Chapter 942 The Snack Bazaar and the Cold Noodle Girl Complement

Seeing Qi Yan's confused expression, Rui Yuchen asked, "What's the matter, is there anything puzzling?"

Qi Yan simply recounted the content of the phone call just now, and expressed confusion about Mr. Pei's arrangement.

"Zhang Yahui was originally the person in charge of the cold noodle girl's gourmet laboratory. Why didn't Mr. Pei let him continue researching new dishes for the cold noodle girl, but let him continue to set up a stall instead? This... doesn't make sense!"

In Qi Yan's view, this is undoubtedly a retrogression.

If the catering industry wants to develop into a large scale, it must adopt a standardized and mass-produced model. No matter how good a stall owner's craftsmanship is, the number of diners he can satisfy every day is limited, but if he can use this stall owner's recipe to train many chefs and open branches all over the country, the profit generated will be several thousand times, tens of thousands of times.

And letting these stall owners give up their work in the gourmet laboratory to set up stalls, although the environment is better and the salary is higher, it is of no benefit to the entire catering industry of Tenda Group?

In the long run, this seems to be a short-sighted behavior, and it is really not like what Mr. Pei would do.

Rui Yuchen was silent for a moment: "That's why you don't understand President Pei."

Qi Yan was stunned for a moment: "Huh? How do you say that?"

Rui Yuchen explained: "In my opinion, this matter is very in line with Mr. Pei's behavior style, and it is also very reasonable!"

"Have you realized that you have actually fallen into the misunderstanding of blind fast food and standardized production?"

Qi Yan blinked her eyes in a daze: "Fast food and standardized production are the original positioning of the cold noodle girl, how could it be a misunderstanding?"

Rui Yuchen explained: "Actually, I didn't realize this problem at first, but after Mr. Pei made this personnel transfer to Zhang Yahui, I immediately thought of Moyu takeaway and the unnamed restaurant, and I understood it instantly!"

"High-end catering and fast food have always complemented each other. To build a well-known brand, the two are indispensable."

"Snacking these snacks can indeed ensure that people all over the country can experience this taste, but the problem is that as long as it is fast food, the taste will definitely be reduced."

"At this time, there is a hidden danger. Maybe many people come to eat with great interest, but they will be disappointed after eating, thinking that the taste here does not meet their requirements."

"Take Moyu Takeaway as an example. Although its success is inseparable from the new meals of the gourmet laboratory, another important reason is that its high-end brand 'Shi He' and many of its meals are all It is related to the unnamed restaurant!"

"Its positioning is 'a cheap version of an unknown restaurant'. In this way, it can not only add a 'high-end' attribute to the meals of Moyu Takeaway, which can support a premium compared with other fast food, but also allow customers to pay more attention to Moyu Takeaway. The food will not have high expectations, but treat it with a normal heart."

"In this way, the unnamed restaurant and Moyu takeaway are actually a complementary relationship to meet the different needs of customers."

"As for the current situation of 'Cold Noodle Girl', there is actually a lack of a cooperating department like an unnamed restaurant."

"I have also watched the documentary "Street Stalls". It is indeed well shot, but this documentary will also have certain negative effects, that is, it will make the audience have unrealistic expectations for the new meal of the cold noodle girl. They will think that , since you have made documentaries, the items sold by the cold noodle girl should be the same as those in the documentary, right?"

"But in fact, the cold noodle girl is a fast food brand, and it must be improved on the basis of the original recipe. In order to ensure mass production and standardized production, some features and details will inevitably be lost. Then when customers actually eat it, You will feel that it is different from the food in the documentary, and in this way, a psychological gap will appear.”

"This will be a hidden danger for the reputation of the cold noodle girl and the actual dining experience."

Qi Yan nodded thoughtfully: "So that's how it is...so Mr. Pei set up this snack market to play a role similar to that of an unknown restaurant, to gather all the more outstanding snack vendors in the country to Jingzhou, and create a An authentic national snack food city?”

