Chapter 1712 IPHONE Launched

The fruit company's mobile phone is officially on sale.

As early as the end of last year, the fruit company announced that it would produce its own mobile phones, and only smart phones.

But at that time, the whole world was paying attention to the competition of mobile phone systems, especially the competition between Microsoft and Lianxiang Yinshan, which also divided the camps of many mobile phone manufacturers.

That time, it was evenly divided.

Microsoft has received support from more brand manufacturers, but Lianxiang Yinshan's system is considered to be more user-friendly, especially the Fengyu mobile phone that supports Lianxiang Yinshan hos, and the s3+ launched by it has suppressed other smart phones. start.

As for Heimei and Saipan, they have obviously lost. In this year's smartphone market, the sales volume of Fengyu mobile phone has kept pace with Heimei, and by the end of the year, everyone thinks that it can surpass it.

Then in the field of smartphones, Fengyu Mobile will also become the leader, which will make their position as the leader of the world's mobile phone industry more stable.

At this time, when the fruit company announced that it would produce mobile phones, and it was a smart phone, everyone was not surprised.

All mobile phone manufacturers can see that smart phones are the main trend in the development of mobile phones in the future, and the era of feature phones may be over.

With the improvement of communication technology and electronic technology, the functions of mobile phones will become more and more powerful.

The fruit company is planning to combine their ipods with mobile phones, equipped with their own developed ios system, and occupy a place in this field.

Back in 2005, Fruit Company cooperated with Motorola to produce a music phone named rokr, but it ended up at grandma's house.

At that time, the concept of music phones did not rise at all. The product they produced was rather an ipod that could make and receive calls, and the focus of the product was completely wrong.

Later, music phones became popular, but the most well-known products in the world are Aia products. However, the fruit company did not do it.

After Motorola failed in this area, it stopped publicizing music phones, and as a result, it gave up this part of the market in vain.

After the fruit company separated from Motorola, it did not give up making mobile phones. They look at Fengyu Electronics. At the beginning, they were a walkman, and now they can produce mobile phones. So why can't their fruit company?

They make computers and servers, isn't this more technical than Fengyu Electronics? A smartphone, in their view, is nothing more than a pda (handheld computer) with calling capabilities.

If their fruit company can produce pda, then smartphones can also be produced, and they will definitely sell better.

It's just that their product designs are constantly changing. Not only functional changes, but even the appearance has been uncertain.

Every time they think a design is very good, they see that there are already phones with this appearance in Fengyu Phone. No matter how they look at it, they feel that their appearance is very similar to other people's.

Just like when they designed the appearance of the ipod, they were inevitably regarded as plagiarizing the idea of ​​aia.

For this reason, they have also worked hard on the design of the mobile phone, but no matter how they do it, it is still very similar to the Fengyu mobile phone. Could it be that the product designers of both sides have the same idea?

This time, the fruit company invested a lot of money, and signed a contract with AT&T for this purpose, authorizing the distribution of fruit phones in the United States for four years to AT&T.

They didn't intend to try this time, and even decided that if this product failed, they would not give up developing mobile phone projects.

When the fruit mobile phone was released, many partners were found to come to the platform. Originally, they invited the eo of Guge Company, but they were rejected.

Although the two parties have cooperated in some aspects, Guge Company has secretly become a partner of Lianxiang Yinshan's HOS camp. If the fruit company does not use its own system, it will be fine.

Now that they have used their own system, they have become rivals. How can they release a platform for their new products?

Ralph has been paying close attention to the new products of the fruit company according to Feng Yu's request. When he saw the appearance and performance of this mobile phone, he was very relieved.

Compared with Fengyu s3, this is better, but compared with Fengyu s3+, it is still not as good. Therefore, the price of this phone has to be lower than that of the s3+.

The first generation, or initial model, of the Fruit Phone came in two versions, $499 for 4GB and $599 for 8GB. The price of the s3+ has also been reduced to $699.

If there is any great improvement in the fruit phone, it is that the battery is fixed and cannot be removed at all. That is to say, once there is a problem with the battery, it has to be repaired, and if it runs out of power, it can only be plugged in for charging, and the battery cannot be replaced at all.

This can be said to be an improvement, with better sealing, but it is also a failure of the fruit phone. In addition to strengthening the memory, they surpassed the s3+, and made it a little thinner, but in terms of other functions, Ralph didn't see which ones could be better than the s3+.

However, when this mobile phone was launched for sale, it attracted many diehard fans of the fruit company to queue up. In some stores, dozens of people even lined up to buy it.

When Ralph reported this to Feng Yu, Feng Yu asked back: "Do you still remember how many people lined up when our new mobile phone was released?"

When Ralph thought about it, it seemed that the number of people queuing up for the fruit mobile phone was really nothing, but when he started to actually make the mobile phone, there were people queuing up, which still aroused his vigilance.

Feng Yu said that the fruit company will definitely stumble this time, because they produced too much.

This product does not seem to be weaker than the s3+ in terms of performance, but what about the application software? Although the fruit company has also developed a lot of useful application software, but all of them have to be charged. Most of the s3+ application software are free, and the number is hundreds of times that of the fruit ios system software!

Another fruit company's battery technology is not good at all. This phone is definitely not resistant to use and needs to be charged every day, or even more than twice a day.

Compared with s3+, it is even more inconvenient. In terms of cost performance, the fruit company's mobile phone will end up with a reputation of high price and low performance.

As a result, fruit phones will definitely be unsalable. Not to mention that there are only a few hundred people queuing up, even if there are thousands of them, what's the use? The sales of thousands of units, compared with the output of fruit phones, have no effect at all.

Then the price of fruit mobile phones must be reduced. Only by reducing the price can they sell these mobile phones. A price reduction in a short period of time will also bring about a more serious trouble, that is, damage to reputation.

I just bought it for two months, and you cut the price so much, am I losing a lot?

At that time, let's see how the fruit company ends!

...(to be continued...)

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