Chapter 885: Rabbit Tail Live Broadcast Promotional Video

Qi Yan drank her coffee, her complexion was not very good-looking.

The location of this branch was decided by Mr. Pei himself. What does this mean?

In the competition, the cold noodle girl was obviously going to be crushed to nothing by Moyu's takeaway, and Boss Pei must be very aware of this.

Qi Yan felt that the only explanation was that Boss Pei wanted the cold noodle girl to be cool, and she was going to die in the hands of Moyu Takeaway!

In this way, all the remaining heat on the cold noodle girl will be transferred to Moyu takeaway!

Sacrificing the negative equity of the cold noodle girl who has been losing money, Moyu Food Delivery can gain a firm foothold in the imperial capital and accelerate its development. This deal seems to be very cost-effective.

If this is the case, then Qi Yan is facing a battle that she can never win, how can she not be worried?

Qi Yan felt very disappointed. Obviously Boss Pei tried all kinds of twists and turns to kick Meng Chang away, and hinted that he opened a food stall food competition to bring the cold noodle girl back to life. Doesn't this all mean that Boss Pei attaches great importance to the cold noodle girl?

So how do you explain it now?

Qi Yan didn't want to ask more questions at first, but she really couldn't figure it out, so she hesitated and said to Rui Yuchen: "Mr. Rui, I said it openly, do you think Mr. Pei wants to sacrifice the cold-faced girl and concentrate all the heat on her?" To Moyu takeaway? If this is the case, I have no complaints and will definitely cooperate unconditionally."

Rui Yuchen froze for a moment, then immediately shook her head: "No, no, you may have misunderstood."

"Although Boss Pei only finalized the location of the store and didn't explain the reason to me, after all, I've been with Boss Pei for a long time. I can still guess what he means."

"Mr. Pei will never give up any of his properties. Even if it seems impossible to succeed and lose money, Mr. Pei will turn it into a profit."

"Moyu Internet cafes, Moyu takeaways, shared phone booths, hosting gyms... There have been countless examples to illustrate this point."

"So, since Boss Pei has already bought the cold noodle girl, he will never give up on it. You can rest assured about that."

Hearing what Rui Yuchen said, Qi Yan felt a lot more at ease.

Thinking about it carefully, this is indeed the case. I have never heard of any industry that Tenda Group has given up. Take Moyu Takeaway as an example. After its establishment, it lost money for at least a year, but Mr. Pei never gave up. Finally, he seized the opportunity of garbage sorting in Handong Province, accumulated a lot of money, and skyrocketed.

Compared with these industries that once suffered huge losses, what is the current cold noodle girl?

But although Qi Yan felt more at ease, her doubts did not ease at all.

"However, since Boss Pei doesn't intend to give up on the cold noodle girl, why did he ask Moyu Food Delivery to open a store opposite the cold noodle girl? And he specifically told him that it must be a flagship store?"

Rui Yuchen was silent for a moment: "Boss Pei's layout is very far-reaching, even for us department heads, it is difficult to fully understand it. However, I can probably guess some."

"I think Mr. Pei's site selection this time has at least three considerations!"

"First, mentorship."

"From its establishment to the present, Leng Noodle Girl has never achieved real profitability. Even the taste of Leng Noodle Girl's meals has not really conquered customers."

"That is to say, the girl with cold face is still too far away from turning a profit and succeeding. If you let you explore freely, how long will it take? It's too slow."

"As a catering brand of the same type, Moyu Food Delivery has rich accumulation in this area. Whether it is the training of store personnel, internal management, research and development of new food products or promotion and marketing, it can provide a lot of guidance for the cold noodle girl."

"Moyu Takeaway has also suffered continuous losses. The detour we have gone through, the cold noodle girl does not need to go through it again."

"The two stores are so close, you can often organize people to go to Moyu Takeaway to visit, exchange, and learn, and you will definitely get on the right track faster."

"Secondly, the role of competition."

