Chapter 739 The Big Winner?
Compared to Marvel, Warner Bros., which owns DC, is really off to a bad start!
Nolan's "Batman" trilogy directly made DC's name popular, and then was overtaken by Marvel!
The Marvel Cinematic Universe is one of the most classic business plans in the entire history of business. Long-term planning and precise execution, from character setting to plot arrangement, from burying Easter eggs to selling peripherals, from on-screen to off-screen, every step of the way. Every step is on point, just to make you like it and make you pay for it;
In fact, Warner wanted to do this at the beginning, but they couldn't find a project manager like Kevin Feige. Instead, they found a video artist who loves symbols...
And Warner Bros. really has a habit of meddling in projects!
DC is only treated as an IP under Warner, and Warner has to get involved in everything from directors to editors to actors, etc...
With such a major premise, it’s surprising that it can produce a blockbuster work!
It doesn’t matter, Warner still has Harry Potter and Middle-earth anyway…
Talking back to "The Bad Guys", Warner Bros. is so awesome that they actually got the PG-13 rating. You must know that the original "The Bad Guys" is a proper R-rated film!
Warner helped secure 3,500 theaters to open the show!
It set a record for the opening of Wonderful Studio's works. You must know that the number of "Twilight" blooms is only 3,400...
Then, the box office on the first day was 15.23 million US dollars, the next day was 18.68 million US dollars, and on the third day, it was 16.84 million US dollars...
The box office in the first three days of the weekend exceeded US$50 million!
And the reputation is overwhelming: the Rotten Tomatoes freshness score is 95%, the Rotten Tomatoes popcorn index is 95%, the average audience score is as high as 4.7 stars (out of 5 stars), the MTC comprehensive score is 78, and the IMDb average score is as high as 8.5 points. CinemaScore audience rating is A…
Anyway, a bunch of messy data proves that "The Evil Dead" has great staying power...
But for Shen Xudong, the most important thing was over on the first day of the release of "The Evil Dead" - the movie was a hit, proving that there is a market for the American adaptation!
Then...can the follow-up "Dirty Detective", "The Guy Inside Me" and "Lucky Key" be made into American versions?
…
"Painted Skin" was released on September 26, and the distribution company, Tianmei, simply released "Hot Detective" directly...
The release time is 35 days.
The cumulative total box office is 225 million, surpassing "The King of Kung Fu" and temporarily ranking fourth in the year, behind "Cao Cao", "20 Again", "The Ancient City", and just more than "Red Cliff" (Part 1) About 10 million...
That's right, the top four are all movies produced by Tianmei.
A bunch of media have started taking stock, and among them, Southern Weekend's is the most widely circulated. It summarizes from the beginning of the year to "Hot Detective":
At the beginning of the year, "Cao Cao" swept across Asia and won a global box office of US$145 million. It is reported that the production cost of "Cao Cao" was 60 million yuan, of which the Japanese box office broke the Japanese box office record for Chinese films, reaching US$55 million. ;
"Unfortunately", released at the end of February, continued the path of low-cost comedy, and introduced an exciting combination of Xu Zheng + Wang Baoqiang. Together with Huang Bo and Shen Teng, they formed the Tianmei Media comedy team...
In early April, "Zhao Zilong 2" competed with "See the Dragon and Disarm". Shen Xudong once again proved that he is the real helmsman of the Three Kingdoms series. He was the most critical factor in the success of the first "Zhao Zilong"!
The May 1st "South Star" was unlucky to encounter two super productions "The King of Kung Fu" and "Iron Man". In addition, the cast of "South Star" was too weak. Even with good word-of-mouth support, it was still Box office failure…
At that time, many people in the industry badmouthed Tang Yan. Then, "20 Again" starring her had a box office record of 285 million, which was surprising - it is reported that the cost of "20 Again" was less than 20 million!
Moreover, "20 Again" is a two-part book, and the Korean version is also a big seller. The domestic revenue in Korea is close to 60 million U.S. dollars. I heard that Vietnamese, Japanese, and Thai versions are all being planned!
We had all foreseen the huge sales of "The Ancient City", after all, the original work of this film was such a best-seller.
But we are still pleased with the scale of "Jingjue Ancient City", but I am also worried about "Jingjue Ancient City" - such a scale will make it difficult for future bad movies to be blamed by the General Administration...
The final box office result of 392 million yuan not only broke the box office record in mainland film history, but also told all investors that the mainland market is enough to accommodate a large production with an investment of over 100 million yuan.
In addition, the overseas sales of "The Ancient City" are close to 44 million U.S. dollars. Tianmei staff revealed that they have received overseas advances from several countries and regions for the next few films...
Finally, there's "Hot Detective."
Jackie Chan said that when he was promoting "Kung Fu King" before, he said, "Actually, "Kung Fu King" is a film made for Americans, and Chinese audiences may not like it." ’
He was right.
Therefore, even with Jet Li + Jackie Chan, the box office performance of "Kung Fu King" is still not as high as that of "Hot Detective"!
The Chinese audience is growing rapidly. Xudong said that in the future, if a theater movie wants to succeed in the market, it should have one of the following two characteristics: First, it can reflect the strength of the strong film industry, that kind of immersion The audio-visual experience of watching TV at home cannot be replaced; secondly, the movie story can reflect the current reality and arouse widespread resonance among the audience.
The value of stars and casts is slowly weakening until it disappears completely.
Well, the article of "Southern Weekend" mainly analyzes the movie itself. Although there are views, it is only among readers. Online, people discuss more about how much money Shen Xudong or Tianmei Media made through these movies. money!
It's strange. Many times, people are very concerned about the profitability of a movie. If they make money, they won't share it with you, and if they lose money, it's not your money...
In fact, it’s easy to explain: the economic base determines the superstructure.
If the movie industry was completely unprofitable, we wouldn't see so many good movies.
Not every good movie is made for profit, but the overall profitability of the film industry determines the height a movie can reach.
Back to the topic, the official website of Tianmei Media does not have the cost information of specific projects, but only a rough figure. For example, for "Hot Detective", the total cost is stated to be US$35 million.
This is the result of adding publicity costs and then ×3.
After all, it’s better to exaggerate a little for publicity!
A movie with a cost of 30 million or a movie with a cost of 3 million, which one would you choose?
Therefore, it is difficult for netizens to calculate specific data... But netizens who are unable to resist the temptation to calculate costs and profits through Jiahe's financial report...
Jiahe invested 25% in each of these projects.
It must be included in the financial report - in September, the second quarter financial report will be released, and the investment and profitability of the film will be clearly stated.
Among them, "Back to 20" invested 5 million, accounting for 25% of the investment, and made more than 40 million in profit, a small part of which was the distribution commission;
They concluded that the total cost of "20 Again" was 20 million and it made 160 million...
"Jingjue Ancient City" invested 30 million, accounting for 20% of the investment share. After deducting 25 million in Southeast Asian promotional expenses, "Jingjue Ancient City" made a profit of nearly 20 million...
There are also data from "The Twilight Saga" and "I Saw the Devil"...
Taken together, Golden Harvest's total revenue in the second quarter was close to 1.9 billion, with a profit of 130 million. The main expenditures were so huge, it planned to build 12 theaters and renovate 10 theaters...
It doesn’t matter, the public is more concerned about the data of a few movies, and then various calculations came to the final conclusion: Tianmei Media earned more than 300 million in one summer, and Shen Xudong earned more than 200 million US dollars...