"In this way, the positioning of the snack market and the cold noodle girl store are differentiated. One focuses on the original flavor, and the other focuses on mass-produced, fast-food flavors."

"In this way, customers will no longer have high psychological expectations for the meals of the cold noodle girl. For those who pursue the ultimate taste, they will go to the gourmet market, not the cold noodle girl. "

"This kind of ultimate grasp of customers' mentality really deserves to be Mr. Pei!"

Rui Yuchen said: "I think Mr. Pei's intention is more than that."

"Actually, letting these stall owners be in charge of the gourmet laboratory is more or less wasteful. What are the specialties of these stall owners? Are they doing research? Actually, they are not."

"Their specialty lies in groping, and groping must contact with more customers, and adjust the way of food in a timely manner through customer feedback. Although there are some customers in Leng Nian Girl's store, after all, the scope is too narrow. If they don’t get enough feedback, they don’t have enough motivation to explore.”

"Over time, the inspiration of these stall owners may dry up, and their value to the gourmet laboratory will also be lost."

"But if they are transferred to the snack market, they can continue to set up stalls based on their own interests, communicate with customers from all over the world at close range, and constantly adjust and optimize the taste of snacks that they are good at."

"And these valuable experiences can be fed back to Leng Noodle Girl's gourmet laboratory in real time to continuously improve the taste of the food."

"The advantage of the stall owners lies in their groundedness. Without the smoke and fire, they will immediately run out of inspiration; and the advantage of laboratory researchers lies in the refined and standardized research. They can determine the best food for a certain food based on the recipes provided by the stall owners. practice."

"It's actually a wasteful act to keep them all in the lab behind closed doors."

"The behavior of Mr. Pei is actually to distinguish them, so that the stall owners can continue to set up stalls and draw inspiration from the vast number of diners, and these inspirations are continuously provided to the gourmet laboratory. In fact, it did not delay the gourmet experiment. The daily research work in the laboratory!"

"President Pei chose Zhang Yahui as the person in charge. On the one hand, because he is the owner of the stall, he would be more professional in charge of the snack market; So it’s easier to communicate and cooperate.”

Qi Yan suddenly realized: "So it is!"

"I didn't expect that there are so many reasons behind Mr. Pei's simple personnel transfer?"

"If you think about it this way, although my previous ideas about the food laboratory were correct in the general direction, I did not consider the details. Mr. Pei saw the hidden dangers and problems of the food laboratory, so he took the initiative to give advice Give it a go!"

Rui Yuchen smiled slightly: "This is Boss Pei. You may think that he has no sense of presence at ordinary times, and he is always busy with other departments' work. But when it comes to critical moments, he can always use a magical operation to catch the project at once. The crux of the matter that everyone ignores, turn decay into magic!"

Qi Yan asked: "Then what should I do now?"

Rui Yuchen smiled: "Of course I completely obey President Pei's personnel transfer arrangements, and fully cooperate with Zhang Yahui to complete the snack market!"

"Of course, you need to emphasize these details to Zhang Yahui again. Because Mr. Pei never likes to talk too much when assigning tasks, Zhang Yahui may not understand the deep meaning of Mr. Pei's arrangement."

"You explain clearly to Zhang Yahui that there will be many opportunities for cooperation between the snack market and the cold noodle girl in the future, and it will also lay a solid foundation for future cooperation."

Qi Yan nodded: "Understood! Boss Pei has worked hard, and Zhang Yahui and I must live up to his expectations!"

Rui Yuchen couldn't help but nodded slightly. It seems that the cold-faced girl and Qi Yan are getting more and more integrated into the big family of Tengda, and understand President Pei's thinking mode.

What a joy!

...

In the afternoon, DGE e-sports club.

In the conference room, Chen Yufeng and Zhang Yuan were drinking tea and chatting about the unofficial stream commentary of the ICL League.

Zhang Yuan is currently in charge of Tenda’s e-sports business department, but the GPL league has been on the right track recently, so Zhang Yuan is not so busy. After handing over the work to his subordinates, he often goes to the DGE club to relax. By the way, take a look at the training of the players.

