Chapter 1529: Summary, the Pattern Is Set

Entering September, the box office week ends from August 27 to September 2, and the 1999 North American summer vacation is basically over.

For Daenerys Entertainment, this summer, the most outstanding movies are undoubtedly the three big, two small and five movies.

First up are three super blockbusters.

The Godzilla at the beginning of the summer file was originally the 'cannon fodder' that was used to hedge against the threat of the Star Wars prequel: The Phantom. However, the result was unexpected.

The film opened on June 11. Not only did the box office directly exceed 100 million in the first week, but the subsequent trend was also very stable.

With the end of the summer vacation, this blockbuster movie, which has been released for nearly three months, is also entering the final stage. The number of screening screens is only more than 200 yuan, and the weekly income is less than 100,000 US dollars. The dust is basically settled. The domestic box office in North America will probably fall to 313 million US dollars.

Overseas still continues. However, because the main overseas ticket warehouses have basically opened, the box office volume has become clear, about 470 million US dollars, failed to reach the initial expectation of 500 million, but there is no dissatisfaction. place.

As a result, Godzilla's global box office is projected at $780 million.

The production cost of the film is 120 million U.S. dollars, the publicity investment is 30 million U.S. dollars, and the global 780 million is only in the stage of theater distribution, which will contribute about 200 million U.S. dollars in pre-tax income to the producer. Just one movie will exceed The annual profit scale of the lower-ranked companies among the seven Hollywood companies.

Because of the success of this film, Daenerys Entertainment and Japan Toho Co., Ltd., the copyright owner of Godzilla, are already closely negotiating the development of follow-up projects. Both parties have their own bargaining chips, which is quite tug-of-war.

Immediately afterwards, there was The Peerless Cataclysm directed by Michael Bay.

The film started drawing on July 2 and lasted for two months, and it has also entered the final stage of a single-week box office of less than 100,000 US dollars. Peerless Cataclysm is more than half a month behind Godzilla's schedule, and it started to wrap up at the same time, which also shows that the film's box office is relatively weak. The total domestic box office is basically determined to be 228 million US dollars.

Overseas is also not as strong as Godzilla. At present, Peerless Catastrophe is expected to have an overseas box office of about 370 million US dollars, and the global total box office is about 590 million.

590 million worldwide, with a total cost of 180 million for production and publicity, and the initial income of Peerless Heaven's theatrical release stage is 80 million US dollars.

Of course, this achievement has nothing to do with failure, and it also reached Simon's initial pass line. The only problem is that people are afraid of competition, and films are also afraid of competition.

Then there is the last of the three blockbusters, The Matrix.

As of September 2, the sixth week of its release, The Matrix still received another US$19.15 million with a very good box office trend. In six weeks, the cumulative box office of this groundbreaking sci-fi blockbuster has reached US$267.12 million.

There is only a gap of 30 million to the threshold of 300 million.

According to the current momentum of the film, it is not a problem for The Matrix to collect another 50 million U.S. dollars. The total local box office will be around 320 million U.S. dollars, which is slightly higher than Godzilla.

Similarly, with the support of Daenerys Entertainment’s strong global distribution capabilities, the local market is outstanding, and The Matrix’s overseas performance is not inferior at all. Although the distribution is still ongoing, based on the accumulated data so far, the overseas performance is at least not bad. to Godzilla.

Considering that the total production and publicity cost of The Matrix is ​​only 110 million U.S. dollars, which is less than the 120 million production cost of Godzilla, let alone Peerless Catastrophe, the estimated profit of the film during the release stage will easily exceed 200 million U.S. dollars. Moreover, this time The profits will all belong to Daenerys and do not need to be shared with Dongbao like Godzilla.

With the success of the film, a sequel was directly on the table.

Unlike Godzilla’s pulling, Daenerys has signed an intentional agreement with the main creator on the sequel as usual, so first of all, it can be determined that the cost of this sequel will be much lower. For example, even if Keanu Reeves, the leading actor, can still The maximum salary in the sequel was only 15 million this time instead of the previous 20 million.

Because the agreement was signed in advance, the sharing agreement will be lower. The upper limit of this space-time sharing is also 15%, but Reeves expects to get up to 10%, just like the previous peerless Michael Bay, instead of the previous 20%. /20 contract.

In addition, Simon will still adopt the production strategy of shooting two sequels back-to-back this time, which can also save the budget to a certain extent.

Not only that, Simon will not interfere with the first film as Warner once did, and he has no confidence, and as a result, he failed to realize the full potential of the film. After the success of the project, they completely let go of the two sequels and let the Wachowski brothers do their best, which resulted in the subsequent collapse of both word of mouth and box office.

Simon has always been willing to give film creators enough space, but at the same time, he never allows them to play too freely.

