Chapter 826 President Pei's Way to Break the Situation! (Replenish the Monthly Ticket!)

On the other side, Pei Qian turned off the live broadcast, finally feeling relieved.

He is no longer in the company, but came to Moyu Internet Cafe, and watched the last part of the food stall competition on his mobile phone.

Because the competition has not yet finished, the company has already left work.

Pei Qian made repeated orders to prevent the employees from working overtime, and of course he couldn't break the rules, so he drove people on time after work and left with the employees.

When I arrived at Moyu Internet Cafe, I ordered dinner, and watched the finale of the food stall competition while eating.

The final result of the food stall competition basically met Pei Qian's expectations.

This event cost a lot of money. We invited well-known food stall owners from all over the country, and booked the venue in luxury hotels, as well as various expenses such as food materials and photography.

The event itself did not bring any enthusiasm to Tenda. Although the cold noodle girl appeared on the stage, she was severely criticized by the judges and dismissed as worthless, which played a completely negative advertising effect.

It is conceivable that the brand of cold noodle girl must be cold on top of cold.

In the catering industry, the most important thing is repeat customers, and the key to attracting repeat customers lies in taste and word of mouth.

Now the word-of-mouth of the cold noodle girl has collapsed, and the taste that was blown to the sky before has been beaten back to its original shape. Not many people will go to the store of the cold noodle girl to eat, so the money to maintain the normal operation of the store is tantamount to wasted.

Pei Qian even had a bolder idea.

If the cold noodle girl has always been in such a deadly situation, with no profit at all, then Pei Qian can try to do some publicity and spend more money.

Advertising costs much faster than normal business!

Of course, the premise is that the cold-faced girl is absolutely dead, and no amount of advertising can save her.

We can't act too hastily now, we have to wait and see.

Thinking of this, Pei Qian was in a good mood, and even the food at Moyu Internet Cafe was a little sweet.

...

In the evening, Qi Yan received a message from her colleague not long after returning home after finishing the finishing work.

"The video of today's game has been edited and uploaded."

Qi Yan immediately replied: "Well, it's been hard work, let's have a good rest."

According to Meng Chang's original plan, this video should be edited according to the standards of variety shows, and various special effects must be added to ensure the effect of the show.

However, Meng Chang's plan no longer counts.

Qi Yan called He Desheng for instructions, and He Desheng said that there is no need to take this video too seriously, just cut and post it on the Internet.

Therefore, after the event, Qi Yan's colleagues started editing, without adding any special effects, and uploaded it directly to the Internet.

When Qi Yan arrived home, the video just passed the review.

She watched it, and found that the video was just as she expected, with basically no views.

Qi Yan didn't bother to care about these things any more, after all, in her opinion, this food stall competition was over and there would be no follow-up.

Like most videos on the Internet, this video will probably be buried in the ocean of the Internet.

Of course, spending money can go to the top page, but it seems unnecessary.

Although today's competition was considered a success, Qi Yan didn't understand the significance of such a method at all, and couldn't help but have deep doubts about her future career in the cold noodle girl.

Just then, she received another message from another colleague.

"Sister Qi, it seems that many people on the Internet are discussing this competition, and some people are analyzing the deep meaning of this competition!"

Seeing this message, Qi Yan's expression was blank, and a question mark floated above her head.

It is understandable to discuss this game, but what the hell is the deep meaning of analyzing this game?

This street stall food contest was originally just a marketing campaign to promote the cold noodle girl, what deep meaning could it have?

With these confusions in mind, Qi Yan searched the Internet and quickly found what the netizens were discussing.

Although the brand of cold noodle girl has become cold, there are still some discussions on the Internet, and it is very high.

After all, as a representative of the Internet celebrity catering brand, Leng Nian Girl put advertisements all over the Internet when she was the hottest, and all kinds of wonderful marketing activities left a deep impression on netizens.

Later, netizens started a heated discussion around whether "Cold Noodle Girl" was a new business model or a scam. It was not until the previous Leng Noodle Girl closed down that this discussion gradually came to fruition.

Therefore, once news related to the cold noodle girl appears on the Internet, many netizens will still participate in the discussion.

But this time, netizens are discussing the question of "where will the cold noodle girls go in the post-Meng Chang era", and the food stall competition is a trigger.

The most reprinted and discussed article is an article titled "Looking at the "Break" and "Stand Up" of the Cold Noodle Girl from the Food Stall Competition".

This article has just been published, and it has already received tens of thousands of views and hundreds of comments in less than an hour, and it is still increasing rapidly.

Qi Yan took a look, and felt that the author's name looked familiar, and then flipped through his previous articles, and found that this was the author who wrote "The So-called Internet Thinking of the Cold Noodle Girl Is Nothing But a Pretend"!

The previous article was written before the cold noodle girl went bankrupt, and it was a perfect make-up.

The sentence in it "Meng Chang is like a child sitting in the passenger seat of a car, posing as a driver, thinking that he is in control of the direction of the car, and collecting money from passengers as the driver; but in fact, no matter the car Or the road, it's not under his control." It can be said that it was murderous and punishing, and it dealt a heavy blow to the cold-faced girl at the time in public opinion.

At that time, Qi Yan also read this article and admired the author very much.

At that time, the cold-faced girl seemed to be all right, but in fact, there was an undercurrent.

It certainly has many problems, but not everyone can see these problems clearly.

