Chapter 827 Mr. Li's Insider Information (Ask for a Monthly Ticket!)

The eloquence of hundreds of words stunned Qi Yan.

Her first reaction was a little bullshit.

The Food Stall Contest is one of the many activities planned by Meng Chang, and Qi Yan also participated in the whole process, knowing that in Meng Chang's mind, this event, like many other marketing activities, is just to stir up popularity for cold noodle girls.

So when Meng Chang designed this event, he certainly didn't think of so many twists and turns.

On the other hand, Mr. Pei...

Although Mr. Pei did intervene, and through He Desheng's message, he changed the food competition from a recording to a live broadcast, and made the judges change their evaluation of the cold noodle girl.

But can such a simple two-point change lead to such a complicated conclusion?

Could it be that this self-media author was overthinking and misunderstood Mr. Pei's intention?

After Meng Chang left, Qi Yan became the first person in charge of the cold noodle girl. She participated in the planning of the entire food stall food competition. It may be because she participated in it personally. She felt that this seemed to be a mistake. read.

But after thinking about it again, I felt that maybe my level was too low, and it was related to my job, so I had to think more about it.

She got up and took an apple from the refrigerator, chewed on it, and read the article again from beginning to end, then fell into deep thought.

"There are indeed some unexplainable doubts in this matter."

"Mr. Pei is busy with work, and the cold noodle girl is only the most insignificant small department among Mr. Pei's many businesses. Even for an industry as big as Moyu takeaway, Mr. Pei seldom asks about it personally, let alone the cold noodle girl. ?”

"I will report directly to Mr. He, and then Mr. He will summarize all the information of Yuanmeng Venture Capital and report to Mr. Pei. It can be seen that from the perspective of the entire organizational structure, the cold noodle girl is a relatively marginalized department."

"But Mr. Pei still took time out of his busy schedule to give some pointers on this food stall competition."

"Most of the marketing activities have been cancelled, but this competition has not been cancelled; and Mr. Pei specifically ordered to change it to a live broadcast, and asked the judges to seek truth from facts..."

"Could it be that this is really like what the author of the article said, this is actually a way to pull a thousand pounds?"

"Boss Pei just happened to see that there was a food stall food competition in Meng Chang's marketing activities, so he took advantage of the situation and changed two seemingly insignificant points in this activity at will, but completely changed the nature of this activity? "

Once she accepted this setting, Qi Yan read this article again, and found that all the details in it could be matched one by one!

Qi Yan couldn't help but suddenly realized: "So that's the case, I'm too stupid, I didn't understand the leader's true intention!"

"Mr. Pei didn't say it clearly. Maybe he wanted to test the comprehension and understanding of my new person in charge! If after this competition is over, I still don't know anything about Mr. Pei's intentions and don't make any changes. Maybe it will be replaced soon!"

"Even if I hadn't been replaced immediately, my impression in Boss Pei's heart would have plummeted, making Boss Pei feel that I was a useless subordinate..."

"It's so dangerous, so fortunate that the author of this article gave me a hand!"

Qi Yan rejoiced secretly, and hurriedly recorded the main points in the article one by one.

According to the interpretation of the article, Mr. Pei actually conveyed a new business philosophy to all consumers and all the staff of the cold noodle girl through this food stall competition.

Don't just talk and don't do it like Meng Chang, but seek truth from facts, strictly control the details, and ask these experts for advice to improve the taste and texture of roasted cold noodles and other foods;

Don’t be like Meng Chang, Mr. Ye is fond of dragons, you must pay attention to talents, even if you are a food stall owner, you must respect and value them, and you must see their excellence;

We must abandon those unrealistic marketing techniques, whether it is daily operation or publicity and promotion, we must seek truth from facts, and we must be sincere enough to treat consumers, and we must not try to induce or deceive consumers.

After Qi Yan finished summarizing, she went through the whole process of the incident from beginning to end. The more she looked at it, the more she felt that everything was so perfect and so logical.

"Strictly speaking, the method used by Mr. Pei can be called 'break and then build'."

"He is very aware of the current situation of the cold noodle girl. The word of mouth has collapsed, the reputation has been ruined, and the taste is also bad. trust."

"At this time, no amount of publicity is useless. If this is the case, those useless marketing activities should be stopped."

"Boss Pei's way to break the situation is to use this street stall food competition to completely negate Meng Chang's approach, break all consumers' inherent impression of the brand of cold noodle girl, and effectively improve the taste of cold noodle girl. Only in this way, this Brands can be reborn!"

"Then what I should do with Mr. Pei now is...retain these talents!"

These outstanding stall owners from all over the country are still staying in the hotel arranged by the cold noodle girl, because it is already night after the game, and it is too impolite to let them take the high-speed train overnight.

Everyone will check out at noon tomorrow, and leave tomorrow afternoon by high-speed train or plane.

