Chapter 1515: Make a Blockbuster

The headquarters of Huanzhu Film and Television Company is also near Beijing Normal University in Haidian, not far from China Film and Jinshu. The house Mo Wuling wanted to see in the afternoon was further north, in Century City, south of the Summer Palace, where several communities were being developed.

The Audi a6 first arrived at the headquarters of Huanzhu Film and Television. Ren Jingxi ordered Gu Yu to send Mo Wuling to Century City. When leaving, Mo Wuling confirmed again: "You really want to buy a house with me?"

Ren Jingxi, who was about to get off the car, turned sideways, hugged Mo Wuling very affectionately, and said, "I'm not buying a house with you, I'm just listening to his investment advice, you know, I'm now I also made a lot of money, but I still worry about how to invest, this time is just right."

Mo Wuling reluctantly pushed Ren Jingxi away, and then confirmed: "Really, I buy one set and you buy five sets. I plan to buy a few more sets. The money in my hand is enough for the down payment. He said that he wants me to buy five sets." Loan as much as you can, and as much as you can.”

"Then I'll take the loan too," Ren Jingxi touched Mo Wuling's face again, finally stepped out of the car, leaned on the car door and said, "Go, even if you pay for it, I won't let you be responsible. .Also, wait for me at night and sleep together."

Mo Wuling nodded, and couldn't help feeling: "Jingxi, you have changed."

"You've changed too," Ren Jingxi said with a smile, "Also, I feel like the two of us just switched."

Mo Wuling thought about it for a while, and it seemed that there was some truth, but she would definitely not admit it, and waved away people: "Okay, you go to work, don't delay me looking at the house."

Ren Jingxi closed the car door with a smile, gestured towards the driver's seat, and waited for the Audi A6 to drive away before turning and walking towards his company.

It's just that at the end of June, it took more than half a month to follow up the filming of Huanzhu 2, and a lot of things happened in the film and television circle.

Representatives of Hong Kong's film and television industry came to the capital to petition, hoping to develop the mainland market; to youth sales, the recovery of the film and television industry has made all parties ready to move; also, recently, Jinshu has basically confirmed that it will be able to occupy the first batch of private film and television distribution company licenses It seems that if you don't pay attention, you may be left behind.

The reason why Ren Jingxi came back in a hurry was that during this period of time, various companies in the Jinshu Department were discussing about entering the film business together.

In fact, everyone has somewhat similar actions in recent years. Huanzhu Film and Television has an urban suspense comedy under development. It is also one of the first batch of exchange study project members returning from Hollywood. Ren Jingxi is also because of her personal comparison' It was because of his special status that he snatched this project from Jin Shu.

The film is called Wormhole, and it tells the story of an uneducated urban youth, Lao Qi, who accidentally picks up 10,000 yuan, so he can marry his long-time girlfriend Juanzi. However, extreme joy begets sorrow, before he was happy for a long time, 10,000 yuan was suddenly lost. Overwhelmed with joy and grief, he had another quarrel with his girlfriend and broke up. The loveless Lao Qi and Fa Xiaomen drank their sorrows with alcohol. After getting drunk, they had no love in their lives, so they decided to end their lives.

There is an old well in the rented courtyard, which has been pressed by a big bluestone since Lao Qi lived in it. All the neighbors say that this well is weird. Since he didn't intend to live anymore, Lao Qi decided to take an adventure in the last stage of his life, opened the bluestone, and chose to commit suicide by jumping into the well.

Then it went back to a day ago.

Now that he was doing it all over again, Lao Qi went straight for the 10,000 yuan, and thus began a journey of repeatedly jumping into the well.

That's right, the film is exactly the young director named Jing Zong who came back from Hollywood to imitate the common technique of "playing with time" in Hollywood. The filming has now been completed and is in post-production, because the digital camera used to film Tianlong Babu was borrowed , without a lot of film expenses, Jing Zong mainly asked his classmates to help, and the estimated total budget is less than 2 million yuan.

Ren Jingxi planned to put the project on the New Year's Day stall at the end of the year to test the waters. Let alone the New Year's Eve stall. It was too crowded, and with a small cost of 2 million, he didn't think about making money. However, losses should not be too big.

The key is what to do next.

These days, various companies have been discussing continuously, and they have roughly finalized a clearer idea, three words: make a blockbuster.

In fact, it was a suggestion from Ms. Chen who had been in Suzhou for several months. Referring to South Korea, if the film market wants to develop, the second is to let a hundred flowers bloom. The key is to activate the market first.

How to activate the market?

Make a blockbuster.

