Chapter 887: The Unique Mode of Rabbit Tail Live Streaming

Chen Yufeng calmed down and watched the entire promotional video carefully from beginning to end again, not daring to miss any details.

This promotional video gave Chen Yufeng a very bad impression, because from the superficial understanding, this promotional video directly showed the worst side of the entire live broadcast industry, which was tantamount to exposing the scars of all live broadcast users.

Although people who lack self-control will always be addicted to certain entertainment activities, and the blame cannot be all blamed on live broadcasts, it is also undeniable that instant entertainment in the form of live broadcasts, fragmented time mobile games, and short videos is different from other forms of entertainment. Much easier to pass the time than.

This matter depends on how to interpret it.

This promotional video obviously chose the worst interpretation angle.

But if Mr. Pei made the decision, it means that this promotional video has merits, and even the entire promotional video may be instructed by Mr. Pei!

That shows that all of this cannot be interpreted so simply and superficially, there must be a deeper meaning!

Chen Yufeng racked his brains, trying to interpret the deep meaning behind this promotional video, combining the various requirements that Mr. Pei had put forward for the live broadcast of Tuwei, as well as the existing industries of Tenda Group.

Suddenly, Chen Yufeng's eyes lit up.

He hurriedly asked Ma Yang: "Mr. Ma, didn't Mr. Pei say before that Tuwei Live will not create fake popularity, will not play side balls, and anchors with abnormal value orientation should be severely punished in accordance with relevant laws and regulations?"

Ma Yang thought for a while: "Well...that's what I said."

"Three points were emphasized at the time: first, do not poach anchors, do not force them to stay, and do not make time requirements; second, refuse guilds to settle in, do not make fake popularity and agreement gifts, and all data is completely true; third, strictly abide by Laws and regulations, those who play around the edges, use verbal abuse, and have incorrect value orientations shall be severely punished."

"These three points were specially instructed by Brother Qian, with a very serious tone. I didn't say much about the others."

Chen Yufeng smiled instantly: "That's right! They're all right, they're all right!"

Ma Yang's long face was a little dazed: "Everything is right?"

Chen Yufeng said happily: "It matches the content of the promotional video!"

"Actually, I should have thought about it a long time ago. How could Mr. Pei be satisfied with completely copying the models of other live broadcast platforms? Since it is the industry of Tenda Group, it must be different!"

"Especially combined with Mr. Pei's usual way of doing things before, this matter is very clear."

"Although Mr. Pei did not clearly propose the operation mode of the rabbit tail live broadcast to us, he gave enough hints through these suggestions and promotional videos!"

Ma Yang blinked, and Dachang had a skeptical expression on his face: "Really? Then tell me, what's going on?"

Chen Yufeng explained: "First of all, the timing of President Pei's entry is very subtle."

"Obviously Mr. Pei has been paying attention to the development of the live broadcasting industry, but he did not enter the live broadcasting industry in its infancy. Instead, he entered the stage when the competition between the major live broadcasting platforms entered a fierce stage. Given the unprecedented level of competitive pressure, it doesn't look like a wise move."

"But how about another angle?"

"In the initial stage of the live broadcast platform, there were few users watching live broadcasts, and various business models needed to be explored slowly. At this time, being a pioneer and a pioneer can certainly get good returns, but there is also the risk of being picked by others. Just Those few established live broadcast platforms spent huge sums of money to develop the business model of live broadcast, but were soon impacted by emerging live broadcast platforms and were on the verge of collapse.”

"And what are the benefits of entering the market now? On the one hand, we can directly observe the business models of other live broadcast platforms, avoid the detours they have gone through, and reduce the cost of trial and error; on the other hand, we are targeting a mature market. There is no need to cultivate user habits anymore. As long as our platform does a good job, we can directly dig high-quality users from other platforms. Finally, and most importantly, in the current situation, the competition between live broadcast platforms seems to be heating up, but there is still a long way to go. Far from going downhill, we still have new areas to expand!"

Ma Yang was dubious: "So what should we do?"

Chen Yufeng: "We must follow Mr. Pei's consistent style of action."

"Differentiation is an important reason why Tenda Group is always at a disadvantage. Whether it is doing food delivery, Internet cafes, gyms, games or movies, Tenda is working hard to enable itself to subvert the existing rules of the industry."

"Obviously, the same goes for live streaming."

"If we simply imitate the models of other live streaming platforms, it will definitely be difficult for Tuwei Live to succeed because other live streaming platforms have a strong first-mover advantage."

"That's why we have to make our own model!"

Chen Yufeng brought a pen and paper, and quickly wrote and drew on it while talking.

"President Pei's three requirements are actually directed at the chronic problems of the live broadcast platform: randomly digging anchors, causing impetuousness and chaos in the industry; making fake data, causing bad money to drive out good money, which plays a kind of "emphasis on heat, light on substance" 'The wrong content orientation; as a result, it has caused live broadcast phenomena such as slapping the sidelines, verbal abuse, and excessive vulgarity."

"In short, the current live broadcast industry, from the platform to the anchor, is basically in a state of being desperate for popularity. It is inevitable that there will be mud and sand, and the entire live broadcast environment is mixed."