As for the scale, it is very simple, the final interpretation right belongs to Simon Westeros.

After the three major blockbusters, there are two films that are smaller in size but still perform well at the box office.

The first is Ghost Story 2, which was released on June 18. Because Godzilla's performance in the previous week was too tough, it is inevitable that the sequel to this pseudo-documentary film, which also created a small phenomenon, will have a good start. It was affected somewhat, but the first week was still as high as 46.45 million. Compared with the total investment of only 25 million in production and publicity, the first week directly entered the profit cycle.

After all, it is a popcorn movie. There was Godzilla before it, and then there was Heaven and Heaven. The box office trend of the film is far worse than that of the first one. It was officially released in mid-August, and the final local box office was 127 million US dollars, successfully surpassing 100 million yuan. Box Office Club.

In addition, the film's overseas

The market performance is also basically clear, probably around 150 million US dollars.

Calculated, the global box office of Ghost Story 2 is 270 million, which is not as good as the 460 million of the first film, but compared to the cost, it is still a big profit. Therefore, Ghost Story 3 directly entered the development stage.

The second one is Fight Club.

In terms of cost, the production cost of 46 million US dollars is not considered a small film, but the announcement of this film is a classic, so that when many people are not optimistic about the commercial prospects of this film, it has achieved a reversal. Raid.

The film opened on August 6, with 1263 screens in the first week, earning 23.45 million US dollars, reaching the high-selling level in all museums.

Immediately, the screening screen remained unchanged in the next week, and the decline was well controlled to 17%, and another US$19.46 million was collected.

In the third week, the number of screens doubled to 2,537 yuan, and the box office also experienced a 7% reversal. Received $20.82 million.

More recently, in the fourth week from August 27 to September 2, the film finally ushered in a large 34% drop, and it received another US$13.74 million. It seems to be going downhill at an accelerated rate, but the cumulative total box office of the film has reached 77.46 million US dollars, which is only 22 million away from breaking 100 million.

With the current trend, it is enough to lie down easily.

Initially, even though the first week was outstanding, Daenerys' New World Pictures team still lacked confidence. They believed that the local box office of the film would only be between 60 million and 80 million US dollars, and they obviously had no expectations for breaking 100 million.

The reality is undoubtedly unexpected.

With the same excellent box office feedback in overseas markets that have already started to be released, Fight Club has fully realized a perfect counterattack from the initial expectation that it may lose money to achieve good profits in the theater stage.

Similarly, the film director David Fincher, who failed two films in a row, not only ushered in a turnaround, but even, because of this excellent marketing operation, David Fincher was also shaped into a kind of film that can gather fans. Watch the movie Godhead.

Just like Nolan later.

When David Fincher is mentioned in the future, everyone will think of Fight Club. Even if some people haven’t even watched it, they will inevitably have a feeling of ignorance, and then have expectations for Fincher’s new film. This is actually a commercial guarantee.

Besides the big three and the two small ones, what makes Simon a little regretful is that from May to August this summer, Daenerys Entertainment released a total of 13 movies, and there are no dark horses in the remaining 8 movies. From the current point of view, After all the releases, the other eight films are expected to bring Daenerys a box office of 200 million US dollars, with an average of less than 30 million per film. Combined with overseas, excluding the cost, it is actually not a loss.

On a comprehensive basis, all 13 films are expected to contribute a total box office of $1.3 billion to Daenerys.

On the other hand, from May 1 to August 31, in about 17 weeks, the North American film market has won a total box office of 2.53 billion US dollars.

Although nearly half of Daenerys' 13 films are still in theaters, similarly, the projects that belonged to Daenerys Entertainment before May also entered the summer vacation, so the figure of 1.3 billion is roughly not bad.

Obviously, it is still half the country.

Other Hollywood studios have gradually become numb to this, because anger is useless, and other operations are useless. Everyone can only fight for the remaining part of the market share while being forced to reduce production output to avoid more losses.

Let’s talk about Daenerys. In addition, including Fight Club, from the American version of Love Huo at the beginning of the year, to the later American Pie 2, as of September, 1999 has already won 7 movies with a box office of over 100 million.

As for other studios, apart from a Star Wars prequel: The Phantom Menace, this summer, only one new film from Warner Bros. has achieved a box office of over 100 million. The classic vampire fantasy genre is very similar to the later Van Helsing film that failed badly at the box office. The starring role is Mel Gibson, who has been cooperating happily with Warner. Basically, the domestic box office is about 154 million US dollars, and the global box office is expected to be in the early 300 million. Considering the cost, it is a small profit.

Daenerys took the lead, Warner reluctantly followed, and 20th Century Fox, which completed the merger of the three companies and started to gain momentum through the Star Wars prequel, basically fits the Hollywood pattern that Simon expected. .