"Mr. Pei has always believed that a good product is one that is not afraid of market competition. He always chooses the most difficult field to compete with those mature players. Because he knows that flowers in a greenhouse will never grow vigorously. "

"The location of Leng Noodle Girl was originally chosen in a relatively good location. There are no fast food restaurants nearby, and the competitive environment is weak. In this environment, Leng Noodle Girl has a group of regular customers, so naturally she lacks motivation."

"It's good for both parties to let Moyu takeaway to put some pressure on the cold noodle girl."

"Finally, cluster action."

"Assuming that the cold noodle girl has withstood the pressure and launched a lot of new meals with good taste, and the number of customers is increasing. Then, Moyu takeaway and cold noodle girl are not only a competitive relationship, but also serve as a kind of competition. Cluster effect!"

"For customers, if they are tired of eating fish takeaways, they can go to the cold noodle girl for a change. And vice versa."

"The catering industry is full of competition. Even if Moyu's takeaway is not available, other restaurants will open. Wouldn't it be more embarrassing for the cold noodle girl to lose in the competition?"

"Thinking about it in reverse, the cold noodle girl and Moyu takeaway can join forces to kill other nearby fast food restaurants and takeaway restaurants, so that no matter how much competition there is, money will flow into Tenda Group, and it's the same for us!"

After listening to Rui Yuchen's analysis, Qi Yan's brows gradually relaxed.

"I see……"

"It seems that my level is shallow, that is to say, not only did President Pei not think about sacrificing the cold-noodle girl, but he also took great pains to encourage the cold-noodle girl to improve?"

Rui Yuchen nodded: "Based on what I know about Mr. Pei, it's like this."

"It just so happens that the strategic focus of Moyu Food Delivery will also be shifted from Jingzhou to these super first-tier cities. I will wait in the imperial capital until all the stores are in normal operation before returning to Jingzhou. If there is any problem with the cold noodle girl, You can find me anytime."

Qi Yan was very happy: "That's great!"

"Actually, the cold noodle girl here has always wanted to follow the example of Moyu Takeaway to prepare a food laboratory. I have a lot of questions to ask."

"However, this will definitely affect the normal work of Moyu Takeaway, which is a bit embarrassing."

Rui Yuchen smiled: "That's absolutely unnecessary."

"When almost every department of Tenda suffered losses, other departments would always lend a helping hand in a timely manner and give help without selfishness. This is the traditional culture within Tenda, and Moyu Takeaway has also been trained by many other departments. care."

"After all, everyone works for Mr. Pei. There is no competition among the various departments within Tenda, and there is no KPI pressure. Helping each other and making the cake bigger is more in line with the long-term interests of each department."

"Although the cold noodle girl has just joined Tenda Group not long ago, she has to adapt to this environment as soon as possible."

Qi Yan nodded quickly: "Yes! I understand!"

Rui Yuchen took a sip of coffee, and asked casually: "So, the recent work of the cold noodle girl is just to prepare a food laboratory? Is there anything else I can help with?"

Qi Yan thought for a while: "Uh...Actually, we are still planning a promotional video recently. We want to record the daily life of the stall owners and show netizens their ups and downs. It is still being filmed..."

The two of them drank coffee and talked about the future development plans of Leng Noodle Girl and Moyu Takeaway, and they were deeply inspired by each other.

...

At the same time, Jingzhou.

"Ah Choo!"

Pei Qian sneezed in the office, feeling a little bewildered because the room was quite warm.

Before the Spring Festival, Pei Qian spread the advertisements of real industries to super-first-tier cities such as Imperial Capital and Magic Capital. It was originally because Tengda had relatively few real industries in these cities, and Meng Chang’s publicity plan was relatively simple. The publicity effect obtained should be relatively poor.

Unexpectedly, the subsequent development was completely counterproductive!

Meng Chang's simple-style posters became popular because of the large amount of advertisements, and they had an excellent publicity effect; Rui Yuchen, Xiao Peng and others saw that the publicity effect was so good, and thought it was a hint that the next batch All of its branches have opened to these super first-tier cities!

Pei Qian was also very speechless, but after all, he had made up his mind not to interfere with the location selection of Moyu Takeaway and Moyu Internet Cafe, so they left it to them.