"Live broadcasting is precisely a kind of very interesting and easily addictive mild entertainment. It has a huge market potential and affects a wide range of people. Once there is a problem, it will cause very bad effects, not only affecting the audience of the platform. , and may even affect the public opinion and value orientation of the entire society.”

"As for the live broadcast of Tuwei, it is obvious that we can no longer follow this old path."

"This promotional film is apparently attacking the entire live broadcast platform, but in fact it attacks the negative impact of the live broadcast platform on people's lives. If we don't limit the negative impact of live broadcast, then this promotional film is I scold myself; but if we limit the negative impact of live broadcast, this promotional video is equivalent to highlighting the difference between Tuwei Live and other live broadcast platforms!"

Ma Yang nodded frequently.

What Chen Yufeng said seemed to make sense!

At this stage of the development of the live broadcast platform, there are indeed some chaos. In the past, several live broadcast platforms had made some big news and were criticized by name. But even if the live broadcast platform has been rectified many times, the platform's pursuit of popularity is still engraved in its bones.

Many viewers who like to watch live broadcasts do not want live broadcasts to be supervised and restricted. This feeling is understandable, but this kind of thinking is unrealistic. The key is to see where the speed is.

People are very curious, and live broadcast content that obviously violates public order and good morals can attract a lot of attention, but it will also cause very bad social impact, and must be resolutely resisted.

Chen Yufeng continued: "So, if we think about it in this direction, I think three aspects can be considered for the future development of Tuwei Live."

"First of all, it is to strictly implement Mr. Pei's requirements: the anchors are free to come and go, the data is true, and the supervision of live content and concept guidance are strengthened. We can recruit more administrators and conduct more rigorous training for them to achieve this. "

"Secondly, we have to work hard on live content that is different from other live broadcast platforms."

"We will definitely do these regular live broadcasts, including normal game live broadcasts, outdoor live broadcasts, etc. It's just that compared with other live broadcast platforms, we have to put forward stricter requirements for the anchors of our own platform."

"For example, in the live broadcast, you can't write dirty words, you can't hang up the phone, and you can't convey to the audience the wrong value orientation of "laughing at the poor and not laughing at prostitutes".

"It's okay to play games and share your life normally. Our platform welcomes such anchors; but if it's an anchor who is sensational and popular, we don't welcome it. With so many live broadcast platforms, let him go wherever he likes. "

"Of course, this kind of person broadcasts live broadcasts for popularity and money, and they probably don't like our small platform."

"More importantly, our platform will introduce content that other live broadcast platforms do not have."

"I heard before that Mr. Pei's 'Useful App' is working with university professors, young scholars, and graduate students to create a knowledge-based content platform. Can we use this relationship to link up a little bit?"

"For example, invite some professors, young scholars, and graduate students to live in and talk about some public lectures on our live broadcast platform. At the same time, do a good job of copyright protection like 'useful APP', so that these contents become unique to our live broadcast platform. H."

"Finally, we have to work hard on the functions of the live broadcast platform."

"For example, professors and young scholars who teach public lectures, these bigwigs certainly cannot come every day, and there is no need to talk about the same content several times."

"So we need to develop a more useful playback function. The big guy's live broadcast room should also become his personal channel, so that he can review the previous content very simply and quickly."

"In addition, we can develop multiple modes. In addition to the conventional 'entertainment mode', there can also be 'focus mode' and 'learning mode'."

"In entertainment mode, all content on the live broadcast platform will be displayed normally."

"In focus mode, only specific types of live broadcast rooms are displayed. These live broadcast rooms are all about learning and work themes. The anchors listen to light music, while reading books and reviewing, and do not communicate with fans. And fans in this live broadcast In the meantime, you can also listen to light music and do some of your own things.”

"This principle is like a self-study room. If you study by yourself, you will always be tempted in one way or another, and it is difficult for people with poor self-control to persist. But if you are in the study room environment, everyone is studying. Then the learning efficiency of people with poor self-control will also improve.”

"The focus mode is to simulate the atmosphere of this self-study room in the live broadcast room to improve efficiency."

"In the learning mode, only specific types of live content are displayed, including live broadcast rooms of professors and young lecturers, and replays of what they have already said."

"Whether it's the focus mode or the learning mode, once you enter it, you can't exit it. Before entering, users can choose the time by themselves, ranging from one hour to three hours, which can effectively improve efficiency."

"Of course, we will have a lot of expandable content in the future, such as the live broadcast of the GPL league, the live broadcast of Tenda Games, the web dramas customized by Feihuang Studio, etc., all of which can be played on Tuwei Live."

"However, these contents are relatively far away. In the early stage, we still have to adhere to the established policy of Mr. Pei and take a differentiated route. Although it will appear to be a lot of niche compared to other live broadcast platforms, as long as we always adhere to real data and insist on bringing high-quality content to users. Content, one day Tuwei Live will stand out from many live broadcast platforms!"

Ma Yang agreed deeply: "Well, it does sound reasonable, it's Brother Qian's style of doing things."

"Then do it this way!"