Chapter 1743 The Herbal Tea Is on Fire

The matter here is settled. Originally, Li Feng wanted to invite Feng Yu to teach those entrepreneurs a lesson, but Feng Yu directly refused. The executives of Taihua Holding Group would not even want Feng Yu to give a lecture, let alone these people.

In the evening, Zong Qingxian came back from other places, and Feng Yu sat down with him to drink tea and chat.

"Old Zong, Lehaha's growth over the years is obvious to all. Even if you don't have the status of the president of Taihua Holding Group, you are still the number one food and beverage tycoon in the world."

"Beverages are not bad, but when it comes to food, I'm a little ashamed. Hu Jian has a lot of food factories, and the scale is very large now."

At the beginning, Zong Qingxian wanted to suppress Kang Shuaifu and the same two food giants in Baodao, but some domestic brands took the opportunity to grow bigger.

For example, Hu Jian’s Daliyuan created a pastry called egg yolk pie, and it is also very good in potato chips and biscuits.

Moreover, this Daliyuan has also acquired many former small beverage factories and started to produce tea drinks and fruit juice drinks. Although the profit and scale are far inferior to Lehaha and Jianjianbao, they have surpassed Kang Shuaifu and Tongtong.

There are several companies similar to Daliyuan, and they are exactly the opposite of Lehaha.

Lehaha is from beverage to food, and they are from food to beverage. With the help of brand and channel advantages, they have made a lot of money.

"Hahaha, Lao Zong, you can't make enough money, and what's more, the main business is snacks, and beverages can only be regarded as a side business. Our main business is beverages, and snacks are a side business."

"There is no single company that can crush all of its peers. Besides, competition is the driving force, otherwise it is easy to breed pride and complacency within the company."

Zong Qing first put down his teacup: "Proud? What is there to be proud of? Our drinks are selling well, but after so many years, the single-product sales champion is Jian Jianbao. The most depressing thing is that the single-product sales second drink is also It's not us anymore, our best-selling green tea drink is only ranked third!"

Jianlibao did not experience the catastrophic decline of its previous life. In this life, it is still the most famous beverage brand in China, and it sells much better in the world than in the previous life.

But Lehaha's green tea is also very popular. In the previous life, there were Kang Shuaifu, the same company and other companies competing, but in this life, those companies have been defeated. How can they still be squeezed to the third place?

"Is it the Da Neng Group?" Feng Yu thought for a while, this one seems to be very powerful, and it can be regarded as the top giant in the European beverage industry.

"No, it's a beverage from Nanyue, and it's also from our Beverage Alliance camp. It's called Wanglaoji. Their company's product is just a herbal tea."

Speaking of this, Zong Qingxian was very depressed. They have so many types of products, but they can't sell this type of herbal tea. It's not like he hasn't tasted it before. The taste is not very good. Why do so many people like it?

When Feng Yu said to let this company join the Beverage League, he, like many people, felt that this company was not worthy. But now it seems that Mr. Feng really has a unique vision.

Wang Laoji?

Zong Qing didn't say it first, Feng Yu almost didn't remember it. Although Wang Laoji is a bestseller at this time, he is not as good as in his previous life. In the domestic market, Liangle Company was firmly suppressed, and Kang Shuaifu and Tongtong failed to rise, but Wang Laoji still rose like in the previous life, because there was no competition for the products.

"Didn't I tell you at the beginning that if possible, I wanted to take a stake in this company? Neither Lehaha nor Jianjianbao took a stake?"

Feng Yu told Zong Qingxian and Li Jingwei at that time that he wanted to buy this herbal tea seller. It seemed that they didn't take it seriously at the beginning, but Feng Yu himself forgot about it.

Zong Qing shook his head first, the original herbal tea tasted like medicine. At that time, only Nanyue and Hu Jianren could accept this taste, and no one drank it here in Hangzhou. The product was very limited, but now they are all sold in the Northeast!

"We, Lehaha and Jianlibao, didn't take any shares, but Bingcheng Pharmaceutical Group acquired Wanglaoji Pharmaceutical.

Zong Qingxian looked at Feng Yu in surprise, "Didn't I tell you this?" "

"What did you say? Wanglaoji Pharmaceuticals, does it include the trademark of Wanglaoji?" Feng Yu was overjoyed. There are so many things in the company, he can remember everything.

"Yes, that's it. When we wanted to take a stake in Wanglaoji Herbal Tea Company, the controlling party, Hongdao Group, was unwilling."

"Li Jingwei didn't think of another way, that is, to hold the brand in his hands. In a few years, the original brand lease will expire, and he plans to buy shares with brand + capital. But now the brand is in the hands of Bingcheng Pharmaceutical Group. I'm coordinating this, and I plan to let Bingcheng Pharmaceutical Group and Jianlibao become shareholders."

This is a good way. The channels and brands are in the hands of Taihua Holding Group, and Hongdao Group has to succumb.

There are fewer types of products in Jianlibao, and Lehaha has to take care of too much, and they have not engaged in internal competition. Zong Qing first gave it to Li Jingwei.

Now that Wanglaoji is selling well, the second herbal tea brand suddenly became popular in the market this year, which is Heqizheng under the Daliyuan Group.

The taste is sweeter than Wanglaoji, and the effect is similar. It is mainly bottled, which is different from the canned Wanglaoji.

Moreover, Daliyuan is good at using celebrity endorsements, and this time it also invited the big star Chen Daoming. This year, the advertising density is extremely high, and the effect is very good.

However, Zong Qingxian and the others have also analyzed that according to the advertising density, plus endorsement fees and other costs, this kindness will definitely lose money.

To put it bluntly, this year's Dali Circle is to promote the brand. After dealers ask for a large number of goods, they will be able to make a steady stream of profits. At that time, there is no need for such crazy advertising.

It was this kindness and enthusiasm that made Zong Qingxian better talk to the Hongdao Group. If you don't want us to take a share, then we will also manage Wanglaoji Herbal Tea by ourselves.

And our sales channels will no longer share your products, whether they are domestic or overseas, you will be kicked out of the beverage league, and you can find new channels by yourself in the future.

Hong Dao Group originally said that their products were irreplaceable, but now a kind and upright person appeared, making them realize the reality. Coca-Cola said that their products are authentic and taste irreplaceable, but besides Pepsi, there are hundreds of other cola in the world. There is no product that is absolutely irreplaceable.

Hongdao Group now says that the Wanglaoji trademark is worthless, and they can increase the rent of the trademark to 10 million a year, but they still disagree with the establishment of Baohe Bingcheng Pharmaceutical Group as a shareholder.

Negotiations at this time are at a stalemate. But Zong Qingxian was also an extremely powerful person, and he gave an ultimatum to the Hong Dao Group.

If you agree, we will buy shares according to the normal market value, and we can even use the equity of Jianjianbao to replace it. Anyway, Bingcheng Pharmaceutical and Jianjianbao must hold more than one-third of the equity of Wanglaoji Beverage Company. The major shareholder can still be Hong Road Group.

If Chen Hongdao doesn't agree, then don't blame us for turning around to buy shares and Heqi is competing with you. If you have the confidence to resist our alliance, let's try. When the trademark expires, we will operate Wanglaoji on our own.

If you cooperate, you will benefit both, and if you divide, you will suffer. The Hongdao Group is also hesitating now.

...

PS: During the Chinese New Year period, there are usually two shifts, and occasionally there may be three shifts.

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