Chapter 798
Taoyuan company meeting room.
Xia Ruofei sat in the middle, and the management of Taoyuan Company, up to Feng Jing, down to the directors and managers of various departments, as well as the heads of various farms and the heads of the pharmaceutical factory were all present.
Feng Jing and others are all very excited. Recently, Taoyuan Company can be said to be getting good news frequently. Jade muscle cream is popular all over the country, top-quality abalone and truffle are famous on Hong Kong Island, and the sales of Taoyuan Dahongpao are rising steadily. Two days ago, another billion-dollar business was made, and the expensive shad will soon be listed for sale. In addition, the company also bought an entire office building in the city center, and the headquarters will soon be relocated to the city. It can be said that all is good news.
The meeting was presided over by Feng Jinglai. First of all, the leaders of each mouth reported the work in their respective fields.
The production capacity of Taoyuan vegetables in charge of Cao Tieshu is basically saturated, with monthly sales reaching more than 10 million yuan. Under the management of Cao Tieshu, the modern greenhouse is in good order and has become a very stable source of income for the farm.
For similar agricultural and sideline product enterprises, even if the scale is ten times that of Taoyuan Farm, it is not easy for a vegetable seller to earn more than 10 million yuan per month. The vegetable greenhouse of Taoyuan Farm can achieve this result mainly due to the high unit price.
The unit price of Taoyuan vegetables is generally ten times or even dozens of times that of ordinary vegetables.
And with such an expensive price, supply will always be in short supply. The so-called "every penny gets what you get for your money" is like this. The income level of the Chinese people has increased, so naturally they will not be satisfied with just survival. The pursuit of a better quality of life has become more and more important. more people's way of life.
Of course, Xia Ruofei has no idea of continuing to expand the scale of vegetable cultivation.
On the one hand, compared with his other industries, the profit of vegetables is still relatively low, and the demand for seeds will increase sharply if the scale is expanded.
On the other hand, Australian farms grow larger and are significantly more profitable, so by comparison, domestic farms growing vegetables may have been a good choice in the early stages of development, but that is not the case now.
Of course, the existing scale will continue to be maintained, and it is necessary for Taoyuan Company to maintain product diversity.
The production line of Yuji Ointment in the pharmaceutical factory is basically running at full capacity, except for routine downtime and maintenance, with three shifts in production, plus the policy of capping purchases, so the production capacity of Yuji Ointment can basically meet the demand. .
In terms of revenue, it actually depends on the purchase policy and production capacity.
If the production capacity can keep up and the purchase is released, then the revenue of the pharmaceutical factory's jade muscle cream alone will be extremely amazing.
The current situation is that the purchase is open about twice a month, which has reached a revenue of more than 200 million. It is definitely a star product in Taoyuan's product line.
There is also good news from the pharmaceutical factory, that the launch of Yangxin Decoction has basically been completed. This is the first drug produced by Taoyuan Company in the true sense, and it was also listed after strict approval, clinical trials and other procedures. , and the social significance is very important. For the majority of children with autism, it is tantamount to the great gospel.
Xia Ruofei also paid more attention to this and instructed Xue Jinshan to hold the Yangxin Tang press conference well, and to increase the production capacity in the follow-up production, even if the production capacity of some jade muscle paste was temporarily sacrificed, he should try his best to make the Yangxin soup. sufficient supply.
In order to allow more autistic children to afford medicines, the pricing strategy has been reduced as much as possible, so in terms of profits, Yuji Cream is more than a hundred times more than Yangxin Tang, but Xia Ruofei doesn't care about it for a while. monetary loss.
This is a good thing to do good deeds. Even if it doesn't make money, Xia Ruofei must give priority to the production of Yangxin Tang.
In several other outlets, including Taoyuan Dahongpao’s sales are also rising, Xia Ruofei regularly supplies tea greens, and this one is gradually on the right track; and the lucrative projects such as Tiepi Fengdou and Cordyceps sinensis are not to mention, absolutely It's a good situation.
After listening to Xia Ruofei, he affirmed everyone's work, and then said: "Everyone has worked hard for a while,
In particular, those here are the backbone of our company and have made great contributions. A few days ago, I discussed with Mr. Feng, and planned to give everyone some benefits when the company headquarters was relocated! "
When Xia Ruofei talked about giving benefits, everyone couldn't help but feel happy. The boss's generosity is very clear to them. The benefits he said on this occasion must not be small!
