1610 Appalling

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There's a reason why everyone is avoiding fall and winter.

Following the consecutive fiasco of "Hercules" and "Trigger", another bloody fiasco has appeared in North America. The frequency of three consecutive weeks of failures is really overwhelming.

"Slayer of Demons", which invested 65 million US dollars, only made 8 million in the opening weekend, and can declare a loss of more than 50 million without waiting for the follow-up screening. The situation of such a complete collapse was instantaneous. It reawakened the memories of the "Hercules" two weeks ago.

Autumn and winter are the veritable graves of commercial blockbusters, and what enlightenment the success of "Gravity" can bring will undoubtedly be a topic that the entire industry needs to study; Brilliant, this is another topic waiting to be discussed.

Sony Classic felt the strong appeal from the market, so it further increased the number of screening venues for "Drunken Folk Ballads" from 3,110 to 3,300. Such a risky move once again surprised the professionals in the industry. I was in a cold sweat, as if watching Sony's classic roller coaster.

But this is the Sony classic, "go-big-or-go-home", the way they operate indie art films, they always do, and the strategy of opening and closing also makes them every year The performance of the awards season has become ups and downs, and it is precisely because of this that it has gradually fallen into decline in the past two years.

The bystanders had a heart attack, and Sony Classic himself broke into a cold sweat.

This time, Sony Classics gambled once again.

Despite adding more venues again, the market performance of "Drunken Town Folk Ballads" still stabilized the situation. In the end, with the box office data of 11,000 US dollars in a single venue, it won 36 million in three days over the weekend, not only easily defeated He has won the championship against a number of opponents, and successfully pushed the cumulative box office of the movie over the threshold of 100 million, and temporarily settled at 141 million.

amazing! Besides being amazing, what other interjection can express the inner thoughts? Now this work is unswervingly attacking 200 million.

and many more.

"What? Two hundred million?"

Even veterans in the industry are already shocked. If "Gravity" hits 700 million in North America, everyone is shocked; then "Drunken Folk Ballad" hits 200 million in North America, then the degree of shock is directly 100 times! A hundred times! So that people in the industry can't help but begin to doubt life.

Although the general box office measurement standard in the North American market has been raised to 200 million, many commercial films cannot hit 200 million in North America. Now "Drunken Folk Ballad" has reached such a high level. This is definitely a breakthrough that shakes the entire industry. Not even a "classic car" was able to accomplish such a feat!

How incredible is the box office of 200 million for an art film, a simple horizontal comparison can be made, taking the Oscar nominated works for the best picture as an example.

Among the best picture Oscar nominees after the millennium, the works that have exceeded 200 million at the North American box office include, "The Lord of the Rings" series, "Avatar", "Weakness", "Uptown", "Toy Story 3" , "Inception" and so on, a total of eight.

Among these eight works, 2009's "Weakness" is the only independent art film.

Other than that, the closest artwork to such a goal is 2012's "Lincoln", which grossed 184 million in North America; and "Chicago" and "A Beautiful Mind" in the early 2000s were both 170 million. After all, it still failed to break through the 200 million shackles.

It is no exaggeration to say that the "weakness" is the only work in the new century that has reached such a high level - 200 million in North America, but it is an independent art attribute. Strictly speaking, "Weakness" as a biographical film and its focus on North America's No. 1 sport, football, set the stage for a box-office hit.

More importantly, even the high-profile awards season series cannot reach such a high level, let alone those independent art works that are marginalized during the awards season?

Now, "Drunken Country Ballads" has such qualifications!

Of course, strictly speaking, "Drunken Country Ballad" is also a foul, and the Coen brothers and Renly's partners are destined to win at the starting line; but such a work can hit the threshold of 200 million in North America, and may even be completed, or Incredible, it's no surprise that the entire industry was shocked and excited.

200 million?

There is no need for too much language or more admiration. The box office numbers are the best proof. Just needing this may be enough to make the entire North American market admire "Drunken Country Ballads", and more importantly, to Renly -Hall sees it differently - from "Gravity" to "Drunken Country Ballad", is there anything Renly can't do?

Apparently not.

After that, "Drunken Hometown Ballad" easily achieved three consecutive box office championships in North America on weekends, and it was not until "The Lego Movie" emerged as a dark horse that it ended its consecutive championship momentum; despite this, the film's release cycle is still huge. The mighty continued until May, and it was released for a full twenty-two weeks, with full stamina.

