Text Volume 206 [Taurus Club]
Although Wuliangye at this time has not yet reached its peak, purely in terms of business, it is already the leader in the liquor industry.
Last year, the sales of the Song family's Xianjiu barely broke through the 1 billion yuan mark through CCTV's bid for Wang Shenwei. What about Wuliangye? They didn't get the King of Biao, but only had an advertisement on CCTV at 8 o'clock. The annual sales had already exceeded 2 billion yuan, more than twice that of Xianjiu!
The most amazing thing is that Wuliangye has won gold medals every year since the late 1980s, sweeping various expositions at home and abroad.
Just in the past 1995, Wuliangye won the gold medal of the Panama International Trade Fair and the New York International Food Fair respectively, and was appraised as the "King of China's Liquor Industry" by the Hong Kong City International Statistical Conference.
These are real international awards, not the kind of pheasant awards made by Dr. Ma.
The reason is that Wuliangye's technology is so good that it can crush immortal wine in terms of quality.
There are 16 old cellars in the Ming Dynasty!
Interestingly, due to the historical problems left by the public-private partnership, the house above the 16-mouth wine cellar is privately owned, but the property rights of the wine cellar itself are unknown. As early as more than ten years ago, the Yin family wanted to sell the wine cellar at a high price of 80,000 yuan. The winery leader replied: "Isn't it just a dozen earth pits? 80,000 yuan can dig a hundred such earth pits!" So the factory manager spent 80,000 yuan to dig 100 earth pits (wine cellars) to build Wuliangye's No. 502 workshop.
A few years later, when the Yin family lowered the price to 50,000 yuan, Wuliangye didn't like it at all, saying that it would not buy it no matter how high or low it was.
Langjiu and Luzhou Laojiao next door fell in love with it, and rushed to grab it with jealousy. Wuliangye panicked and signed a lease under the coordination of the local government. The annual rent was more than 200,000 yuan, and the lease was renewed four times until 2009. Then Wuliangye stopped playing tricks, saying that the company had already bought the house above the wine cellar, and the wine cellar naturally belonged to the company.
There are also 8 old cellars for the Song family's fairy wine, which were acquired when the state-owned winery was annexed. But that was only the old cellars of the late Qing Dynasty, which are incomparable with those of the Ming Dynasty, and they were thrown out of several streets in terms of years.
The baijiu industry in Xikang Province is too strong. Only those present today include Wuliangye, Luzhou Laojiao, Jiannanchun, Langjiu and Wenjun Liquor. Jiangjin Laobaigan, Quanxing Daqu, Mianzhu Daqu, etc. did not come. The competition level is simply hell.
Back then, Song Shumin was able to sell Jiafeng wine all over the province, and even to surrounding provinces, all because of one shot at a time.
At the same time, one can also imagine how prosperous the Chinese liquor market was in the early 1990s. It could accommodate so many liquor companies to survive and develop without red wine and beer competing for the market.
Seeing so many colleagues, Song Qizhi immediately went over to exchange greetings.
In fact, there is nothing to talk about. Those liquor companies are basically state-owned enterprises. The boss needs to be changed every few years, and few of them have been in office for more than ten years.
In addition to the developed liquor, another advantageous industry in Xikang Province is feed!
The three major feed groups in the province are all surnamed Liu. Now the Hope Group is divided into four, and three of them stay in Xikang, thus becoming six major feed groups and six feed kings surnamed Liu.
More than half of the outstanding entrepreneurs selected this time are those who make liquor and feed.
Unfortunately, there are too few private entrepreneurs, and the proportion of state-owned enterprises is too large.
Song Weiyang had nothing to chat with the bosses of the state-owned enterprises. After shaking hands and greeting each other, he went straight to chat with Hope Sanliu and Mou Zhong.
The four brothers of the Liu family are the eldest Liu Yongyan, the second Liu Yonghang, the third Liu Yongmei, and the fourth Liu Yonghao.
The second child and the fourth child have the strongest abilities, and there is no room for two tigers in one mountain. After the second child separated, they went directly to Shenghai to develop.
Although the four brothers had many conflicts, they were straightforward when they separated. Leave a share of the property to the younger sister, and the remaining four brothers will share equally, regardless of credit or ability, each will get 25% of the property. And they also divide the area, divide the national market into four parts, each other is not allowed to enter each other's territory to do business, and they can unite together at critical moments.
The eldest and third child are relatively reserved, while the fourth child Liu Yonghao is the most active. He personally poured tea for Song Weiyang and said, "Boss Song, I have admired you for a long time, and I have wanted to see you for a long time."
"Both and each other, Hope Group's investment in Mingsheng Bank this time is really a good move, which I admire." Song Weiyang laughed.
"Crack! Erjo!"
Mou Zhong took a picture of mahjong, turned his head and said with a smile: "Mingsheng Bank is really good. If I don't have too many projects and the capital turnover is not enough, I would like to buy a share."
Liu Yonghao curled his lips and didn't expose it face to face, he just said: "Boss Mou is a big business man, we are small troublemakers."
"It's all business, no matter how big or small," Mou Zhong said coquettishly, "I have already raised 3 billion yuan for the geothermal power generation project. Brother Song, do you want to invest too?"
"No, it's difficult for the bank to get a loan, and I don't have enough funds." Song Weiyang immediately refused. As for the financing of 3 billion, just listen to it as a joke.
Song Qizhi chatted happily with the bosses of those state-owned wine companies, and Song Weiyang also chatted enthusiastically with Liu Yonghao and Mou Zhong. But they are just talking in general terms, there are too many people, it is not easy to talk about the more hard-core content.
