Chapter 864 The Structure of the Fitness Drying Rack

After finalizing the general R&D plan for the new mobile phone, Chang You called Guo Licheng, the person in charge of hosting fitness, and Wang Xiaobin, the person in charge of Shangyang Games, and asked them to come to OTTO Technology to discuss smart fitness. Hanger scheme.

Originally, Ye Zhizhou was responsible for the development of new games for Shangyang Games, but before Ye Zhizhou went to Los Angeles for a business trip, he had just finished his vacation, and he had to go to Los Angeles to make up a vacation, so the research and development of Shangyang Games is temporarily Wang Xiaobin is in charge.

Although this smart fitness drying rack sounds a bit nonsensical, Changyou dare not neglect at all.

After all, this is a key task assigned by Mr. Pei himself, and it is still the linkage of three key departments. Maybe this thing will affect Mr. Pei's future industrial layout. If it is not completed well, I am afraid that it will be blamed.

Now that the competition among various departments is so fierce, Chang You doesn't want OTTO Technology to be slowed down, and he, the person in charge, will lose face.

...

In the afternoon, Guo Licheng and Wang Xiaobin arrived.

Chang You led the two of them to the reception room, and briefly told about the smart fitness drying rack that Mr. Pei had explained earlier.

Guo Licheng and Wang Xiaobin glanced at each other, and they both saw confusion in each other's eyes.

What kind of confusing product is this?

A drying rack with a fitness function?

Also match it with a special game?

If this is a sand sculpture funny product, then it is justified. Just produce a few for users who like to hunt for novelties. In the last sand sculpture news, if you lose money, you will lose money.

But judging from Mr. Pei's meaning, it seems that he pays special attention to this!

That is to say, this drying rack is a serious commercial product? Want mass production?

Since you want mass production, you have to think carefully about how to make money. Otherwise, if the three departments work together to produce a product and make a loss, what a shame it would be to spread the word!

Chang You looked at Guo Licheng: "Coach Guo, you are a professional in fitness. Although this product requires the participation of us and Shangyang Games, it is still a fitness product in the final analysis. You should talk about your own first. Opinion?"

Guo Licheng rested his thick arms on his chin, the big muscular man looked a little funny thinking, but his expression was serious and serious.

"Actually, in the field of fitness, 'clothes rack' is a relatively common stalk. Whether it is a treadmill, spinning bike, elliptical machine or bench press rack, all fitness equipment placed at home often cannot escape the fate of a clothes rack."

"The main reason is that there is no environment and atmosphere for fitness at home, and most people are hot for three minutes, so it is difficult to persist. These things take up space, so many people use them to hang clothes and dry bed sheets, but drying Wearing sheets and not wanting to exercise, over time, enters a vicious cycle."

"If this meme is used as the name, it can actually arouse the favor of many fitness users, and it will also benefit our initial publicity."

"Mr. Pei's reverse thinking...I admire it very much. I think Mr. Pei's design is actually taking advantage of users' rebellious psychology to achieve the purpose of urging users to exercise."

Chang You asked, "Then what do you think this product should look like?"

So far, Changyou has not had a clear concept of this smart fitness drying rack. Is it supposed to be a stand, or should it be hung from the ceiling? Do you want to have folding and telescopic functions? Do you want to build something like a small fan, which can blow clothes and cool users down?

Because this concept is too vague, and Mr. Pei did not propose some design details, it is difficult for Chang You to imagine the specific shape of this product.

Guo Licheng is a professional fitness coach. He has used a lot of fitness equipment and has a lot of experience in fitness. He should be able to sort out these messy functions and needs and find the most critical product elements.

Guo Licheng continued to think seriously: "Boss Pei has made it clear that the usage scenarios of this smart fitness drying rack are mainly at home. In other words, it is aimed at individual consumers, not commercial gyms..."

Wang Xiaobin said: "Uh, Coach Guo, this may not be the case."

Shangyang Games, like other departments, has also been assigned a mandatory fitness quota. As the person in charge, Wang Xiaobin must lead by example, so he also has some understanding of fitness.

Guo Licheng didn't think that Wang Xiaobin was not as professional as himself in fitness and ignored his opinion, but asked seriously: "How to say?"

Wang Xiaobin thought for a while and said, "I think Mr. Pei's thinking should take into account both, but the priorities are different."