The author of this article can not only clearly see the crux of the cold-faced girl, but also convey the content to others with such easy-to-understand vocabulary and appropriate metaphors. This is definitely a master.

But this time, he actually wrote another article about the cold noodle girl.

What will this article say?

The cold-faced girl is already completely cold. If the author just declares the correctness of his foresight and adds insult to injury, then this article is very unnecessary.

With a little confusion, Qi Yan clicked into the article to view it.

"The cold-faced girl went bankrupt just as the author predicted before. It is said that Meng Chang became the executor with several million debts, and her whereabouts are still unknown. This all proves the author's previous foresight, and it also proves that Meng Chang has always been The emphasis on 'Internet thinking' and 'conforming to the trend of the times' are just beautiful words, which can deceive investors, but cannot deceive business laws."

"Many people say that the cold noodle girl is finished, and there is no possibility of turning around. The author also thought so before today, but after collecting some industry information and seeing today's food stall competition, the author suddenly changed his view .”

"It is rumored that Tengda Group has acquired 70% of the shares of Leng Nian Girl and gained absolute control. Although it is not clear which aspect of Leng Nian Girl Mr. Pei has taken a fancy to, the author can be 100% sure that Pei I have always found a way to break the situation for the cold noodle girl in the 'post-Meng Chang era', and this food stall competition is just the beginning!"

...

Seeing this, Qi Yan was a little confused and a little surprised.

As an insider of Leng Noodle Girl, she is very clear about the situation of this food stall food competition: This was originally a marketing campaign designed by Meng Chang to promote Leng Noodle Girl.

Therefore, the analysis of this article seems a bit absurd. How could the food stall competition be the solution that Mr. Pei found to break the situation?

But Qi Yan thought about it again, it seems that there is really such a possibility.

Mr. Pei intervened on purpose, saying that he wanted to change the recorded broadcast to a live broadcast, and asked the judges to evaluate the cold noodle girl realistically and harshly.

Boss Pei is so busy, is it necessary to ask such trivial matters?

Could it be that these two insignificant changes are not Mr. Pei's whim, but have other deep meanings?

Qi Yan hurriedly continued to read.

...

"The author has analyzed before that the crux of Internet catering brands like Leng Nian Girl is similar: they focus on marketing and neglect products. In layman's terms, they are too much hyped, and their own products cannot reach the height of marketing hype."

"The author once said that in any era, no one is more stupid than the other. No matter how smart a person is, he can only deceive consumers for a while, not for a lifetime. Whether the baked cold noodles of the cold noodle girl is good or not depends on everyone. I have the answer in my heart, no matter how good the marketing is, if the taste of the roasted cold noodles cannot be achieved, it will be a castle in the air in the end.”

"And the crux of the cold-faced girl also reflects Meng Chang's biggest flaw as an entrepreneur: he has been trying to look up and look far away, but he has not kept his feet on the ground."

"So, the failure of the cold noodle girl is inevitable."

"But after the cold noodle girl changed her boss, Mr. Pei conveyed a new business philosophy to everyone through the food stall competition, that is: seek truth from facts, value products, and respect talents!"

"This is completely different from the business philosophy of the cold noodle girl under Meng Chang's leadership, or in other words, it runs counter to it."

"In this street stall food competition, we can see that the grilled cold noodles of the cold noodle girl compete with the grilled cold noodles of outstanding stall owners from all over the country. It clearly pointed out the many problems of the cold noodle girl's cold noodle."

"This shows two things:"

"First, there is a definite answer to the taste of cold noodle girls in Meng Chang's period. It is better than ordinary roadside stalls, but it is far less delicious than Meng Chang's boast."

"This is equivalent to an official conclusion. It completely negates Meng Chang's previous over-hyped marketing methods, and tells all consumers the true taste of the cold noodle girl's food."

"Second, since the business philosophy of Meng Chang's period is denied, it is at the same time announcing the establishment of a new business philosophy to everyone!"

"Meng Chang has been bragging about how delicious the cold noodles are, but in today's street stall food competition, they showed their true colors. Whether it's the heat of the cold noodles, the amount of seasoning, or the timing of spraying water, the cold noodles The girl's chefs are all not good enough, and they are not even as good as some excellent street vendors."

"This shows that Meng Chang's so-called 'strict requirements on taste' just stayed on his lips, and he didn't really study the taste of roasted cold noodles."

"And what Mr. Pei conveyed to everyone is actually such a concept: the cold noodle girl in the future will strictly control the details to further improve the taste and taste of roasted cold noodles; Engage in any false propaganda!"

"In addition, there is the most critical point, which is the emphasis on talents."

"This food stall food competition has brought together outstanding food stall owners from all over the country. Through this competition, Pei always shows a thirst for talents, and discovers those folks who are really good at cooking snacks. Give them a better stage to show themselves!"

"So, this food stall competition seems to be just an ordinary marketing activity, but the meaning behind it is very important."

"It can be regarded as a summary: it summarizes and criticizes Meng Chang's wrong business philosophy before; it can also be regarded as a declaration, declaring the correct business philosophy that the cold noodle girl will adopt in the future!"

"How will the cold noodle girl develop in the future? Can this brand that has been so cold be able to recover in the hands of Mr. Pei? Let us wait and see!"

Today the 4D is updated, and tomorrow will continue to return the leader to add updates