Chapter 1534: One Plus One Is Greater than Two
When the time comes to mid-September, North America's autumn TV season starts, and many popular projects are returning one after another, and some heavyweight new dramas are also launched.
Simon is more concerned about DHO's two new dramas this fall, The Sopranos and House of Cards.
First up is The Sopranos.
This gangster drama that once played an indelible contribution to the rise of hbo in the late 1990s, this time settled in dho, and the broadcast time is September 15.
As dho's first batch of self-produced drama attempts, it was the idea given by the big boss himself. The TV business department showed a lot of attention, which was much more fancy than Tianlongbabu, which was a bit of a joke before.
Therefore, when it premiered in prime time on Wednesday, September 15, The Sopranos received an average of 6.25 million and a maximum of 6.71 million movie viewers.
Dho currently has a total of 9.3 million subscribers. According to the survey, the average family size of each subscriber is 2.6, which actually means that there are 24 million total audiences in the United States.
For a new drama, it can win more than a quarter of the total viewership after its first broadcast. It can only be said that in order to promote this new drama, and even further to promote the DHO TV station, dho has already disregarded the cost.
Actually it is.
In the year that is about to pass, although dho's various statistics have soared all the way, making the industry's largest competitor, hbo, feel like a formidable enemy and have to increase investment, but in fact, in the first year of dho, financially, because Huge marketing and copyright procurement expenses and other expenses are expected to usher in a loss of about 160 million US dollars.
160 million US dollars may not seem like much to Daenerys Entertainment, but if it is placed on other small TV stations, it will definitely not be able to afford it.
Not only that, Simon has set a target for dho. Next year, the number of local subscribers will at least equal to that of hbo. At the same time, while starting overseas expansion, the fee-based cable station will also burn more money next year. It can be regarded as meeting Simon's requirements.
That's right, it's a loss of effort!
In fact, compared to the billions of dollars of cash burn rate of those technology giants in Simon's memory, DHO's current investment is nothing at all.
The problem is, in this day and age, many people have never seen it.
Therefore, all kinds of slander can only be used.
If you want to follow up, even if it's Warner's side, they are only on the defensive at the moment and can't afford to follow up.
Of course, Simon is not spending money randomly.
There are detailed plans for how much money to burn and what performance data needs to be achieved. If the team only knows how to burn money but fails to meet the performance standards, sorry, there is only one way to pack up and leave.
Let alone the Sopranos.
While the ratings of this gangster drama exceeded expectations, the word-of-mouth did not disappoint.
In fact, this is what Simon values most.
If the word-of-mouth of the new version of The Sopranos fails this time, and it cannot reach the level of word-of-mouth that has been widely discussed and even made many potential consumers subscribe to HBO just to watch this TV series, this project will still not be considered a success.
The fact is, because of enough investment, Martin Scorsese was also invited as the director of the first episode, and the first episode was aired, and the critics gave very positive comments. According to Daenerys’ internal statistics, it is still very positive. According to the scoring system, the comprehensive media score obtained by the first episode of The Sopranos can reach 8.6 points.
Coupled with Daenerys' contribution to the flames, the media's hot discussion index quickly became the highest among the new autumn dramas that have been broadcast recently.
To put it bluntly, Daenerys is still strong enough in terms of marketing resources.
When the time came to a new Wednesday and the second episode aired, the highest number of viewers of The Sopranos exceeded 7 million in one fell swoop, reaching 7.34 million, and the average number of viewers for a single episode also reached 6.79 million.
It is obvious that after the 13 episodes of the complete first season have been broadcast, this TV series with a very high reputation and popularity has an average viewership of more than 7 million viewers, which is no problem at all.
Immediately, on the second day of the second episode of The Sopranos, on Thursday, September 24, House of Cards began to air.
This time, under Simon's arrangement, the actor is still Kevin Spacey.
After all, the impression is too deep.
Kevin Spacey has already gained a firm foothold in the film industry, but this era is far worse than later, it is far from easy for a film actor to act in a very despised TV series.
Therefore, in order for the other party to participate in the show, while Daenerys gave enough money, she also spent some extra thought, mainly to provide resources to ensure that the other party's movie star status would not drop.
Simon even quietly suppressed a project, American Beauty.
Once in history, this was the movie that pushed Kevin Spacey further to the throne of Oscar winner in 2000 after the 1996 Best Suspect Oscar for Best Supporting Actor.
Such a movie that is both popular and excellent, since it broke through the butterfly effect and reappeared, of course Simon will not let it disappear completely. Moreover, it is also planned to leave it to Spacey, provided that the actor can finish a few seasons of House of Cards with peace of mind.
In the new version of House of Cards, although the setting of the male and female protagonists no longer reflects the Clintons, the scale of the plot is as large as ever.
Not only that, the plot of the film also adopts an overhead mode that is synchronized with the current time and space, but, of course, it still slightly avoids the Clintons. Anyway, Washington definitely does not lack material. What's more, there are still past materials that can be used.
In addition, the series also uses the technique of breaking the fourth wall.
As a result, Simon initially worried that the series would be unacceptable for many years in advance. As a result, it was just an amazing first episode, coupled with Kevin Spacey's wonderful performance, the reputation of this TV series It directly surpassed The Sopranos, which started airing last week. The 10-point comprehensive media score of the first episode reached the classic level of 9.5.
