Chapter 797 Jiang Is Still Old and Spicy

"Huh!" Xia Ruofei was almost startled and said, "Do you have too much appetite? The shad produced on the farm in a month is estimated to be less than two thousand catties!"

Each batch of fry is about 1,000 or so. Although the shad in Taoyuan Farm is larger than the normal size, generally reaching about 2 catties, but some are still less than 2 kg, and even if various measures are taken to the extreme It is inevitable that there will be losses during the breeding process, so in the calculation, the monthly output is about two thousand catties.

Xia Ruofei said again: "Besides... this is a high-end ingredient, doesn't it match your user positioning?"

Ling Qingxue said unconvincingly: "Who stipulated that we can only be in the middle and low consumption groups? You don't know how hot the business of private kitchens is?"

Xia Ruofei stretched out his hand and stroked his forehead, he really didn't think of the private kitchen.

In his perception, Lingji Catering Group is naturally a store across the province. These stores are for ordinary consumers, but the ability to attract money after being grouped is also quite amazing.

If it is a private restaurant, it must be a high-end consumption place. The design of the dishes is very delicate, and of course the price is quite impressive. Not to mention, the signature Buddha Jumping Over the Wall, which Xia Ruofei provided the secret recipe, is absolutely unaffordable for the average working class.

Xia Ruofei smiled and said, "The question is, there is only one private restaurant, can you use three hundred catties of fish?"

"Why can't I use it all up?" Ling Qingxue said, "300 catties is about 150 pieces, and only five pieces per day on average. If I tell you, there will definitely not be enough to sell in the end!"

"That's thousands or even tens of thousands of dollars! Selling five pieces a day?" Xia Ruofei couldn't help but be a little stunned.

Ling Qingxue said with no surprise: "There are a lot of rich people now, and because of your Buddha jumping over the wall, many gourmets go to our restaurant to spend money. Many of these people don't care about money at all, as long as they can eat delicious food, spend money It doesn't matter how much money..."

"It seems that I still underestimate the spending power of the people of Sanshan..." Xia Ruofei smiled bitterly, and then said after pondering for a while, "Okay! Father-in-law has spoken, even if there are difficulties, you have to agree! Three hundred pounds a month, right? ? I guarantee priority supply!"

"That's right!" Ling Qingxue smiled tenderly, "The awakening is not bad!"

Xia Ruofei smiled bitterly and said, "If my consciousness is not high, if I have to be a bachelor for a lifetime, wouldn't I be miserable?"

Ling Qingxue was so amused that she couldn't stop giggling.

Xia Ruofei said again: "By the way, Qingxue, is Uncle Ling free? I have some questions about the sale of shad..."

"He went home and took a nap." Ling Qingxue complained habitually, "Now he doesn't care about the company's affairs, he often leaves it to me..."

"Don't be too tired!" Xia Ruofei said with some distress, "It's really not good, let me tell Uncle Ling!"

In fact, with Xia Ruofei's ability to make money, Ling Qingxue does not need to work hard at all, but Ling Qingxue is not only his girlfriend, but also Ling Xiaotian's only daughter, who will inherit the family business in the future.

And Xia Ruofei knows that Ling Qingxue doesn't want to do nothing all day. She has her own business, the catering industry that she has been fascinated by since childhood, and it was passed down from her parents' hands. It is also a fulfilling thing to be able to carry forward it in her own hands.

Ling Qingxue is an independent person, not a vassal of Xia Ruofei.

Ling Qingxue said: "No need, it's not really tired, but I don't have much time to accompany you..."

"When we are all busy, we will take time to go abroad for a vacation!" Xia Ruofei said, "I have a large farm in Australia and two wineries. Let's live there for a while!"

"Yeah!" Ling Qingxue said with a sweet heart, "Then tell me in advance so that I can arrange the work at hand!"

"No problem!" Xia Ruofei said, "Qingxue, then I'll call Uncle Ling later! You also have a break in the office at noon!"

"Okay!" Ling Qingxue said happily.

Xia Ruofei proposed to go on vacation abroad, which made her feel much better and full of yearning.

After chatting with Ling Qingxue for a few more words, Xia Ruofei hung up the phone and went back to the bedroom to rest.

It was about three in the afternoon when he woke up.