"As a piece of fitness equipment, commercial gyms are definitely one of our target customers. However, the equipment replacement of commercial gyms is very slow, and the market share of those big brands of fitness equipment is difficult to shake. If you want to put us in the first place If you sell your fitness equipment to commercial gyms, you will definitely encounter huge difficulties and resistance."

"Of course, managed gyms are excluded, but after all, the market share of managed gyms is still very low."

"So, Mr. Pei first focused on the scene of 'home fitness'. Ordinary people basically don't buy those large commercial fitness equipment, because they don't have such a big space at home, and at most they buy treadmills, elliptical machines, Things like bench press racks and dumbbells. And for these, there is currently no well-known brand with a high market share.”

"Assuming that our smart fitness drying rack can win the favor of ordinary people and open up popularity, then we can naturally sell this equipment to those professional gyms."

Guo Licheng nodded: "Indeed. That is to say, Mr. Pei only started with the home fitness scene. As a smart fitness equipment, as long as it becomes popular, it can still be sold to commercial gyms."

"However, this does not affect my initial judgment. After all, the home fitness scene is the foundation. This is not enough, and the rest are all false."

"If you're thinking about the home gym scenario... I think the following are important."

"First, safety, stability, and reliability. Needless to say, fitness equipment is made of steel wires and iron blocks, and careless use can lead to injury. Not only must the materials be solid and reliable, but the design must also Avoid all possible safety hazards."

"Second, the floor space."

"A very important reason why home fitness equipment is not selling well is that it takes up too much space. Most of the people who choose to buy fitness equipment are young people who have high requirements on their body shape, but these people's economic conditions are often not very good."

"That is to say, most people in our target group do not have a large residential area, and it is difficult to spare a large area for fitness equipment. This is also a key reason why many people use fitness equipment to dry clothes."

"So, our smart fitness drying rack has to find a way to make it less space-consuming. It is best to have some structures that can be folded and stretched. It is best to use the 'balcony' as the main usage scenario of this device."

"Third, sustainability and fun."

"Fitness is inherently difficult to maintain. One of the important reasons for the success of managed gyms is mandatory. It is mandatory for users to reach a certain training time and eat nutritionally balanced fitness meals. It is precisely because of managed fitness that This kind of compulsion makes the remaining users persist, so it can achieve such a good fitness effect.”

"But if you are exercising at home, there is no one to urge you to slack off. Moreover, the family environment already makes people want to rest. Once you lie on the sofa, you will not think about exercising again. Compared with the gym, stick to it more difficult."

"That's why Mr. Pei asked us to make a smart device, and Shangyang Games developed a special game. It should be to improve the sustainability and fun of exercising in the family scene!"

Chang You and Wang Xiaobin listened carefully and nodded.

As expected, he is a professional fitness coach, and he easily analyzed the deep connotation and basic principles behind Mr. Pei's seemingly nonsensical "smart fitness clothes hanger".

Chang You said: "Coach Guo, what do you think the product form of this smart fitness drying rack would look like if you were to design it?"

Guo Licheng continued to think seriously: "Since it is home fitness, it should not take up too much space. It must be integrated with multiple equipment."

"In terms of exercise goals and effects, strength training is definitely better than aerobic training, so our smart fitness drying rack must be the main strength training."

Guo Licheng briefly explained the principle. Chang You and Wang Xiaobin are also exercising, so it is clear.

Anyone who has some common sense about fitness knows that in most cases, fitness is to do strength training first and then do aerobic training, so as to achieve the best exercise effect.

In layman's terms, strength training is lifting iron, while aerobic training is jogging, riding a spinning bike and the like.

Of course, everyone's physical condition is different, and the training methods adopted will also be different. But in general, strength first and then aerobic is generally recognized as the best arrangement.

The main reason is: Doing aerobic first will affect the effect of strength training, but doing strength first will help the effect of aerobic training.

Doing strength training after doing aerobic exercise for a long time, because part of the glycogen has been consumed, the next strength training is likely to perform poorly and cannot fully stimulate the muscles; Glycogen is depleted, but at this time it will stimulate the body to use fat to provide energy for aerobic training, which has a better fat loss effect.

Many girls worry that strength training will increase their muscles, so they only go to the treadmill every time. In fact, this training method is relatively inefficient. If you are thin, it’s okay if you just want to maintain your figure in this way, but if you want to lose weight and shape your body, the effect is far inferior to scientific strength training.

That's why Guo Licheng said that the smart fitness clothes hanger should focus on strength training.