Chapter 698 Animation?
There is so much to say about "Kung Fu Panda". It was the first animated film in mainland China to earn over 100 million yuan. Its sequel directly made 611 million yuan, ranking second in the year, second only to "Transformers 3"...
Therefore, the box office of "Kung Fu Panda 3" is expected to reach 3 billion...
Unfortunately, the actual results were much different.
What's worse is that with the rise of domestic animation companies, Oriental DreamWorks has not become the most special one, but has become increasingly unable to keep up...
But "Kung Fu Panda" inspired Shen Xudong - it's time to focus on animated movies!
"In a mature film market, animated films account for at least about 15% of the market..."
“Is the market mature now?”
"But Kung Fu Panda is different. My friends in the United States clearly told me that this story is very Chinese. Some movies can only adapt to the market, while others can create trends... "Kung Fu Panda" is a groundbreaking work!"
"Kung Fu Panda" is indeed awesome, and the plot is exactly the same as the martial arts movies of the century - a panda studies hard and goes through a lot of hardships to finally master martial arts, and then becomes the Dragon Warrior!
Most importantly, the film’s deep understanding of Chinese traditional culture makes people feel sincere: Your mind is like this water, my friend, when it is agitated, it becomes difficult to see, but if you allow it to settle, the answer becomes clear.
Literal translation: Your thoughts are like water, my friend. When the water is swaying, it is difficult to see clearly, but when it calms down, the answer becomes crystal clear."
The origin of its thought is Zen Buddhism’s “Know your mind and see your nature, and you will become a Buddha through enlightenment.”
The martial arts secret manual is just a wordless heavenly book, and Master Wu Gui has already understood its true meaning - doing nothing is better than doing something.
A person's biggest enemy is his own obsession, and the biggest constraint is to set limits on others and himself. This is the case with Dalong, the Five Heroes, and the master.
A Bao is like a piece of white paper and a clear spring, with no obsession and no limitations, so he can become the Dragon Warrior!
The second part is even more powerful: put down your greed, put away your sharp edge, and do things without desires or demands.
To put it simply, let go of your purpose. There are some things that you will fail to achieve if you rush for quick success, but they will follow after you let go of your obsession. This is the main theme of the second film, and it is also a typical Eastern concept.
In comparison, "Mulan" is too nonsense...
It is directly adapted from the Western knight type story, and then it is said to be Chinese culture!
Back to the topic, when Chen Xi heard what he said, he quickly thought of something: "Do you want to do animation?"
"right…"
Shen Xudong nodded: "Beyond the box office, what's more important for animated films is that the industrial chain will be relatively long, and there will be a lot of derivative benefits..."
Zhong Lifang retorted: "You mean derivative income? Do you think there will be derivative income in the current Chinese market?"
"We need to take a longer-term view. The China-EU trade agreement negotiations will inevitably require the government to strengthen the protection of intellectual property rights and severely punish all kinds of infringements. Didn't you see that major video platforms now dare not pirate TV series openly?"
Chen Xi nodded: "Yeah, I can't believe that an episode of a popular movie and TV series costs about 3,000 yuan."
Shen Xudong was disdainful: "3,000 yuan is nothing. If a single episode of "Star You" sells less than 300,000 yuan an episode, I lose!"
"300,000 per episode...isn't that too exaggerated?"
""Ruyu's Legend" was broadcast exclusively on PPTTV, with 80 episodes, earning 8 million, and a single episode worth 100,000..."
Oh, PPTV worked hard and directly won the online broadcast rights of the Olympic Games for 20 million...
The original time and space and PPTV have also done this. They thought that after the Olympics, they would use beautiful data to raise funds. They never thought that they would encounter a financial crisis. They did not get back the 20 million US dollars that they had negotiated, but they got back 200,000 liquidated damages.
A great famine occurred in the video industry this year.
So, Shen Xudong needs money.
Let’s bring it back and continue talking about animated movies, but today’s domestic animation is quite embarrassing. Although there are animation industrial parks in various places, they are for subsidy fraud and have basically nothing to do with animation!
That is to say, Shen Xudong wants to invest and support, but he has no direction!
However, this thing is not a problem at all for Shen Xudong: "If you make a sound, just say that I want to make animated films, and welcome animators with ideas to collaborate..."
"...Okay, let me try..."
"By the way, I forgot to congratulate you..." Shen Xudong picked up the wine glass and was about to congratulate the actors of "20 Again", and then he was a little surprised to find that Tangtang actually fell asleep...
"Let her sleep for a while," Yu Feihong looked a little distressed: "She hasn't had a good rest in ten days..."
"Okay, Chen Xi, you take her back to the hotel later, and I'll drive Teacher Yu home..."
…
"20 Again" was a hit, and the biggest influence was of course the heroine Tang Yan, who became famous instantly!
It is no exaggeration to say that although the early promotion of "20 Again" focused on Shen Xudong and the new director's plan, after the release, the company's publicity team immediately focused on Tang Yan.
Coupled with three popular songs, Tang Yan's popularity skyrocketed directly with one drama.
The most intuitive reaction is the salary - "Living with the Stewardess" is the first TV series she has planned after "20 Again", and the salary has increased from 30,000 to 80,000 per episode.
The price of a commercial performance has soared to 400,000 yuan.
And a bunch of brands approached her.
Of course, she has been extremely busy these past ten days. She has to answer interviews and run promotions every day. Even sleeping in bed has become a luxury. At most, she can only sneak in a short sleep in the middle of the schedule.
Relying on excitement to hold on.
Small celebration party…
In fact, it was not a celebration, it was just a group of people gathering together and listening to a group of people chatting. Then she leaned her body on the chair, and then fell asleep...
Woke up in a hotel room.
Fully clothed…
I’m very upset. I was ready to sacrifice myself last night...no, it was the superior...
After washing up, I went downstairs and met Chen Xi who was eating breakfast.
"You're awake...come on, let's eat something together!"
"Um."
Tang Yan was about to sit down when she saw Chen Xi standing up: "This is the cafeteria... whatever you want to eat, you can get it yourself!"
"…good."
Tang Yan followed, took a tray, and looked around. Chen Xi noticed her movements and said casually: "Stop looking, Xudong left last night..."
"Where are you going?"
"He sent Yu Feihong back..."
"Teacher Yu?"
"Yes, I guess I will fly to the United States on a plane this morning!"
Tang Yan was not very concerned about this and asked in a low voice: "...Is he related to Teacher Yu?"
Chen Xi did not answer directly, but looked at her playfully, and then said: "What do you think?"
"...No way, Teacher Yu is 13 years older than him!"
"He likes all types of women, he doesn't choose...Besides, it's normal for a young girl to like an uncle. Can't a young guy like a mature woman? It's normal for him to like Yu Feihong. If he likes Yu Yuexian, there's something wrong. !”
Tang Yan couldn't help but smile, and then helped to argue: "Teacher Yu Yuexian is very good, and Chen Wuzhen in "Journey to the West" is very beautiful!"
"I know, I can't find a suitable one... I can't use Teacher Song Dandan as an example, right?"