Chapter 915 ICL Broadcast Rights Offer

"Huh? Are other live broadcasting sites doing on-demand and playback functions for videos? And invite a special editing team to edit these anchors?"

"What? Learned from us?"

After listening to Ma Yang and Chen Yufeng's reports, Pei Qian's head was full of question marks, and his face was blank.

Where are these things!

According to Chen Yufeng, he just got news from Waiwai Live, saying that several large live broadcast platforms including ZZ Live are starting to develop the recording, on-demand, and playback functions of anchor videos, and they are all looking for special editing. The staff cut videos for the anchors and put them on the anchor's personal channel.

That is, these two days.

These live broadcasting platforms are now at the most intense time of fighting, and they have placed undercover agents among each other. As long as one live broadcasting platform comes up with a new function, other live broadcasting platforms will follow up immediately. Falling behind and losing the opportunity.

Although Liu Liang, the vice president of ZZ Live, wanted to keep it a secret, how could it be kept a secret? The development of a function involves a large number of low-level staff, and it is not easy for other live broadcast platforms to spy on the news.

So, the information went around in circles and returned to Chen Yufeng.

After repeated confirmations with Chen Yufeng, Pei Qian finally realized that this function was first implemented by Tuwei Live.

What Chen Yufeng is now struggling with is how to deal with the fact that other live streaming platforms have followed up and copied Tuwei live streaming.

Pei Qian fell silent.

Find an editing team for the anchors, and specialize in video on-demand and playback functions... Who came up with such a creative idea?

Isn't this nonsense?

Those live streaming platforms in Pei Qian's memory did have similar functions, but none of them worked very well, so it can be said that the effort was wasted.

Because live streaming and video are, in the final analysis, two different modes of entertainment.

A video is like a dinner, with all kinds of nutritional combinations and even the presentation of the plate must be perfect. The higher the information density, the higher the audience's acceptance.

The live broadcast is more like a snack. As long as it is not too unpalatable, most people don’t really care about nutritional balance, as long as they don’t stop eating. Live broadcasting is nothing more than dancing, playing games, etc. The information density is very low, and what most viewers want is a sense of participation that interacts with the anchor in real time.

The difference between these two entertainment modes determines that it is difficult to connect the two modes of video and live broadcast. Once the live broadcast loses its real-time attribute and becomes a video, its "low value" attribute will be rapidly amplified, and there will not be many viewers to watch it.

Because the viewers watch the live broadcast, what they see is uncertainty, and they will no longer be interested in the confirmed results.

Even if someone is hired to edit it, the information density of the live broadcast is too low, even if it is edited into a video, it is still very low. Unless you cut out ten minutes of essence from dozens of hours of live broadcast material, the effect will still not be very good.

In other words, this model does not seem to be very reliable in the first place!

This wave, this wave is copied by other live broadcast platforms...

However, it seems worth encouraging that Chen Yufeng can come up with such a wrong decision for Tuwei Live!

So how should this matter be handled?

Pei Qian thought about it for a while, and this matter is really tangled.

Tell other live streaming platforms the truth, will they believe it?

But not telling other live streaming platforms the truth may cause them to waste money and manpower. However, if other live broadcast platforms are hit, they may give Tuwei live broadcast opportunities, which is a big hidden danger.

As for the live broadcast of Tuwei, since this road is not going to work, they must be made to step up their efforts!

Thinking of this, Pei Qian replied: "This is a good idea. Tuwei Live must step up efforts, spend money to find professional video editors, and try to match the anchors of Tuwei with editors! Salary The remuneration is also fully paid, all in accordance with Tengda's salary standard."

"As for other live streaming platforms..."

"Tell them that this model is only available for Tuwei Live. They don't need to join in the fun. It has no meaning other than wasting time, money and manpower."

Chen Yufeng was stunned for a moment: "Ah, Mr. Pei, what if they don't listen?"

Pei Qian froze for a moment.

It has to be said that this possibility is very high.

The Tuwei live broadcasting side keeps doing this kind of model, and then tells other live broadcast platforms that this model is useless? People definitely don't believe it.

Pei Qian sighed: "If you don't believe it, don't believe it. If they have too much money and nowhere to spend it, they must burn it, and I can't stop it."

I can convert personal property by burning money. What do you have for burning money?

But Pei Qian can't say it clearly, and can only hope that these live broadcast platforms will ask for more blessings.

Chen Yufeng hurriedly said, "Okay President Pei, I understand!"

After hanging up the phone, Chen Yufeng's expression became more confident.

Ma Yang also listened to the whole process, and Da Chang's face was a little blank: "What does Qian mean by this? Why is only the live broadcast of Tuwei live? Is this lying to other websites, or is it the truth?"

Chen Yufeng obviously read something from Mr. Pei's words, and his expression was full of confidence: "President Pei's words are obviously 70% true and 30% false!"

"I just heard that other live broadcast platforms are copying the rabbit tail live broadcast mode, so I was a little anxious. Now that Mr. Pei made such a quick call, I suddenly understood!"

Ma Yang was still at a loss: "Ah? Understand what?"

Chen Yufeng explained: "Mr. Ma, Mr. Pei said that only Tuwei live streaming can play this mode. Why? Because everyone's positioning is completely different!"