The Korean film industry was also heavily restricted before, and was beaten down by Hollywood, and domestic films basically lost their sense of existence. However, in the last few years, while the Korean film industry was reforming, a life-and-death spy incident at the beginning of the year and a joint security zone in the summer vacation allowed Korean films to regain the high ground that had been occupied by Hollywood for many years.

The common feature of the two films is that they are blockbusters with big investments and big budgets.

In fact, on the Chinese side, the hero who once again created a box office record for domestic films has also proved this point. It's just that, for heroes, what Chinese people talk about more is the performance of this movie overseas. The global release of Heroes, which was first released in China and the United States last summer, has completely concluded. The final global box office of the film reached 231 million U.S. dollars, 60 million more than the original time and space, equivalent to 1.9 billion yuan, directly surpassing the mainland in 1998. Gross box office.

Because overseas is so beautiful, and the mainland also broke a record with a box office of more than 300 million yuan, it seems that it no longer looks too eye-catching.

However, the fact is that the ability of blockbusters to activate the market is obvious.

Looking at South Korea, and even the rapid rise of Hollywood on a global scale since the 1990s, in fact, it all depends on blockbuster movies, so what should be done domestically is self-evident.

Ren Jingxi took care of some daily routines in his company, and in the afternoon

At three o'clock, I rushed to the nearby Jinshu headquarters, and participated in discussions with several other responsible persons who were also present to discuss how to promote this blockbuster strategy in the future.

The first point that everyone agreed on was that the next blockbuster plan must be domestically oriented first.

Of course, this does not mean that everyone is not greedy for overseas markets.

Because of the exchange rate, it is like a hero, equivalent to 1.9 billion yuan, which is almost a dream.

However, the overseas market is not so easy to enter.

Just like in Hong Kong, the impact on Hollywood has lasted for decades, and it was only in the last few years that some blockbuster films began to appear under the craze of Kung Fu.

Whether this trend can be sustained in the long run is completely unknown.

In short, if the overseas market is on the mind from the very beginning, it is inevitable that one will lose sight of the other, and the last market will not be obtained. Of course, the main reason for making this decision was that Miss Chen.

It is determined that it is mainly for domestic use, and then it is the production volume.

For example, the expenditure equivalent to more than 200 million yuan for heroes is definitely not acceptable.

Referring to the current domestic market, in recent years, Love Call Transfer, Heroes, and To Youth, which are currently being released, have all broken through the 200 million threshold. Therefore, if you want to make a blockbuster, you should set the 200 million as the target. Based on the current share ratio of domestic cinema chains and 200 million yuan as the break-even line, it is obvious that an investment of 80 million yuan is a more appropriate figure.

So it was quickly determined that the production cost of 80 million was used as the investment benchmark for domestic blockbusters.

Not an announcement.

Even if you don't think about overseas, if blockbuster films are produced in the future, they will definitely be able to sell some overseas. Everyone means that this part is considered to neutralize the investment in publicity and distribution.

Then, there is the specific subject matter.

What is a blockbuster?

Big investment is the foundation. On this basis, there are nothing less than three points, big director, big star and big special effects.

From the perspective of commercial success, there is actually only one director in mainland China who can be called a great director, Zhang Guoshi. Director Chen, who had tried to confront Zhang Guoshi before, did not lose money for Jing Ke's assassination of the King of Qin, but he ruined his reputation, so he is not considered a great director. As for Feng Pants, and even the latest young director Cao Jingchu, because he is good at genres, he can't be considered a big director until he proves that he can handle big-budget films.

To solve this problem, on the one hand, it is self-cultivation, and on the other hand, it is to rely on foreign aid, which is actually Hong Kong.

Although Hong Kong films have always been prone to pettiness, which is why they are powerless against Hollywood’s invasion, it does not mean that Hong Kong directors do not have the ability to control big-budget films. There is no soil for big-budget films.

In the mainland, the film industry has only recovered slightly in recent years, and the movie box office ceiling has easily surpassed that of Hong Kong, which shows its potential.

Then there are the big stars.

This is not a problem at all. Even the mainland has cultivated some big names who have shown their faces in the international market in recent years.

Finally, great special effects.

Everyone understands that this is the key of the key.

Moreover, the Jinshu Department has already established a solid foundation. The special effects of Jinshu in Suzhou have been honed in the past few years by participating in the production of TV drama special effects and contracting Hollywood's CG lenses. team. When Xing Xing is filming in Suzhou next week, it is expected to use a lot of CG shots. This time, Jinshu special effects are all in charge.

After finishing the work, Jinshu's special effects team will also fully mature and have the ability to independently undertake the production of various special effects shots for large-budget movies.

There are solutions for the three major elements, and then there is the question of what to do.

First of all, refer to Hollywood.

