the entire list is that thirteen works with box office exceeding 200 million have appeared in North America. The overall performance of the overall market throughout the year is undoubtedly worthy of cheering. There is more content worth digging slowly.

However, hidden behind the box office breakthrough, there are still many disappointing works.

"Star Trek: Darkness" and "Thor 2" bear the brunt, the former invested 190 million and the latter cost 170 million, but the box office data of the two works are far from meeting expectations.

The global box office of "Star Trek" is only 467 million. If you add the cost of publicity, Paramount actually lost a small loss of more than 40 million US dollars. Although it is said that Paramount can still achieve break-even by relying on the interests of the video tape rental market and surrounding markets to recycle, but what they need is far from "break-even."

After that, Paramount replaced director jj-Abrams directly, letting him take a back seat and serve as a producer. The real reason behind it is not just the outcry from hardcore fans.

The global box office of "Thor 2" is as high as 600 million US dollars, allowing Disney to make a small profit. More importantly, the Marvel universe they built has finally taken shape, and the market appeal of comic copyrights has already gained momentum, which also means that Disney's The whole plan is successful, and the follow-up foreshadowing can be fully launched, so there is no need to care about some losses at the North American box office.

Nonetheless, the North American box office of "Thor 2" is still unsatisfactory. Lost to "Gravity", people can also say that it was because the box office of the movie went against the sky; and lost to "Drunken Town Folk Ballad", even Disney's face was a little bit unbearable, and it is certain that from now on, "Blue" Eli Hall vs Chris Hemsworth" really doesn't exist anymore.

Simply put, the current Chris Hemsworth is no longer qualified to be compared with Renly, and no one is interested.

At the beginning, Chris chose to "borrow" Renly's script and made his career: he once told himself that in the future, the gap between them would become larger and larger, and in the end the two would not be on the same level at all so he didn't need to care about Renly at all, Renly wouldn't be his problem.

Now that his idea has become a reality, the gap between them is indeed widening, and they are completely on two levels, and they are indeed no longer each other's problems.

It's just the opposite of what he expected.

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