Chapter 933: Preparing for the Distribution of ICL Broadcasting Rights!

Monday, March 12.

Pei Qian came to the Tuwei live broadcast and had a meeting with Ma Yang and Chen Yufeng.

So far, Tuwei live broadcast has been officially launched for two weeks, and Pei Qian has been paying attention to the situation of Tuwei live broadcast.

It was Chen Yufeng who called today, saying that he had something to report. But in fact, even if Chen Yufeng didn't call, Pei Qian would take the initiative to come.

Because he found that things seemed to be gradually getting out of control!

It's fine if the GPL starts live broadcasting on Tuwei, if it's regular live broadcast content, it won't be much different from other live broadcast platforms. But never expected that Chen Yufeng secretly arranged a small data analysis program at some point, and the Tuwei live broadcast immediately became a paradise for "professional audiences"!

Coupled with the fact that the popularity of the live broadcast of the ICL League is also booming and getting higher and higher, Pei Qian feels a little restless.

He needs to get some background data from Chen Yufeng, so that he can judge the current situation of Tuwei Live and make the next decision.

Lao Ma is still very happy. Anyway, in his opinion, the data of the live broadcast of Tuwei continues to improve, which is enough.

Chen Yufeng released various data changes since the live broadcast of the rabbit tail on the projection screen, and explained at the same time.

It can be clearly seen that on last Saturday, the number of online users and online time of the Tuwei live broadcast have grown explosively. On the histogram, the data on Saturday is simply the best, straight to the sky!

"Mr. Pei, Mr. Ma, since the launch of Tuwei Live, it can be said that it has developed rapidly, and all the data have increased rapidly."

"Although the data of other live broadcast platforms are mostly confidential, we have no way to directly compare them, but we can infer from third-party data such as search index and online discussion. At present, Tuwei Live has undoubtedly ranked among the peak popularity by relying on the two major leagues. Currently the top ten live streaming platforms in China. And in the two professional fields of professional knowledge and games, the popularity can even reach the top five!"

Chen Yufeng's face was full of pride. As the direct person in charge of the Tuwei live broadcast, of course he was able to achieve such a result.

But for Pei Qian, this situation is quite serious.

Although the words "top ten" and "top five" don't seem so dangerous, the market share of the live broadcast platform at this stage is not the same as what Pei Qian remembered seven or eight years later!

Seven or eight years later, the competition among major live broadcast platforms has come to an end, and there are only two or three industry giants left in the entire live broadcast industry, and these industry giants are still seeking to merge under the operation of capital.

At that time, the so-called top ten and top five are actually completely incomparable with the two or three live broadcast platforms in the head, and the difference in size is between ants and elephants.

But in the current situation, the competition among the top live broadcast platforms is still at a fierce stage. The top five live broadcast platforms have not opened up a clear gap at all, and they all have different capital support behind them, and they are all developing well.

How the final cake will be distributed in the entire live broadcast field is still full of suspense.

In this case, the gap between Tuwei Live and other top-ranked live broadcast platforms is not huge.

As a live broadcast platform that has only been officially launched for two weeks, it can be described as a "miracle" to achieve such popularity and attention.

If Tuwei Live is open for financing, it is estimated that major investment institutions will break through the threshold and rush to donate money.

It was precisely when Pei Qian saw this kind of prospect that he felt more and more dangerous!

Chen Yufeng continued: "Of course, there are many shortcomings in the live broadcast of Tuwei. For example, the live broadcast in the professional field is looking for some young scholars and lecturers. Although their live broadcast time is fixed, the duration is not long enough, and the live broadcast of professional knowledge is not long enough. Content, although the audience is stable, it is difficult to have a hot enthusiasm; "

"At present, most of the popularity is concentrated in the two leagues, GPL and ICL. The anchors in other fields basically use love to generate electricity, and they are basically not sticky to the platform;"

"Currently we still have too few exclusive content, only the ICL league, which means that the popularity of the platform fluctuates greatly. When there are GPL and ICL games, there are many viewers, but after the game, all the heat will dissipate. ..."

Pei Qian's face cleared up a little.

Well, let me just say, it can’t be all bad news, no good news, right?

It seems that the current crux of the rabbit tail live broadcast is still in the two leagues of ICL and GPL.

There are a lot of viewers in these two leagues, so naturally they are all concentrated on the live broadcast of Tuwei, so we have to find a way.

Chen Yufeng continued: "Mr. Pei, Mr. Ma, the next step is the future development direction of Tuwei Live, and you two need to come up with an idea together."

"My idea is that the current popularity of the GPL league has stabilized. Whether it is promoted or not, the difference will not be very big. And the live broadcast of knowledge is also urgent. Whether it is the popularity of the anchor or professional video content, it is important It has to be accumulated slowly.”

"So if you want to go further in the future, you still have to fall on the ICL league."

"Judging from this week's situation, the start of the ICL league is very smooth, especially with the opening game of the ICL league, it has brought a lot of heat to our platform!"

