Chapter 897 "Three Points of Courtesy"

Eric is very proud, he can feel that under his guidance, ioi is walking on the right path, and the gap with GOG is also showing signs of narrowing for the first time.

He looked at Zhao Xuming: "Mr. Zhao, the Zhitou company will officially release some news about the ioi mobile game version in the next two days. The task of Longyu Group is to cooperate with the Zhitou company to spread these news better."

"Of course there is another very important thing, that is, after the ioi mobile game version is launched, Longyu Group will be responsible for contacting channels and doing a good job of promoting the mobile game."

Zhao Xuming nodded quickly: "No problem, this is my job."

Obviously, the mobile game version of ioi has always been in Eric's plan. After he took over the operation of ioi's national server and became the "pioneer general" who directly fought against Tenda Group, he had already started two-handed preparations.

On the one hand, it is to update the version and start a war of burning money. On the other hand, it is to urge Zhitou to arrange special personnel to develop the mobile game version of ioi.

Of course, it is not a simple task that can be done overnight if you want to change a terminal game into a mobile game.

Tenda Group was able to quickly change GOG into a mobile game because the design of GOG itself has some mobile game elements, the game time is short, the map is smaller than ioi, and the game mechanism is simpler, so we changed the design There are many fewer obstacles to get up.

And ioi wants to change the terminal game into a mobile game, it is definitely not a simple project.

But even so, you can release the news first to warm up.

First use the resources in ioi to make a simple DEMO, pick a few heroes that are more suitable for the mobile game operation mode, and then use this DEMO to make a few demo videos; then, post these videos on the Internet, and then stir up the popularity , Let the players of ioi know that there is such a thing.

As long as everyone can create a feeling of "ioi catching up and fighting against GOG", it will be of great help to the promotion of ioi.

Zhao Xuming also supported this matter with both hands. After all, in his opinion, the arrival of the mobile game trend is inevitable. ioi can learn from GOG to make the game dual-terminal interoperable. This is indeed a move in line with the trend.

Moreover, Longyu Group has a very close relationship with domestic mobile game distributors, and even controls some mobile game channels. It may be more convenient to promote mobile games than to promote end games.

After the ioi mobile game is launched, old players of end games will definitely play it, and many players who are tired of playing GOG mobile games will also try the water and have a look. If they can come up with a few more good marketing plans ...

It will definitely work!

Both Eric and Zhao Xuming have full confidence in ioi's next operating strategy.

Although GOG's current position in the country is very stable and difficult to shake, everything is difficult at the beginning. As long as you persevere and gradually restore the vitality of the ioi national server, a positive cycle will be formed quickly, and everything will turn around by then!

...

Friday, February 17.

Ye Zhizhou hurried to the game department of Tenda and found Min Jingchao who was busy making a new version of GOG.

"Finger Company has a new move!"

"Just now, they released a few trial videos of the ioi mobile game, and the quality seems to be very good."

"However, I suspect...they used ioi's off-the-shelf end-game materials to make them. It's still too early for the game to be officially developed, and it's now in the stage of 'demonstration to deceive people'."

"However, the development of ioi mobile games has obviously been put on the agenda, and it is still necessary to guard against it."

"At present, these videos have had a good response on video sites at home and abroad, and many players are looking forward to it."

"There are still people who have been comparing it with GOG's mobile games to create enthusiasm. Most of them are the navy arranged by Longyu Group who are touching porcelain."

As Ye Zhizhou said, he handed the phone to Min Jingchao, and showed him several game videos of the ioi mobile game version.

The video is a trial video of several ioi classic heroes, such as Chaos Doom, Storm Swordsman, Ghost Blacksmith, etc., which shined in the global finals, as well as some villainous heroes that are commonly used by novices.

These heroes all have a common feature, that is, the operation is not particularly complicated, and the operation difficulty is not too high when transplanted from the terminal game to the mobile game, and the transplantation is relatively easy.

Moreover, these heroes have their own popularity, and heroes like Storm Swordsman are also more handsome, so the video gives players a good look and feel.

Although I haven't played the game yet, just watching this video is really attractive.

"The visitor is not good."

Min Jingchao immediately saw the intention of Zhitou's move.

The current situation can be said to be "different offensive and defensive momentum". In the past, GOG took the initiative to attack, and ioi was forced to defend, and was beaten all over the place.

But now the offensive and defensive situation of the two sides is completely reversed.

The GOG mobile game version is a pioneer, and now it has gathered a huge player group. Because of the problem of size, it is no longer suitable to make too many risky actions, and it is a passive defensive posture.

The ioi mobile game version is a new game, which has many advantages: it can directly refer to GOG's ready-made gameplay and avoid detours; you can directly bundle yourself with the GOG mobile game version for promotion and contact, and easily gain huge popularity.

This kind of "rubbing" tactic can often have a very good effect, but the party being rubbed has no good way. The more stressful the reaction is, the more heat the other party will get.

And if you choose to deal with it coldly, the other party will be more unscrupulous and will still gain a lot of heat.

Ye Zhizhou asked, "What should I do?"

