Chapter 1510: Explosion

When I was about to end my work day in Simon in North America, it was already the morning of the next day in China.

The time is July 10.

Saturday.

The Bund in Shanghai, inside the Bund 18 Building on the banks of the Huangpu River.

Zhu Momo recently filmed an advertisement here, so she naturally settled in someone's super apartment in Shanghai Bund, which occupies an entire building.

Last night, I participated in the screening of To Our Dying Youth Roadshow team on the campus of Shanghai Jiaotong University. By the way, I invited the leading actress, International Zhang, and Zeng Dameiren to come here for a small gathering.

After coming back, he drank wine, even though he was not drunk, Zhu Momo was still dazed for a while when he felt the movements around him in the morning, before he opened his eyes.

I found that International Zhang and Zeng Damei on the left and right were all putting on their clothes. I glanced in the direction of the window and forgot to close the window. The morning light just appeared outside, and it might not even be five o'clock.

So he stretched out his arms and grabbed it left and right, jokingly said: "Beauties, it's still early, why don't you sleep with brother?"

The international chapter opened Zhu Momo's little paw with a smile, and Zeng Damei on the other side also hid, and said with a smile: "When did you change your gender, and, we are both older than you, we are the older sisters."

Zhu Momo couldn't catch any of them, didn't force her, and didn't plan to get up after her. She turned over and changed into a more comfortable position, and said with a smile: "The size of the bed doesn't depend on age."

Beauty Zeng ignored her.

The international chapter cheered: "How do you say it?"

Zhu Momo stretched her slender body, buried her face in the pillow, still smiling: "Of course whoever is stronger is the boss, for example, if you are stronger, you have to call brother, if you are much stronger, you have to Calling Dad."

Zeng Damei rolled her eyes: "Female hooligan."

Zhang Guozhang's eyes flickered slightly, but his mouth continued to tease: "You know so much, it seems that you have shouted."

Talking and laughing, the two women had already put on their clothes, got out of bed and went to the bathroom to wash up, and when they came out again, they gathered together at the desk by the bedroom window and turned on the computer.

Zhu Momo was still lying on the bed. Seeing the two girls like this, he understood what they were going to do. He shook his head and said: "There should be no news now. The portal website estimates that the data will be released after nine o'clock in the morning. However, if you If you are willing to call me brother, I can help you call and ask."

As Zhu Momo said, the other side has turned on the computer.

What the two girls are eager to pay attention to early in the morning is naturally the first-day box office results for our dying youth.

Just yesterday, the movie was officially released in China.

As a film that explores a new type of Chinese film in the same batch as Flash Girls last year, during the Lunar New Year file of Flash Girls, with a production cost of 12 million and finally won a box office of 117 million yuan, both Jinshu and its partner China Film High hopes for youth.

Therefore, in the past two months, the propaganda for youth can be described as huge.

The final production budget of this youth film was 20 million RMB. After combining Jinshu and China Film, they imitated the Hollywood model and provided a publicity budget of 10 million RMB, which was equivalent to half of the production cost.

In addition, the promotion of the film is also ingenious.

The first is the rapidly emerging online platform. After all, the core group of movie viewers for this movie is also a major mainstream user group of the Internet in China.

Jinshu cooperated with Beijing-based Xiangshan Network Technology Co., Ltd. to launch a "To Youth" campaign on the Xiangshan Portal, which is roughly an online message solitaire activity. Users can leave their youthful memories or testimonials on the theme webpage, Or posting photos, or if you are bold enough to directly confess to the girl you have admired for a long time, it doesn't matter. In short, there are no restrictions on themes or types.

Since it is an event, of course there are rewards.

In addition to the 10,000 movie tickets given out through a random lottery, the top 10 most popular users can get a cash reward of up to 100,000 yuan and a minimum of 10,000 yuan by liking and commenting on their posts.

Of course, the name of the award is the "Youth Fund", which is used to help the winners realize their youth dreams.

Attracted by the rewards, plus you only need to register an email account on the Xiangshan Portal to participate in the event, before the release, there were more than 12 million messages from users who just participated in the event. It is a similar phenomenon, but there is no doubt about the popularity of this event, so it has brought a lot of popularity to Zhiyouth.

And then there's the theme song.

The film has a total of three theme songs, Youth Without Regrets, You at the Same Table and Those Flowers, each of which was once regarded as a classic memory of a generation, and the three classics gathered in one movie, the effect can be imagined.