Xia Ruofei guessed that Ling Xiaotian should not be taking a nap at this time, so he simply washed his face and picked up his mobile phone to call Ling Xiaotian.

"Ruofei!" Ling Xiaotian said cheerfully, "Qingxue said you were looking for me?"

"Uncle Ling, I want to ask you about the sale of shad." Xia Ruofei said respectfully.

This is the future father-in-law, and he cannot be neglected.

"Well...that shad is really good! Su Yu's rating is very high!" Ling Xiaotian seemed to be still reminiscing about the deliciousness of shad, and paused for a while before saying, "By the way, we Ling Kee private kitchen dishes every month. It's three hundred pounds! Qingxue told you?"

"I said it." Xia Ruofei said quickly, "300 catties is no problem, we must give priority to supply!"

"Haha! I knew you would definitely not shirk it!" Ling Xiaotian said happily, "By the way, what's the problem with the sale of shad?"

Xia Ruofei said: "There are two main aspects, one is pricing, because authentic Yangtze shad is very scarce, so there is no reference standard."

Ling Xiaotian pondered and said, "That's true... But now the artificially farmed American anchovies on the market are sold for a few hundred kilograms, and the taste is more than an order of magnitude worse than your Yangtze anchovies! So this price can't be too high. low!"

"Do you have any suggestions?" Xia Ruofei asked.

"Between 3,500 and 5,000!" Ling Xiaotian said after thinking about it, "The price of the two Yangtze shad I bought that time was 3,000 per kilogram, and now the price has risen again, and in Lao Su's words, you cultivate The shad is even more delicious than the wild Yangtze shad, so if it is lower than 3000, it is a bit of a loss, and it also looks out of grade!"

"I'm worried that if it's too expensive... consumers will be less motivated to buy." Xia Ruofei expressed his concerns, "After all, we are selling in batches, which is different from the special case you bought shad."

Ling Xiaotian couldn't help laughing, and said, "What kind of mass sales is one or two thousand catties a month? Besides, there is no shortage of rich people in China today, not to mention big cities such as Beijing and Shencheng, it is in Sanshan, the three you gave us. The one-hundred-pound quota is definitely in short supply!"

As expected of the father and daughter, the judgment is surprisingly consistent.

After listening to Ling Xiaotian's words, Xia Ruofei also made up his mind, he nodded and said: "Okay, then I will consider it according to the range of 3500 to 5000! I have already asked the people from the sales department to collect information, and I will put it in the meeting tomorrow. The issue of price is decided first!"

Then, Xia Ruofei suddenly thought of something, and immediately said: "Uncle Ling, the 300 catties of shad for you Lingji's private kitchen will be sold at the price of 2000!"

However, Ling Xiaotian kept saying, "No need to do anything special! It's up to you to do business affairs. I'll go through the back door through your side, and I'll go directly to the quota of 300 kilograms, so I'm already very satisfied!"

"That's not possible! How can we sell it to you at the market price?" Xia Ruofei said, "Besides, even at the price of 2,000 kilograms, our profit is very large!"

"Profit is profit, selling price..."

"Uncle Ling, this matter is settled!" Xia Ruofei interrupted Ling Xiaotian directly and said, "If you want to buy Taoyuan anchovies, just follow the price I said, otherwise I will not give you one! "

"You kid..." Ling Xiaotian couldn't help but smiled bitterly and said, "Okay! Then do as you said!"

Xia Ruofei is his favorite future son-in-law, and the price is cheaper in the business transactions between the two parties, so he will not be too pretentious to refuse.

Then Ling Xiaotian asked again: "You said there are two problems, apart from the price, what else?"

Xia Ruofei said: "The more troublesome thing is the transportation problem! You know that shad is very timid, and there is a slight bump in transportation, and even a little louder noise, it may turn white. If this problem is not solved, the sales It was impossible to talk about.”

"This is a bit troublesome." Ling Xiaotian couldn't help but feel a little embarrassed.

"Uncle Ling, you have rich experience in the catering industry. If there is a similar situation, how do other companies generally handle it?" Xia Ruofei asked humbly.

Ling Xiaotian said: "Let me offer two solutions! One is to sell locally, which means that you are mainly engaged in Sanshan City and surrounding markets, so the transportation distance is short, and if protective measures are taken, it should not be a problem. However, there are disadvantages. It’s just that the radiation range of influence is too small, and the market is a little small, 2,000 pounds a month can barely be digested by the market, but it’s not easy to create a situation of short supply, and maybe the price will not be so strong.”