Aren't those stall owners who won the championship the talents Mr. Pei is looking for?

Be sure to find a way to fight for it!

Qi Yan immediately found the list and contact information of the award-winning stall owners on her computer.

"Wait, is it only cold noodles, or are other stall owners also included?"

Qi Yan thought carefully: "From the perspective of improving the taste of cold noodle girls, it is enough to find the first place in the cold noodle group. However, this competition is a food stall competition, not a cold noodle roast competition."

"Although this competition is Meng Chang's idea, Mr. Pei has not changed it, which means he agrees. Since Mr. Pei agrees that this is a food stall competition, it means that other food stalls are equally important."

"It's better to keep all the award-winning stall owners, and ask them all about their intentions."

Originally, after Qi Yan took over the cold noodle girl, she was always in a very confused state.

Before, she was only the person in charge of the marketing activities of Leng Nian Girl under Meng Chang's subordinates. After suddenly taking over all the work of Leng Noodle Girl, she always felt a little at a loss.

Even someone like Meng Chang couldn't take the cold noodle girl off, and Qi Yan felt that it was even more impossible for her.

But now, Mr. Pei pointed out a bright way for the cold noodle girl.

Although she is still not sure whether she will succeed, Qi Yan has at least found the direction of her efforts.

She suddenly felt full of energy all over her body, and began to plan her future work plan!

...

At the same time, in Jingzhou, there is a family banquet in Mingfu.

Li Shi had just finished his dinner with some friends and sent them away one by one.

He just wanted to go home to rest, when he saw Xue Zhebin walking towards him with his mobile phone in surprise: "Mr. Li! Take a look at this. Is this what you estimated earlier, and Mr. Pei took action?"

Li Shi was stunned for a moment. He took the phone and looked at it. It was the article titled "Looking at the "Broken" and "Standing" of the Cold Noodle Girl from the Food Stall Competition".

He read it carefully from beginning to end, and then a smile appeared on his face.

"Sure enough! I said Mr. Pei would take action soon after gaining control of the cold-faced girl, but I still didn't expect it to be so soon!"

While Li Shi was sincerely happy, he was also a little proud.

This time, he successfully predicted Mr. Pei's actions!

He and Xue Zhebin contributed money to invest in Leng Noodle Girl, obtained some shares, and later bought some at a low price. Currently they hold about 30% of the shares.

Although these shares are still worthless at present, Li Shi is very sure that in the near future, these shares and dividends will definitely earn back all the money he paid before with interest!

This article has already analyzed it very clearly. Now that Mr. Pei has already made a move, it is not far from bringing the cold-faced girl back to life.

"Wait a moment."

Li Shi read the article again from beginning to end, savoring it carefully.

Xue Zhebin was a little surprised: "What's the matter, Mr. Li? Is there any problem?"

Li Shi shook his head: "There is no problem, but there are some shortcomings."

"It can be seen that this author has something. He probably had work experience in the financial and investment industries before doing self-media. He has a relatively clear understanding of the industry's situation, has a vicious vision, and has a good writing style."

"But...his writing this article is far from enough to tell the past and present of Mr. Pei, Meng Chang, and the cold-faced girl."

"Of course, he can't be blamed for this. After all, there are many details that outsiders have no way of knowing. The author has no channels to know, so naturally he can't write it."

"For example, at the press conference when Leng Nian Girl was first established, Meng Chang's words on the stage and Mr. Ma's discourse in the audience, and Mr. Pei's seemingly intentional or unintentional targeting of Leng Nian Girl, making investors wait and see and no one. Taking over... these intrigues, this article has not been written at all."

"Based on the information he can gather, the author of this article thinks that Meng Chang smashed the cold noodle girl first, and Mr. Pei reformed the cold noodle girl later; but in fact, the relationship between the two is far deeper than he imagined. It's complicated. In fact, since the beginning of the establishment of the cold noodle girl, there has been Mr. Pei's shadow behind her, and the current ending of the cold noodle girl and Meng Chang is inseparable from Mr. Pei!"

"If these news can be disclosed...it will play a more critical role in changing the word-of-mouth of the cold-faced girl!"

Xue Zhebin nodded suddenly: "Yes!"

"The best way to reverse the reputation of Leng Nian Girl is to tell everyone: Leng Noodle Girl has changed bosses. Mr. Pei asked Leng Noodle Girl to hold this food stall food competition, which is to convey such a message."

"And if everyone can understand the many details of the cold noodle girl from its establishment to its bankruptcy, it can transfer everyone's dislike of the cold noodle girl to Meng Chang, and recognize the cold noodle girl again because of President Pei. The brand."

"Then Mr. Li, what do you mean..."

Li Shi chuckled: "Contact the author and tell him that I have some exclusive inside stories about the cold noodle girl, and hope to let more people know through his articles."