In the evening, everyone went to the restaurant for dinner.
The bosses sat at two tables, and the followers sat at three tables.
When the baijiu was served, it turned out to be Moutai, which immediately aroused the dissatisfaction of the bosses of the liquor industry. All the bosses present here are a bunch of well-known wine bosses, but to let them drink baijiu from other provinces, isn't this just a slap in the face?
But the hotel is also embarrassing. It's not right to serve any kind of wine. If you please one, you will offend another. Just put Moutai on the table and forget it.
Drinks are also available, Tianfu Coke.
Song Weiyang said angrily with a smile: "Take it and throw it away. I don't drink expired drinks. Come here for Coca-Cola."
The waiter explained with a stiff smile: "Boss Song, these Tianfu Cokes were produced this year and have not expired. Moreover, Jinniu Hotel has been using Tianfu Cokes to treat guests, so I can't make the decision."
"The puree of Tianfu Cola was discontinued more than half a year ago. I don't know yet? Even though these bottles of Coke were released yesterday, their puree was also made half a year ago," Song Weiyang said. They are all customers with cards, what if something goes wrong with drinking?"
Historically, the production of the puree of Tianfu Cola lasted until 1996, but the production quantity was very small, while Tianfu Cola was sold for several years, and who knows how many years those Cokes were stored in the cellar.
Song Weiyang persisted, determined to take this opportunity to promote Very Coke, and finally the waiter had to find the person in charge of the hotel.
The bosses of the wine companies were not happy. No one drank Moutai after it was poured out, so the hotel had to send someone urgently to buy a large bottle of Very Coke.
"Come, come, bosses, I will substitute Coke for wine, and wish you all success in your career and wealth!" Song Weiyang raised his glass and laughed.
"Do it!" The bosses laughed while drinking Coke.
Song Weiyang pulled the person in charge of the hotel again: "Manager Qiu, I didn't mean to find fault, I really have to think about the health of the bosses. I respect you with this cup of Coke and apologize to you!"
"Where, where, Boss Song is being polite." Manager Qiu responded with a smile. He is also a member of the system and just stayed to make contacts.
Song Weiyang sat down and said, "Manager Qiu, why does Jinniu Hotel only serve Tianfu Coke?"
Manager Qiu said: "There is also Jianlibao. These are the two types of beverages. They have all been specially inspected by the government. The quality must be fine. We are also afraid of accidents."
"How about providing super cola in the future?" Song Weiyang smiled and probed, "Tianfu Coke is dead, and the production of puree has long been discontinued, so why hold on to it?"
Manager Qiu pointed to the ceiling and said, "The leader requested that Tianfu Cola is the pride of the province. Coca-Cola and Pepsi are not allowed to be sold in Jinniu Hotel."
"Unfortunately, pride is a thing of the past," Song Weiyang said.
The next step is to attack the leaders of the province and spread Coca-Cola on specific occasions.
After eating, drinking and going back to their rooms to rest, Song Weiyang knocked on Liu Yonghao's door.
"Boss Song, please come in!" Liu Yonghao laughed.
"I'm bothering Boss Liu," Song Weiyang said, "I'm not going around the bush, I'm going straight to the point. What do you think of Mount Tai?"
Liu Yonghao sighed: "If I hadn't invested in Minsheng Bank, I wouldn't have known that a private organization could have such great capabilities. The Taishan Association has a great influence. The two companies competed for shares. It is obvious that one of them lacks qualifications because it is a member of the Taishan Association. , Can actually easily squeeze the opponent out of the game."
Song Weiyang said: "Now there are three types of organizations like this in China. One is clubs, such as the Chang'an Club, mainly Hong Kong businessmen and foreigners; Distinguish by industry (technology companies and real estate companies). There is no chamber of commerce in Xikang Province, and there is no need to set up a chamber of commerce, but I think we should set up an organization that imitates Taishanhui.”
"Oh? What's Boss Song's plan?" Liu Yonghao was quite interested.
"Let's organize a meeting, call it the Jinniu Club," Song Weiyang said, "One is named after the Jinniu Hotel, and the other is for good luck. Taurus brings wealth."
Liu Yonghao said: "Talk about the content."
Song Weiyang said: "First, purely state-owned enterprises cannot join, at least they must have employee shareholding like Lenovo; second, there is no distinction by region; third, members are mainly from industries. Everyone usually communicates with each other. When the dispute is settled through negotiation, it is crucial to form a group with the outside world. For example, if the economy is in turmoil one day, the shareholders of Minsheng Bank will withdraw in large numbers. Then Xifeng also asks Hope Group to lend a hand. side."
"Boss Song thinks very far." Liu Yonghao smiled tacitly.
Liu Yonghao is a man with great ambition and strength. He ranks 13th among the shareholders of Minsheng Bank, but he was recommended as vice chairman by the Federation of Industry and Commerce and the United Front Work Department. Later, Minsheng Bank was preparing to go public, and he was able to accurately increase its holdings to 9.9997%, stepping on the red line of 10% and becoming the largest shareholder.
Just thinking about it is cruel enough!
The unanimous evaluation of him in the political and business circles is: duty.
Song Weiyang said: "As long as Xifeng can enter Minsheng Bank, he will always belong to the Hope Department."
Liu Yonghao said: "I agree with the formation of the 'Golden Bull Club', but Mou Qizhong cannot be allowed to join. Sooner or later, there will be problems with this person. Don't ruin our reputation."
"Haha, the hero sees the same thing, old Mouzi let him step aside to cool off." Song Weiyang laughed.
(There is only one update today, don't wait.)