Jinshu has adopted a publicity strategy of releasing the theme song in advance. Two months before the film’s release, at the beginning of May, the first song, Youth Without Regrets, was released. Then, at the beginning of June, it was you at the same table, until the beginning of July, before the film was released. , the last theme song those flowers are released.

The three songs have not only become hits on the charts of major media, but even the shops on the streets of many cities are constantly playing wireless loops, which can be called brainwashing.

Finally, there is roadshow and distribution.

The film chose to hold its premiere on the campus of Peking University in the capital a week in advance. Immediately, the main creative team split into two groups and began roadshows on the campuses of major universities in major cities across the country. After yesterday's event in Shanghai, international chapters and Zeng Dameiren's group is about to set off, continue south, and end at Hainan Island. The other group went deep into the inland, all the way to

West, across Turpan.

In short, the team planned to travel all over China intensively for half a month before and after the release of the film,

The road show is very tiring, and those who have experienced it in the circle have a deep understanding, but it is also very effective.

Then there is the issue.

After trying the sweetness of specially escorting copies to prevent piracy, this is basically the case for key domestic films in recent years, and To Youth is no exception. The escort team of hundreds of people has been scattered, and the goal is to ensure that there are no pirated copies for at least two weeks.

In addition, relying on the word-of-mouth established by a series of blockbuster films before, coupled with the massive popularity accumulated through the early publicity, Jinshu has obtained the largest proportion of films from major theaters this time. The film arrangement ratio will be as high as about 60%, which is basically monopolized by one family.

Not only that, whether it was before or after, throughout July, there were no films that were too powerful to confront To Youth, especially Hollywood blockbusters.

That's right, domestic film protection month.

The protection month for domestic films in China did not start until after the new century. However, this time, because of Simon, the big butterfly, the Chinese film industry began to recover in advance. With reference to South Korea's quota system for domestic films, the public opinion operation, although the high-level executives did not formulate a special bill, but the domestic film protection month was born ahead of schedule.

This year is the first "Protection Month", and Zhiqing happens to be the beneficiary.

Perhaps it will be the biggest beneficiary of this summer.

After all, if a small film like To Youth is taken out and super blockbusters like Godzilla, Heavenly Tribulation, and The Matrix are not comparable for the time being.

In the bedroom.

Turning on the computer, the international chapter clicked on the homepages of several portals in a row, but there was no information about the box office of the first day of youth, the two women looked at each other, and then looked at Zhu Momo, who looked like a volunteer on the big bed.

Because online ticket sales have basically been realized in China, the box office information on the first day can actually be released after the early hours of yesterday, but there is no professional website that can count the box office in a timely manner, and the movie sections of major portals often only publish box office information for a week Or the three-day results of the first day or the first weekend of some key films.

The problem now is that in this bedroom, only Zhu Momo is qualified to call Beijing directly to inquire about relevant data. Although the two of them also have the contact information of Mr. Jinshu, it would seem too ignorant if they called at five o'clock in the morning.

Moreover, Zhu Momo doesn't need to bother Jinshu's senior management, just ask his aunt.

As the screenwriter of To Youth, Mo Wuling also went back to Beijing to participate in the premiere of the film a few days ago, and she was still there recently. She should be able to get the box office data of the first day as soon as possible.

When the international chapter was hesitating for a while whether to let Zhu Momo take advantage of the verbal advantage, Zeng Damei had a flash of inspiration, got up and found her mobile phone, fiddled with them, and called the person in charge of their tour team , Jin Shu is a vice president in charge of publicity and distribution business.

It's not good for the two women to bother Jinshu's senior management. The team leader should be qualified, and maybe he got the result late last night.

Seeing Zeng Damei taking out her mobile phone, the international chapter also understood and waited patiently.

Zhu Momo didn't take advantage of it, just turned over on the big bed humming, but also quietly pricked up her little ears. She is also very concerned about the movie that my aunt participated in the screenwriting.

Speaking of it, my aunt gradually stopped following her inseparably, which made Zhu Momo somewhat disappointed.

But also understand.

After all, my aunt's attitude towards a certain man is too obvious, and Zhu Momo is not a fool. The two are always together, in case, it would be too embarrassing.

So it's good to separate.

Here Zeng Damei quickly connected the phone, talked in a low voice, hung up the phone, looked left and right at Zhu Momo and International Zhang, and was speechless for a while.

The international chapter regretted not posting it directly to listen to it. Seeing Zeng Damei startled, she couldn't help but asked, "How much?"