Xia Ruofei smiled and continued: "Because there is no plan to go public in the near future, so the empty check like options is not allowed to be given to everyone. I am going to give you a part of the profit to share dividends, the specific amount and restrictions, Feng It's being drafted at the head office, but it's generally linked to everyone's contributions!"
As soon as Xia Ruofei said this, a stone stirred up a thousand waves, and everyone couldn't help but feel excited.
Pang Hao, the chief financial officer, just reported the company's financial situation.
Now, because of such a big killer as Yuji Cream, the company's monthly revenue is almost over 300 million, and the profit margin is very high.
If you take out a part of the profit to distribute dividends, even if there is only one point, that is a huge amount of wealth!
Xia Ruofei smiled slightly and said: "I hope that my colleagues here will make persistent efforts and continue to contribute to the development of the company! I also look forward to one day in the future, we can be like Ali, as early as a dozen or dozens of billionaires! I believe As long as we work together, this day will not be far away, do you have any confidence?"
Xia Ruofei was so excited that he unknowingly used the morale-boosting set in the army, but let's not say it, the effect is really good!
Everyone shouted in unison: "Yes!"
The sound was so loud that even the employees passing by outside the conference room could not help but wonder: What are these executives doing inside? How is it like an MLM company?
Xia Ruofei pressed both hands and said, "The matter of dividend distribution is just to let everyone know first, and how to implement it needs to be planned. Let's talk about the sales of shad in the Yangtze River first."
The company has invested so much money in the shad breeding workshop, and it has always been a big moneymaker. It wants to serve these delicate shad, but it is a waste of money. Now that the day has finally come to produce, Jiang Hua, the person in charge of shad farming, is also very excited.
When Xia Ruofei talked about this matter, he directly turned his attention to Jiang Hua, and said with a smile: "Jiang Hua, you are most familiar with the situation of shad, let's talk about it first!"
Jiang Hua nodded and said, "Mr. Xia, Mr. Feng, all leaders. The success of shad farming will bring a large and stable cash flow to the company. The American shad on the market is several times worse than our Yangtze shad. The grades, gluttons are still rushing, and the price is several hundred kilograms, so once our anchovies are put on the market, it will definitely bring a wave!"
Speaking of this, Jiang Hua paused for a while before continuing: "But there is a problem that I don't know how to solve now..."
Xia Ruofei smiled and said, "You want to talk about transportation, right? I've already considered this, so I won't talk about it now, I'll talk about it later."
Jiang Hua was stunned for a moment, then nodded quickly and said, "Okay, Mr. Xia, if you don't consider the transportation issue first, then there are two points that need to be determined, one is pricing, and the other is sales channels."
"Well! Let's talk about the price first!" Xia Ruofei turned his attention to Xiao Qiang, the marketing director, and asked, "Director Xiao, do you have any suggestions from the marketing department?"
Xiao Qiang received a notice from Feng Jing yesterday, so he was prepared. After being named by Xia Ruofei, he cleared his throat and said, "Mr. Xia, we have conducted a preliminary investigation on the market situation, mainly for American shad. Regarding the sales situation, according to public information, the price of American shad varies from yuan, and the quality and taste of our company's Yangtze shad are several grades higher, so I don't think the pricing should be too conservative."
"Is there any market sales of shad in the Yangtze River?" Feng Jing asked.
Xiao Qiang said with a wry smile: "Twenty or thirty years ago, the shad in the Yangtze River basically disappeared, and the price in the 1970s and 1980s has no reference. We checked some news materials, two years ago in southern Jiangsu There have been shad in the Yangtze River. At that time, a shad about 1 catty was sold for 8,000 yuan, but there is not much reference value for this case..."
Xia Ruofei nodded and said: "8000 is indeed too high. After all, we are selling in batches, and the threshold is too high. Let me tell you my opinion! I know that there was a transaction a year ago, and there were two Yangtze shad in total. , the unit price is 3,000 yuan per pound, I think we can refer to this price and set the price in between."
In fact, this is the set of analysis Ling Xiaotian told Xia Ruofei, and he thinks it makes sense.