"Currently, the live broadcast content on the Tuwei live broadcast is all knowledge sharing, that is to say, there are plenty of dry goods. For example, a big guy gave a lecture for an hour, and there must be at least 40 to 50 minutes of dry goods in it. , You only need to cut out a quintessential version of these 40 to 50 minutes to ensure the information density.”

"And what is the content of the live broadcast on other live broadcast platforms? Game matches, singing and dancing, outdoor... These contents, it is good to be able to cut out the essence of 15 minutes in a four-hour live broadcast, and if it is purely entertainment, even if It is the pure essence version of the recording and broadcast, and not many people will watch it."

"Especially compared with their own platform, there are many live broadcasts in progress, why should the audience watch the recorded broadcast?"

"So, Mr. Pei's words are false, true and false."

"To put it bluntly, if other live broadcasting platforms can be made to give up this model, it is tantamount to defeating others without a fight, eliminating a small hidden danger that may exist; and if other live broadcasting platforms continue to struggle and do not give up, we will also Can remain invincible!"

"Of course, Tuwei Live will also do other types of live broadcasts in the future, but our editing team will definitely focus on those live broadcasts with high information density and sufficient dry goods."

Ma Yang came to a sudden: "Oh...so that's what Brother Qian meant. But should we tell these things to other platforms?"

Chen Yufeng shook his head: "Of course not!"

"Let's just say it vaguely, which looks like a bluff. Those who are scared off will naturally give up, and those who are stubborn will let them continue to burn money. No matter what, we will not lose money."

"Boss Pei's positioning of the Tuwei live broadcast has already put us in an invincible position at the beginning, because it is a misplaced competition with other live broadcast platforms, so they have nothing to do with us at all!"

"I'm trying to find a way to release the information. As for how other live broadcast platforms will interpret it...that's their business."

...

Yangcheng.

Liu Liang, the vice president of ZZ Live, was busy discussing the specific design plan of new functions with product managers and programmers in the conference room, when there was a knock on the door.

Liu Liang froze for a moment: "Come in."

An employee walked in quickly and whispered something next to Liu Liang.

Liu Liang looked at the employee with an incredulous expression on his face: "Really?"

The staff's attitude is very firm: "It's true."

Liu Liang was at a loss for words, looked at the design plan in his hand, and then at the product managers and programmers in the conference room, not knowing what to say.

The big ups and downs in the past two days are really too fast!

The appearance of the Tuwei live broadcast made Liu Liang feel like he was facing a big enemy, so he decided to develop a function similar to the Tuwei live broadcast, which is not only to plan ahead, to defend in advance, but also to bet on the future.

However, after Liu Liang told his product team about this matter, just one night later, all other live broadcast platforms knew about it, and they all planned to develop similar functions!

Liu Liang was speechless, but there was nothing he could do. The competition among live broadcast platforms is so crazy now, whoever is a step behind may miss the opportunity.

You copy me, I copy you, everyone is playing the same trick, no one should laugh at anyone else.

Therefore, Liu Liang urged the product manager to hurry up and hold a meeting immediately after the design plan was made. He wanted to finalize this function and start research and development as soon as possible.

As a result, the employee came to report again just now, saying that Tuwei Live seems to have known about this matter, but Mr. Pei said: Only Tuwei Live can play this mode, and there is no need for other live broadcast platforms to join in the fun, except There is no point in wasting time, money and manpower!

Now it was Liu Liang's turn to struggle.

Is this real news or fake news?

Liu Liang obviously hesitated, but after thinking about it for a while, he still said: "It doesn't matter, let's do this function first!"

I just called the product manager and programmers for a meeting, and then turned around and said that this function is no longer available. Where is the face of the dignified Mr. Liu?

Although Mr. Pei said that this function can only be played by the live broadcast of Tuwei, other platforms will be a waste of effort, how do you know that it is not a bluff? Maybe it's because I'm afraid that other platforms will copy it, so I released this kind of news?

So Liu Liang decided to invest resources to implement this function first. What if the effect is good?

The employee who came to report the letter nodded: "Okay Mr. Liu. One more thing, the bidding for the broadcasting rights on ICL has already started. The marketing department has been communicating with Longyu Group for the past two days, and the asking price is 11 million... ..."

Liu Liang couldn't help frowning.

"Eleven million?"

"The broadcast rights of GPL are only 12 million!"

Liu Liang was a little unhappy when he heard the price. Did Zhitou and Longyu Group take themselves too seriously?

Indeed, the broadcast rights of GPL have been sold for 12 million, but how popular is GPL in China?

Most live broadcast platforms are willing to spend so much money to buy broadcasting rights, because they think it is more cost-effective to spend this money to buy the popularity of GPL.

Why is ICL asking for 11 million yuan?

The current number of players in the national server ioi is very small, the popularity of various events is not very high, and the audience base is not at the same level.

GPL can sell such a high price because the preseason of GPL has been paved and warmed up for a long enough time, so that all live broadcast platforms can clearly see the popularity of this event. Raised the price to this point.

ICL doesn't have the enthusiasm accumulated in the preseason, and it is a new league. Who knows what will happen to the enthusiasm?

Now spend 11 million to buy the broadcasting rights, if the popularity is low and no one will watch it, wouldn't that be a big loss?