Chapter 1721: Doubt

"Boss, Mr. Zong and Mr. Liu all think that our electronic product replacement speed is too slow. Foreign electronic consumer goods giants, their product replacement speed is very fast, which will make us look a bit conservative." Wu Zhigang said.

Feng Yu smiled slightly: "Oh? Then what do they think?"

"Our company's technical reserves are enough to upgrade many of our electronic products to another level, completely distanced from other companies' products, and established our position as the first group."

"Although we are famous now, we are on par with other electronics giants, and we may be overtaken by them at any time."

"For example, our small products such as MP3, U disk, voice recorder, etc., they think that we should design some niche styles to show our uniqueness and take the high-end route."

"As for notebooks, mobile phones and other products, what they mean is that we continue to speed up the launch of new products. One new product a month is too slow. It should be within a month that each series has a new product launch."

"For example, we haven't launched any new products for our electronic paper books yet. Soni and other companies have launched new products, which have taken away a lot of our market."

"Gangzi, think about it, not all products are suitable for quick launch of new products. For example, mobile phones, let's say our Fengyu S3+ is a simple upgrade of S3, but it is very popular, right? It has even gradually become a smart phone. synonymous with machine."

"And if we said that we launched the fourth-generation product, what would users think? This function has not changed much, so why is it the fourth generation?"

"Every generation of our products must have revolutionary changes, or the evolution of functions, or the evolution of configuration, not a simple upgrade. Only in this way will it give consumers a bright feeling and make them unable to bear it." Live wanting to buy."

"Look at Sunny's PS game console, and our G-BOX, it will take several years to launch a generation. Does someone say that this is behind? But when new products are launched, not only will there be new consumers, but also There will be some original consumers, and they will upgrade."

"So when our products are launched, we should not only target those potential new consumers, but also maintain existing users and let them continue to support our products."

"And if you think about it, why are the price reductions of many of our products so slow? Because we sold them very expensive before, right? Once you reduce the price quickly, the people who bought it before will have a loss-making mentality."

"We position ourselves as a high-end product, and you and consumers think so too, right? Since it is a high-end product, it is like those luxury products. As long as the performance is not outdated, there is no need to rush to launch new products. It will make consumers forget our products."

"Also, you said that Sunny and other companies have launched new electronic paper books, but according to the report, we still occupy more than half of the market share. What is there to worry about?"

"Do you think they will seize our market? It is impossible for a company to completely monopolize the market. Microsoft was so powerful at the beginning, and it did not do this. Maybe they can grab a little bit, but when our new products are launched, we will Not to mention regaining all the lost market share, consumers will be more loyal to our products and our brand through product performance comparison.”

"As for those who launched some niche styles and took the high-end route, think about it for yourself, how high-end can MP3 be? AIWA represents the best MP3 in the world. Although it is not under the Taihua Holding Group, But there is also an agreement with our technology licensing, right?"

"As for USB flash drives, haven't we launched high-end ones? Selling them at a high price is because we pay attention to the security and encryption performance of our USB flash drives, not the good-looking appearance. Let me ask you, when you use a USB flash drive, as long as the appearance is not particularly ugly, you Would you refuse to use it? But as long as the performance is poor and the appearance is beautiful,

Would you like to use it? "

"It's the same with recording pens and so on. These focus on performance, not appearance design. Although I have always emphasized that our products must be attractive in appearance, we must not sacrifice the basics and pursue the beautiful and luxurious appearance too much. .”

This kind of electronic product with a niche appearance is definitely no problem to make money, but it is best to create a sub-brand. And the design should stand out, but the most important thing is performance. If it is flashy, then it will smash the brand.

Feng Yu also knew that several new products of the subsidiary had been suppressed by him. This made both Zong Qingxian and Liu Chuanzhi somewhat dissatisfied. This obviously violated the company's previous development route. I am afraid that the two thought Feng Yu was too willful.

However, the new products that Feng Yu suppressed are a new smart phone, a new electronic paper book, a new super MP3, and a tablet computer that has been designed but Feng Yu did not let it be produced.

Lianxiang Group finally completed the design of the tablet computer. In order to develop the product Feng Yu requested, they spent a huge amount of research and development expenses, and this also slowed down the development speed of Lianxiang Group's other products.

But it's nothing. After the research and development, Liu Chuanzhi and the others looked at it and thought that the product was not bad and had a selling point. Even if the performance is worse than ordinary computers, but with the brand of Lianxiang Group, the sales will not be bad.

At least they will get back their money, they are sure.

But now Feng Yu suppresses production, which is not right. Investing so much, but don't want to earn back, how can this work?

Feng Yu is the richest man in the world, and he is not short of money. Not only is the company damaged, but the product developers are also dissatisfied. The product can't make money, where does their bonus come from? After such a long time of hard work, is there no way to explain it?

Look at the staff who develop other products, how much bonus they get. As for us, after spending so much money, many colleagues said it was a waste. As a result, not only did we not get the bonus we deserved after hard work, but we didn’t even give us the chance to prove our R&D success?

Can those R&D personnel have no complaints? Liu Chuanzhi must pay attention to these complaints. Moreover, Liu Chuanzhi was under a lot of pressure. After all, Taihua Holding Group was not the controlling party of Lianxiang Group, but only a shareholder.

Lianxiang Group not only has state-owned assets, but also shares of their employees, which also represent the interests of everyone.

Another thing is that Lianxiang Group is a listed company. According to the report, the R&D cost is so high that the profit will become very low. After the announcement, the stock price will definitely be affected, which means that it will hurt the interests of all shareholders.

Liu Chuanzhi and the others speculated that Feng Yu's request must have his own ideas, but he must explain it to everyone.

Feng Yu thought for a while, and then said to Wu Zhigang: "Go ahead and inform the interim Board of Directors of Taihua Holding Group tomorrow. I should tell you about some things." (To be continued.)

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