Xia Ruofei nodded and said, "If it's not a last resort, I definitely hope to be more than just Sanshan Market."

What Xia Ruofei values ​​more is always the brand value. If it can only be sold in the Sanshan area, for Taoyuan Company, the added value of the brand will be minimal.

Originally, the reputation of Taoyuan Company's Sanshan was very loud, and the launch of shad would be the icing on the cake at best, but if it can be sold to other parts of the country, or even overseas, it will be another story.

Ling Xiaotian said: "Then there is only one option - quick freezing!"

"Frozen?" Xia Ruofei was stunned for a moment.

"Yes! Quickly freeze the shad in a professional cold storage, so as to maximize the taste and nutrients of the fish." Ling Xiaotian said, "As long as there is no problem with the transportation capacity, the journey from the cold storage to the dining table will only take a day or two at most. , it should not affect the taste."

Xia Ruofei thought about it and said, "Our farm is adjacent to Sanshan Airport, and it is very convenient to ship to all parts of the country by air express."

Speaking of this, Xia Ruofei paused, and then said with some concerns: "What I am worried about is whether consumers will not accept it?"

Frozen anchovies and fresh anchovies are completely different concepts. When you eat seafood outside, chilled and fresh are two completely different prices.

And shad mainly focuses on high-end diets. High-end consumers are very picky about the quality of ingredients. Will they despise chilled shad? Xia Ruofei could not ignore this possibility.

Ling Xiaotian said: "I can't think of a way to have the best of both worlds. But as far as the shad itself is concerned, if it is quick-frozen and used within three days, it will basically not affect the taste. But for consumers..."

When Ling Xiaotian said this, he couldn't help but fall into contemplation. He slowly said: "Consumers can only be guided by public opinion! After all, we can't control other people's thoughts. People who know that, and then publicize the quick-freezing technology to lock the taste and nutritional content of shad, and gradually form a routine, this impact will be minimal."

Ling Xiaotian's method also opened Xia Ruofei's thinking, he thought about it and felt that it was indeed a feasible method.

Xia Ruofei spread his thoughts and said, "I think this method is good! Uncle Ling, you can still cooperate with e-commerce companies in the early stage. Now Ali, Jingbei and other big e-commerce companies have formed a complete ecological chain, and they have great influence on the Internet. In addition You can also consider asking the navy to write a soft article or something to popularize knowledge to everyone..."

Ling Xiaotian and Xia Ruofei both let out tacit laughter.

Ling Xiaotian went on to say: "By the way, even if it is in the Sanshan area, you can also use the quick-freezing method, even if it is for us Lingji's private kitchen."

"All frozen?" Xia Ruofei couldn't help but hesitate.

In fact, if it is sold in the Sanshan area, it is possible to transport fresh and live fish. As long as you are a little careful during the transportation process, the general problem is not too big.

Obviously it can be kept fresh, but it is sold frozen, is it necessary? Xia Ruofei said in his heart.

Ling Xiaotian explained: "Didn't you just say that everyone's mindset is formed? Even if they are sold at the door, they are all frozen. Isn't this the most convincing?"

Xia Ruofei suddenly became enlightened and said, "It makes sense! Uncle Ling, Jiang is really old and hot!"

Ling Xiaotian couldn't help but laughed heartily.

Xia Ruofei then asked hesitantly: "But... it really won't affect the taste after freezing?"

"If you say no, then naturally it won't!" Ling Xiaotian said, "Who has really eaten fresh shad? But don't worry, even if it has an impact, it is very small and won't smash your Taoyuan signboard. "

"Understood!" Xia Ruofei must have said in his heart.

Ling Xiaotian said again: "But... if you are bringing it to honor me, you'd better be a live fish!"

Xia Ruofei was stunned for a moment, and said quickly: "No problem! Uncle Ling, I'll have someone send another one in a while! You and Qingxue have steamed it in the evening and it's just right!"

"Well...don't be so polite, right?" Ling Xiaotian said, and then immediately said, "I'll be at home around five o'clock!"

Xia Ruofei couldn't help laughing secretly and said, "Yes! I'll have it delivered on time!"