Min Jingchao pondered for a moment: "Why don't you ask Mr. Pei for instructions."

Although the two of them can come up with some countermeasures, this matter is of great importance after all. If it is not handled properly, the consequences will be very serious, and neither of them dare to make a decision.

GOG is currently the game with the largest number of players, the widest influence, and the highest popularity in Tenda Group. It also involves the GPL, a cash cow, and neither of them dare to neglect it.

After discussing for a while, the two felt that they had to ask Mr. Pei for instructions on such a matter of great importance, so that they could feel at ease.

I sent a message to the front desk to ask, and after learning that Mr. Pei just came to the company today, the two went to the 16th floor and knocked on the door of Mr. Pei's office.

"Enter."

Boss Pei's voice immediately came from the office.

Min Jingchao pushed the door and entered, followed by Ye Zhizhou.

"Mr. Pei, we are here today to report on the movements of Finger Company..."

Min Jingchao briefly recounted the release of the ioi mobile game demo video by Zhitou and Longyu Group's massive online purchases of trolls to catch the popularity of GOG.

Pei Qian almost slapped the table to applaud.

Eric did a great job!

Sure enough, it lived up to my expectations!

From the previous price war to the current ioi mobile game version and the buying water army, every step Eric took made Pei Qian very satisfied.

The harder the Finger Company presses, the more reason Pei Qian has to spend money to fight.

It's just how to deal with it...

Pei Qian thought briefly.

His first reaction was to fight back violently. If they want heat, then give them heat. Tengda can spend a lot of money by the way, so why not do it?

But after thinking about it, it seems a bit dangerous.

At present, GOG and ioi are not at the same level in China. If they fight back violently, ioi will indeed gain a lot of popularity, but GOG will also gain a lot of popularity.

What if the two sides "passionately spray each other" and rub each other's heat, leading to a higher popularity of GOG and a stronger sense of cohesion and identity among players?

There seems to be something wrong.

What if it doesn't matter at all?

It doesn't seem to be very good. Although this will not bring heat to GOG, the heat of ioi will accumulate very slowly. If it really poses a threat to GOG, it will have to wait until the year of the monkey is over.

After brief consideration, Pei Qian decided to carry out the previous policy.

"You continue to pay attention to the trend of ioi. No matter what strategy they adopt, we will follow, but we must give them 'three points' in everything."

"For example, they spent 10 million publicity funds, and we spent 7 million; they reduced the price of the skin by 10%, and we reduced the price by 7%."

"The same goes for the public opinion war. If they provoke and want to take our heat, then we will fight back. But when we fight back, we have to leave a three-point margin."

Min Jingchao was stunned for a moment: "Uh...do you have any other requests, Mr. Pei?"

Pei Qian shook his head: "Not anymore."

Min Jingchao and Ye Zhizhou looked at each other, and they both saw some doubts in each other's eyes.

that's all?

I thought Mr. Pei was about to start "killing the Quartet" immediately, but Mr. Pei actually said that he wanted to "give three points"?

When I asked Mr. Pei for advice before, Mr. Pei always seemed to be able to give some very subversive and creative suggestions, but this time, the suggestions given by Mr. Pei seemed to be quite satisfactory, and there was nothing special about them.

"Three points of courteousness" sounds good, but in fact it is nothing more than passive defense, and Mr. Pei also specifically emphasized that in the price war, it must be less expensive than the opponent?

What's the point?

But looking at Mr. Pei's appearance, it is obvious that all that should be said has been said, and there is only an expression of "you go and understand it yourself".

So the two had to leave.

Leaving Mr. Pei's office, the expressions of Min Jingchao and Ye Zhizhou were full of doubts. Obviously, asking Mr. Pei for advice this time failed to achieve the desired effect at all.

How to deal with the threat of ioi, there is still no particularly reliable countermeasure.

In other words, Mr. Pei gave a reliable countermeasure, but they haven't understood the deep meaning of this countermeasure.

The two returned to the 17th floor, sat down in the lounge, and stared at each other while drinking drinks.

Both saw the same attitude in each other's eyes.

"Do you believe Mr. Pei's thinking is that simple?"

"I don't believe it, how about you?"

"I don't believe it either."

"That only shows that Mr. Pei has deeper thoughts, which we haven't dug out."

"Think hard, if you can't figure it out, don't leave!"

The two were thinking hard while drinking their drinks.

Ye Zhizhou said: "I think this is a bit strange."

"Mr. Pei spends money, when has he ever lost to others?"

"In the past, if you burned money, you had to be slightly more than the other party, whether it was games or real industries, it was all like this."

"But this time President Pei actually asked us to 'give three points'? How is this possible! It doesn't conform to President Pei's usual style at all!"

Min Jingchao nodded: "Indeed."

"The key finger company and Longyu Group are our deadly rivals. They are competitors, but they don't have any cooperative relationship, let alone friendship."

"They took the lead in provoking a price war, but we have to give up three points? Why! This is not in line with Tenda's usual style!"

"So there must be some special purpose behind Mr. Pei's 'three points of politeness'!"

The more the two discussed it, the more they felt something was wrong.

