Chapter 1511: The Four Protagonists
In the following weekends, both practitioners in the film and television industry and the general public who are concerned about youth, all unconsciously stared at the daily box office data of this movie.
After 17 million on the first day, on Saturday, July 10, the single-day box office of Zhiqing increased to 21 million, and then, on Sunday, it received another 16 million. In three days, this campus youth film once again created a genre of precedent in the mainland, and its cumulative revenue quickly reached 54 million yuan.
Apparently, word-of-mouth has boosted the box office. The figures for the complete first weekend are higher than Jinshu’s original forecast of 40 million to 50 million box office. This means that the film’s first seven-day box office will also exceed expectations Reached more than 80 million.
It exceeded 80 million in the first week, and the total box office of the film will obviously not only exceed 200 million, but will obviously be even higher.
In addition, based on the current 40% share ratio that the producers can get from the theaters, within just three days of the opening, Zhiqingqing recovered the production cost of 20 million yuan. It is estimated that in a full week, the film will recover all the investment in production and publicity, and enter the profit cycle.
If it is those imported Hollywood blockbusters with a production cost of hundreds of millions of dollars, or the Lunar New Year bonus films that many people only watch one movie a year, it is not too surprising that the box office can exceed 200 million. However, what is going on with this film about our youth that will eventually pass away?
Beijing.
A China Film Jinshu Studio near Dongzhimen, Chaoyang District.
The time is July 13.
Tuesday.
The founders of Huayi Brothers, Wang Da and Wang Er, came here to watch the first screening in the morning. They followed the flow of people and walked out of the auditorium. Thinking while walking.
Leaving the theater, went to the underground parking lot to pick up the car, and looked again at the huge youthful poster above the signboard of the theater on the side of the road. Wang Er in the co-pilot finally spoke first: "The movie itself, I don't think it's too special. , are all those things on the university campus, we have experienced it back then. Heh, to be honest, after watching this movie, I really miss my college life back then. However, I think, Jinshu this time The best thing to do is marketing."
The two brothers started out as an advertising company. Although a lot of business is obtained through contacts, they have studied it. Wang Da listened to his brother, nodded, and added: "It's precision marketing. Just now you should pay attention to those people who watch movies. They are all young and young, and there may be office workers, but they are generally not over 30 years old. This happens to be At present, it is a group with the most movie consumption ability in China.”
Wang Er also agreed, and continued: "Also, those songs are also the finishing touch. Have you noticed that Jinshu's works in recent years can be matched with very excellent theme songs, which is also a success. a key to
"That's not a problem," Wang Dao said, "In China, as well as in Hong Kong and Taiwan, there are still a lot of excellent songwriters. If we want to do it, as long as we spend money, we can definitely make a good soundtrack."
When Wang Da said this, the two brothers suddenly fell silent.
After getting on the line of Jinshu Department, Huayi Brothers followed suit in a few TV series in recent years, and the overall income was not bad.
Of course, it is definitely not as good as advertising in previous years.
The problem is that the sudden collapse of the giant group two years ago became a watershed in the era of domestic brutal marketing. On the one hand, the advertising industry is shrinking, and it is no longer possible to receive orders and make a lot of money lying down like in previous years. On the other hand, the advertising companies that can survive are becoming more and more professional. . What's more, on the side of the brothers, the network resources that could be gathered in the past are almost the same. Whether it is the logo of the state-owned giants such as Bank of China or State Power, it is impossible for them to design it again.
Anyway, it is impossible not to transform.
It just so happens that the development momentum of the film and television industry has been rapid in recent years. Not only has the TV drama industry been continuously liberalized to the private sector, but with the further popularization of TV sets and the development of cable TV, the market volume has also increased significantly. Furthermore, the film industry, which almost fell to the bottom a few years ago, is now recovering rapidly. Especially for movies, the changes in recent years are simply eye-opening. Just a reform of the online ticket sales network suddenly made the box office, which was originally a disaster, suddenly surge again. Compared with the past, there are several movies with a box office of more than 100 million yuan every year. It can also be imagined how bad the box office of theaters around the world was due to the decline of the industry in the past few years.
Under such a storm, there is no need to hesitate at all for Huayi's transformation.
The two brothers chatted across the state and walked along the North Second Ring Road to the vicinity of the China Film Headquarters in Haidian District.
