Chapter 703 I Think the Domestic Market Can Support Large-Scale Productions!
What is the concept of 101.4 million in the first week?
At least 35 million in a single day!
With the current number of screens, a single film can break 30 million in a single day, which is almost like a god.
When Shen Xudong saw this data, his first reaction was - this is too much!
Breaking 100 million in the first week?
Why don't you boast that it will exceed one billion in the first week?
It’s all fake anyway…
Looking at the data...oh, it's actually true!
The box office was 27 million on the first day, 36 million on the second day, and 38 million on the third day...
Why did Shen Xudong not suspect that the data was falsified? The film schedule of "The Ancient City": On the first day, except for Jiahe Cinema, the film schedule of most theaters was 50%. On the second day, it rose to 70%. On the third day, many theaters simply went to 100%. %Arrange slices.
"20 Again", "Kung Fu Panda" and "Superman" are simply not on the list...
Almost all audiences go to the theater for "The Greatest City". Even if there are a few viewers who want to see "Superman" or "Kung Fu Panda", the theater will not open - no more than ten people will be allowed, and a screening will be a loss. I directly recommend the audience to buy "Jingjue Ancient City"...
——Ordinary medium-sized hall (100-250 seats), the total cost is 186 yuan per game, the average ticket price is 30 yuan, and at least 12 tickets per game can be paid back.
The total cost of a small hall (within 100 seats) is 107 yuan per show, and the average ticket price is 30 yuan. You need at least 8 tickets per show to get back the cost...
Halls are even more impossible. Halls generally have two-camera screenings, with 200-400 seats, and the cost is 410 yuan per show.
The average ticket price is 40 yuan, and there are at least 20 tickets per show. If it is a scene after 0 o'clock, overtime expenses for overtime work will also be added.
For theaters to be able to schedule films like this means that "Jingjue Ancient City" is definitely a phenomenal hit!
How did he know about the movie theater schedule?
It was a question raised by a reporter: "What do you think of the monopolistic scheduling of "Jingjue Ancient City"?"
"... Is it a monopoly? I really don't know... I have been in the United States for the past few days and just came back... However, when we were discussing distribution with theaters, there was no stipulation on film scheduling... we just said that at least 30% of the films should be scheduled in the first week..."
"You mean the theater arranges movies on its own?"
"It must be spontaneous. We did not give any private rebates, nor did we pay film scheduling fees. We split the accounts the same. They are willing to give high-quality film arrangements, which shows that the market expectations of "Jingjue Ancient City" are indeed very good!"
"Did the first-week revenue of over 100 million exceed your expectations?"
"...It's pretty much what I predicted. We did some calculations and found that the cost of "Jingjue Ancient City" was US$45 million, of which the production cost was as high as US$42 million. Xiangshan Film and Television Base helped us build the required buildings free of charge, covering half of the cost... "
"Why is Xiangshan willing to sponsor for free?"
"I heard that Xiangshan wants to learn from Hengdian and use the siphon effect of "Jingjue Ancient City" to attract the crew to shoot, and the "Ghost Blowing Lantern" film and television city will also be developed to the outside world and sell tickets... In short, we hit it off immediately, even if Xiangshan solves the problem The filming issues have been resolved, but there are still $24 million in costs that need to be addressed.”
"Jiahe invested US$5 million to buy out the copyrights in Southeast Asia, Hong Kong, and Taiwan, South Korea invested US$3 million, and Nippon Benzene also invested US$4 million... In other words, if the mainland market wants to recover the US$12 million invested, the box office must have three 100 million."
Speaking of which, it is actually very obvious. The total box office exceeds 300 million, and the opening weekend must be at least 100 million.
This is the normal market logic of commercial blockbusters.
So it is understandable that Shen Xudong said he was not surprised.
But when you saw his pretentious look, you became very angry.
Damn it, why is it not surprising that the box office exceeded 100 million?
He still looked so damn confident.
You said you didn’t go public and sell so well at the box office, so what’s the point?
So, he continued to criticize: "Many experts say that the male and female protagonists in "The Ancient City" robbing tombs are not in line with our mainstream values. What do you think of this problem?"
"Let me explain, "The Ancient City" is not a tomb-robbing movie, but an adventure and treasure-hunting type. Our target is Hollywood's "Raiders of the Lost Ark" and "National Treasure"..."
"Then there were zombies in the movie..."
"Who told you that it was a zombie? Didn't we do some popular science? It's called the Red-haired Juggernaut. Let's go through the character introduction. We clearly read: The Red-haired Juggernaut is a beast that lives on the grasslands of Outer Mongolia. It looks like a red beast. The big ape has a body as hard as iron and likes to dig holes in the ground. That’s a monster, not a zombie!”
Telling lies with your eyes open...
But there is no problem with the logic!
Because the review clearly stipulates that things with feudal superstition cannot appear, monsters are unsolved mysteries and are not considered feudal superstition.
Speaking of this, Shen Xudong complained: "Hollywood can make "The Mummy", with male and female protagonists robbing tombs all over the world, and no one says anything, and it can be released globally? We are obviously just exploring, and we are all accused?"
"The Mummy is a Hollywood movie...and it has nothing to do with China!"
"But I heard that the villain of "The Mummy 3" is Qin Shihuang. Why can Hollywood spoof our historical figures? Why can't I make a blockbuster about adventure and treasure hunting?"
At this point, Shen Xudong's tone became serious: "You should write down everything I say next...don't change a word!"
"good!"
"I have been telling the film bureau that with the expiration of the China-US Film Trade Agreement, the number of imported Hollywood films will definitely increase significantly. The current stipulation is 20, how many will it increase to in 2011? Even if it is impossible If we directly open up the market, we should at least double it! Then, what can we do to compete with others?
There’s no point in trying special effects, casting, or production.
Their big productions are distributed globally and cost more than $100 million!
Domestic films must be relaxed in terms of subject matter and censorship standards. At the very least, they must be held to the same standards as imported films, so that we can film whatever others can film! Even if our skills are temporarily inferior to others, we cannot tie our own hands, otherwise we will not even have a chance to fight. "
"...So, you want to make "Jingjue Ancient City"?"
"Yes, it must be an industrial production, and it must be a blockbuster that conforms to oriental aesthetics... because I firmly believe that the domestic market can support a work with an investment of less than 150 million! Let's do the math, the box office is 300 million, and the TV and audio-visual copyrights are still If the new media copyright is added up to 30 million, and the pre-roll ads are sold for another 20 million, there is no problem in making back the money."
"In addition to "Jingjue Ancient City", we will also make the "Di Renjie" series and the "Journey to the West" series, both of which are big investments and big productions!"
…
After chatting with reporters at the airport for more than half an hour, Shen Xudong got in the car...
Well, he’s riding the heat!
Riding on the popularity of "Jingjue Ancient City".
As the saying goes, winning is not terrible, but whoever is missing is embarrassed.
Without Shen Xudong's promotional help, "Jingjue Ancient City" was still a hit. Although Shen Xudong was very happy, but... a little bit cautious. He didn't even participate in the promotion, and "Jingjue Ancient City" was a hit. Doesn't this make "Jingjue" look like "Jingjue"? Doesn't it have much to do with him whether "The Ancient City" is a hit or not?
Human nature is very complex...
However, he was more happy.
After all, he was the one who was able to decide on the production of "Jingjue Ancient City" worth more than RMB 100 million two years ago.