But in the end why something is wrong, everyone can't tell.

Min Jingchao left the lounge and came back a while later with two laptops.

"These are relevant data of GOG and ioi in China, including changes in market share and other data. If you study it, you may be able to see something."

Ye Zhizhou nodded, and took one of the laptops.

The two began to look through various materials aimlessly, hoping to find some clues.

Suddenly, Ye Zhizhou seemed to realize something, and said: "I noticed one thing, which is the market share and new game releases of other MOBA games like ioi and GOG."

"It goes without saying that GOG and ioi have market share. At present, domestically, GOG dominates overall. Overseas, both sides are competing against each other. GOG has a small advantage, but its advantage is not very large, and each has its own fluctuations."

"But the situation of other MOBA games is worth pondering."

"On the one hand, the market share continues to decline, and on the other hand, there are fewer and fewer new game releases."

"There are at least five or six MOBA mobile games in the same period as GOG, but they are still barely in operation, only one or two are left, and they are still in a half-dead state."

"It can be said that he died very quickly."

Min Jingchao nodded: "Isn't this something I knew a long time ago?"

"Our competition with ioi will definitely squeeze the living space of all other games of the same type. In the end, only the only winner will survive."

"Including old games like "Shenqi", they have also been seriously affected."

"Although from the data point of view, "Shen Qi" still has a group of diehard players, it is difficult to shake, but it has almost no fresh blood flowing in."

"More importantly, there was news that a big company wanted to buy "Shenqi" to make an online game similar to ioi or GOG, but in the end it was delayed again and again."

Ye Zhizhou said: "Then what if we dig deeper into the reason behind this?"

"Why are these companies abandoning MOBA games?"

"In my opinion, fierce market competition is only one aspect, and there is another important reason: the anchoring effect!"

"Boss Pei's pricing for GOG actually formed an anchoring effect. After ioi was forced to fight a price war with us, this anchoring effect became more stable, which made it unprecedentedly difficult for other companies to start. , so they don't plan to follow!"

Min Jingchao nodded: "Well, that's right."

The so-called anchoring effect is actually easy to understand: the same type of MOBA game, all games have similar profit methods, nothing more than selling heroes, buying skins and various value-added services.

Otherwise, you can't sell your combat power, right? That is suicidal.

If all MOBA games set their skins at the level of tens of dollars, then players will not find it strange.

With this pricing, many emerging MOBA games can barely survive.

Only after surviving can it gradually develop and grow.

However, Mr. Pei forcibly set the price of GOG's skins as cabbage, and forced ioi to fight a price war, and also reduced the prices of skins. This formed an anchoring effect: all players felt that MOBA games The skin should be so cheap!

Therefore, even if other game companies make MOBA games of similar quality to GOG and ioi, there is basically no possibility of success.

Because of the anchoring effect, these companies will face a dilemma: if the price is higher than GOG, then players will think you look ugly; but if the price is the same as GOG, they will not be able to operate at all.

GOG skins are priced low, but the player base is huge, and there are GPL leagues, so there are many ways to maintain profitability; those other MOBA games have few players, and they just point to skins to make money, and the skins are set at cabbage prices. What else do you earn?

Therefore, the price war between GOG and ioi is not ioi, but all other MOBA games.

Originally, MOBA games are winner-take-all game types. GOG has taken the lead by virtue of its huge user base, and set the price so cheaply. What else can you play with other MOBA games?

Ye Zhizhou continued: "So, Mr. Pei's strategy of 'giving way to three points' is worth digging into."

"On the surface, Pei is always deliberately conniving at ioi to expand its user base. But after thinking about it carefully, isn't Mr. Pei using ioi's power to continue to attack other competitors?"

"GOG has a huge user base and a first-mover advantage. Even if it only spends 70% of its promotional funds, it can still fight a protracted war with ioi. Let ioi keep going and burn money. The harder we play, the more other MOBA games The harder it is to live.”

Min Jingchao frowned slightly: "But, it's good to borrow a knife to kill people. What if the ioi wins us? What if their market share increases and enters a virtuous circle?"

Ye Zhizhou said: "There is indeed such a possibility, but seeing how confident Mr. Pei is, he must think that it is impossible for ioi to beat us."

"Boss Pei said that no matter how much money they burn, we will follow suit. It's just 'three points of courtesy'."

"This three-point gap will not put us at a disadvantage, and will induce Zhitou to continue burning money. While expanding market share and helping us eliminate other competitors, it will also consume a lot of funds from Dayak Group and Zhitou. "

"The "three points of politeness" that Mr. Pei said is not that the enemy advances and I retreat, but: for the sake of helping me grab the market, I will let you three points; but if you want to challenge me, then either of us will persuade the other grandson!"

Min Jingchao came to a sudden: "Indeed, that's what Mr. Pei meant! Let's save three points first, play with Zhitou Company, and spend money with them to further eliminate other competitors; when the time is right, give Zhitou Company a fatal blow." hit!"

Both of them feel more at ease.

Since Boss Pei has already strategized and is full of confidence, he feels that he can win with three points of strength, so what is there to worry about?