Chapter 1541: Still Need to Be Self-Reliant

Chen Qing didn't hide anything, and said: "Personally, the boss is not interested in doing it again, because in Jin's, he just likes Tianlong Babu more. However, on your side, it's definitely okay to do another one."

Wu Shanlin smiled wryly: "Mr. Chen, there is actually only one problem. If we can also participate in the overseas share, then there must be no obstacles to this project."

Chen Qing shook her head and smiled, "It's not easy. For example, the DHO cable channel doesn't even have advertisements. How do you calculate the share that should be given? There are also DVD channels. In the west, this is a very long operation. It cannot be done every day. It’s too troublesome to settle accounts every once in a while. What’s more, if you know anything about Hollywood, you know that the accountants there can easily make the profit of any project zero. If you want to share it with you , that is, to change the ledger slightly.”

Mo Yiling said: "If it can't be divided, according to the specifications of Tianlong Babu, I think it is more reasonable for Daenerys to pay 10 million US dollars. If it is even half, the possibility of Jinshu's loss is too great. "

"It's also doing risk control over there. The success of Tianlong Babu is more like a coincidence. It's hard to say whether the next one will be liked by American audiences," Chen Qing said, smiling again, and then said: "However, the business is negotiated. You can't say what conditions are offered there. Jinshu agrees. You can talk."

Wu Shanlin understood: "What Mr. Chen means is, can it be done?"

Chen Qing rubbed her bulging stomach and shrugged slightly: "You guys talk to the US side, of course you can do it if you can't agree, and you can't know that you will continue to lose money. However, the US side, The boss's DHO is very competitive with Warner's HBO, and there are other TV stations, since Tianlongbabu is so successful this time, they may also take action."

Mo Yiling said: "So, if dho disagrees, we can contact hbo?"

Chen Qing rolled her eyes: "Aunt Mo, our business can't be negotiated, and we can't capitalize on the enemy. What I mean is, even if we don't do it, we should try not to let other American TV stations get involved."

Everyone: ""

Well, this is the character of a certain girl.

Just now I thought, maybe because of pregnancy or something, this girl suddenly became easy to talk.

After chatting for a few more details, the two business matters were settled. Chen Qing thought of another matter and asked Wu Shanlin, "How is the original peripheral distribution project proposed by the boss, how are you doing?"

The last time I got advice from Simon, the Jinshu team started vigorously advancing when they were still in North America.

Finalizing the release of the first four films, To Our Dying Youth, Love Call Transfer, Party A, Party B, and Flash Girls. In fact, I also want to include Crouching Tiger, Hidden Dragon and Heroes, but the copyright involved in these two projects is a bit complicated. It is not good to bother a big person to pay attention to such a trivial matter, so I simply put it aside.

Besides these four projects, in fact, only Aihu and Party A and Party B are completely copyrighted by Jinshu, and the other two, To Youth and Shining Girl, still cooperate with China Film Group. Of course, China Film also has an audio and video distribution department, but because of the rampant piracy these years, the related business has been tepid.

Not only that, but when he learned of Jinshu's channel plan, President Han of China Film Group also personally spoke to bring in some movie studios that had nothing to do with Jinshu's cinema line to jointly build a sales platform. After all, there are no Western theaters in China that are incompatible with the surrounding area and can generate income. Of course, everyone is happy.

Therefore, in less than a month, the two giants of Jinshu and China Film have made efforts to open up special sales counters for Jinshu's peripherals in more than 120 theaters in a large number of first- and second-tier cities across the country.

Of course, the funds are mainly allocated by Jinshu. After all, even China Film Group is poor.

Fortunately, large theaters already have counters selling popcorn and the like, so it doesn't take much effort to open up an additional surrounding space. Therefore, Jinshu only spent a little over 20 million to do it all.

This is the case when Jinshu took the initiative to raise the standard of the sales counter.

It still involves consumer psychology.

If the counter is too ordinary, genuine consumers will inevitably feel that it is no different from the pirated speaker shops on the street, and their desire to consume will inevitably decrease. Therefore, an important requirement put forward by Jinshu is to open up a dedicated sales space, with an area of ​​no less than 20 square meters.

First of all, it is necessary to give people a feeling that the sales counter is relatively spacious and high-end.

If it doesn't meet the requirements, well, sorry.

This is also the reason why only more than 120 collaborators were selected across the country including Jinshu Studios.

There are actually quite a lot of cinemas in China today, not to mention county-level cities, even many towns and villages often have very spacious cinemas left over from the collective era. However, due to the decline of the film industry, most of these theaters have been abandoned and converted to other theaters. Even if they are still in operation, most of them often cannot get the first round of copies, but if the total number is added up, it is definitely a lot.

In addition, in addition to the cinema channel, Jinshu has also reached cooperation with several e-commerce platforms that are currently booming in China, such as Huanyu Mall, and has opened its own Jinshu flagship store on each platform. However, there are several flagship stores , the operation team is still one of its own, and its coverage is limited to the two major cities of Beijing and Shanghai and their surrounding areas.

