Chapter 705 Breaking the Record

The box office in ten days was 288 million. Even movie idiots know that "The Ancient City" will have no problem breaking 300 million!

The problem is the final box office...

There are only 4 days left until July 18th - "Red Cliff" (Part 1) will be released on July 18th...

The company has no doubt that China Film will directly take "Jingjue Ancient City" off the production line for "Red Cliff"!

Hanshanping can do it.

"Red Cliff" is related to China Film's performance in recent years...

Therefore, in order to find a way to keep "The Ancient City" at least for another two weeks, the publicity team made a name for itself to win the box office championship in mainland film history - surpassing the box office record of 359 million set by "Titanic"...

Just open a special topic on Sina - record the single-day data, and then use red letters: How many box office is there to overtake "Titanic"...

Do everything you can to mobilize more viewers to watch the movie!

The most intuitive thing about box office is called artificially creating spiritual shareholders.

Oh, China Film did not invest in "The Ancient City", but only co-distributed it. Shanghai Film Group invested US$3 million. Therefore, in Shanghai alone, the box office of "The Ancient City" reached 42 million in ten days...

In the first week of the release of "Jingjue Ancient City", the weekly box office of Lianhe Cinema reached 16.12 million yuan. In the second week, it had 18 million yuan...

Therefore, even if China Film Group really issues an order, when it comes to implementation, the theaters below may not agree.

But with the intensity of publicity for the release of "Red Cliff", it is unlikely that the box office will be bad in the first week.

The attendance rate will not be low, after all, it has been laid down for two or three years...

How to choose a theater? It’s really hard to say!

…

Shen Xudong is watching the overseas box office of "The Ancient City". In South Korea, it was screened on 534 screens at the same time. It attracted 79,000 viewers on the day of its premiere. It attracted more than 430,000 viewers in the first three days, ranking among the box office charts. The second one - the first one is of course "Superman for All";

The next week it attracted another 710,000 people, and the total number of moviegoers exceeded one million...

Oh, it still ranks second on the box office list, but the number one movie is changed to "The Dark Knight."

It was released simultaneously in Malaysia, Singapore, Thailand, Vietnam, the Philippines, and Indonesia, with a box office of US$7.6 million in ten days, and a box office of nearly US$1.8 million in Hong Kong.

In Taiwan, the copyright was sold directly for US$1 million...

It was sold to Cai Songlin, who released it, with a box office of US$1.57 million in the first week, and a box office of US$2.7 million in ten days...

Shen Xudong was in awe of Cai Songlin's operation - it was so awesome.

It's not that "Jingjue Ancient City" made a lot of money... but that it was released at the same time.

Generally speaking, the quota system implemented by the Taiwan authorities for mainland films can only introduce 10 mainland films each year, and the introduction method is actually a lottery!

Even if you win the lottery, the release date cannot be synchronized...

"The Ancient City" is registered as a co-production, but it is a China-Hong Kong co-production. The director team is from Hong Kong, and many of the supporting actors are also from Hong Kong. According to regulations, if you want to release it in Taiwan, you need to win the lottery...

It’s so embarrassing that I didn’t win the lottery at all!

How to arrange simultaneous screening?

Buy the one that wins the lottery first?

Who will sell it to you?

Besides, if you buy it, Taiwanese audiences will buy it?

——But Cai Songlin has a way to directly hold the Xu Ke Film Festival, and every participating theater in the film festival can screen movies.

Then, he released "Jingjue Ancient City" in such a grand manner...

He is truly worthy of being a boss. He took advantage of such loopholes and no one criticized him...

No wonder Andy Lau wants to collaborate with him in "Future Police"...

Oh, Japan and Japan will have to wait until it is released in October... After all, Toei only bought the copyright and did not directly participate in the production and does not enjoy co-production treatment.

All in all, within ten days of its release, "The Ancient City" has grossed more than 50 million U.S. dollars in box office across Asia...

It has exceeded the profit line!

In the future, it will be released simultaneously in Europe and South America...

Back to the topic, when Shen Xudong was reading the box office report, he was a little surprised to find a question: "I wonder how come there are only 39 theaters in Hong Kong showing "The Ancient City"?"

"...because Golden Harvest only has 19 theaters, and the remaining 20 belong to our partners...and there may be 7 fewer theaters next week..."

"Why? Also, why are there 86 stores for "The Dark Knight"?"

"..."Batman" has only been released for four days, and it is in its hot season!" Zhong Lifang continued: "Look at "Days and Nights in Tin Shui Wai", it has only been released for three days, and there is only one theater left that is willing to schedule the film! The theaters also want it eat!"

"...are the film schedules in Hong Kong so casual?"

"We sign contracts with theaters for four major schedules every year, including Spring Festival, Easter, summer vacation, and Christmas. In the first week, 60% of the box office goes to the film studio and 40% goes to the theater. There are 5 shows scheduled every day. However, the promotion fees and copying costs are borne by the film studio. Bear in mind, the 4pm show and the midnight show will be divided into 5:5. If the show continues, the second week will be 5:5, the third week will be 4:6, the fourth week will be 3:7, and the fifth week will be 2:8... People don’t want to It’s released, what can I do?”

"...Keep buying theaters. I told you that we should have at least 30 theaters and account for more than 40% of the market!"

"We are negotiating with Xinbao Cinemas and preparing to acquire it..."

"Hey, the theater chain established by eight major movie studios back then? How much was the asking price?"

"It's not expensive, tens of millions of Hong Kong dollars. We are lowering the price. Xinbao has a total of 6 cinemas and 11 auditoriums..."

"…so small?"

"I plan to buy it and only show movies produced by our company..."

"I heard that Anle Company has three cinema lines. Are you looking to see if there is a suitable one and buy another one..."

"We are considering acquiring Huamao Theater and UA Theater..."

"You can make up your own mind, I only ask for 30 theaters and 40% of the market!"

"...Okay, I will take care of it."

After hanging up the phone, Shen Xudong was about to go to Gao Fenfen to talk about the release schedule of the three movies "Hot Detective", "Geng Hao Returns to Hometown" and "Painted Skin"...

Next month, only one film will be released at the end of the month. According to Shen Xudong's idea, "Geng Hao Returns to Hometown" will be released, and then the National Day schedule will focus on "Hippy", and "Hot Detective" will be released at the end of October...

"It should match the release date in the United States!"

Gao Fenfen was very dissatisfied: "I don't agree. Jackie Chan has been a National Day release for so many years. Why do you want to release it at the end of October?"

"Didn't I say it? It will match the release date in the United States."

"Then why are we cooperating with them and not them cooperating with us?"

"From "Red Zone" to "The Fighter", including "The Rescue", they are all released at the end of October. This is called convention!"

Gao Fenfen wanted to refuse, but Shen Xudong didn't give him a chance at all: "It's settled, I have the final say on this matter, there is no need to discuss it."

"You've already made up your mind and you still come to me?"

"Isn't this asking for your opinion..."

"...Don't come to me about the movie...No one is better than you!"

Gao Fenfen replied casually, and then remembered something: "The box office of "Jing Jue Ancient City" has exceeded 300 million. I heard them say that on today's working day, the single-day box office is still more than 10 million... Do you really think "Jing Jue" Can "Ancient City" exceed 350 million?"

"Definitely, as long as "Red Cliff" can leave us with more than 15% of the film schedule."

"Okay, I'll go find the film bureau!"