However, Pei Qian still specifically told Rui Yuchen to open a flagship Moyu takeaway store directly opposite to the store in Imperial Capital and Leng Nian Girl.

In this way, Moyu’s takeaway will suck up the small customer traffic of the cold noodle girl, making the cold noodle girl’s condition worse, and even never turning over.

In this way, Pei Qian can keep supporting the cold noodle girl and burn money continuously!

Pei Qian was thinking happily when there was a knock on the door outside the office.

Looking up, it was Meng Chang.

"Mr. Pei, the promotional video for Tuwei Live has been filmed, and the first version has been edited. Please take a look at it."

Meng Chang's mood was very disturbed.

He knew very well in his heart that since Boss Pei had set such a weird commission method for him, he should have already thought that he would use all means to come up with a bunch of rubbish publicity plans to get a high commission.

However, Mr. Pei was calm and calm, and seemed not to care about the whereabouts of the Tengda Group's publicity funds, which made Meng Chang always feel a little nervous.

Meng Chang is in a contradictory situation where he is afraid of losing money if he does a good publicity plan, and he is afraid of being scolded by President Pei if he does a bad publicity plan.

This time was no exception. Although several young men under Meng Chang's hands ran faster after get off work, their work efficiency was indeed ridiculously high. It took only a week to shoot the promotional video.

Meng Chang didn't know what to do, so he showed it to Mr. Pei immediately.

Pei Qian has no interest in this: "You can go directly to the old horse, and I won't read it."

But after thinking about it, he still said: "Forget it, it's all here, I'd better take a look."

Meng Chang immediately stepped forward and handed over the tablet in his hand.

Pei Qian clicked on the video to view it.

...

This promotional video is not very long, only about three minutes long, and it is full of common scenes in life, with few characters, so it took less than a week to finish filming.

At the beginning of the promotional film, it was a university dormitory.

There are two students in the picture, one has disheveled hair and looks listless, while the other wears glasses and looks much more energetic.

Their appearance highlights their identities: a scumbag and a top student.

In the first scene, at night in the dormitory, Xue Zha wears headphones, eats fruit while watching the game live broadcast, and laughs from time to time; while Xue Ba wears earplugs, reading and studying seriously under the light of the desk lamp.

In the second scene, the lights were turned off at night, the scumbag lay down in bed and continued to watch the live broadcast on his mobile phone, and even bought some gifts for the late-night anchor lady; while the scumbag immediately went to bed and set the alarm clock for tomorrow morning.

In the third scene, the scumbag didn’t wake up until noon, and after ordering takeaway, he continued to turn on the computer to watch the live broadcast. However, because there were not many live broadcast anchors at noon, he searched through more than a dozen live broadcast rooms before finding one that was relatively satisfactory. While watching the takeaway, Xueba is currently in the library, seriously reading, reviewing, and preparing for the exam.

In the fourth act, both of them have graduated and entered their respective jobs. The scumbag has become an ordinary company employee, still paddling while working at his station, watching the live broadcast secretly; while the scumbag is working hard in the company and making good use of every minute of his time.

In the fifth act, the scumbag was fired by the company because of his poor performance. Standing at the door of the company, he fell into a deep confusion with a painful expression on his face, but on the bus back, he still started the live broadcast habitually; As soon as the camera turned, Xueba had just been specially hired into the same company as a management team, and was warmly welcomed by the company's top management in the conference room...

Finally, the logo of Tuwei Live appeared on the screen, and there was a line of slogan: "Everyone has the same time, the difference is how you spend it."

...

This promotional video has a little change from Meng Chang's original plan, but the impact is not significant.

Originally, Meng Chang wanted to arrange four characters in the promotional film, two students and two office workers, but after thinking about it, it was unnecessary, so he simply chose only two people, so that the entire promotional film runs through their student and work careers.

In this way, the continuity of the entire promotional film will become better, but the irony will also be heavier.

Meng Chang was very disturbed.

Is this promotional video too explicit?

Mr. Pei shouldn't turn his back on him, right?

However, Meng Chang only saw Mr. Pei nodded slightly: "Yes, this promotional plan is much better than the poster I made before! It seems that you have gradually found the feeling, keep it up!"