In addition to channels, the more important thing is of course the product itself.

According to Simon's proposal, Jinshu has specially set up a peripheral product design team. In the past month, it has only purchased various film and television peripheral products from Europe and the United States.

Taking it back as a reference cost hundreds of thousands of RMB.

The effect of the imitation and reference is very good. The finished products are not only here, but some people have sent some to the United States, and they have expressed their affirmation there.

In the end, the genuine peripherals of the four movies were released on October 1st.

A large-scale campaign was carried out in advance. Jinshu and China Film jointly recruited hundreds of famous film and television practitioners in China to appeal to the public to support the original version. The incident was reported, coupled with the extensive foreshadowing of various channels such as newspapers and the Internet, it is also known to all.

At this time, Chen Qing asked again, and Wu Shanlin also came alive, and said: "We can't give out the specific data every week like Hollywood does, but for the first ten days, we can roughly count the data in the past two days." After a while, the total sales volume of the four films is about 460,000 sets, of which Youth is the most popular, accounting for 270,000 sets. Around 15 million."

After Wu Shanlin finished speaking, everyone including Chen Qing couldn't help but mentally calculate.

This is indeed a very eye-catching figure.

Create 15 million turnover in ten days. If it is maintained, there will be 45 million in a month, or at least 400 million to 500 million in a year.

This is just the Jinshu family.

What's more, it's only four movies.

The legitimate audio-visual products released by other major state-owned studios are affected by this official joint appeal to support genuine editions and large-scale marketing. Adding up all of them, it should not be a problem that the sales volume is equal to that of Jinshu.

The combination of the two results in an annual income of RMB 1 billion.

If this performance can be maintained, compared to the fact that the entire industry was almost dispensable after being hit by genuine copies, the income scale equivalent to half of the current domestic annual box office volume is already very impressive. An additional source of revenue for the company.

Of course, just thinking about it.

Because the industry is so stretched, there are no specific statistics at present, and no one knows how much it is.

For Jinshu, the focus is still on its own platform. As for the others, we really can't expect too much. To put it mildly, don't jump out and hold back just because you're jealous, that's enough.

Chen Qing made a rough calculation and was very satisfied. However, she quickly noticed a problem: "460,000 sets were sold, and the income was only 15 million. The average was slightly more than 30 yuan. That is to say, most people bought Basic version, right?"

This time, Jinshu has prepared a total of five suits for each of the four films.

The cheapest is 19 yuan, the basic version of the double-disc vcd, and it is delivered with a plastic box worth collecting and a random signed poster. In addition, there is a movie-themed ballpoint pen that can be packed in the box. The production cost is more than 1 yuan, which is cheaper than the market. Ballpoint pens with a retail price of only a few cents are much more refined, and they are movie-themed, randomly engraved with movie lines or portraits of the leading actors, very handy small objects, and you can’t buy them for two yuan at retail.

Next, going up in turn, the highest price is 99 yuan iron box set, movie discs and soundtrack tapes, as well as character dolls, T-shirts and other peripherals. In short, although the price is as high as 99 yuan, but because the first batch of production is very small, it is actually the most value for money. Jinshu does not make money at all, and probably 20% of the gross profit that can be squeezed out is all given to channel.

Even if the sales volume will gradually increase in the future and the average cost will decrease, according to someone's customized strategy, these top-level versions will still not make money, and they belong to the kind of branding to make money.

In comparison, it is the basic version. Even if it is carefully produced, the gross profit can still reach about 40%, and the brocade book and the channel each account for half. However, even if some funds are withdrawn, according to the established strategy, all will be spread in the next few years to cultivate the market.

Chen Qing discovered this problem, and Wu Shanlin did not deny it. He explained the key point with a smile, and finally said: "The sales ratio of the hardcover version is small, which actually happens to be beneficial to us. Recently, everyone has also realized that these expensive hardcover versions , similar to being responsible for building a brand, the basic version below 50 yuan is the main force for sales, after all, the current domestic consumption strength is like this.”

After listening to Wu Shanlin's explanation, Chen Qing nodded with a smile, obviously very satisfied, and said, "If you have other questions, you can contact me."

Wu Shanlin said: "Now there is a problem, Mr. Chen, we still have too few copyrights."

Chen Qing curled her lips: "I can't do anything about it. You can only increase the production of films yourself. After all, Jinshu is not qualified to introduce foreign language films. For a long time in the future, it probably won't be possible. Well, say Speaking of this, Hong Kong, you can try it, the last policy, Hong Kong films enjoy the same status as mainland films, but they need to cooperate with mainland distributors, which happens to be Jinshu's advantage."

Wu Shanlin nodded and shook his head again: "I have understood that it is not likely to work. You know the standards of Hong Kong movies, Mr. Chen. Not many can pass the review. Moreover, Hong Kong movies have declined in recent years, and there are no good movies. How much, plus piracy"

Having said that, Wu Shanlin shook his head again.

Chen Qing shrugged: "In this way, Jin Shu still has to rely on himself."

Everyone smiled wryly.

Right now, that's the only way things can be.