Moreover, although the current couple in the White House was avoided as much as possible, because the former protagonist composition was adopted, it was just to distinguish. This time the heroine no longer has the kind of political ambition that is too easily associated with Hillary. , but more inclined to John F. Kennedy's wife Jacqueline Kennedy, who only hopes to be a perfect politician's wife, or even a perfect first lady.
All in all, neither of them is a fuel-efficient lamp.
Therefore, Simon also put a lot of thought into the role, and invited Sherawald, who had a romantic affair with him, as the heroine. Of course, the key is not the romantic affair, but the temperament of Sherawald, which is just suitable for such a role , because in the Desperate Housewives that just ended last year, Sherawold replaced Bree Van Dikan, the perfect housewife played by Maria Cross, is such a role.
But this time, the brand new Mrs. Shimoki is a darker and more obsessive "perfect housewife".
Actually, as far as Simon knows, there are absolutely a minority of politician wives with political aspirations like the original Mrs. Shimoki or Hillary in Washington.
But this time, the brand-new Mrs. Shimoki portrayed by Shiraward is the most common majority in the politician circle. Jacqueline Kennedy, who tolerates her husband's numerous affairs and tries her best to maintain a perfect image of the first lady, is just the majority of them. One of the most well-known.
For example, the pair of Vice President Al Gore, whom Simon had just dealt with at the beginning of the month, was actually like this.
The current Gores are definitely examples of fairytale-like Washington couples. Compared with the Clintons, who are full of messes, the Gores don't even talk about scandals, and they don't even have any scandals. However, in the past, when they failed to run for the presidency several times in a row, it probably confirmed that their political career was completely hopeless, and this perfect couple quickly chose to divorce.
The public level is an irreconcilable contradiction, and expresses that they still love each other.
However, according to anecdotal reports, whether true or not, the actual cause was that Mrs. Gore could no longer stand her husband having an affair with the office secretary.
All right.
All in all, both the media and the public seem to prefer House of Cards to The Sopranos.
Therefore, although the average number of viewers of the first episode of House of Cards is 6.45 million and the highest is 7.06 million, it is comparable to that of the Sopranos, but after that, it will definitely distance itself.
Simon personally feels that the popularity of House of Cards is largely due to the fact that the White House scandal that had entangled the president and even the American media for several years at the beginning of the year finally came to an end. This show is brilliant.
It is not difficult to imagine that if the Clinton scandal continues, this new drama may not cause so much heated discussion, and it may be like before, being ridiculed by the media is more exciting than the story. In that case, the story will naturally have to be sidelined .
In short, whether it is The Sopranos or House of Cards, the two new dramas have achieved the expected success. The most direct benefit of the extensive social topic discussions is that more and more users choose to subscribe to dho.
And then, on September 25th, the second day after House of Cards started broadcasting, another Friday, the China-US co-produced Journey to the West, sorry, it’s a crossover, it’s a Sino-US co-produced adventure documentary Mount Everest officially launched in North America at 139 imax The screen is fully open.
A small-scale premiere ceremony was held in advance, in the imax hall of Universal Studios, so the word-of-mouth ban was also lifted in advance.
For the world's third-level sky scenery, the feedback given by film critics is basically one word: shocking.
In addition, the episode in the film, Life Like Summer Flowers, also unexpectedly became the finishing touch.
Not only is the full version of the song at the end, Simon also made the chanting of this song, which was once nicknamed "Park Talk" by fans, run through the entire 70-minute documentary, similar to the Titanic in my heart forever.
The remote sky plateau and the mysterious singing are like hypnosis with some kind of magical power. The combination of the two perfectly achieves the effect that one plus one is far greater than two, so much so that Rolling Stone magazine wrote an article specifically for this, to Fans analyzed and recommended the Chinese song Shengru Xiahua, and even recommended the documentary Mount Everest to movie fans.
The comprehensive media score of this documentary has therefore reached a classic level of 9.1.
Mexico.
Inside the Seaside Manor in San Lucas.
In a blink of an eye, it was the weekend at the end of September, and Simon came here again for entertainment, and, well, it was a themed weekend.
Jianghu heroine theme weekend.
In the month that is about to pass, the autumn season of TV will start. Although the two hit dramas of dho are undoubtedly the two most popular dramas, but at the same time, the eight dramas of Tianlong and Babu, which have been broadcast steadily in dho late night theaters, are definitely not so silent.
After the first broadcast, whether it is Simon or the team of dho, it is expected that the performance of this drama can maintain the average ratings of one million when it was broadcast, so that people will be very satisfied.
After all, compared to Spanish, Italian or Portuguese, Chinese dramas are definitely the least popular in the United States.
However, the truth is that Denon Babu gives
A rather unexpected result.
Just talking about the last two episodes on the evening of September 23rd, the highest ratings of the first season before the early morning of that night had already exceeded 2 million, reaching 2.27 million viewers. The period of time is already considered to be available.
Not only that, on many film and television forums, the popularity of Tianlong Babu even entered the top ten discussion lists in September, comparable to many new autumn dramas.
Of course those who don’t like it still don’t like it, but viewers who like this Chinese martial arts drama have expressed their strong willingness to hope that dho can rerun it, because many people regret not being able to watch some of the original episodes, and when Blockbuster The popularity of the official Facebook page of the TV series indicated that the dvd would be released immediately after the episode aired, and a bunch of drama fans immediately flocked to the message board of Blockbuster's official website.