Chapter 694 Money Making Conference

Han Shanping, the boss of China Film Group!

How much contribution has he made to Chinese cinema?

Many people say he is a pig in the limelight!

Not really.

At that time, there were actually two paths facing Chinese films: one was to take the art film route, which was to learn from European films, and many people supported this path; the other was to learn from the American model and focus on commercial films.

China Film Group, headed by Director Han, insisted on the second path.

Moreover, it has a good grasp of the degree of imported blockbusters and does not let imported blockbusters completely kill Chinese movies.

He can completely follow the example of the Taiwan Film Bureau and provide a full film subsidy, and then support art films shot for international film festivals. If they win awards at international film festivals, they will be given large bonuses...

Completely push the audience to American movies!

It's not impossible, he has this right.

Shen Xudong admired him very much and often chatted with him.

Han Shanping also admires Shen Xudong very much. In recent years, every film made by Tianmei and China Film Co., Ltd. has been profitable...

Become one of your favorite generals!

In particular, "Glory of the Tang Dynasty" broke the box office record of domestic movies.

But he also has a lot of dissatisfaction with Shen Xudong...

Most of the films produced by Shen Xudong have medium investments, but they are very successful at the box office.

This is contrary to his blockbuster plan.

Many people question whether the so-called blockbuster plan is correct, especially TiMi's Three Kingdoms series. Each one costs around US$20 million and has achieved both box office and word-of-mouth success.

Of course, 20 million US dollars is considered a large investment, but in the large-scale field led by Director Han, it can only be regarded as a medium level.

Well, actually it was the influence on "Red Cliff"...

Director Han is very worried about "Red Cliff". He is certain that the reputation of "Red Cliff" will not be good - the plot is exactly what "Blockbuster" predicted...

But he was more curious about "two shots in one book".

How can I put it this way, if the film bureau or China Film Company promotes the two-film version, it will be a political achievement worth mentioning!

It doesn't matter. The success of "20 Again" proved that this model is feasible. Director Han asked Shen Xudong to learn from it.

Shen Xudong explained Director Han's questions one by one: "Actually, we put forward two suggestions at that time. One was that we came up with the script idea and took 20% of the profit share; the other was that we invested and CJ helped distribute it... But Zheng Taicheng I chose the first option..."

"Then they took a big advantage!" Director Han continued: "I have a question, how can these two movies be exported?"

"Oh, the Korean version will not be exported, it will only be released in Korea. This is a prerequisite..."

"...That's pretty much it!"

"Don't underestimate "20 Again". We have sold the rights to adapt it in Thailand, Vietnam, and Malaysia, and we are negotiating the rights to adapt it in Japan... I just love to talk to you there, France, Spain, and Italy are also very interested!"

"Really? Instead of directly importing it, directly remake it?"

"It must be introduced. Golden Harvest is responsible for the distribution in the Southeast Asian market. It has been confirmed that it will be released in most countries and regions in Southeast Asia."

"Then you've made two cents of money!"

Shen Xudong smiled: "Good luck..."

Director Han glanced at him and asked: "Are there any future joint development projects?"

"Yes, two comedies and romances, and one thriller!"

"Comedy romance?"

"Yes, "Inner Beauty" and "Love Saint"... both are nonsense stories..."

“What about thrillers?”

""Neighbors"... This script was provided by South Korea. It was adapted from the comic book. We each made a version..."

Director Han nodded: "Thrillers must have a good sense of scale!"

Unexpectedly, Shen Xudong laughed: "Don't worry, the scale of "Neighbors" is definitely very easy to grasp!"

"Neighbors", the life of a despised perverted murderer. The perverted murderer was once again attacked by the underworld!

A thrilling thriller...

…

Director Han came to the Shanghai International Film Festival mainly for the forum section, but actually to make money!

There were many participants in this forum, including Zhu Yunlai, President of China International Capital Corporation, Shen Nanpeng, Founder and Managing Partner of Sequoia Capital China Fund, Xiong Xiaoge, Global Executive Vice President of IDG, and Wang Ran of Yikai Capital. energy of"…

Shen Xudong is also here for this forum!

He spoke first: "China's film market has great potential. Needless to say... I think the upper limit of the Chinese film market should be around 150 billion... This is calculated based on the number of moviegoers in the US market... Look, the United States The per capita viewing index is 4.7 times. We don’t need 4.7 times. As long as 3 times per capita, we can achieve a market size of 136.5 billion... This is calculated based on the ticket price of 35..."

"I know you think I'm trying to spread the pie. After all, our total box office at this stage is only 5 billion... But it depends on the number of screens and theaters. Our company has a Jiahe Cinema Line, and last year we built a large-scale theater in Nanchang A cinema with ten halls will be completed in the second half of the year. What do you think the revenue will be in the first half of the year?"

Before they could speak, Shen Xudong asked and answered: "8 million. You must know that before the completion of this theater, there were only three state-owned theaters operating in Nanchang, Hubin, Jiangxi Art Theater and Baihuazhou. The entire market was relatively depressed. In 2006, Nanchang Film The total box office is only 6 million!"

“In half a year, we achieved a lead!”

"I give this example just to illustrate that movies have an audience, and our audiences love watching movies, but many places don't have theaters..."

"According to the current expansion scale of theater chains, our number of screens will exceed 8,000 in two years at most, and exceed 10,000 in three years. At that time, the market size must be at least 15 billion, otherwise we will not be able to support so many theaters!"

"According to the 28/20 rule of the film market, it is very normal for the first movie to break through 1 billion in box office. Calculated based on the cost of 150 million, the profit from 1 billion at the box office can also exceed 500 million!"

"So, the film industry, at least Chinese films, has endless potential. I hope all the capital tycoons can consider entering the film market..."

The so-called money making is to tell stories to attract investment...

Is Shen Xudong short of money?

It’s very scarce. No one who makes movies is short of money. The lack of money here should be good funds, not money from coal bosses...

In addition, Jiahe does need capital injection - without capital injection, Jiahe is unlikely to achieve leapfrog development.

It refers to the evolution from a market value of less than 10 billion to a market value of over 10 billion, or even over 50 billion...

In addition, he likes Shen Nanpeng very much. He appears in all major entrepreneurial articles on the Internet...

He needs money. In addition to financing Jiahe, Shen Xudong also wants to build a building...

After all, all kinds of entrepreneurship are not as good as one building!

LG Company has been losing money for 15 consecutive quarters. It has no choice but to withdraw from the mainland market and sell the building for 8 billion, making a net profit of 5 billion!

Sohu...Four buildings, worth more than 2 billion US dollars...You have to know Sohu's market value...it seems to be less than 400 million US dollars now!

Bringing it back, capital represented by Xiong Xiaoge said: "The film industry is probably the most complicated industry compared to all other industries I have come into contact with. The investment process is very complicated, and the risks of the project are relatively high. You can't see it." Income, no one can guarantee the income, this is very difficult to handle! ’

Shen Nanpeng also said: "The success of a movie depends too much on the creator himself, which is why we dare not invest..."