Chen Yufeng came to the door today, and he wanted to ask Zhang Yuan for some people to help with the unofficial stream commentary of the ICL League.

"I'm considering looking for the other two commentators from the FV club. I have already greeted Wu Yue and said that there are a few suitable candidates."

"What is missing now is a director, three professional OBs, and a commentary in charge of field control."

"But these people must have a relatively deep understanding of the ioi game. I don't know if there are suitable candidates here."

Because Tuwei Live is only responsible for broadcasting, not for the match scene, there is no need for a host, camera team, referee team, etc.

The director is mainly responsible for coordinating the general direction of the entire broadcast process, while the OB is to ensure that what happens in the game is presented to the audience in the most perfect state.

The rabbit tail live broadcast is to directly enter the game to watch the game. There may be friction and collisions in several places on the huge game map at the same time. There are three professional OBs, one is the main perspective OB, and the other is responsible for watching the highlights and replays , and the other is to pay attention to various details in advance and remind the main OB.

This configuration is basically the standard configuration for all event broadcast personnel. If there is only one OB, some exciting shots will definitely be missed, which will affect the viewing experience of the audience.

Chen Yufeng's goal is to make the live broadcast of Tuwei live broadcast better than the official ICL league. Naturally, he can't be sloppy on this key issue.

Zhang Yuan nodded: "This shouldn't be a big problem. The GPL is based on a shift system and there are a lot of people. It shouldn't be difficult to find three people who understand ioi from the OB. It's easier to handle the commentary responsible for controlling the field. You can choose whatever you want." .”

Chen Yufeng said happily: "That's great! In fact, as long as the initial period is over, we can recruit people ourselves later."

Zhang Yuan shook his head: "It's not necessary, it's too wasteful. This kind of professional should let the e-sports business department conduct unified training and unified management. It's OK if you concentrate on operating the live broadcast platform well."

Chen Yufeng nodded: "Well, yes!"

According to Chen Yufeng's original idea, he first "borrowed" a few directors, OBs, and commentators from the e-sports business department to support the scene in the early stage. But it's definitely not appropriate to be lazy all the time. You have to slowly train new players and take over the work of ICL league broadcasting.

But Zhang Yuan dispelled his idea.

Although the broadcast of the ICL league is a matter of the live broadcast of the rabbit tail, and has nothing to do with Tenda's e-sports business department, it is obviously a serious waste to have a competition-based directing team on both sides. Zhang Yuan took over this job smoothly, which can save a lot of money. The necessary expenses can also guarantee the effect of the unofficial stream commentary of the ICL League.

Chen Yufeng stood up: "That's troublesome! I will book tickets tonight, go to the FV club, pick two or three reliable professional players to commentate, and strive to directly broadcast the unofficial stream commentary for Sunday's game. Arrange it!"

Zhang Yuan nodded: "Don't worry, I will be able to find suitable candidates soon, and let them adapt to the ioi game. It will definitely be fine before Sunday."

Chen Yufeng thanked him again and again, and then prepared to go to the FV club to select two or three of the eloquent professional players recommended by Wu Yue as commentators for the unofficial stream of the ICL league.

Originally, it was very difficult to do unofficial stream commentary by myself. Whether it is OB or commentary, it is a very professional thing. If any details are not done well, it is easy to be rubbed on the ground by the official.

But now with the strong support from the two departments of Tenda E-sports Business Department and FV Club, Chen Yufeng discovered that this matter is so simple that it can be done by running errands!

Chen Yufeng couldn't help feeling emotional: "Boss Pei is still the best, plan ahead and get twice the result with half the effort!"

"If it weren't for the early deployment of the GPL league and the investment in the FV club, how could it be so smooth now?"

"Sure enough, the height of the station determines the field of vision, and the field of vision determines success or failure! The height of Pei's main station is too high, and it is difficult to think about it!"