Chapter 692: Already a Hit Even Before It’s Released

There are many ways to promote a movie, to sum up: throw money!

Whether it is hard promotion such as posters and trailers competing for exposure, including soft-text promotion, that is, the release of marketing drafts such as news and forums, the content includes a series of news, gossip, plots, reviews, etc. from the release to the end of the movie. thing.

These all cost money.

You don’t think every movie has tap water, do you?

Besides, in 2008, where is there any running water?

For the promotion of "20 Again", the company originally planned to continue the strategy of "Life Events": hard promotion + hyping the movie itself...

Here’s the problem, it’s been less than a month since the earthquake, so it’s not appropriate to do rigid promotion!

Because "20 Again" is a comedy.

This time period is not suitable for promoting this type of movie...

Therefore, this publicity plan PASS…

As the release date slowly approaches, the publicity team still has not come up with an eye-catching plan!

Huang Bin, the company's publicity director, was so anxious that he almost lost his hair.

If in the past, we would directly hype the topic or hype the CP...

"20 Again" Tang Yan's partner Jing Boran - your grandson must be a singer, at least you must be able to play in a band and play the guitar.

They are both handsome men and beautiful women...

But, no, the same reason as before, the timing is wrong.

Just when I was at a loss for words, news came from South Korea - the Korean version of "20 Again" attracted 1.2 million moviegoers in its first weekend, and it was no surprise that it took the top spot at the weekly box office.

It has become a dazzling presence in Korean local films in the past two years!

After 2007, the Korean film market fell into a downturn - in 2007, there were a total of 26 Korean films with box office sales exceeding 10 million US dollars, of which only 10 were local films.

In 2008, CJ's original main film was "Good Guys, Bad Guys, Strange Guys", directed by Kim Ji-woon, starring Song Kang-ho, Jung Woo-sung, Lee Byung-hun...

The production cost is as high as 25 million US dollars!

Unexpectedly, an inconspicuous "20 Again" became a hit in its first week!

Of course Shen Xudong is very happy about this - in the Korean version, the company can also take 20% of the profit share!

But for Huang Bin, it was nothing more than a life-saving straw, so he quickly issued the draft...

Create the fact that flowers have already bloomed outside the wall.

Suddenly, the news that the Korean version of "20 Again" was a hit spread throughout the Internet, and then... something unexpected happened.

The promotional song for "20 Again": "Give Me a Kiss" became a hit;

Including the two songs "If There Is an Afterlife" and "The Brightest Star in the Night Sky" that were shown in conjunction with the trailer, they are also popular!

And it was explosive.

Kugou Music and QQ Music are both among the best.

…

Summary of the story of "20 Again": A dream!

A mother who is over seventy years old recalls her past and has a beautiful dream about the colorful world today when she saw a pair of her grandsons on TV. Dancing wildly on the stage to realize my dream, I may have thought about how wonderful it would be if I was born in this era.

So, I took a photo and returned to my 20s.

Then he joined Sun Tzu's band as the lead singer...

So, this is a movie about music.

The most important thing in a musical movie is of course the music!

To be honest, in the original version of "20 Again", except for the one song "Give Me a Kiss" that made it out of the circle, the other songs were... mediocre!

"Give Me a Kiss" is a song from the 1950s - sung by Zhang Lu and adapted from the 1953 English song Seven Lonely Days...

Yes, it’s an old song!

At key points, the interludes that need to be written to match the plot can only be described as general.

Especially the climax of the song at the end, not only did the melody have no highlights, it was also very noisy, as if it had not been processed in any way, and it was ear-piercing...

Produced by Shen Xudong, the songs must be chosen better.

But...there is really no particularly suitable song!

I simply chose "The Brightest Star in the Night Sky" and the final climax song was "If There Is an Afterlife"...

Of course, Tang Yan definitely can't sing!

The high notes cannot go up, the bass cannot go down, and the breath is not stable...

It all depends on post-production editing!

But the number of clicks and downloads of several songs has increased rapidly...

Although I never expected that several songs would become so popular. However, the publicity department immediately stepped up its promotion efforts and released the MV on major platforms.

…

It's a good time, and there is a voice on the Internet at this stage: Those Chinese golden songs that you think are actually covers. Have you been "cheated"?

Well, it’s actually a bit friendly to say that it’s a cover. Many UP fans directly complained about ‘plagiarism’.

In fact...not counting plagiarism, from the 1980s to the early 1990s, the big record companies that were well-known, such as New Arts, PolyGram, Universal, EMI, and Sony (Silicon), were all global chain operations.

Riben's songs are rewritten or adapted twice in Hong Kong and Taiwan. This is a common practice within a large group to save trouble.

Why is it said that Miyuki Nakajima supports half of the Hong Kong and Taiwan music scene? First of all, she has strong creative ability. Secondly, this is the product of capital operation. Finally, even if Chinese musicians don’t want to do this, there is nothing they can do!

Because they have no choice!

But netizens don’t care about this. China has been anti-Japanese for so many years. Any achievements made by China must be compared with those of the Japanese, and they want to outdo the Japanese.

Now you suddenly tell others that the so-called classics that you have listened to for so many years are all composed by Japanese people?

Who can bear this?

It jumped directly!

Joined the insult camp…

It just so happens that in the past few years, there have been a lot of criticisms of China as a copycat country, so the label of being incapable of originality has been firmly pinned!

At this time, "The Brightest Star in the Night Sky" and "If There Is an Afterlife" came out...

The songwriters are all Shen Xudong!

Suddenly, Shen Xudong was forced to take up the banner of originality...

Well, the most important thing is that these two songs are really good...

Coupled with Tianmei's publicity and promotion capabilities, "20 Again" has become extremely popular.

It became popular before it was released...

…

"I think the most important thing about a movie is the movie itself. Now is the Internet age. Publicity is important, but whether your movie is good or not is even more important!"

"Isn't the publicity campaign of "The Dragon Undresses" great? The first week's box office was comparable to our "Zhao Zilong 2", but what happened after that? It plummeted by thousands of miles!"

In the car, Shen Xudong comforted Tang Yan. He was very confident in "Back to 20", and he also played "See the Dragon Disarm" by the way.

Tang Yan was still worried and said cautiously: "Actually, I think "South Star Guest" is also good..."

"I didn't choose the schedule right, there are two blockbusters like "The King of Kung Fu" and "Iron Man"..."

"Then this time's schedule..."

"To be honest, it's not good, but it's not bad either... If we push it further, there won't be a suitable schedule!"

Tang Yan grimaced: "Then will I be labeled as a box office poison?"

"Poison at the box office? Are you kidding me? You've only acted in one movie and someone is calling you poison at the box office?"

"There are netizens..."

These netizens are really far-sighted!