Chapter 916 Two Promotional Videos

Although these live streaming platforms seem to be stupid and have a lot of money, they are not really stupid. They are very shrewd in their calculations.

Liu Liang thought for a moment and asked, "What about the attitudes of other live streaming platforms?"

The employee who came to report replied: "It's also too expensive, and I'm trying to lower the price with Longyu Group."

Liu Liangliang nodded: "Well, I will communicate with the managers of several other live broadcast platforms in a while. We have to reach an agreement on this issue. The price is too high, at least around 7 million, it is acceptable!"

In Liu Liang's opinion, the popularity of ICL is definitely not half of that of GPL. The extra money is due to the fact that FV team just won the championship.

Of course, the Longyu Group is certainly not so easy to let go, and the two sides will definitely have to bargain for a long time.

But Liu Liang is confident that as long as several live broadcast platforms unite to lower the price, Longyu Group must finally give in.

Even if you can't make too much concessions, you have to work hard to get an acceptable and suitable price.

Although the competition between these live broadcasting platforms is usually very fierce, and they can't wait to use their brains, but the vice presidents are still on the surface. This time the ICL league offers are inflated, and no one wants to be taken advantage of. It is in the common interest of all live broadcast platforms to unite to lower the price, so we don't have to worry about everyone not cooperating.

The employee who came to report nodded and backed out.

Liu Liang looked at the product managers and programmers in the conference room: "Okay, let's continue discussing this new feature!"

"Starting 996 this week, it will be developed within a month. It shouldn't be a problem, right?"

...

night.

Magic City, the headquarters of Longyu Group.

In the conference room, Eric was losing his temper.

"There must be a limit to lowering the price! Just want to get the broadcasting rights of ICL for six to seven million? It's too beautiful!"

In the past two days, Longyu Group has been in contact with major live broadcast platforms, and revealed to them the news that the ICL League is about to start, and also revealed the approximate price: broadcast rights 11 million.

In fact, Eric originally wanted to price the broadcasting rights higher than the GPL, but was stopped by Zhao Xuming.

What Eric considers is that setting the price too low is tantamount to admitting weakness, which is tantamount to admitting that the popularity and commercial value of the ICL league is not as good as that of the GPL.

But Zhao Xuming is more realistic, and repeatedly persuaded, the current popularity and commercial value of the ICL league is not as good as the GPL, this is a fact! Isn't it embarrassing to set the price so high and no one buys it?

So Eric considered again and again, and set the price at 11 million—1 million lower than the GPL price.

Eric also has a reason. ioi is currently one of the most popular games in the world. Overseas league slots are sold smoothly and the prices are not low. ICL is also the championship region of ioi. The low price makes people laugh.

Although 11 million is a bit expensive, domestic live broadcast platforms are going to use their brains to grab the popularity, and someone should buy it.

However, after talking with several relatively large live broadcast platforms in China, the reactions of these live broadcast platforms were surprisingly uniform: too expensive!

The quotations accepted by most live broadcast platforms are around six to seven million yuan, which almost cut Eric's price in half.

How could Eric accept this?

You know, the ICL league is one of his important means to promote ioi. Once the broadcasting rights are sold, they will be sold for a whole season. If they are sold at a low price from the beginning, after the ICL league spends money on publicity in the future, wouldn’t it be a waste of money? These live broadcasts platform? Isn't the finger company a big loss here?

Therefore, Eric was unwilling to sell at a low price, and the live broadcast platform was unwilling to be taken advantage of, and the two sides froze.

Eric looked at Zhao Xuming: "Mr. Zhao, what do you think?"

Zhao Xuming quickly replied: "I think the price reduction will definitely be lowered."

"Don't be angry, just listen to me."

"I know that places in ioi overseas leagues are very easy to sell. After all, the influence of ioi games overseas is good."

"But we also have to consider the special circumstances of the national server, don't we?"

"The national server ioi is the most severely squeezed by GOG. There are not many players left, and the popularity is not enough. Although these live broadcast platforms are not short of money, they are more inclined to pay high premiums for those hot events. For events with average popularity, they will find ways to lower prices and control costs."

"Moreover, several live streaming platforms have joined forces to lower prices. Their interests are the same, and it is not easy to divide and disintegrate."

"So I think that if the broadcast rights are reduced to 8 million yuan, the total price will be more than 40 million yuan, which is basically justified."

"Get the league up and running well first, and it won't be too late to sell it at a high price next season."

"But we definitely can't directly lower the price, otherwise it will give people the illusion that we are talking well, and maybe these live broadcast platforms are not satisfied and will continue to lower prices."

"What we should do now is to seize the time to promote the ICL league and create enough heat. As long as the heat rises and the live broadcast platform recognizes its value, their alliance will naturally break down, and there will be a platform to come to us in private Bought the rights to broadcast the ICL League."

Eric nodded after listening: "Well, it makes sense."

"In the final analysis, it is still necessary to let these live broadcast platforms see the heat."

"How is the promotional video of ICL doing?"

Zhao Xuming said: "Don't worry, it's already done! This time, several old domestic clubs and all the star players gathered together to shoot a promotional video. Many scenes were taken in Shanghai, and the effect is absolutely great!"

"Moreover, this time we also learned the lessons from the promotional video of the last World Championship, and made a lot of cool post-production special effects for the promotional video, which is absolutely not bad!"

When Zhao Xuming was working on the promotional video for the World Championships, he happened to collide with the GPL Spring Split promotional video, and the collision was terrible.

The promotional video for the GPL Spring Split directly used pure CG to rub Zhao Xuming's traditional promotional video on the ground.