However, this price is also in line with everyone's psychological expectations, including Jiang Hua, who think it is more appropriate.
After everyone discussed it for a while, Feng Jing said with a smile, "How about 3888! Take an auspicious number!"
Xia Ruofei said with a smile: "Okay! Just do as Mr. Feng said! But remember, 300 catties of shad are provided to Lingji's private restaurant every month, and this part of the goods will be settled at the price of 2,000 catties."
Jiang Hua and Xiao Qiang nodded in unison and said, "Okay!"
Everyone knows the relationship between Xia Ruofei and Lingji Catering, so they are not surprised, and it is impossible for anyone to object.
Feng Jing felt an inexplicable sour feeling in her heart, but she concealed her disappointment very well and said, "There is also the issue of sales channels that Jiang Hua just raised. Of course, the chairman of the board hasn't said what to do with the transportation issue. It's solved!"
Xia Ruofei smiled and asked, "Director Xiao, what do you think?"
Xia Ruofei didn't want to decide everything by himself. At this time, he still had to listen to everyone's opinions, because he knew that Xiao Qiang and the others must have worked overtime yesterday.
Sure enough, Xiao Qiang said: "We held a meeting last night to study it, and we feel that the channels of Internet e-commerce are very strong now, and we also have good cooperation with them. For example, Tmall Supermarket and Jingbei Supermarket have fresh food sales business, and even sales It also surpasses many traditional channels, and if it can solve the problem of transportation, it is a better choice to cooperate with them.”
Speaking of this, Xiao Qiang may feel that what he said is too absolute, and added: "Of course, it is necessary to set aside some shad for local sales. After all, our Taoyuan company's base is in Sanshan, and we It also has a great influence in the Sanshan area.”
Xia Ruofei nodded, listened to the opinions of Jiang Hua, Feng Jing and others, and then said: "I agree with Director Xiao's opinion in principle, and the marketing department can start to contact several e-commerce companies. If there are e-commerce companies with intention to cooperate , welcome them to visit the company!"
"Okay!" Xiao Qiang was also very excited when he saw that his suggestion was adopted by Xia Ruofei, and quickly recorded it in his notebook.
Xia Ruofei continued: "The cooperation I hope is not only a low-level cooperation such as consignment sales, but I hope that the cooperative e-commerce companies can provide certain resources to establish a concept for everyone."
Feng Jing smiled and asked, "Is it the high-end concept of our Taoyuan brand of Yangtze shad?"
Xia Ruofei nodded, and then said: "Well, but it is not comprehensive, we continue to emphasize our high-end, this is for sure, there is another concept, I hope that through the powerful channels of e-commerce, it can be deeply rooted in the hearts of the people. This involves transportation that I haven't talked about just now."
Everyone's attention was immediately drawn.
Xia Ruofei said: "I thought about it yesterday and asked for some opinions. I think that the only way to solve the transportation problem in our shad sales is to take a quick-freezing method."
"Frozen?" Jiang Hua cried out, a little disappointed in his heart.
Xia Ruofei said what Ling Xiaotian had analyzed with him yesterday.
Then he added: "Our cold storage is ready-made, and the equipment is also very advanced. We can conduct a test first to verify whether the quick-freezing and then thawing will have a significant impact on the taste of the shad."
Jiang Hua nodded and said, "Okay, I will organize the test immediately."
Xia Ruofei said: "If the quick-freezing method is feasible, then we need to solve the problem of transportation timeliness. If we cooperate with e-commerce, we can use them to coordinate aviation resources. I don't think it should be a big problem."
Xiao Qiang said: "Understood, then I will contact several major e-commerce companies at the same time."
Xia Ruofei nodded and said: "Well, as I said just now, in addition to establishing a high-end brand image, we must also use e-commerce publicity to make everyone accept the idea that shad must be frozen and transported. Just like bluefin tuna, It must be transported frozen, but the price is still extremely high, as long as everyone has formed such a thinking concept, it will not be a problem."
Xia Ruofei paused and continued: "Director Xiao, if necessary, you can contact some naval forces to create a batch of soft articles, including the content of quick-frozen anchovies. After we start selling, we should create them on the Internet without leaving any traces. A wave of public opinion, that's basically it!"