"Longyu Group is also sparing no effort to promote the ICL league. How to continue to stir up the popularity of the rabbit tail live broadcast around the ICL league should be the key to the rapid growth of our active audience!"

"From the current point of view, we have two options: one is to continue to insist on exclusive broadcasting, and we can eat all the heat of the ICL league; the other is to distribute the broadcasting rights of ICL. On the one hand, we can recover part of the funds. On the other hand, we can also use other platforms to promote the ICL league. However, if we choose the latter, we will definitely not be able to monopolize all the heat of the ICL league, and Longyu Group should be the happiest."

Hearing this, Pei Qian's eyes lit up.

Distribution of broadcasting rights?

Can you still play like this?

The popularity of the ICL league really made Pei Qian a little frightened, especially knowing that Zhitou and Longyu Group will spend a lot of effort to promote the ICL league, which is even more dangerous.

Although Pei Qian hopes that the ICL League will become popular and put pressure on GOG, so that he can spend more money on GOG logically, but if the live broadcast of Tuwei also becomes popular, it will still be a bit unsightly.

For Pei Qian, the best result was that the ICL League became popular, but it didn't bring enough heat to Tuwei Live.

And now, the distribution of broadcast rights seems to provide such a possibility!

Selling the broadcasting rights to other live broadcasting platforms has made some money in the short term, but the ICL League is no longer an exclusive broadcast, and the popularity will definitely be diverted by other platforms, and the popularity of Tuwei Live will drop. At the same time, when other platforms get the rights to broadcast, they will definitely help the ICL League to promote it together. Coupled with the joint efforts of Zhitou and Longyu Group, it will definitely create more heat than the exclusive broadcast, and it will also promote the ICL League... …

Sounds like a great option!

Pei Qian thought for a moment: "If it is distributed, will there be a live broadcast platform to buy it? What is the attitude of Zhitou and Longyu Group?"

Chen Yufeng nodded: "Of course, the people in charge of ZZ Live, Waiwai Live, and Langya Live are all interested in buying. Longyu Group can get more platforms to broadcast the ICL league, which is definitely more desirable."

Pei Qian couldn't help frowning slightly.

There are so many platforms to grab.

Doesn't it look like it can't be sold at a low price? I'm afraid I want to make a small profit.

But if you can spread the heat, it doesn't seem to be a big deal to make a small fortune.

Continue to retain the exclusive broadcasting rights. According to the current development momentum, what if the ICL league gradually becomes popular, and the popularity is all eaten by the live broadcast of Tuwei, and then it gets out of hand?

Thinking of this, Pei Qian immediately said: "Then distribute the broadcasting rights!"

Chen Yufeng was stunned for a moment: "Boss Pei, is it really selling? This is the only competitive solo content currently available on Tuwei Live!"

Hearing what Chen Yufeng said, Pei Qian became more determined: "Sell!"

Chen Yufeng turned his head to look at Ma Yang, that means Mr. Ma, you also want to express your opinion?

Ma Yang showed a serious expression on his long face, and then asked: "If you sell... how much can you earn?"

Chen Yufeng was stunned: "Uh... If it is calculated at 12 million for each family, the sale to the four companies is 48 million. We spent 35 million on the exclusive broadcast, and we can earn about 13 million..."

Ma Yang was pleasantly surprised: "How can I earn so much? Then I will definitely sell it!"

"The key is that after the sale, our platform can continue to broadcast the ICL league. Isn't the tens of millions purely earned?"

Chen Yufeng: "..."

Well, Mr. Ma and normal people are not on the same channel at all.

Indeed, now it seems that regardless of whether the broadcast rights are distributed or not, Tuwei Live has already made money.

But this kind of earning is based on Mr. Pei's wise decision-making!

Tuwei Live and Longyu Group took a lot of effort to promote the ICL league at the risk of risk, which can be regarded as the cost paid!

Now distributing broadcasting rights, although making money, has also given up the opportunity to eat alone in the future; if you don’t take this money and stick to exclusive broadcasting, you may earn more in the future.

But looking at Mr. Ma's situation, it may be difficult to explain clearly to him.

Chen Yufeng couldn't help it. Boss Pei and Boss Ma had already agreed on the matter. Even if the matter was finalized, he had to sell it if he didn't want to.

"Okay, Boss Pei, then I'll go talk to Zhao Xuming, and then contact several other live broadcast platforms to distribute ICL's broadcast rights." Chen Yufeng said.

Pei Qian was still a little worried, and added another sentence: "Remember the matter of distributing broadcasting rights, money is not the first, understand?"

Chen Yufeng was stunned for a moment: "Ah? Mr. Pei, what is number one?"

Pei Qian: "Uh... friendship! Sincerity! In short, other things besides money."

Chen Yufeng frowned slightly, thinking about everything.

Pei Qian didn't dare to make it too clear, he could only stop and let Chen Yufeng realize it by himself.

I just hope that the distribution of this broadcasting rights will allow Chen Yufeng to provide a friendly price to each live broadcasting platform.