It was less than a quarter past eleven in the morning, and it was still early. After parking the car, the two brothers found a coffee shop and sat down to continue the topic just now.
Wang Dao: "Actors are not the problem, the key is the director. The pillars of Jinshu, whether it is Zhang or Feng, or Cao Jingchu, who recently became a blockbuster with his youth, we have no chance. However, a few days ago, the Hong Kong film and television industry Didn’t the representative just come to Beijing to petition? Hong Kong is one direction. The film industry there has developed for decades, and the talent accumulation is rich. Also, like Cao Jingchu this time, he came out of the Hollywood exchange study program , the first batch in 1997, in addition, the second batch last year also came back recently, both batches are 30 people, it is impossible to eat all Jinshu, we can get in touch with it."
Wang Er listened to what his elder brother said, nodded slightly, and added: "In fact, there is no shortage of filmmakers in China. There are so many film studios in the country, and I can definitely pick a few. The key is the film concept. If you want to make money now, you have to change it. Do
Commercial films can no longer do what they used to do. "
"Forget it," Wang Da shook his head and said, "Our money doesn't come from strong winds. If they don't turn around, they will be useless. Using them is not as good as those young people who came back from Hollywood. Jin Shu dares to give Zhiqing to us." A rookie who has only made some short films, we need to be more aggressive in this regard."
After chatting for half an hour, some details were finalized. The two brothers settled the bill and drove to a hotel near the headquarters of China Film Group.
Today is also a big day in the film industry.
The Chu-Han Trilogy, which has been in preparation for a long time, officially held a launch conference at the China Film Headquarters in the morning. This press conference had nothing to do with the Wang Brothers, but they got the invitation letter through their connections, and they took part in the liveliness of the luncheon for the press conference at noon.
In fact, this matter can be regarded as a topic of discussion in the circle.
The main reason is that China Film has shown its dominance over the Chu-Han trilogy everywhere, just like this press conference. It is said that Zhang Guoshi wants to hold the opening ceremony in Jinshu Film and Television City in Suzhou. After all, the film will start shooting there, which is nearby. But China Film Group disagreed. You can't let a group of leaders go to Suzhou, can you? What's more, it's Jinshu Film and Television City. If the news comes out, what will the public think? Will they wonder whose project this is?
So it is still here in the capital.
The problem is, which one is the real leader of this project, in fact, everyone in the circle knows it well. Of course, no one will say it out, in fact, everyone gets what they need.
The Wang brothers entered the banquet hall of the hotel. It was about ten minutes before the luncheon began. The guests here were basically full, with more than a dozen tables full. According to the rules of etiquette, the two did not immediately go to their seats, but first went to greet the high-level executives of China Film and Jinshu and the protagonists of this banquet.
The top executives of the two companies did not talk too much. The main creators of Chu and Han did not have many people present at the banquet. The large force had already been ready to go in Suzhou, so only a few people including Zhang Guoshi and the male and female protagonists were present.
Speaking of which, the four male and female protagonists at the core of this project can be regarded as the most envious objects in the current circle, especially the actors.
The film creation team has been choosing for a long time, and it is rumored that it has been approved by another big man on the other side of the Pacific Ocean before it is finally confirmed.
The first is Liu Bang.
After a long discussion, Uncle Daoming was finally decided. Because of being a hero, Uncle Daoming, who used to be only famous domestically, also showed his face internationally. However, it was still because of the hero, which made all parties tangled up. Uncle Daoming has already played the First Emperor in Heroes, so is it appropriate for him to play Han Gaozu who overthrew the Qin Dynasty?
It was Simon who made the final decision.
Simon had seen the Legend of Chu and Han, in which Uncle Daoming played the role of the emperor again, and, according to the comments of many viewers, it was Uncle Daoming who made Liu Bang 'live'. What are the main aspects of 'live', rogue, cunning, and unscrupulous Simon thinks this is quite unfair.
History books seem to be unfair to the two famous grassroots emperors in Chinese history. When it comes to Liu Bang, they are scoundrels, and when it comes to Zhu Yuanzhang, they are cruel and easy to kill.
Simon didn't want to say much about that.
