Chapter 1714 Unsalable iPhone
Things did not go as expected by Feng Yu. After the launch of the iPhone, although the fruit company's publicity was strong, and the sales platform of AT&T was also good, the sales of the mobile phone still surprised them. It was unexpectedly poor!
First of all, the iPhone system is different from other smartphone systems. Although it is only available in North America at this time, users have already become accustomed to the Black Rose system, Microsoft system, or HOS.
When they suddenly use ios, they are still not used to it. It seems that the operation is simple, but the same operation has many more steps than hos.
Moreover, there are indeed too few mobile applications. The fruit company said that they can go to their official website to download and install them, and they can even download and install them directly through their mobile phones.
Most of the application software based on the hos system is free, even if it is charged, it is not particularly expensive, and it seems to be very good and cheap.
Even the application software of Microsoft system is very cheap. The Fruit Company, by contrast, is unpopular.
Don't forget that the US economy has begun to deteriorate at this time, the subprime mortgage crisis has broken out, and many companies have gone bankrupt. Although it seems that there is still some salvation, many people really have no money in their pockets.
The price of the fruit company's mobile phone itself is not cheap, and it costs so much to use. Can people complain?
At this time, even with the use of wind and rain mobile phones to attack, other mobile phone manufacturers began to attack.
They almost analyzed all the features of the fruit phone. For each feature, they can find disadvantages, especially the signal of the fruit phone is not very good, the battery is not resistant to use and cannot be disassembled, and the charging cable interface is different from other phones. Wait, these are repeatedly brought out and denounced.
According to those mobile phone manufacturers, the fruit company's iPhone is a complete failure, and they even took out the failed mobile phone that the fruit company cooperated with Motorola at the beginning, and whipped the corpse again.
As a result, Motorola also lay down the gun. This time it has nothing to do with them. Didn't everyone besiege the fruit company? Why is the fire on us again?
In this way, except for the first week, the iPhone sold well, and then the sales plummeted. Many people said that a mobile phone with this function is not worth such a high price.
The board of directors of the fruit company originally had sufficient confidence in this product. They believed that even if this mobile phone would not become the king of mobile phones, the sales would not be too bad.
What's more, they didn't produce much this time, so they should be sold out easily, right? Even if they consume the brand of their fruit company, it should be sold out within three months.
But judging from the decline in sales at this time, the mobile phones they produce may not be sold out in a year! Then their funds will be very tight, and the mobile phone business will definitely lose money. They have been mentally prepared for this, but they did not expect that the sales would be so poor.
Jobs originally told them that the fruit company should spend three years to reverse people's perception of smartphones before starting to make profits.
Looking at it now, it seems that the three-year market test is not needed at all, and it will not be used for three weeks. The market has now proved that this mobile phone is on the street again.
At this time, they still have many projects in research and development, and the funds invested are not small. Their profits topped $1.5 billion last year, thanks to rising global spending on electronics.
However, the profit growth in the first two quarters of this year has been negative. If this continues, their profit this year will definitely drop, and it may fall below one billion US dollars.
When launching this mobile phone, I didn't expect to make money, but I didn't expect it to be so miserable.
Even their profit margins on ipod, itouh, ima and other products are declining, which reminds them that the company's funds this year,
Must be used with caution.
They haven't forgotten that if Bill Gates hadn't invested more than 100 million U.S. dollars in them, their fruit company might have filed for bankruptcy protection. In that case, they definitely don't want to go through it again.
Seeing the current situation, the fruit company decided to step up publicity efforts and expand product sales from all over the United States to the whole world, which can be ordered through their official website.
This trick was also learned from Lianxiang Group.
After making this change, their product sales have increased a lot, which made the fruit company feel relieved.
This matter was naturally reported to Feng Yu by Ralph. But after Feng Yu knew about it, he still didn't care.
This product has a poor reputation in the United States. Could it be easy to use in other countries? What's more, they still only have the English version of the operating system, that is, they can only be sold in English-speaking countries. How much can they sell?
Fruit Company is seizing the market of other mobile phone manufacturers. Will other manufacturers just watch?
Just like if there is a Chinese version of the fruit mobile phone, then Feng Yu must let the fruit company understand that this market is not something they can get their hands on.
At this time, even Microsoft stood up and said that the ios system is full of loopholes and is not mature enough at all. It is irresponsible to consumers to introduce it to the market!
Such a good opportunity, even Yinshan must echo it. They also agree with Microsoft, but at the same time, they said that hos is the best and most suitable smartphone operating system for consumers, and the king of smartphones. , equipped with hos system!
While belittling the iphone, the sales of Fengyu s3+ showed a significant growth again, which was an unexpected surprise.
After comparison, we can see the excellence of Fengyu s3+. What's more, not only the price of Fengyu s3+ has been reduced, but also some accessories have been given away at this time, which makes many people feel that it is very cost-effective.
Big brand, trustworthy quality, high cost performance, many functions, too many advantages.
During this period of time, some mobile phone models that originally supported Microsoft's smartphone operating system have gradually begun to reduce production after the big waves washed away the sand.
They have also seen that, not to mention the software system, they are far behind the Fengyu mobile phone in terms of hardware design alone.
So many complicated functions are carried on a mobile phone, and the price is not so high. They really can't do this.
Now Xu Lihua and the others are laughing and saying that the fruit company is really interesting. If they hadn't launched such a broken mobile phone, their sales of Fengfeng Smartphone and Aihua Smartphone would not have increased so much again. Even Aia's music phone, Sales have increased a lot.
If these words were heard by the research and development personnel of the fruit company, I wonder if they would smash their heads on the computer desk to death in shame and anger.
At this time, another piece of good news came from Kirilenko.
ps: Today is only the third watch. A classmate went to Bingcheng for surgery, and the fourth child has to accompany her all the way. Tomorrow, it is said that her daughter-in-law will be able to come, and the fourth child will be free. Sorry (to be continued...)
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