Chapter 1744: The Best Time

It is not easy for Beverage Alliance to expand overseas in recent years. If it is not supported by the retail channels of those supermarkets, it cannot be promoted at all.

Moreover, overseas sales have also been suppressed by local beverage brands and the world's top beverage companies.

Just like Lehaha, Jianjianbao, etc. are suppressing Liangle Group in China, Liangle Group and other top beverage groups in the world have also been suppressing Huaxia, a major beverage alliance.

Carbonated drinks, juice drinks, dairy products and tea drinks are the main categories of drinks. Of course, coffee drinks are mainly served in Europe and the United States, and tea is slightly weaker there.

All the peers want to keep their own market while invading the market of other competitors, expand their share and earn more money.

When you are expanding in other people's markets, others are also expanding in your market. But no matter what, every enterprise will choose to keep the existing market first and then expand outward, instead of only focusing on whether it can grab other people's market.

In the Huaxia market, there are also multiple beverage brands coexisting, each with its own competitive products.

And Baodao Enterprise and Liangle Group, which competed with Lehaha and others at the beginning, have completely united at this time.

Their strategy of encircling the cities from the countryside did not achieve very good results. On the contrary, Lehaha and others' strategy of developing from the cities to the countryside worked very well.

The consumption power in the countryside itself is weak, and transportation and warehousing are not easy to get. The only advantage may be that the advertising fee is low. Can you get that kind of wall-painting advertisement?

But a city includes the surrounding countryside, and the population in the city is much larger than that in the countryside, and its purchasing power far exceeds that in the countryside. Although the advertising fee is higher, the sales volume is far higher than that.

With more and more factories such as Lehaha, the production capacity has increased sharply, and the products are enough to spread from the city to the countryside. In addition, the income in rural areas has increased a lot in recent years, and the transportation has also improved. Many families have TVs, so they can naturally see TV advertisements.

Coupled with the brand advantage of Jianlibao, even children in Leha know that although the two enterprises of Liangle Group and Baodao are not struggling, it is obvious that their development has fallen into a bottleneck.

Although they didn't lose money on the books, they didn't make money at all. With such a large stall, there is not much profit left after the tax is paid every year, and it even lowers the profit margin of the entire group.

Some executives felt that the business was so boring that they were actually losing money. With an investment of 100 million US dollars, the annual profit is only a few million RMB. The deposit banks are much more than this. If inflation and the depreciation of the US dollar are included, they will lose money.

They either think of other ways to launch new products, or find ways to cooperate with other companies to enhance their competitiveness. At this time, they found a third beverage company that they could form an alliance with, and that was France's Daneng Group, a top beverage giant in Europe.

Dairy products and functional drinks are all good, and they do not conflict with the products of Liangle and Baodao. Moreover, Daneng Group has acquired Robust, and it has a certain influence in the Chinese market, and its sales channels are better than theirs.

The tea beverages under Robust's sold poorly, not as good as Kang Shuaifu and Tongtong. As for the tea beverages launched by the Liangle Group in China, they were directly cut in half and could not be sold at all.

The cooperation of these beverage companies is also a challenge to the beverage major league. But Zong Qingxian and the others are not in a hurry, because they still have a big killer - Taihua Supermarket Group.

If they really can't compete, then let Taihua Supermarket Group remove those beverages from the shelves and cut off an important retail channel for them.

What's more, Zong Qingxian and the others never thought they would be able to compete. Not only did they understand the preferences of the Chinese people better, but they were also deeply ingrained in the impression of the Chinese people. As long as there are no quality problems, they will never lose.

On the contrary, Kang Shuaifu and the others all had quality problems. After being reported by the media, the impact was very bad.

In fact, the Leha family can suppress these foreign-funded enterprises. Not to mention the establishment of Bao Group,

And the entire drink league, it's too easy to suppress.

Moreover, since the Tata Group began to cooperate with Taihua Holdings, the Beverage Alliance has cooperated with Tata Global Beverages in various channels. For example, sales channels, transportation channels, raw material procurement channels, etc., have made their profits higher.

When Tata Global Beverages cooperated with Lehaha and others, it also pointed out their shortcomings. For example, in their beverage major league, there are no alcoholic beverages.

Alcoholic beverages are also the most important type of beverages, and the products with the highest price and profit come from this category. For example, the price of a bottle of wine can range from a dozen RMB to hundreds of thousands of RMB, but the cost gap between expensive and cheap wine is definitely not that big.

The more expensive, the higher the profit.

Tata Global Beverages is not only the world's top tea drink, but also the world's top fruit juice drink and alcoholic drink.

Not only is it very good in India and Europe, but it is also very strong in the Americas.

So Zong Qingxian, who accepted this suggestion, introduced the alcoholic beverages under the Beidacang Group into the Beverage Alliance, such as Bingcheng Beer and Beidacang Baijiu.

However, Huaxia Baijiu has its own organization, and it is impossible to merge it. The profits of those liquor companies are so high. If they want to join the alliance, they must have a dominant position. This Zong Qingxian can't agree to it. The overseas sales channels are in our hands.

Domestic beverage companies are flourishing, much more than those in Europe and the United States. There are so many dairy companies alone. There are state-owned enterprises, private enterprises, joint ventures, and foreign-funded enterprises, and the market competition is fierce.

Feng Yu didn't care about these things, he just warned Zong Qingxian that food safety is the first priority, and quality is the top priority no matter what time it is.

If there is a problem with the quality, even if it is all dumped and admitting losses, it is better than selling it secretly. The brand is hard to manage, and it will definitely not be able to withstand the blow of negative news, the loss is too great.

In the previous life, Huaxia's dairy products had quality problems, and the impact was huge. All dairy companies are losing money, and no one dares to drink milk anymore.

The Olympic Games in Huaxia is coming soon. This is an opportunity, a crucial opportunity for Huaxia enterprises. After all, this is a grand sports event that the whole world pays attention to.

And this year, the advertising expenses of all enterprises have increased by a large amount. Taking advantage of the wind of the Olympic Games, many brands will once again increase their international reputation and rank among the first-line.

Especially Leha, Zong Qingxian paid the most attention. It’s not because Lehaha is the company he founded, but because Lehaha’s series of refreshing carbonated drinks are very popular overseas, and the product sales are not inferior to Jianlibao.

Many people only know that there are Coca-Cola and Pepsi in the world, so let them know that there is another refreshing Coke in the world!

The best time to expand your business has come!

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