Chapter 695 82 Million in the First Week

Well, at this stage, capital has many concerns about movies and the film market, and they dare not enter rashly.

It’s easy to understand, not enough profit.

You see, based on Tianmei's most profitable "Cao Cao", the cost was US$25 million.

Overseas copyright sales were US$46 million - including overseas box office split.

The mainland box office is 204 million, and the TV copyright and audio-visual copyright combined are 35 million...

After deducting publicity and production costs, the net profit exceeded 150 million yuan!

It seems very high, but from production to release, it takes one year...

By the time of "Zhao Zilong 2", the profit dropped to 80 million...

——Mainland box office 168 million...

No one can guarantee how much profit the follow-up "Guan Yunchang" will make!

Tianmei company is very good, it is said that the products produced by Tianmei must be high-quality products.

But "Love Has Afterlife" and "South Star Guest" both suffered losses...

"On the Road", which ranked third at the box office this year, ended with 178 million. The box office looks very high, but when the profit is calculated, it is less than 70 million!

The gambling aspect is too great and the profit margin is limited...

The reason: the mainland market is too small and the capacity is not enough.

Especially compared with Internet companies, it is not worth mentioning.

When people invest in Meituan and JD.com, they can get hundreds of millions of dollars in one investment, and the profits are huge!

It took two years from planning to release to profit receipt for "The Lost Journey".

Hundreds of people worked hard for two years to earn 70 million, and this thing still ranks among the top three in terms of profitability!

The only one in China!

It's different in later generations. In later generations, a movie worth billions can really make money.

The profit of "Manjianghong" is as high as 1.4 billion!

1.4 billion, many companies’ annual income cannot reach this amount.

Moreover, even if a movie does not make money at the box office, it can still be made off-site. Therefore, the film and television industry and capital have colluded to creatively propose concepts such as finance + movies, Internet + movies, etc., and work together to cut leeks.

But not yet…

Its own size cannot meet the requirements of capital...

However, Shen Xudong still left each other's contact information with Xiong Xiaoge, Shen Nanpeng and others. The next time they meet, they will probably have a serious discussion about building a building... No, it's about investment!

…

"I think it's nonsense. Filmmakers essentially serve the audience, so how can they ask the audience to change? You can't let them watch art films. The audience has his own choice. If he wants to watch it, he will go."

At film festivals, the media still pay attention to the debate between business and literature.

Then asked Shen Xudong.

Recently, many experts have criticized Shen Xudong for being too commercial and vulgar...

It's normal. In the opinion of many experts, "20 Again" is a meaningless movie!

A movie that makes no sense is a bad movie.

"Why do movies have to be meaningful? What's the point of Pulp Fiction? What's the point of Famous?"

"There is no essential difference between film and music, dance, writing, painting and other arts. It is just that in different historical periods, it has successively become a way for humans to observe the world. I sometimes wonder, a hundred years from now, there will still be There are no movies...maybe a new form of entertainment will emerge to replace the movies!"

"Besides, it's not like I've never written more literary scripts. "Outstanding Citizen" and "The Aviator" are both very independent dramas, but they are too niche..."

The reporter who interviewed retorted: "Xu Jinglei said that niche is also meaningful!"

"Yes, of course it makes sense, but commercial films are meant to be popular... Our main task at this stage is to serve the public, not to make the movie more popular..."

"I've always been suspicious of one thing. Do many self-proclaimed professional film critics really enjoy movies, or do they enjoy the feeling of just two or three people sitting in a theater?"

"Then what do you think of "20 Again"?"

"It's a new type of film. This fantasy film can add various elements to the setting, such as the male and female protagonists transforming into each other...or traveling through time and space..."

…

Yes, "20 Again" has once again been criticized by many experts: it lacks creativity and is meaningless!

The lack of creativity refers to the fact that 'the creativity partly comes from Hollywood genre films "17 Again", "Girls Dream 30"...including "Children's Dream"...

Well, that makes sense!

The creativity is indeed the same. This thing cannot be washed off and does not need to be washed.

At least they didn’t directly label you as ‘plagiarism’

Once the label of plagiarism is slapped on, many people will really believe it. So far, many people think that "Charlotte" plagiarized "Peggy Sue Getting Married" and "I Am Not a Medicine God" plagiarized "Dallas Buyers Club" 》…

After the boom of self-media, many people who watch too few movies and TV series often cannot recognize what a plot is and what plagiarism is. In their eyes, the first movie they watched with this plot was the origin of this plot. originator.

You have little knowledge and yet you still think you are righteous, you idiot!

Shen Xudong specially posted a blog to explain: In fact, to this day, there are no stories that have not been filmed since the movie was filmed.

Nowadays, don't just look at the so-called "plot" in movies, especially the minutiae. In many cases, it is unavoidable to have "plots" and scenes. What makes up a movie is not just the story, but more importantly, the way the story is told.

PS: It is recommended that all film students buy a set of "Alfred Hitchcock Presents", which is "Hitchcock Theater". Hitchcock served as the producer. From 1955 to 1965, it was produced continuously for ten years, with a total of 360 films. Episodes, each episode is a wonderful independent story. After reading it, you will find that you can find shadows in almost all the stories!

In addition, thank you for everyone's support. "20 Again" has a box office of 82 million in the first weekend. The theater chain has given a box office forecast of 280 to 300 million. My boast is about to come true!

…

"20 Again"'s box office of 82 million in the first three days of the weekend really surprised many people.

This is nonsense, after all, the company did not expect it.

The best estimate given by the publicity and distribution department was 50 million in the first week, and it eventually exceeded 100 million!

This data is based on today’s general environment.

Very realistic.

Moreover, the starring cast of "20 Again" is not very strong, and the actress who plays the core heroine has only experienced a movie that was not successful.

The only one who is somewhat popular is the supporting actor Jing Boran, the winner of last year's "Good Man", but his performance... is just like that.

That’s why Shen Xudong came forward to promote it!

Whenever Shen Xudong needs to be featured, it must either be a big production, or the creator behind the scenes is too low-popular.

Oh, the main actors of "20 Again" are all familiar to the audience. Liu Yijun plays the son, Yu Feihong plays the daughter-in-law, and the housekeeper, the heroine's admirer, finds teacher You Benchang...

All the members have familiar faces, but none of them are celebrities.

Therefore, the production cost was 19 million, of which the actors' remuneration, including behind-the-scenes remuneration, totaled less than 6 million.

Implantation revenue plus patch advertising revenue is 26 million.

15 million was invested in publicity.

That's right, it's another classic case of using small things to make big things happen.

Colleagues didn't know how they should feel when facing Shen Xudong.

Especially the Huayi brothers.