So this time Zhao Xuming also learned to be smart. He added a lot of cool special effects and game materials to the promotional film. While taking pictures of many landmarks in Shanghai, he combined the players, scenes, and game characters into one through CG technology. Made a promotional video that I am very satisfied with.

The reason why I didn't copy the pure CG form of the GPL was mainly because I was afraid of being scolded.

Now this version does not copy the GPL, but also has a style and a level. It can only be said that the big price spent is worth the money.

Zhao Xuming is very confident about this.

Eric nodded: "Very well, then get ready, release it tomorrow, and then quickly follow up with the relevant publicity preheating, we must make the ICL league more popular as soon as possible!"

...

...

Wednesday, February 29.

Tenda Group, Advertising and Marketing Department.

Meng Chang was watching the promotional film "Butterfly Broken Cocoon" seriously, and at the same time he once again sighed with emotion at the high work efficiency of these boys.

The entire promotional film is actually a story about an Internet-addicted teenager whose e-sports dreams are shattered. The plot is straightforward and easy to understand, and the filming process was also very smooth.

Meng Chang also deliberately buried some details in the promotional video, such as the training environment of the e-sports club, salary, future guarantee, etc., for the audience to discover.

It has to be said that the promotional video broadcast live by Tuwei hit Meng Chang hard.

He never expected that he was planning to AOE the entire live broadcasting industry, but how come the Tuwei Live Broadcasting has played a positive role in publicity?

It can only be said that he was tricked by Mr. Pei!

But this time it was different.

Tuwei live broadcast is a new industry, it has not been launched at all, and it is relatively easy to change it. Mr. Pei has no intention of calculating, so he can easily succeed.

However, the e-sports industry has existed for so long, and various chronic diseases are also entrenched. And as far as Meng Chang knew, Mr. Pei seemed to have not managed the e-sports industry under Tenda for several months.

This can't be calculated by Boss Pei anymore, right?

Meng Chang, who had already failed twice in a row, was eager to find his way back.

Now it is the end of the month, and it is time to calculate the publicity effect of these plans and pay wages. According to the current situation, Meng Chang would not be able to get a penny properly.

But what if the e-sports promotional video has a good reverse publicity effect after it goes online?

There may be a turning point for the commission matter.

Therefore, Meng Chang was also very anxious, and prepared to release the promotional video as soon as it was completed.

After reading it several times, Meng Chang felt that there was no problem.

So he immediately made a decision and posted the promotional video on the Internet!

...

At the same time, the magic capital.

Langya Live Headquarters.

Zhao Xuming had just arrived and planned to discuss the issue of ICL's broadcasting rights with Zhu Yan, the vice president of Langya Live.

Different from established live broadcast platforms such as Waiwai Live and ZZ Live, Langya Live is a rising star, but its development is very fast, and the financial resources behind it cannot be underestimated.

Moreover, Langya Live is a relatively "straight" platform, the main content of the live broadcast is the game business, and most of the platforms are more down-to-earth anchors.

That's why Zhao Xuming made a special trip to find a breakthrough here.

Previously, several major live broadcast platforms agreed that ICL's offer for broadcast rights was too expensive, and wanted to unite to lower the price. On the one hand, Zhao Xuming released the promotional video of ICL and bought a lot of popularity, creating an illusion that ICL is very popular and highly anticipated; on the other hand, he tried to contact and persuade these live broadcast platforms separately.

Langya Live is mainly engaged in the game business, has strong financial resources, and is headquartered in Shanghai, so it is the first goal in all aspects.

After exchanging pleasantries in the reception room for a while, the two quickly got to the point.

Zhao Xuming asked: "Mr. Zhu should have seen the promotional video of ICL, right?"

Zhu Yan nodded: "Yes, I saw it. It was really well shot! The contestants, the scenery of the magic city, and the heroes in the game are all integrated together, giving people a refreshing feeling."

"Especially in the scene where the five members of the FV team appeared, a large number of barrage almost covered the entire screen, which shows how popular it is."

"The enthusiasm and response after the release of the promotional video are very good, which is indeed unexpected."

Zhao Xuming smiled slightly: "Of course."

"Mr. Zhu, some live streaming platforms feel that the quotation of ICL's broadcast rights is a bit high. I understand this very well. After all, judging from the popularity of the game, ioi is indeed far behind GOG."

"However, the future heat also needs to be taken into consideration."

"Finger Company has decided to spend a lot of money to promote ioi in China. You should have heard some news, right? This promotional film has invested a lot of money, but it's just an appetizer. There will be more publicity in the future."

"Compared to burning money, Zhitou Company is definitely not worthless!"

"And our Longyu Group will fully cooperate with Zhitou. In the future, the market share of the ioi national server will definitely continue to expand, and the popularity of the ICL League will definitely continue to rise!"

"If you take this factor into consideration, the offer of 11 million yuan is actually very reasonable."

"Besides, in order to show sincerity..."

Zhao Xuming deliberately lowered his voice: "We can also make some price concessions, lose one or two million and make friends, which is nothing to the rich and powerful Finger Company."

"It's just that such preferential conditions don't always exist. Mr. Zhu, you'd better make plans early."

Zhu Yan was silent for a moment, did not answer immediately, but took a sip of tea from the teacup on the table.

Seeing Zhu Yan's expression, Zhao Xuming was a little surprised.

Why does it feel like Zhu Yan is completely unmoved?

Zhu Yan paused for a moment, and said slowly: "Mr. Zhao, I have already watched the promotional video of ICL, and it is very good."

"But if I'm not wrong, you probably haven't watched the e-sports promotional video just released by Tenda, have you?"