The most popular movies in Hollywood these years are basically sci-fi movies, including superhero movies, but they all belong to the category of sci-fi.

However, it is a question of whether this can be done in China at the moment, and whether it can be released is a question if it is made. Let’s just talk about Godzilla, the most popular movie in Hollywood during the summer vacation. It’s probably not a problem to introduce this movie to China, but if you do it yourself, imagine a monster tens of meters high landing from Shanghai. Well, over!

How could there be monsters landing on the land illuminated by high light?

nonsense!

Or, Chinese Batman or something?

nonsense! !

Pancake Man, you can do whatever you want, Batman, a messenger of justice who is outside the system, is both good and evil, definitely not!

Otherwise, the comet hits the earth, triggering a 100-meter tsunami, flooding the earth

nonsense! ! !

At the end of the discussion, everyone’s opinions were quite unified. Under the current conditions, if you want to meet the three elements of a big director, a big star and a big special effect, but also ensure that you can be on the big screen, there is only one safest theme: myths and monsters.

As for martial arts films such as Heroes and Crouching Tiger, Hidden Dragon, they do not meet the conditions to focus on the domestic market. What's more, in fact, neither Hero nor Crouching Tiger, Hidden Dragon fits well with the orthodox martial arts recognized by Chinese-speaking audiences, and the more orthodox martial arts in Hong Kong, I have to say, have been a bit over-the-top.

Besides, Zhang Guoshi is already filming the Chu-Han trilogy. This kind of grand historical film is only in the shooting state. Even if all parties are confident, in fact, it has to be said that the prospect is unknown.

However, one thing that was quickly confirmed was that the first batch of three films will be made first. Based on the calculation of 80 million for each film, each company will raise 240 million together. It's roughly the same as in Korea.

Well, the first batch in South Korea is also three, and the budget of 10 million US dollars in South Korea is similar to that here.

In fact, there is a problem here.

South Korea made three films, and the two films that have already been released have achieved considerable success. If China makes three films by itself and messes up, it would be a bit embarrassing.

A meeting room in Jinshu headquarters.

Everyone talked freely, around the familiar myths and monsters, from Journey to the West to Jinghuayuan, from Liaozhai to Zibuyu, and finally Guangming Wang asked a question: "Everyone, I suddenly feel that we can't have all three parts. Let’s make myths and monsters, even with Chinese historical and cultural heritage, there are a lot of choices, but they are still the same type.”

Mr. Liu of Hairun said: "I think so too, but instead of making myths and monsters, what shall we do, science fiction?"

Everyone remembered the initial discussion and laughed, a little embarrassed and helpless.

In fact, as a human spirit who can get ahead, everyone's thinking is not limited at all. Even if they are not myths and monsters, everyone has a lot of thoughts in their hearts.

The key point is that if it is proposed and made, if it is messed up, who can afford the loss of 80 million copies?

In other words, no matter which country's film circle, this is actually the case.

Why does Hollywood have a rather conservative side, and in the past, it has become more conservative in the future, so that it has almost lost its ability to innovate, and all that is left is various sequels and a bunch of superheroes. The point is that the investment is getting bigger and bigger, and if you lose money, everyone can't afford it.

So sequels are safest, popcorn superheroes are safest, and that's it.

After a short pause, Xingmei's President Qin looked at Ren Jingxi who was whispering with Rong Xinda and Li, and said, "Jingxi, you have heard what everyone discussed just now, or you can take the materials back and spend some time Help us carefully staff the staff?"

Mr. Qin said this, and everyone looked at it together.

Actually, this matter is best related to Chen Qing from Suzhou, but subconsciously, everyone doesn't want to deal too much with that Miss Chen, that is a smiling fox, who seems to be very talkative, but in fact is very difficult to talk to .

As for Ren Jingxi, everyone doesn't know certain things. Ren Jingxi hasn't had any boyfriends in recent years, which makes everyone feel that this girl still maintains a certain label.

Seeing everyone looking over together, Ren Jingxi, who has been trained for a long time, is not blushing and her heart is not beating. She also knows the concerns of everyone sitting here. People, let alone complain. Besides, Ren Jingxi himself actually wanted to discuss it with someone.

A certain guy doesn't want himself anymore, how can he just say no?

In short, since he brought himself to this road, he should bear some responsibility to some extent. Therefore, according to everyone's thoughts, Ren Jingxi has no embarrassment in asking him for more ideas.

After a little deliberation, Ren Jingxi made up his mind, nodded and said: "Okay, but, I don't know how long it will take to get results."

Everyone was delighted to hear what Ren Jingxi said.

Wu Shanlin said: "Don't worry, Jing Xi, after all, this is a big matter, no one can make a complete decision in three or two days, take your time."