From the appalling shock during the screening period to the full-scale outbreak during the public screening period, "Drunken Country Ballads" made a box office curve that all art films can only dream of, and finally the North American box office moved slowly and slowly over the threshold of 200 million - Sony After the end of the Oscars, the classics were re-screened and expanded, just to hit 200 million, not just for the record, but also to look more festive on the books.

$200.7 million.

Really dawdling past the 200 million threshold, this is the total North American box office of "Drunken Folk Ballad", which has become the fourth work of Renly's career to exceed 200 million!

Before you know it, the record was born! Compared with "Gravity", "Drunken Country Ballads" is a more bizarre case.

After careful research, in addition to the excellent quality of the work itself, the starry cast lineup, etc., Sony's classic distribution strategy still has reference research value, not only the click curve, but also the selection of film festivals after Cannes. These additional All factors lay the foundation for subsequent miracles.

It is hard to imagine that 200 million in North America was born like this. It was too unexpected and too sturdy. Instead, there was a sense of emptiness and emptiness, and the sense of reality was always unreliable.

But, that's not all.

Previously, when "Drunken Country Ballads" premiered in Cannes, the mainstream media in Europe were enthusiastically sought after. Obviously, the market potential of this work in Europe is broader and deeper than that in North America. It may not be able to create a box office miracle like North America, but art The steady growth of the theater chain is still worth looking forward to.

What's more, the names of the Coen brothers and Renly are also smooth in Europe.

However, Sony Classics has focused all its energy on the North American awards season. They need to turn corruption into magic to be able to kill a bloody way; therefore, the overseas distribution rights of "Drunken Country Ballads" are all packaged and transferred to various parties. For local distributors in countries and regions, the follow-up release schedules also appear to be uneven.

Despite this, "Drunken Country Ballads" is still officially released in 29 countries and regions around the world, which is really rare for an art film.

As expected, the best overseas box office of "Drunken Country Ballads" are the United Kingdom, France and Germany, and the box office of Australia and New Zealand also handed in a good answer; but relatively speaking, the box office of South America is a bit unsatisfactory—— Ballads don't work there, not even for Renly. Likewise, the Asian box office can only be described as mediocre, lacking surprises.

16 million at the UK box office.

13 million at the French box office.

Eight million at the German box office.

This is the top three overseas box office box office of "Drunken Hometown Folk Ballad".

If it is compared with commercial films, it is naturally incomparable, not to mention the miraculous performance of "Gravity". Even if it is compared with "Drunken Country Ballad" itself, it is far from the explosive response of North America; but if Compared with art films horizontally, such data can be called the top of the top, and it can definitely be called an annual phenomenon-level work.

The reason is mainly because the box office market of European art films has been relatively stable, and audiences who like it are naturally willing to enter the cinema, while audiences who are not interested will not follow the trend rashly. This has formed a huge gap with the North American market, so The box-office figures for art-house films also did not show a rocket-like explosion.

In the end, "Drunken Hometown Ballad" earned $70 million at the overseas box office! Far exceeded expectations!

Such box office results also prove from the side that art films themselves exist objectively in the box office market, but how to distribute and operate them and how to attract audiences is a matter of knowledge. The simplest and crudest thing is to invite Renly to have such a powerful appeal. It is led by a powerful actor - but there is only one Renly in the world; and a more effective way is to start with a distribution strategy, which is more suitable for market orientation and contemporary changes.

In addition, "Drunken Country Ballads" focuses on folk ballads in Greenwich Village. This is a typical work with American cultural temperament, and it also affects the overseas box office to a certain extent - just look at the South American and Asian box office. The strong star lineup cannot make up for the shortcomings, and we can only wait for the follow-up to tap more potential in the video tape market.

But on the whole, what should the distribution strategy of art films be? This is a topic that the entire industry needs to study.

As for "Drunken Country Ballads"?

With the production cost of 11 million US dollars, and the distribution cost of less than 4 million US dollars, after sweeping 270 million US dollars worldwide, it was forgotten in the rivers and lakes!

Only a few people can notice that this is the best box office work of the Coen brothers' career, even surpassing the Oscar-nominated work "Thunderbolt", but this work could not find a company willing to invest, Even securing the Coen Brothers names took a lot of work.

Now, which pre-development manager can be sure that the next "Drunken Country Ballad" is not lying in his mailbox?

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