Zeng Damei mainly suspected that she might have heard it wrong. After hearing the question from the international chapter, she blinked her eyes, still obviously not confident, and said, "Lao Zhou said that the first day roughly estimated 17 million."

For a moment, the international chapter thought he heard it wrong: "The first day, or the first week?"

You must know that the Shining Girl in the Lunar New Year file at the beginning of the year only had a box office of 16 million in the first seven days. It was because of the continuous fermentation of subsequent word-of-mouth that the total box office broke through 100 million by virtue of the long-term counterattack. As for To Youth, on the first day of the filming, it surpassed the 17 million yuan box office in the first seven days of Flash Girls. How can this make the two girls feel that it is not a dream?

If all this is true, obviously, Big Bang!

While the two women were still dreaming, Zhu Momo on the other side had turned over again, looking very happy, and said, "It's only been released for one day, so there's no first week. Tsk, 17 million, that means It can reach 50 million on weekends, and maybe 70 to 80 million in the first week at the box office. Ha, my aunt is really good. This time Jinshu will make a lot of money again. The first week is 70 to 80 million, and the total box office will be at least 200 million. , I guess they are all box office champions this year."

Best wishes to Momo, International Zhang and Zeng Damei finally no longer doubt themselves.

Looking at each other, the two girls cheered quickly, hugging each other and jumping up.

Even Zeng Damei, who was generally recognized as indifferent by the people around her, would not be able to deal with it indifferently when the real incident happened, and she had been feeling anxious before. After all, this project, from the director to the actors, is all newcomers. The investment of 20 million is not a small amount in China at present.

If they mess up, they haven't graduated from Chinese opera yet, and may face unemployment.

Now, the result undoubtedly exceeded all expectations.

After all, it is expected that the total box office of 200 million yuan will not be achieved this year, even if the gift films of Daqing in the next 50 years. As for imported films, the official will not adopt strict anti-piracy measures such as hundreds of people escorting copies of imported films. Therefore, affected by the current industry environment, unless it is a phenomenon like the Titanic, it will be difficult to reach 200 million.

In general, maybe they can really win this year's championship.

Zhu Momo looked at the two girls who were hugging and celebrating together, and waited for a while with a smile before saying to Zeng Damei: "A Li, are you still planning to go to the art troupe now?"

I didn't ask about the international chapter, because the international chapter has already been signed under Jinshu.

Moreover, in addition to this "To Youth", the international chapter also got a role in the popular Chu-Han trilogy in the current circle, playing a sword waiter next to Yu Ji, and after the first "Hongmen Banquet", he worked for King Xiang's plan Advocated to participate in the assassination of Liu Bang together, but unfortunately failed.

In fact, there are two people in total for the role of sword waiter, and Zeng Damei also participated in the audition, but was not selected.

Zhang Guoshi immediately took a fancy to International Chapter, because the image of International Chapter is very photogenic. Of course, there are inevitably other reasons, but it is Zeng Damei's turn. Frankly speaking, it is absolutely true that this girl deserves the title of "Beauty" The name is due, but the problem is that Zeng Damei doesn't seem to be very photogenic. In many shots, her face is a bit big and her neck is very short.

Anyway, it was not selected.

However, the other sword waiter was also fat and waterless after all, and fell on Xun Mei, another girl in class 96 who was also Zhu Momo's classmate. The most beautiful of the girls in the class, she is better than Zeng Damei in terms of appearance and body shape, and the key point is that she is also very photogenic.

Because she was too beautiful, she even lost the opportunity to participate in the show.

Because the directors who decided on this project hope that the male and female protagonists of the film will be relatively ordinary, and not so beautiful that they will make people play.

Or because it is too beautiful, Xun Mei will die in the process of assassinating Liu Bang in the first part of the role of Sword Servant, which is the request of Princess Xu who plays the concubine Yu, and the relatively ordinary international chapter can live to the third part, There are also more lines.

In short, it is life.

Zeng Damei was also invited to sign under Jinshu's banner, or Ren Jingxi's Huanzhu Film and Television, they are all close to the water. However, this girl chose to finish her studies, and she planned to work in various art troupes, drama troupes and other departments that could be prepared after graduation, like many traditional film and television majors.

Hearing Zhu Momo's question, Zeng Damei also calmed down, thought for a while, and said: "Let's talk about it after graduation."

When I wish Momo and his friends cheered for the box office on the first day of To Youth, the news has spread rapidly throughout the domestic film and television circles.