Choosing Uncle Daoming, Simon personally explained to this side that he wanted this famous actor who is very suitable to play an emperor to act out why Liu Bang became an emperor. The general idea is to deduce the reason from the result, so the choice of an actor must first be like an emperor, at least give the audience the impression of an emperor.
Otherwise, the project would have collapsed from the start.
Because, regardless of whether the audience in the East or the West, no matter whether they know history or not, they probably don’t want to see a ‘rogue’ defeat a ‘hero’ on the big screen and win the throne.
What is a rascal? Idle around, play tricks, be greedy for small profits but have no righteousness. That's true. How could it be possible for Lu Gong, a wealthy family, to marry Lu Zhi to a man whose daughter was more than ten years older? Liang, Xiao He, Han Xin and a large group of famous historical officials gathered under his command. Are these people blind?
In short, although Simon has no objection to properly displaying Liu Bang's truly prosperous side in the film, he mainly focuses on why Liu Bang became the founding emperor.
Followed by Lu pheasant.
This also made all parties tangled up. It's not because it's difficult to choose, but because it's so easy to choose.
Emperor Gong!
Then start to struggle.
After all, the love story between Zhang Guoshi and Gong Huang was once written into a hit TV series. Although history was disrupted by the big butterfly Simon, but this time, the two finally broke up.
In the end, everyone gave the choice to Zhang Guoshi himself.
Maybe he felt that this role was really suitable for Gong Huang, or maybe he had other thoughts, and finally Zhang Guoshi personally came forward and persuaded Gong Huang to join this project.
Compared with Uncle Daoming who only plays a supporting role in the hero, Emperor Gong's international reputation is much higher. After finalizing this matter, it is also a wish fulfilled for all parties who are thinking about overseas markets.
Then there is Xiang Yu.
After a long selection process, it finally fell on two people, "Wu Song" from "Water Margin", and "Qiao Feng" from "Dragon Babu", which was broadcast in China just last month. Both of them are original versions.
At the initial stage of choosing one of the two, Simon was the one who was more inclined to 'Wu Song'.
The reason is somewhat biased.
The main reason is that Simon thinks that Xiang Yu should be a tough guy with a Chinese face. Therefore, comparing the two, the image of "Qiao Feng", who may have better acting skills, at least compared with "Wu Song", does not seem so positive.
In the end, he chose 'Qiao Feng'.
Because after the makeup audition, "Qiao Feng" really
There are too many 'Wu Song' in the lead, maybe both of them are from majors, maybe they both have many years of acting experience, the problem is that there is really nothing to do with acting talent.
The last Concubine Yu, Princess Xu.
default.
Simon has no way to explain that he referred to the "Ren Yingying" in his memory. If he doesn't explain it at all, it means that the unspoken rules are in place. Who agrees and who opposes?
No objection.
The matter was so happily decided.
Well, first of all, of course, Princess Xu's acting skills and image and even her age really fit Yu Ji's setting. Moreover, after the role was finalized, she participated in various equestrian, bow, arrow, martial arts and other training in the first half of the year, and she did not use someone's name to be lazy. Slack, so he sat firmly in his position.
Otherwise, Simon will take the initiative to change without anyone else saying anything.
In any case, it is conceivable that as long as everything goes well in the Chu-Han trilogy, the four protagonists will definitely usher in another peak of their acting careers, the kind that will last a lifetime.
In addition to the four protagonists, there are other main supporting roles, and the competition is also fierce.
Needless to say.
What I have to mention is that it is obvious that this time, the popular Hong Kong and Taiwan stars in the past are basically out.
This is also Simon's deliberate arrangement.
In the original time and space, there was a legend of the Hongmen Banquet, in which Liu Tianxian played the concubine Yu, which is the second. The key is that the film uses a large number of actors from Hong Kong and Taiwan. Of course, Simon has no prejudice against the actors themselves. The problem is that, not to mention anything else, it is just one. Seeing "Brother Pheasant" playing "Fan Kui" in the film, Simon immediately acted.
What the hell? !
Did 'Fan Kui' cross over to Causeway Bay and become a double bonus red stick, or did 'Brother Pheasant' wander to Pei County and fight for world hegemony with Brother Liu?
too messy.
Therefore, except for some behind-the-scenes and the like, this time the Hong Kong and Taiwan circles, even if they are supporting roles, under Simon's instructions, they don't want any of them this time.