Chapter 768 The Sky Changes?
Let’s look at the definition: Fan movies are a new genre of movies that focus on fan groups and generally have low production costs. In short, they are movies made to cater to fans of a certain idol and are only necessary for specific groups of people to watch.
Fan movies used to be called idol movies.
Back then, the bad movies that Chou Jialun maxed out his fan credit limit to star in have already let us know one thing: no matter how bad the movie is, as long as the starring person is popular, it will be fine.
It was originally a niche thing, but... many fans have overlooked: in movies, time and space are highly bound, and there is no separation of time and space.
That is to say, there are six halls in a cinema. If your idol's movie is scheduled, it will inevitably reduce the schedule of movies in the same period!
in addition…
With the advent of the traffic era, fan movies will definitely appear!
Because it’s really profitable!
And...it's also very well made. Generally speaking, you don't have to worry too much about word-of-mouth reviews for this type of movie. If it's bad, it can be bad. You can make money anyway!
So, rush in!
It was squeezed directly from the niche into the mainstream.
Because in the film industry, no matter whether it is a mature market or an underdeveloped market, only 5% of the people who can make money will be able to make money, but...fan movies have basically made money!
Investors are not fools, and they quickly figured out a formula: fresh meat + youthful IP = small hits.
As a result, domestic youth films and fan films have been cleverly integrated, such as "Tiny Times", "Left Ear", "To Youth 2", "Gardenia Blooms" and so on...
Regardless of whether it sucks or not, you just want to make money?
Shen Xudong doesn’t hate fan movies…
He doesn't think it's a scourge. He even thinks movies like "Tiny Times" are quite interesting, at least very sophisticated. Guo Jingming is indeed willing to spend money on clothes!
…
"The Great Warrior", Han Gen + Wu Chun, director Gao Xiaosong...
No matter how you judge it, Han Gen is more popular than Yang Xiaomi - after returning to China in 2008, he directly served as the Olympic torch bearer, sang "BJ Welcomes You", and was even a Chinese astronaut in the US space training camp. …
Last year's album "Geng Xin" sold over one million copies!
It’s so red that half the sky is red…
But... Han Gen is in the second episode of "Da Takesheng", so he directly refuses all promotional activities!
In addition... when the movie was released, it happened that Gao Daqiang was enlightened in Longchang - drunk driving and reformed.
Therefore, he is not a player at all.
"The Great Warrior" and "The Grandmaster", which many colleagues have high hopes for, were released on the same day. The former had a first-day box office of 3.84 million, while the latter had a box office of 44.7 million!
Yes, 44.7 million, but it failed to break the first-day box office record for domestic films - the holder is "33 Days Later"'s first-day box office record of 47.6 million!
But that was Valentine's Day.
Therefore, the media reports are "Two years of hard work, Shen Xudong's new film continues to be brilliant" or "45 million on the first day, setting a new box office record for award-winning movies!" 》
That's right, the first-day results set a new box office record for overseas award-winning films in the mainland...
In terms of word-of-mouth, Douban scored 8.8 points, and Time.com gave it 8.9 points...
"After watching "The Grandmaster", I said in my heart: "This is a movie!" "
"Forgive me for my previous speculation about Shen Xudong. I thought "The Grandmaster" is a work that relies on narrative to win. This time Shen Xudong completely abandoned the narrative, or chose an extremely simple story, and then focused on carving out the sense of form... It's so beautiful !”
"After watching it, I felt a little sweaty for Wang Jiawei. I feel that no matter how much he shoots, he will never be able to surpass it!"
"It's hard to imagine that this is Shen Xudong's first action scene. Several action scenes are very good to watch. Chen Shijin's invasion of the building, the funeral, the line of cotton wool under the knife at the train station, and the final breakthrough. They are all powerful and visual. Beauty…”
Of course, many people think this story is too simple~
During the road show, Shen Xudong answered this question head-on: "I am a screenwriter. Of course I know the weight of the story of "The Grandmaster"... But the more formal something is, the more it should be packaged in a simple story. Once the story becomes complicated, Movies will inevitably focus on one thing and lose the other..."
"Let's make the next one. I've been thinking about making a comedy + action + detective movie recently. It must rely on the story to win!"
…
In Hong Kong, after the release of "The Grandmaster", the box office on the first day was 2.2 million Hong Kong dollars, and the cumulative box office in the first four days was 9.8 million Hong Kong dollars. It may not look high, but it is already very good. You must know that the first day box office of "Captain America" was only 1.9 million Hong Kong dollars…
But people don’t seem to be discussing it very much – mainly this year’s Hong Kong movie box office went to Nian Guanshi’s “3D* Futon”.
The first tertiary film focusing on eroticism, the local box office exceeded 40 million Hong Kong dollars...
Overseas copyright income is close to US$8 million...
It’s definitely a huge profit!
Therefore, it was revealed that a lot of companies were rushing to shoot "3D Jin Ping Mei" and "3D Yan Tan"...
Even Madang Kit came out and said he wanted to film it, and Liu Weiqiang also said, "It doesn't matter what type it is if it's a hit"...
Why didn't you take any pictures?
I don’t know, maybe it’s because I can’t find an actor willing to play the role!
Well, actually it’s no longer a hit!
Wang Jing is right when he says: The market for cyan films is too narrow. Everyone can download them online, so there is no need to shoot them specifically.
Back to the subject, there is another reason why many Hong Kong filmmakers are excited about the box office performance of "3D* Futon": this is not a movie produced by Golden Harvest!
Since 2006, the films produced by Golden Harvest have been firmly in the top three of Hong Kong's local movie box office list. Last year, Golden Harvest's films accounted for 7 of the top ten. In addition to "72 Tenants", "The Informant" and "Happy Events in the Flower Fields 2010", and the others like "Ip Man 2", "Ip Man: Zhang Tianzhi", "The Thief of Years", "Eavesdropping", "The Big Brother Gets Wrong", "Great Wish", "Detective Dee: The Sky" "Empire", all ranked in the top ten, and from 11 to 15, they are all Golden Harvest movies, "Break Up and Say Love You", "Stay Loving You", "I Want to Be with You", "If We Turn Back Time", yes , ranked 15th is "Su Qier" co-produced by Jiahe...
It can be said that he dominates the Hong Kong film industry.
During this period, did you ever resist?
Of course there is, "The Dragon Disarms" resisted once. In 2009, Jiang Zhiqiang and Zhang Jiazhen (Wu Yusen's royal producer) wanted to use "Red Cliff" (Part 2) to snipe "Taking Tiger Mountain", but the result , Golden Harvest directly refused to release "Red Cliff" (Part 2) in Golden Harvest's theaters. In the end, the box office of "Red Cliff" (Part 2) in Hong Kong was HK$17 million, and the box office in Southeast Asia was less than 10 million US dollars...
Golden Harvest Cinema refused to release it!
Even when they approached China Film to intercede, it was useless. The Southeast Asian marketing manager of Jiahe Cinema Line did not abandon him at all...
It was blocked for two weeks!
In the end, the film bureau came forward and the blockade was lifted, but within two weeks, high-definition pirated copies of "Red Cliff" (Part 2) were already everywhere!
Then, Jiang Zhiqiang and Zhang Jiazhen stayed honest for a while.
But now, Shen Xudong has returned to China with more than 1 billion US dollars in funds. What does he want to do? What is he going to do?