Chapter 706 Falling Out?
How powerful is "Titanic"?
It dominated the box office of various countries, especially the mainland, for 11 years, and it was not until "The Founding of the People's Republic of China" that it overtook it...
The top box office hit in mainland China is a foreign film. No matter how classic the film is, it is a shame for Chinese filmmakers.
When "The Promise" was promoted back then, it was said that it would break the record of "Titanic". Later, "The Golden Armor" also said...
But all failed...
The box office success of "Titanic" has been matched by few works around the world. In many regions, the record was broken only by the director's next film "Avatar" released 12 years later.
However, there is a movie in South Korea that broke the box office record of "Titanic" two years later, and that is "The Spy" released by Kang Je-gyu, who rewrote many achievements in Korean film history;
On the Japanese side, there’s Hayao Miyazaki’s “Spirited Away”…
So far, no Chinese film can compete with "Titanic"...
There is not even a movie that has exceeded 300 million!
Therefore, when the Sina Entertainment section started a special topic - 'Support Chinese movies and break film history records', many people looked at it as a joke...
Just like what many people in the "Movie Box Office" said, "Crazy, don't I support Chinese movies if I don't watch "The Ancient City"?" ’
Also, 'The number of screens is different, and the purchasing power represented by the ticket price is also different. How to compare? ’
However, on July 14th, the single-day box office of "The Ancient City" was released: 13.08 million, and the cumulative box office: 301 million...
There is also a line of red text: There is only 58 million away from "Titanic"...
The effective box office record of "Titanic" is: 359 million.
Only then did many people realize that Sina and Shen Xudong were serious!
You have to be determined so that the audience and netizens will believe in you, and most importantly, the film bureau will believe in you!
What’s behind is the key…
…
Judging from the current market trends, "The Ancient City" will easily break the record of "Titanic"...
It was released for eleven days and the box office exceeded 300 million.
The popularity and reputation remain high, and if it collects another 100 million at the box office, it won't be a big problem.
However, "Red Cliff" will be released this Friday...
"Red Cliff" is a major production that China Film has been preparing for two years, and it belongs to the category where no mistakes can be made...
Let's put it this way, it is related to the future of Han Shanping's group of people...
To put it simply, infighting exists everywhere.
A bunch of people were waiting for Director Han to make a mistake.
It is said that China Film Investment Corporation invested US$25 million in "Red Cliff". Based on this investment, it is impossible to allow it to fail!
Moreover, the marketing of "Red Cliff" has caught up with the reform of China Film Group, and almost "used all available resources." China Film has done its best to develop the resources of "Red Cliff" through investment promotion, sponsorship, and investment introduction...
Business replacement is at least more than 80 million!
All these business replacements have been replaced by publicity energy...
The number of copies of "Red Cliff" has also reached an unprecedented 1,400 - the number of copies of "Jingjue Ancient City" is 1,000. Including digital copies, the total is 1,100...
That's right, China Film Group wants to use the theater resources it has at its disposal to conduct vertical marketing, and use administrative means to clear its schedule when necessary.
Yes, administrative measures are needed to clear the schedule...
So, Gao Fenfen went to the film bureau...
The film bureau is also in a dilemma. On the one hand, it is about to break the record, and on the other hand, it is a blockbuster film produced by China Film.
So we settled the matter and let them talk among themselves.
Gao Fenfen directly suggested, ‘Can the release of “Red Cliff” be postponed for three days? ’
Then he was decisively rejected by China Film Group...
Are you kidding me, three days delay?
Posters, trailers, and all the publicity tell the audience that "Red Cliff" will be released on July 18, and theaters have even sold movie tickets...
Are you asking someone to postpone the release for three days with just one sentence?
Moreover... China Film Group has stated that "Red Cliff" can also break the record of "Titanic"...
Is this nothing to talk about?
Gao Fenfen returned to the company angrily, and then wanted to start with the Jiahe Cinema Line - with the theater chains in his hand, he could arrange them however he wanted!
After thinking too much, theater manager Yuan Xin directly refused, "This is what Warner Cinemas did back then, and then they left the Chinese market." ’
In September 2003, the "Interim Regulations on Foreign Investment in Cinemas" issued by the General Administration clearly stated that the shareholding ratio of foreign investors in seven pilot cities including Beijing and Shanghai can be relaxed to 75%...
Then, Warner began to make large-scale investments in China.
Then, the competent authorities hoped that movies that promoted the main theme could be screened in movie theaters around the country, but foreign-owned theaters such as Warner rejected the film scheduling request due to box office considerations...
Are you so awesome?
At the end of 2005, the "Several Opinions on the Introduction of Foreign Investment in the Cultural Sector" was released. The new requirements stipulate that "in terms of cinemas, the Chinese party shall hold more than 51% of the shares or the Chinese party shall have a dominant position"...
The loss of control made Time Warner feel that its future was bleak and had to stop investing in the Chinese theater market.
"Then what orders did you receive?"
""Red Cliff" must account for more than 50% of the film schedule..."
"Are there any requirements for prime time?"
"There is... a 60% ratio..."
"60%... I remember "Red Cliff" is two and a half hours, right?"
"right!"
"That's enough. There will be three shows of "Red Cliff" and four shows of "The Ancient City" in each hall and on each screen every day..."
"...Isn't this okay?"
"Why not? Three shows of "Red Cliff" are only 7 and a half hours long. Plus the pre-roll ads, it's only eight hours. Four shows of "The Ancient City" are eight hours. Is that 50%?"
"Boss, theaters schedule films based on what the audience buys. It doesn't mean that the audience will buy whatever they want... "Red Cliff" will definitely be very popular in the first week... Moreover, it's 8+8, 16 hours, and we also have to take a break. of!"
"..." After hearing this, Gao Fenfen was silent for a while, and then lowered his voice: "Well, tell the theater managers that after "Red Cliff" is released, we can give up five points for the "Jingjue Ancient City"... Even ten points!”
Yuan Xin thought for a while and agreed directly: "...Okay."
…
Gao Fenfen did not tell Shen Xudong about the transfer ratio...
She knew that if this thing knew about this, he would definitely beeping...
In fact, it is a normal behavior to transfer the share ratio - the issuer reduces the share, and the theater chain can also lower the ticket price accordingly to promote promotion. This kind of thing is very common. When selling cabbage is out of season, the price should be lowered, right? It's a fire sale.
But... if word spreads, it will be embarrassing...
Shen Xudong has high hopes for "The Ancient City". It can be said that he did not hesitate to create it at any cost. In addition to box office, he also values reputation. After all, this thing is a series.
The kind that can make several movies!
If the reputation of "Jingjue Ancient City" is ruined because of such a trivial matter as the bill-sharing ratio, and it affects the development of subsequent movies, it will definitely be an act that outweighs the gains and losses.
Shen Xudong didn't know what they were doing behind his back. He was busy participating in activities. "Jingjue Ancient City" was a hit, and he had to participate in a bunch of seminars and study sessions...
Oh, as of July 17, "The Ancient City" has been in theaters for 13 days, with a cumulative box office of 329 million, which is only 30 million short of the 359 million of "Titanic"...
At 8pm on the 17th, "Red Cliff" (Part 1) will premiere.
Shen Xudong specially held hands with Chen Hao to attend the premiere ceremony of "Red Cliff"...